# SAP Engagement Cloud (formerly SAP Emarsys) vs Voyado Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in its user-friendly interface, making it easy to create automations and campaigns. Users appreciate the simplicity of the dashboard, which allows for straightforward report building and data analysis.
- **Users say** that Voyado provides a seamless experience for managing B2B customer data, offering a comprehensive 360° view that enhances understanding of client needs. This feature is particularly praised for its strong automation capabilities, which streamline communication with customers.
- **According to verified reviews** , SAP Engagement Cloud has a slight edge in personalization features, with users highlighting its ability to integrate relational data from various systems. This integration helps in crafting more targeted communications, enhancing overall customer engagement.
- **Reviewers mention** that Voyado shines in customer support, with many users noting the fast response times and effective assistance provided by the Swedish support team. This level of support contributes to a positive user experience, especially for those new to the platform.
- **G2 reviewers highlight** that while SAP Engagement Cloud has a robust set of features, some users find challenges in the setup process, indicating that it may require more time to fully configure compared to Voyado, which is noted for its ease of setup.
- **Users report** that both platforms have strong email marketing capabilities, but Voyado stands out for its superior performance in sending outbound emails and managing email deliverability, making it a preferred choice for users focused on email campaigns.



| | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 637 | 81 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (50.7% of reviews) | 
| **Entry Level Price** | $ | No pricing available | 

---
## Top Pros & Cons

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

### Voyado

Pros:
- Ease of Use (24 reviews)
- Customer Support (16 reviews)

Cons:
- Limited Features (10 reviews)
- Missing Features (8 reviews)

---
## Ratings Comparison
| Rating | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
  | **Meets Requirements** | 8.3 (406 reviews) | 8.4 (61 reviews) | 
  | **Ease of Use** | 8.2 (413 reviews) | 8.9 (64 reviews) | 
  | **Ease of Setup** | 7.2 (219 reviews) | 8.2 (40 reviews) | 
  | **Ease of Admin** | 8.2 (172 reviews) | 9.2 (17 reviews) | 
  | **Quality of Support** | 8.4 (400 reviews) | 9.0 (63 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (173 reviews) | 9.3 (18 reviews) | 
  | **Product Direction (% positive)** | 8.9 (381 reviews) | 8.6 (60 reviews) | 

---
## Pricing

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

### Voyado

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |
| **Voyado** | 7.6/10 | 41 |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | 8.8 (35 reviews) | 
| **Sending Outbound Emails** | 8.7 (249 reviews) ✓ Verified | 9.4 (35 reviews) | 
| **Manage Email Deliverability** | 8.5 (258 reviews) ✓ Verified | 9.3 (35 reviews) | 
| **Automated Email Responses** | 8.3 (234 reviews) ✓ Verified | 8.9 (34 reviews) | 

#### Online Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | 7.4 (31 reviews) | 
| **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | 8.0 (34 reviews) | 
| **A/B Testing** | 8.1 (218 reviews) ✓ Verified | 8.5 (35 reviews) | 
| **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | 8.4 (35 reviews) | 
| **Search Tracking and Optimization** | 7.8 (158 reviews) | 7.5 (33 reviews) | 

#### Lead Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | 7.9 (30 reviews) | 
| **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | 8.6 (31 reviews) | 
| **Segmentation** | 8.5 (243 reviews) ✓ Verified | 9.0 (36 reviews) | 
| **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | 7.4 (30 reviews) | 
| **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | 7.9 (30 reviews) | 
| **Online Behavior Tracking** | 8.2 (183 reviews) ✓ Verified | 8.1 (30 reviews) | 
| **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | 7.6 (28 reviews) | 
| **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | 8.0 (28 reviews) | 

#### Campaign Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Program Management** | 8.2 (182 reviews) ✓ Verified | 7.8 (28 reviews) | 
| **Event / Webinar Marketing** | 7.8 (122 reviews) | 7.6 (27 reviews) | 
| **Calendaring** | 7.6 (113 reviews) ✓ Verified | 7.5 (27 reviews) | 
| **Budgeting** | 7.0 (84 reviews) | 6.2 (27 reviews) | 

#### Social

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Social Listening** | 7.3 (93 reviews) | 5.6 (25 reviews) | 
| **Social Sharing** | 7.5 (103 reviews) ✓ Verified | 6.1 (25 reviews) | 
| **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | 6.2 (27 reviews) | 
| **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | 5.7 (25 reviews) | 
| **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | 6.6 (26 reviews) | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | 7.7 (31 reviews) | 
| **Web Analytics** | 7.8 (176 reviews) ✓ Verified | 7.0 (29 reviews) | 
| **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | 6.9 (27 reviews) | 
| **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | 7.3 (27 reviews) | 
| **SEO / Keyword Analytics** | 7.4 (109 reviews) | 5.9 (23 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Customization ** | 7.6 (154 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Workflow Capability** | 8.1 (136 reviews) ✓ Verified | 8.3 (26 reviews) | 
| **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | 8.8 (27 reviews) | 
| **Internationalization** | 7.9 (106 reviews) ✓ Verified | 8.3 (25 reviews) | 
| **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | 8.7 (27 reviews) | 
| **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | 9.3 (29 reviews) | 
| **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | 7.7 (26 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (29 reviews) | 6.8 (10 reviews) | 
| **Multi-step Planning** | 6.1 (28 reviews) | 6.7 (10 reviews) | 
| **Cross-system Integration** | 6.4 (30 reviews) | 7.0 (9 reviews) | 
| **Adaptive Learning** | 6.4 (29 reviews) | 6.0 (10 reviews) | 
| **Proactive Assistance** | 6.6 (29 reviews) | 6.7 (10 reviews) | 
| **Decision Making** | 6.7 (29 reviews) | 6.7 (10 reviews) | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Integration APIs** | 7.6 (152 reviews) ✓ Verified | 7.9 (27 reviews) | 
| **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | 7.9 (27 reviews) | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |
| **Voyado** | N/A | N/A |

#### Metrics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (35 reviews) | Not enough data | 
| **Engagement** | 8.1 (38 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.0 (30 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.0 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.1 (33 reviews) | Not enough data | 
| **Retention** | 8.3 (35 reviews) | Not enough data | 
| **Return** | 7.8 (33 reviews) | Not enough data | 
| **Conversions** | 8.3 (36 reviews) | Not enough data | 
| **Funnels** | 8.0 (33 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (40 reviews) | Not enough data | 
| **Trending** | 8.1 (37 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.8 (35 reviews) | Not enough data | 
| **Segmentation** | 8.6 (39 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | 
| **Unification Across Devices** | 7.9 (32 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 7.7 (37 reviews) | Not enough data | 

#### Other

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **User Data** | 8.2 (35 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (32 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (29 reviews) | Not enough data | 
| **Campaign Tracking** | 8.4 (36 reviews) | Not enough data | 
| **E-Commerce** | 8.2 (31 reviews) | Not enough data | 
| **Promotional Messages** | 8.4 (31 reviews) | Not enough data | 
| **Administration Alerts** | 7.7 (34 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **API / Integrations** | 7.1 (38 reviews) | Not enough data | 
| **QA Testing** | 7.5 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (40 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (40 reviews) | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |
| **Voyado** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Template Creation** | 8.2 (82 reviews) | Not enough data | 
| **Preset Template Availability** | 7.9 (75 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (75 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (85 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.1 (58 reviews) | Not enough data | 
| **Notifications** | 7.8 (65 reviews) | Not enough data | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Webhooks** | 7.8 (48 reviews) | Not enough data | 
| **Event Tracking API** | 7.8 (58 reviews) | Not enough data | 
| **Mail Send API** | 8.0 (58 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (58 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Custom Tracking Domain** | 8.1 (55 reviews) | Not enough data | 
| **Multiple Domains** | 7.9 (54 reviews) | Not enough data | 
| **Dedicated IP** | 8.3 (49 reviews) | Not enough data | 
| **Documentation** | 7.8 (64 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (59 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (73 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.0 (55 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (70 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |
| **Voyado** | N/A | N/A |

#### Diagnosis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **IP Address ** | 6.9 (61 reviews) | Not enough data | 
| **Domains** | 7.3 (66 reviews) | Not enough data | 
| **Content ** | 7.8 (72 reviews) | Not enough data | 
| **Policy Compliance** | 7.4 (65 reviews) | Not enough data | 

#### Tracking

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Processing Time** | 7.3 (70 reviews) | Not enough data | 
| **Placement ** | 7.1 (61 reviews) | Not enough data | 
| **Open Rate** | 8.2 (86 reviews) | Not enough data | 
| **Time to Open** | 8.0 (80 reviews) | Not enough data | 
| **Alerts** | 7.3 (59 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Campaign Performance** | 8.2 (93 reviews) | Not enough data | 
| **Domain Reputation** | 7.6 (80 reviews) | Not enough data | 
| **Brand Reputation** | 7.6 (72 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 7.6 (77 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |
| **Voyado** | N/A | N/A |

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Web Analytics** | 8.8 (8 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | 
| **Audience Insights** | 9.0 (8 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | 
| **Personalization** | 8.1 (8 reviews) | Not enough data | 
| **Marketing Automation** | 9.1 (9 reviews) | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | 
| **Asset Management** | 8.5 (9 reviews) | Not enough data | 
| **Portals and Sites** | Feature Not Available | Not enough data | 

#### Design & Development

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **No-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |
| **Voyado** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Integration** | 7.0 (10 reviews) | Not enough data | 
| **Geofencing** | 7.0 (10 reviews) | Not enough data | 
| **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | 
| **Beacons** | 6.5 (8 reviews) | Not enough data | 
| **IP Geolocation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Geolocation** | 7.7 (11 reviews) | Not enough data | 
| **Campaign Automation** | 8.0 (10 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 
| **Security Compliance** | 7.6 (11 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |
| **Voyado** | 7.6/10 | 13 |

#### Visitor Behavior

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Monitoring** | 8.5 (94 reviews) ✓ Verified | 6.2 (11 reviews) | 
| **Targeting** | 8.8 (101 reviews) ✓ Verified | 7.9 (11 reviews) | 
| **Guided Selling** | 8.2 (79 reviews) ✓ Verified | 6.5 (11 reviews) | 

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Library** | 8.0 (96 reviews) ✓ Verified | 6.7 (9 reviews) | 
| **Customization** | 8.6 (98 reviews) ✓ Verified | 6.5 (10 reviews) | 
| **Optimization** | 8.5 (95 reviews) ✓ Verified | 7.2 (10 reviews) | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Recommendation** | 8.6 (104 reviews) ✓ Verified | 7.8 (12 reviews) | 
| **Content** | 8.4 (93 reviews) ✓ Verified | 7.6 (11 reviews) | 
| **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | 7.9 (12 reviews) | 
| **Search** | 8.4 (69 reviews) ✓ Verified | 6.4 (12 reviews) | 
| **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | 7.7 (10 reviews) | 
| **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | 8.1 (9 reviews) | 
| **A/B Testing** | 8.5 (96 reviews) ✓ Verified | 8.2 (11 reviews) | 
| **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | 7.7 (10 reviews) | 

#### Multichannel

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Web** | 8.3 (86 reviews) ✓ Verified | 6.3 (8 reviews) | 
| **Email** | 8.9 (117 reviews) ✓ Verified | 9.3 (9 reviews) | 
| **Mobile** | 8.4 (89 reviews) ✓ Verified | 8.5 (9 reviews) | 

#### Administration 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | 8.5 (9 reviews) | 
| **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **User Data** | 8.5 (102 reviews) ✓ Verified | 8.9 (9 reviews) | 
| **Integrations** | 8.2 (90 reviews) ✓ Verified | 7.8 (9 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |
| **Voyado** | N/A | N/A |

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Customize** | 7.7 (24 reviews) | Not enough data | 
| **Scheduling** | 8.3 (26 reviews) | Not enough data | 
| **Retarget** | 7.9 (24 reviews) | Not enough data | 
| **Segmentation** | 8.3 (27 reviews) | Not enough data | 
| **Triggered Notifications** | 8.0 (24 reviews) | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Campaign Performance** | 7.6 (24 reviews) | Not enough data | 
| **Audience Insights** | 7.3 (24 reviews) | Not enough data | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **A/B Testing** | 7.6 (24 reviews) | Not enough data | 
| **Personalization** | 8.2 (25 reviews) | Not enough data | 
| **Rich Notifications** | 7.0 (22 reviews) | Not enough data | 
| **Integrations** | 7.4 (23 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |
| **Voyado** | N/A | N/A |

#### Segmentation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **A/B Testing** | 8.8 (20 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 

#### Targeting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 

#### Triggered Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Geofencing** | 8.1 (15 reviews) | Not enough data | 
| **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 

#### Personalized Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 
| **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 
| **Website Personalization** | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |
| **Voyado** | 6.9/10 | 10 |

#### Text Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Bulk SMS** | 8.3 (23 reviews) | 9.0 (10 reviews) | 
| **Two-Way Text Messaging** | 7.4 (18 reviews) | 5.2 (8 reviews) | 
| **Text Scheduler** | 8.5 (24 reviews) | 8.9 (9 reviews) | 
| **Automatic Replies** | 7.7 (17 reviews) | 6.2 (7 reviews) | 
| **Automatic URL Shortening** | 8.0 (20 reviews) | 5.0 (8 reviews) | 
| **MMS Marketing** | 7.1 (18 reviews) | 4.4 (9 reviews) | 
| **Personalization** | 8.3 (23 reviews) | 8.5 (10 reviews) | 
| **Transactional SMS** | 7.9 (19 reviews) | 8.7 (9 reviews) | 

#### SMS Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Reporting** | 7.8 (23 reviews) | 6.9 (9 reviews) | 
| **Automation** | 8.6 (23 reviews) | 8.1 (8 reviews) | 
| **White Label** | 7.4 (17 reviews) | 6.4 (7 reviews) | 
| **Text-to-Landline** | 6.9 (15 reviews) | 5.7 (7 reviews) | 
| **Short Codes** | 7.1 (16 reviews) | 6.2 (7 reviews) | 
| **API Integration** | 8.2 (19 reviews) | 7.5 (8 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 5.4 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 
| **Decision Making** | 5.6 (9 reviews) | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | 7.2/10 | 15 |

#### Data Sourcing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (14 reviews) | 
| **Expandability** | Not enough data | 7.9 (13 reviews) | 
| **Content Marketing** | Not enough data | 6.7 (14 reviews) | 
| **Multiple Devices** | Not enough data | 8.0 (14 reviews) | 

#### Intelligence

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 7.9 (13 reviews) | 
| **Predictive Modeling** | Not enough data | 6.4 (12 reviews) | 
| **Recommendation Engine** | Not enough data | 6.4 (12 reviews) | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | 5.5/10 | 10 |

#### Merchandising

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Product Recommendations** | Not enough data | 6.8 (10 reviews) | 
| **Product Search** | Not enough data | 6.8 (10 reviews) | 
| **Product Display** | Not enough data | 5.7 (10 reviews) | 
| **Media File Storage** | Not enough data | 3.7 (9 reviews) | 
| **Web Content Management** | Not enough data | 3.7 (9 reviews) | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Reports & Analytics** | Not enough data | 5.6 (9 reviews) | 
| **Customer Data** | Not enough data | 6.1 (9 reviews) | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Integrations** | Not enough data | 6.1 (9 reviews) | 
| **Dashboard** | Not enough data | 5.4 (9 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |
| **Voyado** | N/A | N/A |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (50 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (48 reviews) | Not enough data | 

#### Platform Data

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Journey Reporting** | 8.1 (45 reviews) | Not enough data | 
| **Trends Reporting** | 8.0 (47 reviews) | Not enough data | 
| **Dashboards** | 8.4 (51 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Journey Mapping** | 7.8 (44 reviews) | Not enough data | 
| **Integrations** | 8.1 (42 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |
| **Voyado** | 8.5/10 | 19 |

#### Loyalty Experience

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Loyalty Engine** | 8.4 (15 reviews) | 8.8 (18 reviews) | 
| **Rewards** | 8.6 (15 reviews) | 8.8 (17 reviews) | 
| **Membership** | 8.4 (17 reviews) | 9.2 (17 reviews) | 
| **Personalization** | 8.5 (22 reviews) | 9.1 (17 reviews) | 
| **Gamification** | 7.4 (12 reviews) | 7.1 (16 reviews) | 
| **Loyalty Cards** | 7.8 (13 reviews) | 8.1 (16 reviews) | 

#### Loyalty Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Communication Tools** | 8.7 (15 reviews) | 8.6 (18 reviews) | 
| **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | 9.3 (18 reviews) | 
| **Loyalty Analytics** | 8.3 (15 reviews) | 8.1 (17 reviews) | 
| **Localization** | 8.5 (16 reviews) | 8.2 (16 reviews) | 
| **Integrations** | 8.8 (18 reviews) | 8.6 (17 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | 6.9/10 | 17 |

#### Computing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **WYSIWYG** | Not enough data | 6.7 (15 reviews) | 
| **AI/Machine Learning** | Not enough data | 6.1 (15 reviews) | 
| **Little to No Coding** | Not enough data | 8.3 (15 reviews) | 

#### Experimental Design

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 7.3 (15 reviews) | 
| **Concurrent Testing** | Not enough data | 7.0 (14 reviews) | 
| **Mobile Testing** | Not enough data | 6.9 (15 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.6 (16 reviews) | 
| **Heatmaps** | Not enough data | 5.0 (16 reviews) | 

#### Agentic AI - A/B Testing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |
| **Voyado** | N/A | N/A |

#### Analysis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Application Attribution** | 8.0 (43 reviews) | Not enough data | 
| **Campaign Analysis** | 8.3 (69 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.7 (38 reviews) | Not enough data | 
| **Custom Dashboards** | 8.1 (54 reviews) | Not enough data | 

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 8.4 (46 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.1 (64 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (62 reviews) | Not enough data | 

#### Engagement

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (52 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Optimization** | 8.4 (59 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |
| **Voyado** | N/A | N/A |

#### Marketing Operations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.5 (83 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.3 (80 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 8.1 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (16 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Push Notification Software](https://www.g2.com/categories/push-notification), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Voyado (5):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Personalization Software](https://www.g2.com/categories/personalization), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Small-Business** | 23.7% | 31.5% | 
| **Mid-Market** | 53.3% | 50.7% | 
| **Enterprise** | 23.0% | 17.8% | 

### By Industry

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

#### Voyado

- **Retail:** 23.2%
- **Apparel & Fashion:** 21.7%
- **Marketing and Advertising:** 7.2%
- **Consumer Goods:** 7.2%
- **Information Technology and Services:** 5.8%
- **Computer Software:** 4.3%
- **Health, Wellness and Fitness:** 4.3%
- **Business Supplies and Equipment:** 1.4%
- **Computer & Network Security:** 1.4%
- **Computer Hardware:** 1.4%
- **Other:** 21.7%

---
## Alternatives

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1225 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14713 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14860 reviews)

### Alternatives to Voyado

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1225 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14860 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Algolia](https://www.g2.com/products/algolia/reviews) — 4.5/5 stars (452 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1220 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)

---
## Top Discussions

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Voyado

- Title: [Can I use this for entermain](https://www.g2.com/discussions/can-i-use-this-for-entermain) — 1 comment, 1 upvote
  > **Top comment:** "Try this product ,:- https://jvz1.com/c/2817839/393694/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-voyado)