# Firstup Reviews **Vendor:** Firstup **Category:** [Employee Communications Software](https://www.g2.com/categories/employee-communications) **Average Rating:** 4.4/5.0 **Total Reviews:** 206 ## About Firstup Firstup’s mission is to improve the employee experience at every moment that matters. The Firstup intelligent communication platform empowers Comms, HR, and EX leaders to reach every employee and improve engagement with personalized omnichannel campaigns and real-time engagement data. Global enterprises such as Tesco, Providence, ADM, Ford, Colgate-Palmolive and Swissport use Firstup to connect millions of employees worldwide. Firstup’s vibrant community of over 3,000 communicators is committed to elevating the employee experience. Learn more at firstup.io. ## Firstup Pros & Cons **What users like:** - Users find Firstup incredibly **easy to use** , with intuitive features and excellent customer service enhancing their experience. (82 reviews) - Users appreciate the **variety of options** with FirstUp, enhancing engagement and making communication with employees seamless. (50 reviews) - Users value the **effective communication** offered by Firstup, fostering engagement and accessibility for all employees. (48 reviews) - Users appreciate the **efficient communication tools** of Firstup, enhancing engagement and collaboration across the organization. (44 reviews) - Users value the **impactful engagement features** of Firstup, enhancing communication and resource sharing across teams. (43 reviews) - Experience (37 reviews) - Collaboration (34 reviews) - Customer Support (34 reviews) - Employee Engagement (32 reviews) - Communication Efficiency (29 reviews) **What users dislike:** - Users find the **lack of essential features** in Firstup limiting, particularly compared to functionalities available in SharePoint. (37 reviews) - Users face frequent **reporting issues** with drafts not saving correctly and outdated analytics, hindering productivity significantly. (26 reviews) - Users express frustration with **limited customization** , affecting branding, search flexibility, and overall user experience on Firstup. (17 reviews) - Users feel that Firstup has **limited features** that complicate digital interaction and hinder effective communication. (17 reviews) - Users find the **organizational challenges** of Firstup overwhelming, particularly with multiple features and the need for technical support. (16 reviews) - Users find the **onboarding process confusing** , suggesting a need for better tutorials and streamlined setup for newcomers. (14 reviews) - Lack of Features (14 reviews) - Content Management (13 reviews) - Users express frustration with the **insufficient details** provided in Firstup, impacting functionality and customization options. (13 reviews) - Users face **technical issues** like bugs and outages that hinder project progress and create frustrating workarounds. (13 reviews) ## Firstup Reviews ### 1. Streamlined Communication with a Branded Touch **Rating:** 4.0/5.0 stars **Reviewed by:** Philipp M. **Reviewed Date:** January 26, 2026 **What do you like best about Firstup?** I really like the front end of Firstup; it looks very good and is completely branded with our company's colors, logo, and everything, which makes it feel like it was purely created for the purpose of our company. This gives a very positive user perspective. It helps us reach our audience easily on mobile phones, which is the most effective way since not everybody in our company has email but everyone has the app, allowing easy access. This setup plays a part in unifying our employees globally, just like uniforms, giving a feel of belonging. I also appreciate the flexibility Firstup offers, allowing us to have global, regional, and local content, which is very important for a big company like ours. **What do you dislike about Firstup?** I find the backend a bit challenging. As an editor or administrator, it required me a couple of sessions to get the hang of it. It could be more user-intuitive; perhaps it could be more self-explanatory or easier to understand in a short time, like 30 minutes. Instead, it took me around three different one-hour sessions. There are just too many options for selections, like email, yes/no, push, yes/no, groups, and so on. It's just somehow too much. **What problems is Firstup solving and how is that benefiting you?** Firstup helps us reach our audience easily via mobile phones. Not everyone at our company uses email, but everyone has the app, making it interactive and accessible. ### 2. Effortless Employee Communication with Stellar Support **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin F. | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about Firstup?** I find Firstup easy to use and it provides detailed analytics. It's straightforward to build robust and appealing content through a variety of block types. The initial setup was fairly easy, and we received good support from the Firstup team. **What do you dislike about Firstup?** The analytics could be improved with more detailed information about user behaviors and trends. There could also be a little more customization and options with all the different block types. **What problems is Firstup solving and how is that benefiting you?** Firstup solves audience building based on HR data and sending targeted communications. It's easy to use, offers detailed analytics, and enables building robust content with a variety of block types. ### 3. Empowering engagement with Firstup **Rating:** 4.0/5.0 stars **Reviewed by:** Wells W. | Internal Communications Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 25, 2025 **What do you like best about Firstup?** I have enjoyed using FirstUp because of its variety of options for creating and publishing content. All of its unique capabilities have allowed me and my team to think outside the box when developing campaign ideas to engage CHRISTUS Health Associates. The platform is user-friendly and allows for a nearly seamless experience from creation to consumption of content. **What do you dislike about Firstup?** There are no major setbacks when it comes to using the FirstUp platform, but my team wishes the platform had a few capabilities. We wish we had the option to pin featured posts for specific topics and for featured posts to only be shown to those who are subscribed to the topic, even if the topic is open to everyone. We wish to have the direct delivery option for a push notification to cellular devices that is not tied to the "notification center." **What problems is Firstup solving and how is that benefiting you?** Firstup allows us to target communications to specific groups within our large organization and see detailed metrics on how well our communications are reaching those groups. We can use those metrics to evaluate and improve our communications plans for different initiatives and campaigns. The platform allows us to reach Frontline Associates who are not "deskbound" through the branded app. The platform allows us to train individuals across the system on how to create campaigns through studio and give them differing levels of access depending on what the need is. ### 4. FirstUp is a great way to get employees active on social **Rating:** 5.0/5.0 stars **Reviewed by:** Anat H. | Senior Social Media and Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Firstup?** Nothing has changed- still love the company and the service it provides. **What do you dislike about Firstup?** Nothing at the moment- love using them for their service. Easy to use. **What problems is Firstup solving and how is that benefiting you?** We are building brand awareness and using our employees as advocates to promote the work that not only they are working on but that the company as a whole has achieved. ### 5. Overall solid, but could use a few additions. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Firstup?** Ease of creating and publishing content and relatively simple to tailor layout to your liking, availability of help resources, helpdesk is very responsive and knowledgeable. Photo comments are a hit! **What do you dislike about Firstup?** I wish there were more branding options available. In Studio when working on a campaign, it is tedious to have to keep manually inputting hex codes when you are only given two options. We have a pretty robust brand color palette. I also wish there was an option to pin a post, add a banner, or add a ticker at the top of the main experience/homepage. This would be really handy during Open Enrollment in particular. It would also be helpful if creators could edit content directly within Experience, without having to go into Studio, click this and that, save, and publish. Being able to edit individual blocks/items directly from Experience would save a great deal of time. Also, we've noticed a copy/paste issue where text ends up bolded or in a completely different font style (like Arial Black instead of Arial). I think this is a known issue, though, and requires the user to click "Paste text only." Also, when manually adding audiences, sometimes we get users with a "0" next to their name instead of "1," showing they are an active, registered user. This makes creating custom audiences problematic, as we have to go through and manually confirm our lists, which, when uploading audiences of 100+ users, can be extremely time-consuming. It would also be nice to actually be able to view an embedded video within an email without being taken out of email and into Experience - it disrupts the flow of the user experience. We also have not been very satisfied with the level of turnover. It seems once we get used to one CSM, we get another, and another! (And one of our more recent support teams completely vanished on us at one point.) Finally, I wish pulling metrics wasn't such a hassle and that it was easier to find and compare data. **What problems is Firstup solving and how is that benefiting you?** Employee engagement - contributing to building a culture of inclusion and belonging. It is also helpful to give our leaders a voice and provide leadership visibility and transparency to employees. ### 6. Empowering employee communication **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Firstup?** It brings together email, mobile, intranet, and digital signage into one platform, making it easier to reach employees wherever they are—especially important for deskless or frontline workers. You can tailor messages based on role, location, or behavior, which helps ensure relevance and boosts engagement. **What do you dislike about Firstup?** While Firstup is a powerful platform, one area I find challenging is the limited flexibility in customizing certain design elements and layouts. It can sometimes feel restrictive when trying to create more dynamic or visually engaging content. Additionally, the learning curve for some of the analytics features can be steep, especially for newer users who aren’t as data-savvy. More intuitive dashboards or guided insights would be a great improvement. **What problems is Firstup solving and how is that benefiting you?** Firstup is solving the challenge of reaching and engaging a diverse, distributed workforce with consistent, personalized messaging. It eliminates communication silos by centralizing content delivery across channels like email, mobile, and intranet. For me, this means less time spent juggling tools and more time focusing on strategy. The platform’s targeting and automation features help ensure the right messages reach the right people at the right time—boosting engagement and making our internal communications more impactful. ### 7. Firstup; Approach that Unify Communication, but Limited Personalization Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Mikes L. | Senior Accountant , Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about Firstup?** Firstup is resourceful and impactful as it issues conventional engagement for employees in a workplace The app centralizes resources, messages and updates in a single space that is accessible to all members Firstup operates remotely, where employees in office snd different locations can engage and share information The app uses intelligence to tailor make content based on user experiences or feedback **What do you dislike about Firstup?** Firstup has multiple features and versions that makes the digital interaction overwhelming Setting up Firstup demands more technical help to streamline business communication **What problems is Firstup solving and how is that benefiting you?** Firstup is a pivotal approach that we use for easy access of updates, resources and announcements. Every employee gets timely updates from this app, whether in the office or remotely We personalize individual users with the specific communication, where relevance and preferences are expressed and considered Firstup ensure no information overrides or overlaps and this increases relevant communication ### 8. Fostering Employees Communication with Firstup, Despite the Price Inefficiencies **Rating:** 4.5/5.0 stars **Reviewed by:** Sunnysher H. | Digital Marketing Expert , Medical Practice, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Firstup?** Firstup helps us i. Acquiring personalized individual content, that makes messages remain relevant and accessible The app has effective multi channel delivery capabilities, where one can receive them through emails and mobile phones through apps The admin tool and dashboard are very efficient and assertive We get open messages and feedback, that helps us capture information concerning our customers **What do you dislike about Firstup?** Prices are personalized, and this makes them lack transparency and understanding Searching for old messages is also problematic, with complex navigation issues **What problems is Firstup solving and how is that benefiting you?** Firstup ensure that every employee get instant communication on time, for online and hybrid employees The personalization of information ensure there is no overload, snd precise publication is done for specific tasks Firstup offers a specific space for planning communication and ensuring that employees air their concerns precisely ### 9. Engaging and impactful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2024 **What do you like best about Firstup?** Love seeing the new features roll out - keep them coming. **What do you dislike about Firstup?** Continue to listen to customers about feature suggestions. **What problems is Firstup solving and how is that benefiting you?** Engaging and impactful comms ### 10. The Comms Platform That Actually Gets Out of the Office into the Fields **Rating:** 4.0/5.0 stars **Reviewed by:** Gavin D. | Global Digital Communications Platform Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Firstup?** It actually works for everyone. From employees in a factory to field techs working miles from the nearest office, Our Field gives everyone a voice. It’s quick to use, easy to access on the go, and doesn’t assume you’re sitting behind a desk all day. The simple translation option means we can reach our Global employee base very easily across all platforms and devices with easy to set up apps and integration into other platforms. **What do you dislike about Firstup?** One of the challenges has been making sure everyone gets on board. With such a wide variety of roles across AGCO, from the factory floor to those in the field, and everything in between, not everyone naturally turns to a digital comms platform as part of their day. Its a great problem to have but sometimes we just have TOO MUCH content across the platform and some employees switch off **What problems is Firstup solving and how is that benefiting you?** A lot of our employees aren’t sitting at desks all day. They’re on the factory floor, out in the field with customers, in warehouses, or visiting dealerships. Reaching everyone with consistent, timely information was a challenge. Important messages weren’t always landing where they needed to and there was a total overload of emails. Our Field/Firstup has changed that. People now get the same message at the same time and they can interact with it too. This has led to a benefit of better engagement, stronger communications and more 'connected' feeling around the business. ## Firstup Discussions - [What are the benefits and challenges of using Firstup for employee communication, and what improvements would you recommend?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-firstup-for-employee-communication-and-what-improvements-would-you-recommend) - [What is Firstup used for?](https://www.g2.com/discussions/what-is-firstup-used-for) - [View Firstup pricing details and edition comparison](https://www.g2.com/products/firstup/reviews/firstup-review-143131?section=pricing&secure%5Bexpires_at%5D=2026-05-24+21%3A53%3A52+-0500&secure%5Bsession_id%5D=acf71c51-b2c5-4212-9199-a9913bcbd271&secure%5Btoken%5D=a56e0c00b52a3bcc2be37ee36fb1aa3d2b865b4b981e1285865358c1972c9ead&format=llm_user) ## Firstup Integrations - [Communication](https://www.g2.com/products/communication/reviews) - [FinanceWire](https://www.g2.com/products/financewire/reviews) - [Microsoft SharePoint](https://www.g2.com/products/microsoft-sharepoint/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Oracle Database](https://www.g2.com/products/oracle-database/reviews) - [Workday HCM](https://www.g2.com/products/workday-hcm/reviews) ## Firstup Features **Information Distribution** - News Feed - Newsletter - Notifications - Email - Multi-Channel Sharing **Generative AI** - AI Text Generation - AI Text Summarization **Content & Community Features - Enterprise Social Networking (ESN)** - Gamification - Community Building - Knowledge Sharing - User Generated Content **Administrative Tasks - Frontline Worker Communication Platforms** - Training & Learning Modules - Health & Safety Policies - Onboarding & Offboarding - Surveys & Feedback - Employee Services - Knowledge Management **Newsletter Interface Features - Internal Newsletter Software** - Feedback - Design - Content Embedding **Core Features - Employee Experience Software** - Employee Lifecycle Management - Communication **Employee Engagement** - Employee Generated Content - Confirmation - Comments - Inline Translation - Administrative Access - Content Interaction - Surveys (global & local) - Chat **Communication Features - Frontline Worker Communication Platforms** - Group Messaging - Private Messaging - Announcements - Emergency Notifications **Newsletter Management Features - Internal Newsletter Software** - Collaboration - Personalization - Archive **People Analytics - Employee Experience Software** - Action Plan - Productivity **Admin & Reporting Features - Enterprise Social Networking (ESN)** - Content Moderation - Polls & Surveys - Content Management - Analytics & Reporting - User Management **Operations - Frontline Worker Communication Platforms** - Shift Scheduling - Insights & Analytics - Task Management - SOPs & Documentation **Administrative Features - Internal Newsletter Software** - Security - User Permissions - Compliance - Integration **Advanced Features - Employee Experience Software** - Digital Experience Management - Benchmarking - Employee Listening **User Experience & Accessibility - Employee Communications** - Native Mobile Application - Branded Experience - Personalized Ux Experience - Audience Management & Creation **Employee Improvement - Employee Experience Software** - Performance Management - Learning - Team Building **Content Distribution - Employee Communications** - Newsfeed - Newsletter Engine - Multi-Channel Sharing **Agentic AI - Enterprise Social Networking (ESN)** - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Frontline Worker Communication Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Additional Features - Employee Communications** - Emergency Notifications - Analytics - Integrations **Agentic AI - Employee Communications** - Cross-system Integration - Natural Language Interaction ## Top Firstup Alternatives - [Workvivo](https://www.g2.com/products/workvivo/reviews) - 4.8/5.0 (2,587 reviews) - [Poppulo](https://www.g2.com/products/poppulo/reviews) - 4.3/5.0 (301 reviews) - [Staffbase](https://www.g2.com/products/staffbase/reviews) - 4.6/5.0 (245 reviews)