# SAP Engagement Cloud (formerly SAP Emarsys) vs Voyado Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in its user-friendly interface, making it easy to create automations and campaigns. Users appreciate the simplicity of the dashboard, which allows for straightforward report building and data analysis.
- **Users say** that Voyado provides a seamless experience for managing B2B customer data, offering a comprehensive 360° view that enhances understanding of client needs. This feature is particularly praised for its strong automation capabilities, which streamline communication with customers.
- **According to verified reviews** , SAP Engagement Cloud has a slight edge in personalization features, with users highlighting its ability to integrate relational data from various systems. This integration helps in crafting more targeted communications, enhancing overall customer engagement.
- **Reviewers mention** that Voyado shines in customer support, with many users noting the fast response times and effective assistance provided by the Swedish support team. This level of support contributes to a positive user experience, especially for those new to the platform.
- **G2 reviewers highlight** that while SAP Engagement Cloud has a robust set of features, some users find challenges in the setup process, indicating that it may require more time to fully configure compared to Voyado, which is noted for its ease of setup.
- **Users report** that both platforms have strong email marketing capabilities, but Voyado stands out for its superior performance in sending outbound emails and managing email deliverability, making it a preferred choice for users focused on email campaigns.



---
## Frequently Asked Questions

### What is the difference between SAP Engagement Cloud... vs Voyado?

Voyado stands out for higher reviewer satisfaction in ease of use, setup, support, and administration compared to SAP Engagement Cloud.

| [SAP Engagement Cloud...](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | [Voyado](https://www.g2.com/products/voyado/reviews) |
| --- | --- |
| 4.2/5 (646 reviews) | 4.5/5 (81 reviews) |
| Mid-Market | Mid-Market |
| 7.2 | 8.2 |
| 8.4 | 9.0 |
| Ease of Use (76 all-time mentions) | Ease of Use (24 all-time mentions) |



### How do the pricing models of SAP Engagement Cloud... and Voyado compare?

Voyado is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to SAP Engagement Cloud.

- **SAP Engagement Cloud:** Reviewers note the price point is a consideration, with some describing it as higher and harder to justify for smaller teams.
- **Voyado:** In recent reviews, many highlight satisfaction with the value, though some mention add-on costs and price increases as a trade-off.
- **Switching reasons:** Several reviewers cite moving to Voyado for its ease of use and improved support, with pricing and loyalty features as additional motivators.



### What are the best alternatives to SAP Engagement Cloud... and Voyado?

The top 3 alternatives to SAP Engagement Cloud and Voyado are Klaviyo, MoEngage, and Dotdigital.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [SAP Engagement Cloud...](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | 4.2/5 (646 reviews) | Mid-Market | Higher price point, especially for smaller teams | Ease of Use (76 all-time mentions) |
| [Voyado](https://www.g2.com/products/voyado/reviews) | 4.5/5 (81 reviews) | Mid-Market | Add-on costs and price increases noted | Ease of Use (24 all-time mentions) |
| [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1360 reviews) | Small-Business | — | Strong automation and segmentation |
| [MoEngage](https://www.g2.com/products/moengage/reviews) | 4.5/5 (525 reviews) | Mid-Market | — | Omnichannel campaign management |
| [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1237 reviews) | Mid-Market | — | Personalization and ease of use |



### Which Marketing Automation features should I prioritize when comparing SAP Engagement Cloud... and Voyado?

Buyers should prioritize ease of use, automation, segmentation, analytics, and customer support when comparing SAP Engagement Cloud and Voyado.

- **Ease of Use:** SAP Engagement Cloud (76 all-time mentions), Voyado (24 all-time mentions); Voyado scores 8.9, SAP Engagement Cloud 8.2.
- **Automation:** SAP Engagement Cloud (56 all-time mentions), Voyado (8 all-time mentions); both products are frequently praised for automation efficiency.
- **Segmentation:** SAP Engagement Cloud (17 all-time mentions for segmentation issues), Voyado (6 all-time mentions for data segmentation); segmentation is a core differentiator in reviewer feedback.
- **Analytics:** SAP Engagement Cloud (32 all-time mentions), Voyado (reporting limitations noted in recent reviews); analytics depth and flexibility are recurring themes.
- **Customer Support:** SAP Engagement Cloud (support mentioned in recent reviews), Voyado (16 all-time mentions); Voyado scores 9.0, SAP Engagement Cloud 8.4.



### What are the pros and cons of SAP Engagement Cloud... vs Voyado?

Voyado's headline strength is ease of use and support, while SAP Engagement Cloud is recognized for automation and segmentation capabilities.

- **SAP Engagement Cloud strengths:** Automation (56 all-time mentions), ease of use (76), intuitive interface (39), analytics (32), customer engagement (32), and omnichannel campaign management.
- **SAP Engagement Cloud trade-offs:** Missing features (40 all-time mentions), limited features (31), not intuitive (31), poor usability (28), segmentation issues (17), and interface complexity.
- **Voyado strengths:** Ease of use (24 all-time mentions), customer support (16), user-friendly interface (11), easy setup (11), automation (8), and strong segmentation.
- **Voyado trade-offs:** Limited features (10 all-time mentions), missing features (8), reporting and analytics limitations, and add-on costs for expanded functionality.



### Is SAP Engagement Cloud... or Voyado better for small businesses?

Voyado is the better fit for small businesses, with higher ease of use and setup scores and strong reviewer sentiment from smaller teams.

- **SAP Engagement Cloud:** Largest segment is Mid-Market; reviewers note a steeper learning curve and higher price point, making it less ideal for small businesses.
- **Voyado:** Largest segment is Mid-Market; reviewers from small teams highlight its user-friendly design, easy setup, and responsive support as advantages for smaller organizations.



### Which Marketing Automation platform has better integrations?

Voyado is favored for integrations, with reviewers citing easier integration experiences and more frequent mentions of integration capabilities.

- **SAP Engagement Cloud:** Shopify integration mentioned in recent reviews, with 7 all-time mentions.
- **Voyado:** Reviewers frequently mention easy integrations and implementation with existing systems, with 9 all-time mentions for easy integrations and positive sentiment around API performance and CRM connections.



### How do SAP Engagement Cloud... and Voyado compare on customer support?

Voyado leads on Quality of Support, with a 0.6-point advantage over SAP Engagement Cloud (9.0 vs 8.4).

- **SAP Engagement Cloud:** Reviewers describe support as helpful but note slower response times and a need for more training resources.
- **Voyado:** Reviewers consistently praise fast, responsive, and knowledgeable support, with 16 all-time mentions and multiple recent reviews highlighting dedicated support teams and smooth onboarding experiences.



### Which is easier to implement, SAP Engagement Cloud... or Voyado?

Voyado is easier to implement, with a 1.0-point higher Ease of Setup score (8.2 vs 7.2) and more positive reviewer sentiment on onboarding.

- **SAP Engagement Cloud:** Reviewers report a moderate to complex initial setup, with some requiring development resources and noting a steep learning curve.
- **Voyado:** Reviewers highlight straightforward implementation, well-documented onboarding, and supportive integration teams, with many describing the process as smooth and efficient.



### Which product has better Engagement?

Voyado is rated higher for Engagement, with stronger reviewer sentiment and higher scores on engagement-related features.

- **SAP Engagement Cloud:** Engagement (22 all-time mentions), customer engagement (32), and automation efficiency (28); reviewers note strong omnichannel engagement but cite complexity as a barrier.
- **Voyado:** Engagement is frequently cited in recent reviews, with high scores for ease of use (8.9), automation efficiency (7), and customer satisfaction (7); reviewers highlight personalized campaigns and loyalty program engagement as key strengths.



| | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 656 | 82 | 

---
## Top Pros & Cons

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (82 reviews)
- Automation (61 reviews)

Cons:
- Missing Features (43 reviews)
- Learning Curve (42 reviews)

### Voyado

Pros:
- Ease of Use (24 reviews)
- Customer Support (16 reviews)

Cons:
- Limited Features (10 reviews)
- Missing Features (8 reviews)

---
## Ratings Comparison
| Rating | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
  | **Meets Requirements** | 8.3 (409 reviews) | 8.4 (61 reviews) | 
  | **Ease of Use** | 8.2 (416 reviews) | 8.9 (64 reviews) | 
  | **Ease of Setup** | 7.2 (222 reviews) | 8.2 (40 reviews) | 
  | **Ease of Admin** | 8.2 (174 reviews) | 9.2 (17 reviews) | 
  | **Quality of Support** | 8.4 (403 reviews) | 9.0 (63 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (175 reviews) | 9.3 (18 reviews) | 
  | **Product Direction (% positive)** | 8.8 (384 reviews) | 8.6 (60 reviews) | 

---
## Pricing

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

### Voyado

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 298 |
| **Voyado** | 7.6/10 | 41 |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | 8.8 (35 reviews) | 
| **Sending Outbound Emails** | 8.7 (250 reviews) ✓ Verified | 9.4 (35 reviews) | 
| **Manage Email Deliverability** | 8.5 (259 reviews) ✓ Verified | 9.3 (35 reviews) | 
| **Automated Email Responses** | 8.3 (235 reviews) ✓ Verified | 8.9 (34 reviews) | 

#### Online Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | 7.4 (31 reviews) | 
| **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | 8.0 (34 reviews) | 
| **A/B Testing** | 8.1 (218 reviews) ✓ Verified | 8.5 (35 reviews) | 
| **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | 8.4 (35 reviews) | 
| **Search Tracking and Optimization** | 7.8 (159 reviews) | 7.5 (33 reviews) | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 

#### Lead Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | 7.9 (30 reviews) | 
| **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | 8.6 (31 reviews) | 
| **Segmentation** | 8.5 (244 reviews) ✓ Verified | 9.0 (36 reviews) | 
| **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | 7.4 (30 reviews) | 
| **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | 7.9 (30 reviews) | 
| **Email Tracking** | 8.2 (183 reviews) ✓ Verified | 8.1 (30 reviews) | 
| **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | 7.6 (28 reviews) | 
| **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | 8.0 (28 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Social Marketing** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Search Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Website Visitor Tracking** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Program Management** | 8.2 (182 reviews) ✓ Verified | 7.8 (28 reviews) | 
| **Event / Webinar Marketing** | 7.8 (122 reviews) | 7.6 (27 reviews) | 
| **Calendaring** | 7.6 (113 reviews) ✓ Verified | 7.5 (27 reviews) | 
| **Budgeting** | 7.0 (84 reviews) | 6.2 (27 reviews) | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Social

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Social Listening** | 7.3 (93 reviews) | 5.6 (25 reviews) | 
| **Social Sharing** | 7.5 (103 reviews) ✓ Verified | 6.1 (25 reviews) | 
| **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | 6.2 (27 reviews) | 
| **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | 5.7 (25 reviews) | 
| **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | 6.6 (26 reviews) | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | 7.7 (31 reviews) | 
| **Web Analytics** | 7.8 (176 reviews) ✓ Verified | 7.0 (29 reviews) | 
| **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | 6.9 (27 reviews) | 
| **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | 7.3 (27 reviews) | 
| **SEO / Keyword Analytics** | 7.4 (109 reviews) | 5.9 (23 reviews) | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Sales Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Customization ** | 7.5 (155 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Workflow Capability** | 8.1 (137 reviews) ✓ Verified | 8.3 (26 reviews) | 
| **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | 8.8 (27 reviews) | 
| **Internationalization** | 7.9 (106 reviews) ✓ Verified | 8.3 (25 reviews) | 
| **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | 8.7 (27 reviews) | 
| **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | 9.3 (29 reviews) | 
| **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | 7.7 (26 reviews) | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (29 reviews) | 6.8 (10 reviews) | 
| **Multi-step Planning** | 6.1 (28 reviews) | 6.7 (10 reviews) | 
| **Cross-system Integration** | 6.4 (30 reviews) | 7.0 (9 reviews) | 
| **Adaptive Learning** | 6.4 (29 reviews) | 6.0 (10 reviews) | 
| **Proactive Assistance** | 6.6 (29 reviews) | 6.7 (10 reviews) | 
| **Decision Making** | 6.7 (29 reviews) | 6.7 (10 reviews) | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Integration APIs** | 7.6 (152 reviews) ✓ Verified | 7.9 (27 reviews) | 
| **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | 7.9 (27 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Social Promotion** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Marketing Calendar** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |
| **Voyado** | N/A | N/A |

#### Metrics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (35 reviews) | Not enough data | 
| **Engagement** | 8.1 (38 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.0 (30 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.0 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.1 (33 reviews) | Not enough data | 
| **Retention** | 8.3 (35 reviews) | Not enough data | 
| **Return** | 7.8 (33 reviews) | Not enough data | 
| **Conversions** | 8.3 (36 reviews) | Not enough data | 
| **Funnels** | 8.0 (33 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (40 reviews) | Not enough data | 
| **Trending** | 8.1 (37 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.8 (35 reviews) | Not enough data | 
| **Segmentation** | 8.6 (39 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | 
| **Unification Across Devices** | 7.9 (32 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 7.7 (37 reviews) | Not enough data | 

#### Other

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **User Data** | 8.2 (35 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (32 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (29 reviews) | Not enough data | 
| **Campaign Tracking** | 8.4 (36 reviews) | Not enough data | 
| **E-Commerce** | 8.2 (31 reviews) | Not enough data | 
| **Promotional Messages** | 8.4 (31 reviews) | Not enough data | 
| **Administration Alerts** | 7.7 (34 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **API / Integrations** | 7.1 (38 reviews) | Not enough data | 
| **QA Testing** | 7.5 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (40 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (40 reviews) | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |
| **Voyado** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Template Creation** | 8.2 (82 reviews) | Not enough data | 
| **Preset Template Availability** | 7.9 (75 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (75 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (85 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.1 (58 reviews) | Not enough data | 
| **Alerts/Notifications** | 7.8 (65 reviews) | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Webhooks** | 7.8 (48 reviews) | Not enough data | 
| **Event Tracking API** | 7.8 (58 reviews) | Not enough data | 
| **Mail Send API** | 8.0 (58 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (58 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Custom Tracking Domain** | 8.1 (55 reviews) | Not enough data | 
| **Multiple Domains** | 7.9 (54 reviews) | Not enough data | 
| **Dedicated IP** | 8.3 (49 reviews) | Not enough data | 
| **Documentation** | 7.8 (64 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (59 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (73 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.0 (55 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (70 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Subscription Management** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Unsubscribe Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Simple Mail Transfer Protocol (SMTP)** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Message Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.4/10 | 106 |
| **Voyado** | N/A | N/A |

#### Diagnosis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **IP Address ** | 6.9 (61 reviews) | Not enough data | 
| **Domains** | 7.3 (66 reviews) | Not enough data | 
| **Content ** | 7.8 (72 reviews) | Not enough data | 
| **Policy Compliance** | 7.4 (65 reviews) | Not enough data | 

#### Tracking

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Processing Time** | 7.3 (70 reviews) | Not enough data | 
| **Placement ** | 7.1 (61 reviews) | Not enough data | 
| **Open Rate** | 8.2 (86 reviews) | Not enough data | 
| **Time to Open** | 8.0 (80 reviews) | Not enough data | 
| **Alerts** | 7.3 (59 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Campaign Performance** | 8.2 (93 reviews) | Not enough data | 
| **Domain Reputation** | 7.6 (80 reviews) | Not enough data | 
| **Brand Reputation** | 7.6 (72 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 7.6 (77 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |
| **Voyado** | N/A | N/A |

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Web Analytics** | 8.8 (8 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | 
| **Audience Insights** | 9.0 (8 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | 
| **Personalization** | 8.1 (8 reviews) | Not enough data | 
| **Marketing Automation** | 9.1 (9 reviews) | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | 
| **Asset Management** | 8.5 (9 reviews) | Not enough data | 
| **Portals and Sites** | Feature Not Available | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Audio File Management** | Not enough data | Not enough data | 
| **Asset Lifecycle Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Design & Development

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **No-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |
| **Voyado** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Integration** | 7.0 (10 reviews) | Not enough data | 
| **Geofencing** | 7.0 (10 reviews) | Not enough data | 
| **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | 
| **Beacons** | 6.5 (8 reviews) | Not enough data | 
| **IP Geolocation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Geolocation** | 7.7 (11 reviews) | Not enough data | 
| **Campaign Automation** | 8.0 (10 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 
| **Security Compliance** | 7.6 (11 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |
| **Voyado** | 7.6/10 | 13 |

#### Visitor Behavior

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Monitoring** | 8.5 (94 reviews) ✓ Verified | 6.2 (11 reviews) | 
| **Targeting** | 8.8 (101 reviews) ✓ Verified | 7.9 (11 reviews) | 
| **Guided Selling** | 8.2 (79 reviews) ✓ Verified | 6.5 (11 reviews) | 

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Library** | 8.0 (96 reviews) ✓ Verified | 6.7 (9 reviews) | 
| **Customization** | 8.6 (98 reviews) ✓ Verified | 6.5 (10 reviews) | 
| **Optimization** | 8.5 (95 reviews) ✓ Verified | 7.2 (10 reviews) | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Recommendation** | 8.6 (104 reviews) ✓ Verified | 7.8 (12 reviews) | 
| **Content** | 8.4 (93 reviews) ✓ Verified | 7.6 (11 reviews) | 
| **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | 7.9 (12 reviews) | 
| **Search** | 8.4 (69 reviews) ✓ Verified | 6.4 (12 reviews) | 
| **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | 7.7 (10 reviews) | 
| **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | 8.1 (9 reviews) | 
| **A/B Testing** | 8.5 (96 reviews) ✓ Verified | 8.2 (11 reviews) | 
| **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | 7.7 (10 reviews) | 

#### Multichannel

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Web** | 8.3 (86 reviews) ✓ Verified | 6.3 (8 reviews) | 
| **Email** | 8.9 (117 reviews) ✓ Verified | 9.3 (9 reviews) | 
| **Mobile** | 8.4 (89 reviews) ✓ Verified | 8.5 (9 reviews) | 

#### Administration 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | 8.5 (9 reviews) | 
| **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **User Data** | 8.5 (102 reviews) ✓ Verified | 8.9 (9 reviews) | 
| **Integrations** | 8.2 (90 reviews) ✓ Verified | 7.8 (9 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |
| **Voyado** | N/A | N/A |

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Customize** | 7.7 (24 reviews) | Not enough data | 
| **Scheduling** | 8.3 (26 reviews) | Not enough data | 
| **Retarget** | 7.9 (24 reviews) | Not enough data | 
| **Segmentation** | 8.3 (27 reviews) | Not enough data | 
| **Triggered Notifications** | 8.0 (24 reviews) | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Campaign Performance** | 7.6 (24 reviews) | Not enough data | 
| **Audience Insights** | 7.3 (24 reviews) | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **A/B Testing** | 7.6 (24 reviews) | Not enough data | 
| **Personalization** | 8.2 (25 reviews) | Not enough data | 
| **Rich Notifications** | 7.0 (22 reviews) | Not enough data | 
| **Integrations** | 7.4 (23 reviews) | Not enough data | 
| **App Notifications** | Not enough data | Not enough data | 
| **SMS Notifications** | Not enough data | Not enough data | 
| **Web Notifications** | Not enough data | Not enough data | 

#### Agentic AI - Push Notification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Subscriber Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Workflow Management** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Notification Editor** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.6/10 | 27 |
| **Voyado** | N/A | N/A |

#### Segmentation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **A/B Testing** | 8.8 (20 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 

#### Targeting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 

#### Triggered Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Geofencing** | 8.1 (15 reviews) | Not enough data | 
| **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 

#### Personalized Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 
| **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 
| **Website Personalization** | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |
| **Voyado** | 6.9/10 | 10 |

#### Text Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Bulk SMS** | 8.3 (23 reviews) | 9.0 (10 reviews) | 
| **Two-Way Text Messaging** | 7.4 (18 reviews) | 5.2 (8 reviews) | 
| **Text Scheduler** | 8.5 (24 reviews) | 8.9 (9 reviews) | 
| **Automatic Replies** | 7.7 (17 reviews) | 6.2 (7 reviews) | 
| **Automatic URL Shortening** | 8.0 (20 reviews) | 5.0 (8 reviews) | 
| **MMS Marketing** | 7.1 (18 reviews) | 4.4 (9 reviews) | 
| **Personalization** | 8.3 (23 reviews) | 8.5 (10 reviews) | 
| **Transactional SMS** | 7.9 (19 reviews) | 8.7 (9 reviews) | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Reporting** | 7.8 (23 reviews) | 6.9 (9 reviews) | 
| **Marketing Automation** | 8.6 (23 reviews) | 8.1 (8 reviews) | 
| **White Label** | 7.4 (17 reviews) | 6.4 (7 reviews) | 
| **Text-to-Landline** | 6.9 (15 reviews) | 5.7 (7 reviews) | 
| **Short Codes** | 7.1 (16 reviews) | 6.2 (7 reviews) | 
| **API Integration** | 8.2 (19 reviews) | 7.5 (8 reviews) | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 5.4 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 
| **Decision Making** | 5.6 (9 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | 7.2/10 | 15 |

#### Data Sourcing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (14 reviews) | 
| **Expandability** | Not enough data | 7.9 (13 reviews) | 
| **Content Marketing** | Not enough data | 6.7 (14 reviews) | 
| **Multiple Devices** | Not enough data | 8.0 (14 reviews) | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 

#### Intelligence

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 7.9 (13 reviews) | 
| **Predictive Modeling** | Not enough data | 6.4 (12 reviews) | 
| **Recommendation Engine** | Not enough data | 6.4 (12 reviews) | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Data Integration** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | 5.5/10 | 10 |

#### Merchandising

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Product Recommendations** | Not enough data | 6.8 (10 reviews) | 
| **Product Search** | Not enough data | 6.8 (10 reviews) | 
| **Product Display** | Not enough data | 5.7 (10 reviews) | 
| **Media File Storage** | Not enough data | 3.7 (9 reviews) | 
| **Web Content Management** | Not enough data | 3.7 (9 reviews) | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Reports & Analytics** | Not enough data | 5.6 (9 reviews) | 
| **Customer Data** | Not enough data | 6.1 (9 reviews) | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Integrations** | Not enough data | 6.1 (9 reviews) | 
| **Dashboard** | Not enough data | 5.4 (9 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |
| **Voyado** | N/A | N/A |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (50 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (48 reviews) | Not enough data | 

#### Platform Data

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Journey Reporting** | 8.1 (45 reviews) | Not enough data | 
| **Trends Reporting** | 8.0 (47 reviews) | Not enough data | 
| **Dashboards** | 8.4 (51 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Journey Mapping** | 7.8 (44 reviews) | Not enough data | 
| **Integrations** | 8.1 (42 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 28 |
| **Voyado** | 8.5/10 | 19 |

#### Loyalty Experience

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Loyalty Engine** | 8.4 (15 reviews) | 8.8 (18 reviews) | 
| **Rewards** | 8.6 (15 reviews) | 8.8 (17 reviews) | 
| **Membership** | 8.4 (17 reviews) | 9.2 (17 reviews) | 
| **Personalization** | 8.5 (22 reviews) | 9.1 (17 reviews) | 
| **Gamification** | 7.4 (12 reviews) | 7.1 (16 reviews) | 
| **Loyalty Cards** | 7.8 (13 reviews) | 8.1 (16 reviews) | 

#### Loyalty Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Communication Tools** | 8.7 (15 reviews) | 8.6 (18 reviews) | 
| **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | 9.3 (18 reviews) | 
| **Loyalty Analytics** | 8.3 (15 reviews) | 8.1 (17 reviews) | 
| **Localization** | 8.5 (16 reviews) | 8.2 (16 reviews) | 
| **Integrations** | 8.8 (18 reviews) | 8.6 (17 reviews) | 
| **Gift Card Management** | Not enough data | Not enough data | 
| **Membership Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Customizable Templates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Transaction History** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Referral Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customer Surveys** | Not enough data | Not enough data | 
| **Member Portal** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Client Portal** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Point of Sale (POS)** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | 6.9/10 | 17 |

#### Computing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **WYSIWYG** | Not enough data | 6.7 (15 reviews) | 
| **AI/Machine Learning** | Not enough data | 6.1 (15 reviews) | 
| **Little to No Coding** | Not enough data | 8.3 (15 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Experimental Design

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 7.3 (15 reviews) | 
| **Split Testing** | Not enough data | 7.0 (14 reviews) | 
| **Mobile Testing** | Not enough data | 6.9 (15 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 
| **Multivariate Testing** | Not enough data | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.6 (16 reviews) | 
| **Heatmaps** | Not enough data | 5.0 (16 reviews) | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Visual Editor** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Funnel Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Assessment Management** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Content Analytics** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Account Based Marketing** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Abandoned Cart Saver** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Experience Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Ad Optimization** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **AI Writing Assistant** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Grammar Check** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **For Marketing and Advertising** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Content Ideas** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Text Editing** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Tone Selection** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **Marketing Management** | Not enough data | Not enough data | 
| **Brand Guidelines** | Not enough data | Not enough data | 
| **Omnichannel Outreach** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |
| **Voyado** | N/A | N/A |

#### Analysis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Application Attribution** | 8.0 (43 reviews) | Not enough data | 
| **Campaign Analysis** | 8.3 (69 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.7 (38 reviews) | Not enough data | 
| **Activity Dashboard** | 8.1 (54 reviews) | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | Not enough data | 
| **Alerts/Notifications** | 8.4 (46 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.1 (64 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (62 reviews) | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 

#### Engagement

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (52 reviews) | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Optimization** | 8.4 (59 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (43 reviews) | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Visual Analytics** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Coupons** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |
| **Voyado** | N/A | N/A |

#### Marketing Operations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.5 (83 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.3 (80 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 8.1 (73 reviews) | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (16 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Push Notification Software](https://www.g2.com/categories/push-notification), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Voyado (5):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Personalization Software](https://www.g2.com/categories/personalization), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP Engagement Cloud (formerly SAP Emarsys) | Voyado | 
|---|---|---|
| **Small-Business** | 23.8% | 31.1% | 
| **Mid-Market** | 52.9% | 51.4% | 
| **Enterprise** | 23.3% | 17.6% | 

### By Industry

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.1%
- **Apparel & Fashion:** 10.3%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.8%
- **Leisure, Travel & Tourism:** 3.4%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Entertainment:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.4%

#### Voyado

- **Retail:** 23.2%
- **Apparel & Fashion:** 21.7%
- **Marketing and Advertising:** 7.2%
- **Consumer Goods:** 7.2%
- **Information Technology and Services:** 5.8%
- **Computer Software:** 4.3%
- **Health, Wellness and Fitness:** 4.3%
- **Business Supplies and Equipment:** 1.4%
- **Computer & Network Security:** 1.4%
- **Computer Hardware:** 1.4%
- **Other:** 21.7%

---
## Alternatives

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4848 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1244 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.4/5 stars (1929 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1429 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (841 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1362 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (839 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14802 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (15958 reviews)

### Alternatives to Voyado

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1362 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (841 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.7/5 stars (1429 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.4/5 stars (1929 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1244 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (15958 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4848 reviews)
- [Algolia](https://www.g2.com/products/algolia/reviews) — 4.5/5 stars (455 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5437 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (839 reviews)

---
## Top Discussions

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Voyado

- Title: [Can I use this for entermain](https://www.g2.com/discussions/can-i-use-this-for-entermain) — 1 comment, 1 upvote
  > **Top comment:** "Try this product ,:- https://jvz1.com/c/2817839/393694/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-voyado)