Vibe Reviews & Product Details

Vibe made CTV advertising accessible and effective for our small agency. On our campaign we hit $2.93 per session against a $10 target, which far exceeded our expectations. The platform is easy to use, so launching and adjusting campaigns is quick, and the creative upload process is simple. Our Customer Success Manager, Roma, has been outstanding: responsive, proactive, and always ready to help us get the best results for our clients. Review collected by and hosted on G2.com.

Honestly, there's very little to dislike. The only thing I'd like to see improved is custom reporting, especially more detailed location data (like ZIP-level results) so we can share deeper insights with our clients. Review collected by and hosted on G2.com.

I run paid media across Meta, TikTok and Google, and CTV was always the channel we kept pushing off because it felt like a big lift. Vibe removed that excuse. We had our first campaign live in under an hour — upload the creative, pick the audience and the apps, set a budget, done. No IO, no minimum commitment, no three-week onboarding.

The other thing I didn't expect: the support. Our account team actually knows performance marketing, so questions get answered in the language I work in instead of being routed through a generic help desk. When we've had a setup question or wanted a second opinion on targeting, we get a real answer the same day.

For a lean team, that combination — fast to launch, easy to iterate, and people behind it who respond — is what made CTV a channel we actually test instead of one we talk about testing. Review collected by and hosted on G2.com.

Measurement is the part I'd most like to see mature. We run multi-touch attribution across our channels, and CTV is inherently harder to tie back — but I'd like deeper reporting inside the platform and cleaner ways to reconcile Vibe's numbers with our own attribution stack. Right now it takes more manual stitching than I'd like before I can confidently compare CTV against Meta or Google on the same terms.

Not a dealbreaker, and some of it is just the nature of the channel, but it's where I'd point the roadmap. Review collected by and hosted on G2.com.

What I like best about Vibe is how easy it is to use. Everything can be managed from a single, user-friendly dashboard, which makes launching and managing streaming TV campaigns incredibly straightforward. I also really appreciate the flexibility around budgeting. We can set our own budgets and scale campaigns in a way that makes sense for us, making streaming TV much more accessible than you might expect. Most importantly, we’ve been very pleased with the results we’ve seen so far. Vibe has made it easy for us to get in front of a large audience without adding a lot of complexity to our marketing efforts. Review collected by and hosted on G2.com.

Honestly, there isn’t much I can point to that I dislike about Vibe. The platform has been easy to use, and anytime I’ve had a question or needed help, our account manager and the customer support team have been there every step of the way. They’ve been responsive, helpful, and genuinely invested in making sure we’re successful with the platform. So far, we’ve had a really positive experience, and I don’t have any major complaints. Review collected by and hosted on G2.com.

Being new to CTV, the Vibe platform is easy to use, clear on objectives and there is always help on hand to get set up and review performance. Review collected by and hosted on G2.com.

Having clearer best practice guidance for brands new to CTV would speed things up especially being specific on the best creative time lengths either 15/30/45 seconds rather than between 5-90 seconds Review collected by and hosted on G2.com.

We’ve been using Vibe for NordVPN digital TV campaigns, and overall, it’s been a really great experience. The dashboard is straightforward and easy to navigate, uploading new creatives and checking performance never feels like a chore, which matters a lot when you’re juggling multiple platforms. The targeting options are strong, and we’ve been able to reach the right audiences without burning through our budget. The biggest win for us has been optimization. Over about six months, we brought CPMs down by 40%, and performance didn’t take a hit at all. Customer support also deserves a shoutout. They’ve been responsive and genuinely helpful whenever we’ve needed anything. Compared to other CTV platforms we’ve worked with, Vibe simply feels easier to use and delivers better results. It also works with InnovidXP so we can also use their analytical platform to calculate uplift and compare it with other DSP platforms. Review collected by and hosted on G2.com.

Reporting could be a bit more flexible. Getting custom breakdowns or exporting data in the exact format we need sometimes takes a few extra steps. I’d also like to see deeper built-in third-party measurement integrations, instead of having to set some of them up manually. That said, these are relatively minor issues and nothing that’s been a dealbreaker for us. Review collected by and hosted on G2.com.

Its ease of use is great. I am able to select the markets I want to target and the uploading of ads is really easy. I also enjoy the reporting that shows clearly how well our marketing is performing. Review collected by and hosted on G2.com.

The only thing that has been a little difficult is to figure out the budgeting with our different ads. If it was a little clearer on how much your monthly spend is, that would be nice. Review collected by and hosted on G2.com.

Having worked in advertising yet never done CTV, Vibe was an easy platform to learn the ins-and-outs of the world of CTV. With incredible account support and results that actually moved the needle, Vibe was an easy and affordable solution for us. Review collected by and hosted on G2.com.

I didn't experience many downsides at all to Vibe. It was a great experience and I'd recommend them to anyone who's looking to dabble in CTV. Review collected by and hosted on G2.com.

The biggest upside is that it makes CTV available to a brand our size. We're a lean DTC team with no agency, and Vibe let us launch streaming TV campaigns ourselves with a reasonable budget. The setup feels familiar if you come from paid social, so we weren't starting from zero. Review collected by and hosted on G2.com.

My biggest challenge is proving incrementality. Vibe's reported conversions don't always match what we see in Shopify or our blended numbers, so it takes extra work to figure out how much the channel is really driving. Stronger incrementality testing or holdout tools would help a lot. Review collected by and hosted on G2.com.

I love that Vibe is a self-service platform where you can easily check in on campaigns/reports and scale up or down on demand. The fact that it also integrates seamlessly into triplewhale, something my team uses as a source of truth for data/reporting is a big benefit. My Vibe team - Romano and Lizzie are always just a chat away if I need something or have a question. The Incrementality report that was done was such a impactful tool to help our Marketing and Ecomm teams see how CTV/Streaming ads are benefiting our paid media has a whole and are adding incremental revenue. Review collected by and hosted on G2.com.

I wish that the Vibe platform could also do Linear TV campaigns so they could help benefit one another with multiple touchpoints for consumers. I also wish that we could see more granular details into what networks are performing that are a part of the Vibe Performance Network. Review collected by and hosted on G2.com.

The team at Vibe is extremely professional, and our collaboration has been very smooth. The team is knowledgeable, stays up to date on our progress, and consistently shares results along with clear action items. They are also very fast at resolving blockers and keep following up to make sure we reach the desired result. Review collected by and hosted on G2.com.

Vibe has a CTV product, but attribution for installs and events isn’t working in the same way it does for other channels. Because of that, it’s hard to be 100% confident that the numbers we’re seeing are truly incremental or not. Review collected by and hosted on G2.com.