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AdRoll ABM (Formerly RollWorks) Features

Data Availability (7)

Data Accuracy (3)

Features (8)

Platform (13)

Channel Functionality (1)

Video Functionality (1)

Social Functionality (1)

Campaign Management (12)

Targeting (4)

Demand Side Platforms (4)

Lead Intelligence (14)

Lead Management (9)

Marketing Campaigns (16)

Campaign Execution (4)

Retargeting (7)

Data Sourcing (4)

Intelligence (3)

Platform Additional Functionality (6)

Platform Basics (6)

Platform Data (4)

Platform Additional Functionality (1)

Platform Interoperability (3)

Data Availability - Marketing Account Intelligence (1)

Data Accuracy - Marketing Account Intelligence (1)

Platform - Connected TV (CTV) Advertising Platforms (4)

Campaign Management - Connected TV (CTV) Advertising Platforms (2)

Agentic AI - Lead Intelligence (1)

Agentic AI - Visitor Identification (1)

Agentic AI - Sales Intelligence (6)

Agentic AI - Account Data Management (5)

Agentic AI - Marketing Account Intelligence (4)

Agentic AI - Account-Based Analytics (5)

Agentic AI - Account-Based Orchestration Platforms (5)

Agentic AI - Account-Based Advertising (6)

Agentic AI - Display Advertising (6)

Agentic AI - Social Media Advertising (6)

Agentic AI - Video Advertising (6)

Agentic AI - Retargeting (6)

Agentic AI - Connected TV (CTV) Advertising Platforms (6)

Agentic AI - Demand Side Platform (DSP) (6)

Agentic AI - Cross-Channel Advertising (6)

Agentic AI - Native Advertising (6)

Artificial Intelligence (2)

Technology Glossary Features

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AdRoll ABM (Formerly RollWorks)