# Top 10 Optimizely Alternatives & Competitors
**Average Rating:** 4.3/5
**Total Number of Reviews:** 3
If you are considering Optimizely, you may also want to investigate similar alternatives or competitors to find the best solution. Product Analytics Software is a widely used technology, and many people are seeking productive, easy to use software solutions with real-time reporting, segmentation, and mobile reporting. Other important factors to consider when researching alternatives to Optimizely include ease of use and reliability. The best overall Optimizely alternative is Amplitude Analytics. Other similar apps like Optimizely are Pendo, Mixpanel, Heap by Contentsquare, and PostHog. Optimizely alternatives can be found in [Product Analytics Software](https://www.g2.com/categories/product-analytics) but may also be in [Session Replay Software](https://www.g2.com/categories/session-replay) or [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem).


## Best Paid & Free Alternatives to Optimizely
  - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
  - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
  - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews)
  - [PostHog](https://www.g2.com/products/posthog/reviews)
  - [Fullstory](https://www.g2.com/products/fullstory/reviews)
  - [Smartlook](https://www.g2.com/products/smartlook/reviews)
  - [Glassbox](https://www.g2.com/products/glassbox/reviews)
  - [Mouseflow](https://www.g2.com/products/mouseflow/reviews)
  - [Contentsquare](https://www.g2.com/products/contentsquare/reviews)

## Top 10 Alternatives to Optimizely Recently Reviewed By G2 Community
Browse options below. Based on reviewer data, you can see how Optimizely stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Consumer Services, and Education Management, and find the best product for your business.


  ### 1. [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews)
By Amplitude
**Average Rating:** 4.5/5
**Total Reviews:** 2,977
Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-netspring-optimizely)
**Compare Amplitude Analytics with other alternatives:**
- [Amplitude Analytics vs Pendo](https://www.g2.com/compare/amplitude-analytics-vs-pendo-io-pendo)
- [Amplitude Analytics vs Mixpanel](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel)
- [Amplitude Analytics vs Heap by Contentsquare](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare)
- [Amplitude Analytics vs PostHog](https://www.g2.com/compare/amplitude-analytics-vs-posthog)
- [Amplitude Analytics vs Fullstory](https://www.g2.com/compare/amplitude-analytics-vs-fullstory)
- [Amplitude Analytics vs Smartlook](https://www.g2.com/compare/amplitude-analytics-vs-smartlook)
- [Amplitude Analytics vs Glassbox](https://www.g2.com/compare/amplitude-analytics-vs-glassbox)
- [Amplitude Analytics vs Mouseflow](https://www.g2.com/compare/amplitude-analytics-vs-mouseflow)
- [Amplitude Analytics vs Contentsquare](https://www.g2.com/compare/amplitude-analytics-vs-contentsquare)

  ### 2. [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews)
By Pendo.io
**Average Rating:** 4.4/5
**Total Reviews:** 1,808
Pendo is on a mission to elevate the world's experiences with software. Organizations around the world use Pendo to accelerate and deepen software product adoption.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs Pendo](https://www.g2.com/compare/netspring-optimizely-vs-pendo-io-pendo)
**Compare Pendo with other alternatives:**
- [Pendo vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-pendo-io-pendo)
- [Pendo vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-pendo-io-pendo)
- [Pendo vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-pendo-io-pendo)
- [Pendo vs PostHog](https://www.g2.com/compare/pendo-io-pendo-vs-posthog)
- [Pendo vs Fullstory](https://www.g2.com/compare/fullstory-vs-pendo-io-pendo)
- [Pendo vs Smartlook](https://www.g2.com/compare/pendo-io-pendo-vs-smartlook)
- [Pendo vs Glassbox](https://www.g2.com/compare/glassbox-vs-pendo-io-pendo)
- [Pendo vs Mouseflow](https://www.g2.com/compare/mouseflow-vs-pendo-io-pendo)
- [Pendo vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-pendo-io-pendo)

  ### 3. [Mixpanel](https://www.g2.com/products/mixpanel/reviews)
By Mixpanel
**Average Rating:** 4.5/5
**Total Reviews:** 1,371
Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-netspring-optimizely)
**Compare Mixpanel with other alternatives:**
- [Mixpanel vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel)
- [Mixpanel vs Pendo](https://www.g2.com/compare/mixpanel-vs-pendo-io-pendo)
- [Mixpanel vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-mixpanel)
- [Mixpanel vs PostHog](https://www.g2.com/compare/mixpanel-vs-posthog)
- [Mixpanel vs Fullstory](https://www.g2.com/compare/fullstory-vs-mixpanel)
- [Mixpanel vs Smartlook](https://www.g2.com/compare/mixpanel-vs-smartlook)
- [Mixpanel vs Glassbox](https://www.g2.com/compare/glassbox-vs-mixpanel)
- [Mixpanel vs Mouseflow](https://www.g2.com/compare/mixpanel-vs-mouseflow)
- [Mixpanel vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-mixpanel)

  ### 4. [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews)
By Contentsquare
**Average Rating:** 4.4/5
**Total Reviews:** 1,097
Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-netspring-optimizely)
**Compare Heap by Contentsquare with other alternatives:**
- [Heap by Contentsquare vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare)
- [Heap by Contentsquare vs Pendo](https://www.g2.com/compare/heap-by-contentsquare-vs-pendo-io-pendo)
- [Heap by Contentsquare vs Mixpanel](https://www.g2.com/compare/heap-by-contentsquare-vs-mixpanel)
- [Heap by Contentsquare vs PostHog](https://www.g2.com/compare/heap-by-contentsquare-vs-posthog)
- [Heap by Contentsquare vs Fullstory](https://www.g2.com/compare/fullstory-vs-heap-by-contentsquare)
- [Heap by Contentsquare vs Smartlook](https://www.g2.com/compare/heap-by-contentsquare-vs-smartlook)
- [Heap by Contentsquare vs Glassbox](https://www.g2.com/compare/glassbox-vs-heap-by-contentsquare)
- [Heap by Contentsquare vs Mouseflow](https://www.g2.com/compare/heap-by-contentsquare-vs-mouseflow)
- [Heap by Contentsquare vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-heap-by-contentsquare)

  ### 5. [PostHog](https://www.g2.com/products/posthog/reviews)
By PostHog
**Average Rating:** 4.5/5
**Total Reviews:** 1,054
PostHog is the open-source, all-in-one platform that helps engineers build better products.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs PostHog](https://www.g2.com/compare/netspring-optimizely-vs-posthog)
**Compare PostHog with other alternatives:**
- [PostHog vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-posthog)
- [PostHog vs Pendo](https://www.g2.com/compare/pendo-io-pendo-vs-posthog)
- [PostHog vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-posthog)
- [PostHog vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-posthog)
- [PostHog vs Fullstory](https://www.g2.com/compare/fullstory-vs-posthog)
- [PostHog vs Smartlook](https://www.g2.com/compare/posthog-vs-smartlook)
- [PostHog vs Glassbox](https://www.g2.com/compare/glassbox-vs-posthog)
- [PostHog vs Mouseflow](https://www.g2.com/compare/mouseflow-vs-posthog)
- [PostHog vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-posthog)

  ### 6. [Fullstory](https://www.g2.com/products/fullstory/reviews)
By Fullstory
**Average Rating:** 4.5/5
**Total Reviews:** 1,052
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs Fullstory](https://www.g2.com/compare/fullstory-vs-netspring-optimizely)
**Compare Fullstory with other alternatives:**
- [Fullstory vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-fullstory)
- [Fullstory vs Pendo](https://www.g2.com/compare/fullstory-vs-pendo-io-pendo)
- [Fullstory vs Mixpanel](https://www.g2.com/compare/fullstory-vs-mixpanel)
- [Fullstory vs Heap by Contentsquare](https://www.g2.com/compare/fullstory-vs-heap-by-contentsquare)
- [Fullstory vs PostHog](https://www.g2.com/compare/fullstory-vs-posthog)
- [Fullstory vs Smartlook](https://www.g2.com/compare/fullstory-vs-smartlook)
- [Fullstory vs Glassbox](https://www.g2.com/compare/fullstory-vs-glassbox)
- [Fullstory vs Mouseflow](https://www.g2.com/compare/fullstory-vs-mouseflow)
- [Fullstory vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-fullstory)

  ### 7. [Smartlook](https://www.g2.com/products/smartlook/reviews)
By Cisco
**Average Rating:** 4.6/5
**Total Reviews:** 874
Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs Smartlook](https://www.g2.com/compare/netspring-optimizely-vs-smartlook)
**Compare Smartlook with other alternatives:**
- [Smartlook vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-smartlook)
- [Smartlook vs Pendo](https://www.g2.com/compare/pendo-io-pendo-vs-smartlook)
- [Smartlook vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-smartlook)
- [Smartlook vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-smartlook)
- [Smartlook vs PostHog](https://www.g2.com/compare/posthog-vs-smartlook)
- [Smartlook vs Fullstory](https://www.g2.com/compare/fullstory-vs-smartlook)
- [Smartlook vs Glassbox](https://www.g2.com/compare/glassbox-vs-smartlook)
- [Smartlook vs Mouseflow](https://www.g2.com/compare/mouseflow-vs-smartlook)
- [Smartlook vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-smartlook)

  ### 8. [Glassbox](https://www.g2.com/products/glassbox/reviews)
By Glassbox
**Average Rating:** 4.9/5
**Total Reviews:** 809
Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs Glassbox](https://www.g2.com/compare/glassbox-vs-netspring-optimizely)
**Compare Glassbox with other alternatives:**
- [Glassbox vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-glassbox)
- [Glassbox vs Pendo](https://www.g2.com/compare/glassbox-vs-pendo-io-pendo)
- [Glassbox vs Mixpanel](https://www.g2.com/compare/glassbox-vs-mixpanel)
- [Glassbox vs Heap by Contentsquare](https://www.g2.com/compare/glassbox-vs-heap-by-contentsquare)
- [Glassbox vs PostHog](https://www.g2.com/compare/glassbox-vs-posthog)
- [Glassbox vs Fullstory](https://www.g2.com/compare/fullstory-vs-glassbox)
- [Glassbox vs Smartlook](https://www.g2.com/compare/glassbox-vs-smartlook)
- [Glassbox vs Mouseflow](https://www.g2.com/compare/glassbox-vs-mouseflow)
- [Glassbox vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-glassbox)

  ### 9. [Mouseflow](https://www.g2.com/products/mouseflow/reviews)
By Mouseflow
**Average Rating:** 4.6/5
**Total Reviews:** 690
With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-build 6 types of heatmaps on all your pages, analyze funnels, forms, launch feedback campaigns and much more.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics)

**Compare:** [Optimizely vs Mouseflow](https://www.g2.com/compare/mouseflow-vs-netspring-optimizely)
**Compare Mouseflow with other alternatives:**
- [Mouseflow vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-mouseflow)
- [Mouseflow vs Pendo](https://www.g2.com/compare/mouseflow-vs-pendo-io-pendo)
- [Mouseflow vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-mouseflow)
- [Mouseflow vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-mouseflow)
- [Mouseflow vs PostHog](https://www.g2.com/compare/mouseflow-vs-posthog)
- [Mouseflow vs Fullstory](https://www.g2.com/compare/fullstory-vs-mouseflow)
- [Mouseflow vs Smartlook](https://www.g2.com/compare/mouseflow-vs-smartlook)
- [Mouseflow vs Glassbox](https://www.g2.com/compare/glassbox-vs-mouseflow)
- [Mouseflow vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-mouseflow)

  ### 10. [Contentsquare](https://www.g2.com/products/contentsquare/reviews)
By Contentsquare
**Average Rating:** 4.6/5
**Total Reviews:** 640
Contentsquare’s Digital Experience Analytics Cloud enables Marketing, eCommerce, Operations, Analytics, and Product teams to understand what makes their customers click so they can prioritize the right actions for creating better web and app experiences that drive more revenue.


Categories in common with Optimizely: [Product Analytics](https://www.g2.com/categories/product-analytics), [Mobile App Analytics](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics)

**Compare:** [Optimizely vs Contentsquare](https://www.g2.com/compare/contentsquare-vs-netspring-optimizely)
**Compare Contentsquare with other alternatives:**
- [Contentsquare vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-contentsquare)
- [Contentsquare vs Pendo](https://www.g2.com/compare/contentsquare-vs-pendo-io-pendo)
- [Contentsquare vs Mixpanel](https://www.g2.com/compare/contentsquare-vs-mixpanel)
- [Contentsquare vs Heap by Contentsquare](https://www.g2.com/compare/contentsquare-vs-heap-by-contentsquare)
- [Contentsquare vs PostHog](https://www.g2.com/compare/contentsquare-vs-posthog)
- [Contentsquare vs Fullstory](https://www.g2.com/compare/contentsquare-vs-fullstory)
- [Contentsquare vs Smartlook](https://www.g2.com/compare/contentsquare-vs-smartlook)
- [Contentsquare vs Glassbox](https://www.g2.com/compare/contentsquare-vs-glassbox)
- [Contentsquare vs Mouseflow](https://www.g2.com/compare/contentsquare-vs-mouseflow)


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