AdRoll ABM (Formerly RollWorks) Features
Data Availability (7)
Contact Data Availability
As reported in 65 AdRoll ABM (Formerly RollWorks) reviews. Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc.
Company Data Availability
Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. 68 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Industry Research Availability
Based on 51 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Does this product offer industry research data that you require?
Technographic Data Availability
Based on 21 AdRoll ABM (Formerly RollWorks) reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Contact Data Availability
Provides detailed contact-level buyer intent data 89 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Account Data Availability
Provides aggregated intent data for individual contacts to supply an account-level view of intent 96 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Offline Data
Based on 60 AdRoll ABM (Formerly RollWorks) reviews. Ability to connect offline databases to collect information that can be matched to online devices
Data Accuracy (3)
Contact Data Accuracy
Based on 60 AdRoll ABM (Formerly RollWorks) reviews. How accurate and up to date is the contact data?
Company Data Accuracy
As reported in 63 AdRoll ABM (Formerly RollWorks) reviews. How accurate and up to date is the company data?
Technographic Data Accuracy
How accurate and up to date is the technographic data? 19 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Features (8)
Lead Builder
Based on 55 AdRoll ABM (Formerly RollWorks) reviews. Ability to create targeted contact lists.
Integration to CRM/Marketing Automation
Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. This feature was mentioned in 61 AdRoll ABM (Formerly RollWorks) reviews.
Data Cleaning/Enrichment
As reported in 33 AdRoll ABM (Formerly RollWorks) reviews. Ability to clean/enrich existing data that is maintained in other systems
Data Segmentation/Filtering
Based on 49 AdRoll ABM (Formerly RollWorks) reviews. Functionality to filter or segment data from within sales intelligence software
Search
Based on 58 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Offers search tools that allow users to find the data they need quickly
News/People Alerts
Alerts you to changes happening to industries, companies and people you follow This feature was mentioned in 32 AdRoll ABM (Formerly RollWorks) reviews.
Reporting
Based on 57 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Provides ability to create the reports that meet your business requirements
Messaging
Based on 47 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Provides ability to message contacts directly from within the sales intelligence software
Platform (13)
User, Role, and Access Management
Based on 48 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 45 AdRoll ABM (Formerly RollWorks) reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Reporting/Dashboards
Based on 50 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
Mobile User Support
Based on 32 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices.
APIs
As reported in 35 AdRoll ABM (Formerly RollWorks) reviews. Enables integration to external systems
API / Integrations
Based on 140 AdRoll ABM (Formerly RollWorks) reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. 141 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
User, Role, and Access Management
As reported in 162 AdRoll ABM (Formerly RollWorks) reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 166 AdRoll ABM (Formerly RollWorks) reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations. This feature was mentioned in 135 AdRoll ABM (Formerly RollWorks) reviews.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 137 AdRoll ABM (Formerly RollWorks) reviews.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 126 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Notifications
Alerts marketer of the performance of particular campaigns. 126 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising. This feature was mentioned in 179 AdRoll ABM (Formerly RollWorks) reviews.
Video Functionality (1)
Video Functionality
Overall product functionality for video advertising.
Social Functionality (1)
Social Functionality
As reported in 48 AdRoll ABM (Formerly RollWorks) reviews. Product functionality for social advertising.
Campaign Management (12)
Campaign Dashboard
Based on 173 AdRoll ABM (Formerly RollWorks) reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Based on 165 AdRoll ABM (Formerly RollWorks) reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 164 AdRoll ABM (Formerly RollWorks) reviews.
Bulk Editing
As reported in 136 AdRoll ABM (Formerly RollWorks) reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 146 AdRoll ABM (Formerly RollWorks) reviews.
Brand Safety
As reported in 126 AdRoll ABM (Formerly RollWorks) reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
As reported in 110 AdRoll ABM (Formerly RollWorks) reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 112 AdRoll ABM (Formerly RollWorks) reviews.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 144 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Creative Optimization
Based on 135 AdRoll ABM (Formerly RollWorks) reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. 111 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. 97 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Targeting (4)
Targeting
Based on 178 AdRoll ABM (Formerly RollWorks) reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. 176 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 147 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Contextual Targeting
As reported in 129 AdRoll ABM (Formerly RollWorks) reviews. Able to match the marketer's ad with specific content on a site or page.
Demand Side Platforms (4)
Machine Learning Optimization
DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities
Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
Cross Channel Capabilities
DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.
Lead Intelligence (14)
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 110 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 128 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 108 AdRoll ABM (Formerly RollWorks) reviews.
Market Insights
Based on 62 AdRoll ABM (Formerly RollWorks) reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 77 AdRoll ABM (Formerly RollWorks) reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 59 AdRoll ABM (Formerly RollWorks) reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Based on 86 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 89 AdRoll ABM (Formerly RollWorks) reviews.
Lead Analysis
As reported in 73 AdRoll ABM (Formerly RollWorks) reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Validation
Product accurately cleans, deduplicates, and verifies lead data. 10 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Lead Enrichment
Product enriches existing lead data with missing information. 10 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Lead Quality
Product provides accurate, up-to-date contact information for leads, such as email address or phone number. 11 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 11 AdRoll ABM (Formerly RollWorks) reviews.
Browser Extension
Based on 10 AdRoll ABM (Formerly RollWorks) reviews. Product offers a browser extension that validates or enriches lead information within the user’s browser.
Lead Management (9)
Segmentation
Based on 122 AdRoll ABM (Formerly RollWorks) reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 102 AdRoll ABM (Formerly RollWorks) reviews.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 122 AdRoll ABM (Formerly RollWorks) reviews.
Segmentation
Based on 71 AdRoll ABM (Formerly RollWorks) reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 49 AdRoll ABM (Formerly RollWorks) reviews.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. This feature was mentioned in 57 AdRoll ABM (Formerly RollWorks) reviews.
Segmentation
Based on 95 AdRoll ABM (Formerly RollWorks) reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
As reported in 77 AdRoll ABM (Formerly RollWorks) reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
As reported in 90 AdRoll ABM (Formerly RollWorks) reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (16)
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 107 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Revenue Planning
Based on 94 AdRoll ABM (Formerly RollWorks) reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Based on 110 AdRoll ABM (Formerly RollWorks) reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 101 AdRoll ABM (Formerly RollWorks) reviews.
Customization
As reported in 111 AdRoll ABM (Formerly RollWorks) reviews. Allows for custom report types to match the goals of a company.
Journey Analytics
Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 118 AdRoll ABM (Formerly RollWorks) reviews.
Omni-Channel Tracking
As reported in 48 AdRoll ABM (Formerly RollWorks) reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. 40 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 42 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 42 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 47 AdRoll ABM (Formerly RollWorks) reviews.
Omni-Channel Tracking
As reported in 84 AdRoll ABM (Formerly RollWorks) reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. 75 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Media Attribution
As reported in 78 AdRoll ABM (Formerly RollWorks) reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Based on 73 AdRoll ABM (Formerly RollWorks) reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 79 AdRoll ABM (Formerly RollWorks) reviews.
Campaign Execution (4)
Website Personalization
Provides tools that dynamically serve content, messaging, and calls-to-action. 62 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Prioritized Accounts
As reported in 86 AdRoll ABM (Formerly RollWorks) reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
Helps determine the direction of each individual account and how to engage through specific content. This feature was mentioned in 81 AdRoll ABM (Formerly RollWorks) reviews.
Email Campaigns
Based on 63 AdRoll ABM (Formerly RollWorks) reviews. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Retargeting (7)
A/B Testing
As reported in 65 AdRoll ABM (Formerly RollWorks) reviews. Test which ads convert better.
Audience Segmentation
As reported in 142 AdRoll ABM (Formerly RollWorks) reviews. Deliver certain ads to specific audiences.
Behavioral Targeting
As reported in 131 AdRoll ABM (Formerly RollWorks) reviews. Deliver certain ads based on observed behavior.
Reporting & Analytics
Features to track clicks on conversions on retargeting ads. This feature was mentioned in 146 AdRoll ABM (Formerly RollWorks) reviews.
Geo Targeting
Deliver retargeting ads based on the user's location. This feature was mentioned in 114 AdRoll ABM (Formerly RollWorks) reviews.
Cross-channel Retargeting
Enables users to retarget ads across multiple channels, including web, mobile, and social. 117 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Personalization
Personalize retargeting ads based on items a user has viewed. 113 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Data Sourcing (4)
Data Enrichment
Uses external data sources to improve customer profiles.
Expandability
Can be updated to accept new sources and types of data.
Content Marketing
Can act as a content marketing platform.
Multiple Devices
Can engage with customers across any device with a consistent message.
Intelligence (3)
Marketing Metrics
Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Uses artificial intelligence to provide suggestions based on desired outcomes.
Platform Additional Functionality (6)
Integrations
As reported in 94 AdRoll ABM (Formerly RollWorks) reviews. Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization
Provides the ability to customize the relevant topics that are tracked 71 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Natural Language Processing (NLP)
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business) 51 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Alerts
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) This feature was mentioned in 76 AdRoll ABM (Formerly RollWorks) reviews.
Real-time Intent
Based on 88 AdRoll ABM (Formerly RollWorks) reviews. Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
Integrations
As reported in 204 AdRoll ABM (Formerly RollWorks) reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Platform Basics (6)
Centralization
Based on 33 AdRoll ABM (Formerly RollWorks) reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
Builds, defines, and segments targeted account audiences. 37 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Lead-to-Account Matching
Matches leads to accounts for account-based marketing efforts. This feature was mentioned in 34 AdRoll ABM (Formerly RollWorks) reviews.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Retargeting
As reported in 215 AdRoll ABM (Formerly RollWorks) reviews. Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (4)
Measurement
Measure the influence and performance of ABM programs for each targeted audience. 38 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Revenue Analytics
Provides a complete view of how all ABM programs drive revenue. This feature was mentioned in 32 AdRoll ABM (Formerly RollWorks) reviews.
Campaign Measurement
Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. This feature was mentioned in 211 AdRoll ABM (Formerly RollWorks) reviews.
Attribution
Based on 195 AdRoll ABM (Formerly RollWorks) reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.
Platform Additional Functionality (1)
Integrations
As reported in 38 AdRoll ABM (Formerly RollWorks) reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Platform Interoperability (3)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. This feature was mentioned in 74 AdRoll ABM (Formerly RollWorks) reviews.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. 25 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
As reported in 11 AdRoll ABM (Formerly RollWorks) reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date? 11 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Platform - Connected TV (CTV) Advertising Platforms (4)
Personalized Segmentation
Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.
Ad Serving
Compatible to serve and publish ads within the software.
Streaming Capabilites
Able to implement ads on all types streaming platforms that are able to serve ads.
Performance Analytics
Offer analysis of campaigns and various metrics.
Campaign Management - Connected TV (CTV) Advertising Platforms (2)
Creative Assets
Contains features where creative assets can be stored and uploaded to various campaigns.
Campaign Dashboard
Ability to operate multiple campaigns across segments.
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Visitor Identification (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Sales Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 30 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases 29 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience 29 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Proactive Assistance
As reported in 29 AdRoll ABM (Formerly RollWorks) reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Based on 30 AdRoll ABM (Formerly RollWorks) reviews. Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 18 AdRoll ABM (Formerly RollWorks) reviews.
Cross-system Integration
Based on 18 AdRoll ABM (Formerly RollWorks) reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 18 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Natural Language Interaction
Based on 17 AdRoll ABM (Formerly RollWorks) reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting 18 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 22 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 22 AdRoll ABM (Formerly RollWorks) reviews.
Cross-system Integration
Works across multiple software systems or databases 22 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience 21 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Natural Language Interaction
Based on 22 AdRoll ABM (Formerly RollWorks) reviews. Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives 23 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Based on 19 AdRoll ABM (Formerly RollWorks) reviews. Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 19 AdRoll ABM (Formerly RollWorks) reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 19 AdRoll ABM (Formerly RollWorks) reviews.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 19 AdRoll ABM (Formerly RollWorks) reviews.
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 19 AdRoll ABM (Formerly RollWorks) reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 19 AdRoll ABM (Formerly RollWorks) reviews.
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Video Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Retargeting (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 18 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Multi-step Planning
Based on 18 AdRoll ABM (Formerly RollWorks) reviews. Ability to break down and plan multi-step processes
Cross-system Integration
Based on 18 AdRoll ABM (Formerly RollWorks) reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 18 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Proactive Assistance
Anticipates needs and offers suggestions without prompting 18 reviewers of AdRoll ABM (Formerly RollWorks) have provided feedback on this feature.
Decision Making
As reported in 18 AdRoll ABM (Formerly RollWorks) reviews. Makes informed choices based on available data and objectives
Agentic AI - Connected TV (CTV) Advertising Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Demand Side Platform (DSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Cross-Channel Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Native Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Audience segmentation separates an audience into small groups sharing similar characteristics. Discover the types and learn why it’s important.
Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing.





