6sense Sales Intelligence Reviews & Product Details

What I like most about 6sense Sales Intelligence is the depth and accuracy of its intent data and account insights. It helps us clearly identify in-market accounts instead of relying on broad targeting. The buying stage visibility and keyword intent signals allow our team to prioritize outreach more strategically. Review collected by and hosted on G2.com.

While 6sense Sales Intelligence is powerful, the platform can feel overwhelming at times due to the volume of data available. It takes time for new users to fully understand and utilize all features effectively.

Additionally, contact data accuracy can occasionally require manual verification, especially for direct phone numbers. The reporting customization could also be more flexible to better match specific internal dashboard requirements.

Overall, these are manageable challenges, but improvements in usability and data accuracy would make the experience even stronger. Review collected by and hosted on G2.com.

6sense stands out as a powerful sales intelligence platform that helps teams move beyond guesswork and focus on accounts that are truly ready to buy. Its biggest strength lies in predictive insights—using AI and intent data to surface prospects who are actively researching solutions, even before they reach out.

Most Helpful Features

Intent Data & Predictive Analytics: Pinpoints accounts showing buying signals, so reps spend time on the right opportunities.

AI-Powered Outreach: Automated email agents personalize communication, respond intelligently, and even book meetings.

Competitor Tracking: Flags accounts researching competitors, giving sales teams a chance to intercept and position strategically.

Data Enrichment: Shortens forms and fills in missing details, improving inbound conversion rates.

Account-Based Focus: Shifts sales and marketing from chasing cold leads to engaging accounts with real purchase intent.

Upsides

Saves time by eliminating wasted effort on low-quality leads.

Boosts pipeline efficiency with smarter prioritization.

Enhances collaboration between sales and marketing through shared account insights.

Improves ROI on campaigns by targeting only in-market accounts. Review collected by and hosted on G2.com.

While 6sense is a powerful tool for predictive sales and marketing, it’s not without challenges. Many users highlight that the platform’s sophistication comes with trade-offs in usability, cost, and data granularity.

Least Helpful Aspects

Steep Learning Curve: The platform is feature-rich but complex, requiring significant training and onboarding before teams can fully leverage it.

High Cost: Licensing and implementation are expensive, making it less accessible for smaller organizations or those with limited budgets.

Limited Contact-Level Detail: Insights are strong at the account level, but users often want more granular data about individual contacts and website visitors.

Integration Challenges: Some users report difficulties syncing 6sense seamlessly with existing CRM or marketing automation systems.

Overwhelming Data Volume: The abundance of intent signals can feel noisy, making it hard for reps to prioritize without strong internal processes.

Downsides

Can feel like “too much tool” for smaller teams who don’t have the resources to manage it effectively.

ROI depends heavily on adoption—if sales and marketing aren’t aligned, the benefits diminish.

Some users feel the predictive models are occasionally inconsistent, requiring manual validation. Review collected by and hosted on G2.com.

t allows us to prioritize the right accounts and personas based on real intent signals, which is especially important in markets where volume is smaller and precision matters more.

From a day-to-day perspective, it helps align Marketing and BDR efforts, improves targeting quality, and avoids generic outreach, making conversations more timely and contextual for prospects. Review collected by and hosted on G2.com.

The main issue for us is the limited data coverage for LATAM. The Sales Intelligence database has a very restricted number of prospects and, in many cases, insufficient contact-level information. This ends up limiting how much we can actually use the tool in our day-to-day work.

Because of this, we still need to rely heavily on ABM to run outbound activities, since Sales Intelligence alone does not provide enough additional or reliable contact data to fully support BDR execution.

Another point is the lack of a sequential filtering option similar to what exists in ABM. Without this type of filter, it is harder for BDRs to work accounts in a more continuous and structured way over time, which affects adoption and frequency of use. Review collected by and hosted on G2.com.

I like how 6sense Sales Intelligence provides a starting place for finding contacts to sell solutions to when I don’t know who to reach out to. The feature that shows if a contact has opened marketing emails or interacted with campaigns is really helpful in gauging how receptive they will be towards me. I also enjoy using the hierarchy tab to see where everyone ranks and how much influence they have. Overall, these features really assist in my role as a business development rep. Review collected by and hosted on G2.com.

Some contacts don't have any phone numbers listed, or the numbers provided are sometimes incorrect. More accurate contact info would be great. Review collected by and hosted on G2.com.

What I like best about 6sense Sales Intelligence is how clearly it surfaces in-market accounts and buying intent. It helps me prioritise the right prospects at the right time rather than working broad, low-signal lists. Overall, it makes my outreach more focused, relevant, and effective. Review collected by and hosted on G2.com.

What I dislike about 6sense Sales Intelligence is that some of the intent signals can feel a bit opaque, so it’s not always clear why an account is flagged as in-market. The interface can also feel busy at times, which adds friction when trying to move quickly. Occasionally, data accuracy at the contact level could be stronger to better support day-to-day outreach. Review collected by and hosted on G2.com.

Sales intelligence allows you to access more specific and detailed features for prospecting new clients, officials, and new markets. Additionally, it has many filtering options, which makes the work much easier and more organized. I clarify that, with this, I am only commenting on what I like the most since there are many other additional features. Review collected by and hosted on G2.com.

I consider that you become very dependent Review collected by and hosted on G2.com.

I like 6sense Sales Intelligence for its intent data, which helps me see which accounts are actually active and showing signals. This is kind of a game changer for me because it allows me to prioritize the right accounts and spend my time where it actually matters rather than just guessing who might be interested. The CRM integration is also helpful as it gives me everything I need right there, making my day more productive and my outreach smarter. This is especially valuable because when I reach out to people, it's typically people who are in the market or starting to look at least for different solutions. Review collected by and hosted on G2.com.

If I had to point out one thing that doesn't work as smoothly, it's the filtering and customization. There's a lot of great data that I could find and signals to the platform, but sometimes I just want to slice it really specifically, like show me how an account is doing this week that match my ideal customer profile. You can get there, but it takes an extra clicks and it's a bit of a mental effort for me. So I'd rather spend the energy on actually engaging the accounts instead of wrestling with filters, making that a bit more intuitive. Also, it makes it hard to actually navigate through who's all at the company and have the ability to search, kinda drill down to specific titles and personas. It doesn't do it as well as Sales Navigator. Review collected by and hosted on G2.com.

It could be especially helpful in Nord EMEA to identify leads that have shown an intention to buy. Review collected by and hosted on G2.com.

Has limited coverage in South EMEA, and some leads that initially look hot turn out to be existing customers or system integrators rather than the target customers for our brand. It also doesn’t correlate prospects’ real pain points or business drivers with our solution. Review collected by and hosted on G2.com.

I appreciate how 6sense Sales Intelligence allows us to break down organizational silos and enables our sales team to easily see where they should invest their time. It really helps with powerful sales alignment and account exploration. The ability to find the right accounts and personas at the right time is crucial for us. Also, after trialing some other options, this has been the best adoption we have had. Review collected by and hosted on G2.com.

Some further product alignment between SI and the ABM profiles would be ideal. It took some time to get everything set up. Review collected by and hosted on G2.com.

I like 6sense Sales Intelligence for its ease of use and typically accurate insights. It's really helpful for me as a sales representative to fight through the noise of who to contact, aligning me to accounts that are more likely to be interested in our product instead of blindly reaching out. I also appreciate that it integrates with our CRM. Review collected by and hosted on G2.com.

The contact information for the mid-market sized accounts isn't that great or refined. I notice a lot of missing emails or bad phone numbers. Also, sometimes their most recent company isn't updated. I'm sure it's better for Enterprise accounts but lacks some accuracy in the mid-market. Review collected by and hosted on G2.com.