Voyado Features
Integration (3)
Data Import & Export Tools
As reported in 26 Voyado reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
As reported in 26 Voyado reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
As reported in 26 Voyado reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Platform (7)
Customization
System provides sufficient customization to meet business requirements 26 reviewers of Voyado have provided feedback on this feature.
Workflow Capability
As reported in 25 Voyado reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 26 Voyado reviews.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 24 Voyado reviews.
Sandbox / Test Environments
As reported in 25 Voyado reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 27 Voyado reviews.
Output Document Generation
Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. This feature was mentioned in 25 Voyado reviews.
Email Marketing (4)
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically 34 reviewers of Voyado have provided feedback on this feature.
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending. 32 reviewers of Voyado have provided feedback on this feature.
Manage Email Deliverability
As reported in 34 Voyado reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
As reported in 33 Voyado reviews. Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (5)
Landing Pages and Forms
Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 31 Voyado reviews.
Dynamic Content
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 33 reviewers of Voyado have provided feedback on this feature.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. 33 reviewers of Voyado have provided feedback on this feature.
Mobile Optimized
Support mobile-optimized emails, online forms, and landing pages. 33 reviewers of Voyado have provided feedback on this feature.
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. This feature was mentioned in 32 Voyado reviews.
Lead Management (8)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 29 Voyado reviews.
Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 30 Voyado reviews.
Segmentation
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. 33 reviewers of Voyado have provided feedback on this feature.
Lead Scoring and Grading
As reported in 29 Voyado reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing
Based on 29 Voyado reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
As reported in 29 Voyado reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 28 Voyado reviews.
CRM Lead Integration
Based on 28 Voyado reviews. Sync lead, contact, account, and opportunity information with your CRM system.
Campaign Management (4)
Program Management
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 28 reviewers of Voyado have provided feedback on this feature.
Event / Webinar Marketing
Based on 26 Voyado reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 27 reviewers of Voyado have provided feedback on this feature.
Budgeting
As reported in 27 Voyado reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Social (5)
Social Listening
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 25 Voyado reviews.
Social Sharing
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. This feature was mentioned in 25 Voyado reviews.
Social Campaigns
As reported in 27 Voyado reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement
Based on 25 Voyado reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising
As reported in 26 Voyado reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Reporting & Analytics (5)
Basic Reporting
Based on 30 Voyado reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
As reported in 29 Voyado reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics
Based on 27 Voyado reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 27 reviewers of Voyado have provided feedback on this feature.
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. 23 reviewers of Voyado have provided feedback on this feature.
Visitor Behavior (3)
Monitoring
As reported in 11 Voyado reviews. Monitor the behavior of website and online store visitors
Targeting
Based on 11 Voyado reviews. Ability to target website visitors based on behavioral patterns
Guided Selling
Adapt the selling process to each visitor, including content and pricing 11 reviewers of Voyado have provided feedback on this feature.
Templates (3)
Library
Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
As reported in 10 Voyado reviews. Allows users to customize templates and use them on multiple channels easily
Optimization
As reported in 10 Voyado reviews. Track the performance of different versions of templates and suggest optimizations
Personalization (8)
Recommendation
Recommend products based on order history and online behavior 12 reviewers of Voyado have provided feedback on this feature.
Content
As reported in 11 Voyado reviews. Provide custom content to website visitors based on their online behavior
Cart Abandonment
Based on 12 Voyado reviews. Deliver messages targeted at buyers who are about to leave an online store
Search
Based on 12 Voyado reviews. Optimize search based on the role of the user or inventory availability
Personalization Engine
Machine learning or artificial intelligence that powers the personalization features of the platform. This feature was mentioned in 10 Voyado reviews.
Product Recommendations
Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
As reported in 11 Voyado reviews. The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
As reported in 10 Voyado reviews. Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
Web
Integrate personalized content and recommendations on websites
Email
Define customized email templates which are sent automatically
Mobile
Include personalization features that are mobile-friendly and responsive
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Text Messaging (8)
Bulk SMS
Enables users to send mass text message campaigns 10 reviewers of Voyado have provided feedback on this feature.
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Provides automatic text message replies to recipients
Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior 10 reviewers of Voyado have provided feedback on this feature.
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
Data Sourcing (4)
Data Enrichment
Uses external data sources to improve customer profiles. 14 reviewers of Voyado have provided feedback on this feature.
Expandability
Can be updated to accept new sources and types of data. This feature was mentioned in 13 Voyado reviews.
Content Marketing
Can act as a content marketing platform. This feature was mentioned in 14 Voyado reviews.
Multiple Devices
Based on 14 Voyado reviews. Can engage with customers across any device with a consistent message.
Intelligence (3)
Marketing Metrics
Based on 13 Voyado reviews. Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. This feature was mentioned in 12 Voyado reviews.
Recommendation Engine
As reported in 12 Voyado reviews. Uses artificial intelligence to provide suggestions based on desired outcomes.
Administration (4)
Marketing Campaigns
The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Easily digestible visual representations of data collected by the platform.
User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Analytics (4)
Reports & Analytics
The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool.
Customer Data
Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment. This feature was mentioned in 16 Voyado reviews.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most. 16 reviewers of Voyado have provided feedback on this feature.
Merchandising (5)
Product Recommendations
Based on 10 Voyado reviews. Products recommended to customers based on their purchasing or viewing history.
Product Search
A search function to help customers easily find products in an online store. 10 reviewers of Voyado have provided feedback on this feature.
Product Display
Tools to optimize how product images are represented on the site. This feature was mentioned in 10 Voyado reviews.
Media File Storage
Tools to store and organize product images, videos, and 3D renderings.
Web Content Management
Tools to optimize and organize product descriptions and other content published to an online store.
Administration (2)
Integrations
The ability to integrate with a variety of e-commerce software in order to share data and functionality.
Dashboard
A means to display relevant reports and other data in one, easily accessible place.
SMS Platform (6)
Reporting
Provides pre-built or customizable performance reports
Automation
Automates tasks and features for added convenience
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Text-to-Landline
Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Loyalty Experience (6)
Loyalty Engine
Based on 18 Voyado reviews. Provides a loyalty engine that can configure different types of loyalty programs to reward customers for specific purchases, actions, or behaviors.
Rewards
Offers a flexible and customizable reward system. This feature was mentioned in 17 Voyado reviews.
Membership
As reported in 17 Voyado reviews. Segments customers into tiers or membership groups.
Personalization
Based on 17 Voyado reviews. Personalizes messaging and rewards based on a customer's profile, purchase history, membership status, etc.
Gamification
Based on 16 Voyado reviews. Provides gamified features such as badges, achievements, and leaderboards.
Loyalty Cards
Based on 16 Voyado reviews. Includes tools for managing and designing branded physical or digital loyalty cards.
Loyalty Platform (5)
Communication Tools
As reported in 17 Voyado reviews. Provides built-in messaging tools to communicate with loyalty program members via email, SMS, and/or push notifications.
Customer Relationship Management (CRM)
Based on 17 Voyado reviews. Allows users to view and manage customer profiles within the platform.
Loyalty Analytics
Offers comprehensive analytics to track ROI and engagement with the loyalty program. 17 reviewers of Voyado have provided feedback on this feature.
Localization
Supports multiple languages and currencies. This feature was mentioned in 16 Voyado reviews.
Integrations
Integrates with other marketing and commerce software such as CRM, ERP, point-of-sale (POS) systems, or e-commerce platforms. 17 reviewers of Voyado have provided feedback on this feature.
Experimental Design (3)
Multivariate testing capacities
As reported in 15 Voyado reviews. Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously. This feature was mentioned in 14 Voyado reviews.
Mobile Testing
Based on 15 Voyado reviews. Allows mobile web pages to be tested during A/B experiments.
Computing (3)
WYSIWYG
Based on 15 Voyado reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
AI/Machine Learning
As reported in 15 Voyado reviews. Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code. 15 reviewers of Voyado have provided feedback on this feature.
Agentic AI - Loyalty Management (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Personalization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Based on 10 Voyado reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 10 Voyado reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 10 reviewers of Voyado have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 10 reviewers of Voyado have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 10 Voyado reviews.





