Poppulo is a quality platform that's user friendly and makes life easier for internal comms practitioners. The analytics are a key part of the appeal, likewise the access to industry benchmarks. My favourite features include dynamic content (target articles within a newsletter to a specific audience), personalisation, automatic resend to non-openers and the ability for readers to like, rate and comment on content. The team provides a very good level of support and the new AI agents sound promising. Review collected by and hosted on G2.com.
It would be helpful if the analytics included dwell time. I'd also like to see better options for embedding video, and new functionality for gifs, e-cards etc. Review collected by and hosted on G2.com.







