Voyado Features
Integration (3)
Data Import & Export Tools
28 reviewers of Voyado have provided feedback on this feature.
Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
This feature was mentioned in 27 Voyado reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
As reported in 27 Voyado reviews.
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (7)
Customization
This feature was mentioned in 28 Voyado reviews.
System provides sufficient customization to meet business requirements
Workflow Capability
As reported in 26 Voyado reviews.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
27 reviewers of Voyado have provided feedback on this feature.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
As reported in 25 Voyado reviews.
Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
As reported in 27 Voyado reviews.
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Based on 29 Voyado reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Based on 26 Voyado reviews.
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Email Marketing (4)
Building and Personalizing Emails
Based on 35 Voyado reviews.
Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
This feature was mentioned in 35 Voyado reviews.
Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
35 reviewers of Voyado have provided feedback on this feature.
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
As reported in 34 Voyado reviews.
Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
31 reviewers of Voyado have provided feedback on this feature.
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
34 reviewers of Voyado have provided feedback on this feature.
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
As reported in 35 Voyado reviews.
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
This feature was mentioned in 35 Voyado reviews.
Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization
33 reviewers of Voyado have provided feedback on this feature.
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Lead Management (8)
Marketing Lead Database
Based on 30 Voyado reviews.
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
31 reviewers of Voyado have provided feedback on this feature.
Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
35 reviewers of Voyado have provided feedback on this feature.
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
As reported in 30 Voyado reviews.
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
This feature was mentioned in 30 Voyado reviews.
Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
This feature was mentioned in 30 Voyado reviews.
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
This feature was mentioned in 28 Voyado reviews.
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
28 reviewers of Voyado have provided feedback on this feature.
Sync lead, contact, account, and opportunity information with your CRM system.
Campaign Management (4)
Program Management
28 reviewers of Voyado have provided feedback on this feature.
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing
26 reviewers of Voyado have provided feedback on this feature.
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
27 reviewers of Voyado have provided feedback on this feature.
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Budgeting
27 reviewers of Voyado have provided feedback on this feature.
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (5)
Social Listening
Based on 25 Voyado reviews.
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Social Sharing
25 reviewers of Voyado have provided feedback on this feature.
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns
This feature was mentioned in 27 Voyado reviews.
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
25 reviewers of Voyado have provided feedback on this feature.
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising
26 reviewers of Voyado have provided feedback on this feature.
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (5)
Basic Reporting
Based on 31 Voyado reviews.
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Based on 29 Voyado reviews.
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Based on 27 Voyado reviews.
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Based on 27 Voyado reviews.
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics
As reported in 23 Voyado reviews.
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Visitor Behavior (3)
Monitoring
This feature was mentioned in 11 Voyado reviews.
Monitor the behavior of website and online store visitors
Targeting
As reported in 11 Voyado reviews.
Ability to target website visitors based on behavioral patterns
Guided Selling
Based on 11 Voyado reviews.
Adapt the selling process to each visitor, including content and pricing
Templates (3)
Library
Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
As reported in 10 Voyado reviews.
Allows users to customize templates and use them on multiple channels easily
Optimization
As reported in 10 Voyado reviews.
Track the performance of different versions of templates and suggest optimizations
Personalization (8)
Recommendation
This feature was mentioned in 12 Voyado reviews.
Recommend products based on order history and online behavior
Content
This feature was mentioned in 11 Voyado reviews.
Provide custom content to website visitors based on their online behavior
Cart Abandonment
This feature was mentioned in 12 Voyado reviews.
Deliver messages targeted at buyers who are about to leave an online store
Search
Based on 12 Voyado reviews.
Optimize search based on the role of the user or inventory availability
Personalization Engine
Based on 10 Voyado reviews.
Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
This feature was mentioned in 11 Voyado reviews.
The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Based on 10 Voyado reviews.
Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
Web
Integrate personalized content and recommendations on websites
Email
Define customized email templates which are sent automatically
Mobile
Include personalization features that are mobile-friendly and responsive
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Text Messaging (8)
Bulk SMS
Based on 10 Voyado reviews.
Enables users to send mass text message campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Provides automatic text message replies to recipients
Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Based on 10 Voyado reviews.
Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
Data Sourcing (4)
Data Enrichment
This feature was mentioned in 14 Voyado reviews.
Uses external data sources to improve customer profiles.
Expandability
This feature was mentioned in 13 Voyado reviews.
Can be updated to accept new sources and types of data.
Content Marketing
Based on 14 Voyado reviews.
Can act as a content marketing platform.
Multiple Devices
Based on 14 Voyado reviews.
Can engage with customers across any device with a consistent message.
Intelligence (3)
Marketing Metrics
This feature was mentioned in 13 Voyado reviews.
Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
This feature was mentioned in 12 Voyado reviews.
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
As reported in 12 Voyado reviews.
Uses artificial intelligence to provide suggestions based on desired outcomes.
Administration (4)
Marketing Campaigns
The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Easily digestible visual representations of data collected by the platform.
User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Analytics (4)
Reports & Analytics
The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool.
Customer Data
Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.
Reporting and Analytics
This feature was mentioned in 16 Voyado reviews.
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
This feature was mentioned in 16 Voyado reviews.
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Merchandising (5)
Product Recommendations
10 reviewers of Voyado have provided feedback on this feature.
Products recommended to customers based on their purchasing or viewing history.
Product Search
This feature was mentioned in 10 Voyado reviews.
A search function to help customers easily find products in an online store.
Product Display
10 reviewers of Voyado have provided feedback on this feature.
Tools to optimize how product images are represented on the site.
Media File Storage
Tools to store and organize product images, videos, and 3D renderings.
Web Content Management
Tools to optimize and organize product descriptions and other content published to an online store.
Administration (2)
Integrations
The ability to integrate with a variety of e-commerce software in order to share data and functionality.
Dashboard
A means to display relevant reports and other data in one, easily accessible place.
SMS Platform (6)
Reporting
Provides pre-built or customizable performance reports
Automation
Automates tasks and features for added convenience
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Text-to-Landline
Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Loyalty Experience (6)
Loyalty Engine
Based on 18 Voyado reviews.
Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors.
Rewards
This feature was mentioned in 17 Voyado reviews.
Offers a flexible and customizable reward system.
Membership
As reported in 17 Voyado reviews.
Segments customers into tiers or membership groups.
Personalization
Based on 17 Voyado reviews.
Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc.
Gamification
Based on 16 Voyado reviews.
Provides gamified features such as badges, achievements, and leaderboards.
Loyalty Cards
This feature was mentioned in 16 Voyado reviews.
Includes tools for managing and designing branded physical or digital loyalty cards.
Loyalty Platform (5)
Communication Tools
This feature was mentioned in 18 Voyado reviews.
Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications.
Customer Relationship Management (CRM)
18 reviewers of Voyado have provided feedback on this feature.
Allows users to view and manage customer profiles within the platform.
Loyalty Analytics
17 reviewers of Voyado have provided feedback on this feature.
Offers comprehensive analytics to track ROI and engagement with the loyalty program.
Localization
Based on 16 Voyado reviews.
Supports multiple languages and currencies.
Integrations
This feature was mentioned in 17 Voyado reviews.
Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms.
Experimental Design (3)
Multivariate testing capacities
Based on 15 Voyado reviews.
Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
As reported in 14 Voyado reviews.
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
15 reviewers of Voyado have provided feedback on this feature.
Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
As reported in 15 Voyado reviews.
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
As reported in 15 Voyado reviews.
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Based on 15 Voyado reviews.
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Agentic AI - Loyalty Management (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
This feature was mentioned in 10 Voyado reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 10 Voyado reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
10 reviewers of Voyado have provided feedback on this feature.
Improves performance based on feedback and experience
Proactive Assistance
As reported in 10 Voyado reviews.
Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 10 Voyado reviews.
Makes informed choices based on available data and objectives





