# Best Location-Based Marketing Software - Page 2

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Location-based marketing software, also known as proximity marketing software, enables businesses to send automated marketing messages to customers or prospects based on their geographic location and predefined target zones.

This type of software uses proximity beacons, Bluetooth low energy (BLE ) signals, Wi-Fi, and GPS-defined areas to identify when a customer or prospect is near a specific point of interest (POI). It then triggers the delivery of personalized, contextual marketing content to their mobile devices. With these tools, marketers can target the right customer, in the right place, at the right time, and encourage them to perform a desired action, such as visiting a store or making a purchase.

Location-based marketing software is typically used by businesses with brick-and-mortar locations, such as retail stores and restaurants. However, it can also be leveraged by larger organizations such as shopping malls, transport hubs, and event venues.

Marketers also use location-based marketing software to analyze the performance of a business’ proximity marketing campaigns, usually through tracking foot traffic or offering attribution features. Some [location intelligence software](https://www.g2.com/categories/location-intelligence) and [visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) offer location-based marketing tools to provide businesses with a holistic view of their location and visitor analytics.

Products in this category often identify users in geolocation by integrating with different technologies, such as [geofencing software](https://www.g2.com/categories/geofencing), Wi-Fi, and BLE beacons. As a result, location-based marketing software often integrates with or is provided as a feature of [guest Wi-Fi providers](https://www.g2.com/categories/guest-wi-fi-providers) and [mobile marketing software](https://www.g2.com/categories/mobile-marketing).

To qualify for inclusion in the Location-Based Marketing category, a product must:

- Provide tools to deliver real-time automated messages to users based on geolocation
- Identify prospects or customers within a specified geolocation through the use of geofencing, Wi-Fi, BLE beacons, or a similar geotargeting technology
- Analyze the performance of location-based marketing campaigns




  
## How Many Location-Based Marketing Software Products Does G2 Track?
**Total Products under this Category:** 67

### Category Stats (May 2026)
- **Average Rating**: 4.35/5
- **New Reviews This Quarter**: 6
- **Buyer Segments**: Mid-Market 50% │ Small-Business 43% │ Enterprise 7%
- **Top Trending Product**: Aislelabs (+0.036)
*Last updated: May 25, 2026*

  
## How Does G2 Rank Location-Based Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,300+ Authentic Reviews
- 67+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Location-Based Marketing Software Is Best for Your Use Case?

- **Leader:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews)
- **Highest Performer:** [Optimove (formely Kumulos)](https://www.g2.com/products/optimove-formely-kumulos/reviews)
- **Easiest to Use:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews)
- **Top Trending:** [Radar](https://www.g2.com/products/radar-labs-inc-radar/reviews)
- **Best Free Software:** [SingleInterface](https://www.g2.com/products/singleinterface/reviews)

  
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---

  ## What Are the Top-Rated Location-Based Marketing Software Products in 2026?
### 1. [Adcleek](https://www.g2.com/products/adcleek/reviews)
  adcleek is an independent online trading company Based in Paris and oriented towards the European market, adcleek specializes in techniques for optimizing communication campaigns on the internet. adcleek offers, in particular to the advertising market, the management and optimization of communication campaigns on marketplaces and purchasing in real time.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Adcleek?**

- **Integration:** 6.1/10 (Category avg: 8.0/10)
- **Geolocation:** 7.2/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.8/10 (Category avg: 8.8/10)
- **Campaign Automation:** 7.2/10 (Category avg: 8.3/10)

**Who Is the Company Behind Adcleek?**

- **Seller:** [Adcleek](https://www.g2.com/sellers/adcleek)
- **Year Founded:** 2011
- **HQ Location:** Neuilly-sur-Seine, FR
- **Twitter:** @adcleek (987 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adcleek/ (28 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 40% Mid-Market, 40% Small-Business


#### What Are Adcleek's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Business Growth (1 reviews)
- Campaign Management (1 reviews)
- Customization (1 reviews)
- Data Analytics (1 reviews)

**Cons:**

- Inadequate Reporting (1 reviews)
- Integration Issues (1 reviews)
- Slow Performance (1 reviews)

### 2. [Aruba Location-powered applications](https://www.g2.com/products/aruba-location-powered-applications/reviews)
  Engage with users in new ways by getting more value from mobile devices via location-powered apps. Aruba leads the way with indoor turn-by-turn directions, proximity-based notifications, and asset tracking.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate Aruba Location-powered applications?**

- **Integration:** 5.0/10 (Category avg: 8.0/10)
- **Geolocation:** 7.8/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.2/10 (Category avg: 8.8/10)
- **Campaign Automation:** 6.1/10 (Category avg: 8.3/10)

**Who Is the Company Behind Aruba Location-powered applications?**

- **Seller:** [Aruba, a Hewlett Packard Enterprise company](https://www.g2.com/sellers/aruba-a-hewlett-packard-enterprise-company)
- **HQ Location:** Santa Clara, California
- **LinkedIn® Page:** https://www.linkedin.com/company/aruba-a-hewlett-packard-enterprise-company/ (5,118 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 45% Mid-Market, 27% Small-Business


### 3. [Azira (formely Teemo)](https://www.g2.com/products/azira-formely-teemo/reviews)
  Our Audience Segmentation Platform helps advertisers and publishers increase advertising revenues. By leveraging big data and machine learning technologies, we help advertisers get a higher ROI from their digital advertising campaigns, by using ground-b...


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Azira (formely Teemo)?**

- **Quality of Support:** 10.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind Azira (formely Teemo)?**

- **Seller:** [DataBerries](https://www.g2.com/sellers/databerries)
- **Year Founded:** 2012
- **HQ Location:** Pasadena, California, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/azira-llc/ (440 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


#### What Are Azira (formely Teemo)'s Pros and Cons?

**Pros:**

- Efficiency (2 reviews)
- Advertising (1 reviews)
- Audience Reach (1 reviews)
- Campaign Management (1 reviews)
- Decision Making (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Slow Loading (1 reviews)
- Slow Performance (1 reviews)

### 4. [Bubbl](https://www.g2.com/products/bubbl/reviews)
  Bubbl lets you send push notifications to your app users the moment they arrive at, or leave, a specific location. Draw a boundary around a store, a venue, or an airport, and when someone crosses it, your message fires automatically. It plugs into any existing iOS or Android app in about 30 minutes, with no rebuild required. Set up geo marketing campaigns from a single dashboard, without needing to open a ticket. We work with brands in retail, events, travel and hospitality. Anywhere the right message at the right moment makes a difference.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Bubbl?**

- **Integration:** 5.0/10 (Category avg: 8.0/10)
- **Geolocation:** 6.7/10 (Category avg: 8.6/10)
- **Quality of Support:** 6.7/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Bubbl?**

- **Seller:** [Bubbl](https://www.g2.com/sellers/bubbl)
- **Year Founded:** 2015
- **HQ Location:** London, GB
- **Twitter:** @Bubbl (434 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bubbl-ltd (6 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 5. [Proxi.cloud](https://www.g2.com/products/proxi-cloud/reviews)
  Proxi.cloud Mobile Platform enables user segmentation and analysis of users behaviour both in online and offline world, using Geofencing, Wi-Fi and Beacons. Our platform allows to monitor consumers' footfall and real-world traffic for any location - whether it's a stand-alone building or a POS placed in the shopping centre. Robust and reliable push notifications engine will allow you to activate users with real-time and planned context-based push communication.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Proxi.cloud?**

- **Integration:** 5.8/10 (Category avg: 8.0/10)
- **Geolocation:** 8.3/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.8/10)

**Who Is the Company Behind Proxi.cloud?**

- **Seller:** [Proxi.cloud](https://www.g2.com/sellers/proxi-cloud)
- **Year Founded:** 2015
- **HQ Location:** Poznań, PL
- **LinkedIn® Page:** https://www.linkedin.com/company/proxi.cloud/ (21 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Small-Business, 20% Mid-Market


### 6. [Stampede](https://www.g2.com/products/stampede/reviews)
  Stampede is an intelligent marketing platform for hospitality businesses. The all-in-one solution enables restaurants, bars and hotels to increase repeat customer visits, boosting profitability and making marketing easier. Founded in 2015, Stampede works with over 2,200 venues globally. Within Stampede you'll find the worlds best Guest Wi-Fi captive portal, a next-gen table reservation system and a hospitality-specific CRM that makes growing your revenue easier than ever.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Stampede?**

- **Integration:** 9.2/10 (Category avg: 8.0/10)
- **Geolocation:** 6.7/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind Stampede?**

- **Seller:** [Stampede](https://www.g2.com/sellers/stampede)
- **Year Founded:** 2015
- **HQ Location:** Edinburgh, Scotland
- **LinkedIn® Page:** https://www.linkedin.com/company/stampede-chargeahead/ (33 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


#### What Are Stampede's Pros and Cons?

**Pros:**

- Efficiency (3 reviews)
- Ease of Use (2 reviews)
- Easy Setup (2 reviews)
- Affordable (1 reviews)
- AI Features (1 reviews)

**Cons:**

- Slow Performance (2 reviews)
- Expensive (1 reviews)
- Lack of Notifications (1 reviews)
- Limited Customization (1 reviews)
- Limited Functionality (1 reviews)

### 7. [Aislelabs](https://www.g2.com/products/aislelabs/reviews)
  Aislelabs is a leading provider of Wi-Fi marketing, Wi-Fi analytics, and visitor intelligence solutions for large venues, shopping centers, retail brands, airports, and smart properties. Our enterprise-ready platform transforms existing WiFi infrastructure into a powerful engine for growth - enabling businesses to build privacy-compliant visitor databases, personalize customer journeys, and drive measurable outcomes across marketing, operations, and tenant strategy. From shopping centers and food halls to airports and mixed-use developments, Aislelabs delivers: - Advanced footfall, dwell time and heatmap analytics - Omnichannel marketing automation via branded captive portals - CRM, ERP, and loyalty platform integrations - Custom analytics and professional services - GDPR/CCPA-compliant data capture With no new hardware required, Aislelabs turns WiFi from a cost center into a profit center—bridging the physical and digital with location-powered intelligence.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate Aislelabs?**

- **Integration:** 7.5/10 (Category avg: 8.0/10)
- **Geolocation:** 6.7/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.3/10 (Category avg: 8.8/10)
- **Campaign Automation:** 6.7/10 (Category avg: 8.3/10)

**Who Is the Company Behind Aislelabs?**

- **Seller:** [Aislelabs](https://www.g2.com/sellers/aislelabs)
- **Year Founded:** 2013
- **HQ Location:** TORONTO, CA
- **Twitter:** @aislelabs (601 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/aislelabs/about/ (39 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 47% Mid-Market, 40% Small-Business


#### What Are Aislelabs's Pros and Cons?

**Pros:**

- Customer Support (2 reviews)
- Analytics Expertise (1 reviews)
- Customer Engagement (1 reviews)
- Data Analytics (1 reviews)
- Ease of Use (1 reviews)


### 8. [beaconsmind](https://www.g2.com/products/beaconsmind/reviews)
  Location-Based Marketing in Retail Increase your sales, revenue and customer loyalty at point-of-sale & online shop Show me more Location-Based Marketing for Supermarkets Motivate your customers to buy more at point-of-sale and online Show me more Location-Based Marketing for Malls Increase customer satisfaction and increase the rate of return visits Show me more Location-Based Marketing in Retail Increase your sales, revenue and customer loyalty at point-of-sale & online shop


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate beaconsmind?**

- **Integration:** 7.9/10 (Category avg: 8.0/10)
- **Geolocation:** 8.8/10 (Category avg: 8.6/10)
- **Quality of Support:** 9.6/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind beaconsmind?**

- **Seller:** [beaconsmind](https://www.g2.com/sellers/beaconsmind)
- **Year Founded:** 2006
- **HQ Location:** Berg, CH
- **Twitter:** @beaconsmind (519 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/swissnetgroup (39 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 25% Small-Business


### 9. [Cloud4Wi](https://www.g2.com/products/cloud4wi/reviews)
  Cloud4Wi turns WiFi into a strategic growth engine. Our AI-powered, cloud-based platform enables companies to connect people and devices through secure, frictionless connectivity, driving business outcomes while cutting IT overhead. By accelerating data insights and automating secure network access, Cloud4Wi transforms physical locations into intelligent, data-driven environments. Trusted by leading global brands—including Campari Group, Ferrari, MSC, Prada Group, and Starbucks—Cloud4Wi supports over 300 million mobile users across 70,000 locations in more than 150 countries. Cloud4Wi offers a cloud WiFi solution that enables enterprises to offer a seamless and secure WiFi connectivity, while enhancing user experience and driving business outcomes – without any additional workload for IT staff. With Cloud4Wi, enterprises can get their WiFi services up and running in just a few clicks. They can manage and proactively monitor WiFi services across multiple locations and countries via a single cloud-based dashboard containing detailed logs and analytics. Using Cloud4Wi, enterprises can tailor every aspect of their WiFi to best suit their business and user needs. They can choose among multiple onboarding options –based on Wi-Fi CERTIFIED Passpoint, WBA OpenRoaming and captive portal– and can easily customize the sign-up portals, from look-and-feel to language. Thanks to Cloud4Wi’s powerful integration tools, enterprises can quickly incorporate WiFi into their existing operations workflows and easily manage each step of the user experience. With Cloud4Wi's compliance framework, enterprises can also have the flexibility to meet their individual data protection requirements and be compliant with local regulations in all areas. Enterprises can finally take advantage of the WiFi onboarding to accelerate gathering data from users. Not only that, but they are also able to send relevant content –such as advertisements, coupons and surveys– based on user demographics and behaviors, while leveraging WiFi analytics for improved business decisions. Benefits: - Full customization of guest WiFi services - Secure network access with Wi-Fi CERTIFIED Passpoint - Global seamless connectivity with WBA OpenRoaming - Proactive monitoring through analytics, dashboards and logs - Easy integration into existing operations workflows - Easy compliance with data protection regulations and specific company's needs Impacted metrics: - Reduced total cost of ownership - Protected WiFi investments - No hidden costs


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 6
**How Do G2 Users Rate Cloud4Wi?**

- **Integration:** 10.0/10 (Category avg: 8.0/10)
- **Geolocation:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 7.8/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Cloud4Wi?**

- **Seller:** [Cloud4Wi](https://www.g2.com/sellers/cloud4wi)
- **Year Founded:** 2014
- **HQ Location:** Brooklyn, US
- **Twitter:** @cloud4wi (607 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cloud4wi (62 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 55% Mid-Market, 27% Small-Business


#### What Are Cloud4Wi's Pros and Cons?

**Pros:**

- Data Analytics (1 reviews)
- Location Targeting (1 reviews)


### 10. [InMarket](https://www.g2.com/products/inmarket/reviews)
  Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, leading brands like Kraft Heinz, Anheuser-Busch, and P&G can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, actionable intent, transaction, and location data. Its success in driving real-world outcomes resulted in recognition from Deloitte as one of the fastest-growing North American technology companies for three consecutive years. InMarket holds 25+ location, attribution, and digital marketing patents. InMarket serves thousands of brands across retail, grocery, dining, CPG, pharma, and travel/entertainment.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate InMarket?**

- **Quality of Support:** 9.3/10 (Category avg: 8.8/10)

**Who Is the Company Behind InMarket?**

- **Seller:** [InMarket](https://www.g2.com/sellers/inmarket)
- **Year Founded:** 2010
- **HQ Location:** Austin, Texas
- **Twitter:** @inMarket_Media (1,328 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/inmarket_1/ (366 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 70% Mid-Market, 30% Small-Business


#### What Are InMarket's Pros and Cons?

**Pros:**

- Buyer Intent (1 reviews)
- Customer Engagement (1 reviews)
- Ease of Use (1 reviews)


### 11. [videmic event app](https://www.g2.com/products/videmic-event-app/reviews)
  The videmic Event App helps organizers of trade fairs and conferences market their event in the best possible way with location-based marketing and video content, and makes it easy for your visitors to network. Our innovative location-based services - proximity marketing with video and automated lead capture - are accelerating business growth in the MICE industry worldwide. That's because you activate digital touchpoints exactly where people meet and make decisions - without the hassle of scanning QR codes. This allows you to tap into revenue potential that would otherwise remain untapped. By offering exhibitors the opportunity to showcase their products prominently with virtual booths in an event app, they gain increased visibility—not only during the event, but also before and after. This significantly increases the exhibitors' ROI. At the same time, participants have access to information about the exhibitors' offerings at any time. The videmic event app enables automatic session tracking without having to scan QR codes on participants' badges. Bluetooth technology is used to automatically record participants' time spent in lecture rooms. This innovative solution not only saves costs and reduces organizational effort, but also provides valuable insights into the popularity of the speakers. At the same time, it offers a seamless and modern event experience for your participants. The videmic event app enables participants at your event to browse the participant list and contact other participants directly via in-app messaging or easily arrange introductory meetings on site—without needing email addresses or cell phone numbers—you create lasting, relevant connections. This significantly increases the engagement of your visitors. All participants retain full control over their data and communicate within the platform in compliance with GDPR.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 9
**How Do G2 Users Rate videmic event app?**

- **Quality of Support:** 10.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind videmic event app?**

- **Seller:** [videmic](https://www.g2.com/sellers/videmic)
- **Year Founded:** 2014
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/videmic-gmbh/ (2 employees on LinkedIn®)
- **Phone:** +491634642048

**Who Uses This Product?**
  - **Company Size:** 44% Enterprise, 44% Small-Business


### 12. [VISIT Local](https://www.g2.com/products/visit-local/reviews)
  Reveal Mobile provides geofencing marketing software to digital agencies, retailers, brands, and media and entertainment companies. Creator of VISIT Local, the company’s award-winning product allows companies of any size to leverage location data to understand, reach and measure the right audiences. Reveal Mobile is CCPA and GDPR compliant and adheres to the Network Advertising Initiative Code of Conduct. The company is based in Raleigh, NC.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate VISIT Local?**

- **Integration:** 5.8/10 (Category avg: 8.0/10)
- **Geolocation:** 7.5/10 (Category avg: 8.6/10)
- **Quality of Support:** 6.7/10 (Category avg: 8.8/10)
- **Campaign Automation:** 5.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind VISIT Local?**

- **Seller:** [Reveal Mobile](https://www.g2.com/sellers/reveal-mobile)
- **Year Founded:** 2015
- **HQ Location:** Raleigh, US
- **LinkedIn® Page:** https://www.linkedin.com/company/9348500 (22 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 75% Mid-Market, 25% Enterprise


### 13. [47Concepts](https://www.g2.com/products/47concepts/reviews)
  A centralized internal e-commerce platform tailor made for multi-unit brands, franchises & vendors such as printers that work with many brands. SAAS Product with 4 key modules, Location Master, Commerce Cloud, Campaign Manager, & Marketing Kit Builder. Our product streamlines complex bulk ordering requests from field & franchise operators for their merchandising, marketing materials, digital assets, and important documents across hundreds of locations. We house store 'DNA' details about every store which provides the foundation to error proof ordering across hundreds of stores and with complex rules that pertain to each location. We are an internal ecommerce platform & we operate in the distributed marketing space.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate 47Concepts?**

- **Integration:** 9.2/10 (Category avg: 8.0/10)
- **Geolocation:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind 47Concepts?**

- **Seller:** [47Concepts](https://www.g2.com/sellers/47concepts)
- **Year Founded:** 2021
- **HQ Location:** Katy, US
- **LinkedIn® Page:** https://www.linkedin.com/company/47concepts (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Mid-Market, 33% Small-Business


#### What Are 47Concepts's Pros and Cons?

**Pros:**

- Collaboration (2 reviews)
- Team Collaboration (2 reviews)
- Time Efficiency (2 reviews)
- Automation (1 reviews)
- Automation Features (1 reviews)

**Cons:**

- Complex Usability (1 reviews)
- Difficult Learning (1 reviews)
- Difficult Setup (1 reviews)
- High Complexity (1 reviews)
- Learning Curve (1 reviews)

### 14. [Venuex](https://www.g2.com/products/venuex/reviews)
  VenueX helps brands promote their business profiles and in-store inventory online to local shoppers searching for nearby results & measure the offline conversion of their digital campaigns.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate Venuex?**

- **Quality of Support:** 6.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind Venuex?**

- **Seller:** [Venuex](https://www.g2.com/sellers/venuex)
- **Year Founded:** 2022
- **HQ Location:** Sariyer, TR
- **Twitter:** @venuexio (47 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/venuexio (11 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 75% Small-Business, 25% Mid-Market


### 15. [Crowd Connected](https://www.g2.com/products/crowd-connected-crowd-connected/reviews)
  Engage is your proximity marketing tool. An audience engagement and segmentation engine that delivers unparalleled geo-targeted and trigger-based messaging capability to enhance customer experience.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Crowd Connected?**

- **Quality of Support:** 6.7/10 (Category avg: 8.8/10)

**Who Is the Company Behind Crowd Connected?**

- **Seller:** [Crowd Connected](https://www.g2.com/sellers/crowd-connected)
- **Year Founded:** 2013
- **HQ Location:** Guildford, GB
- **Twitter:** @crowdconnected (318 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/crowd-connected/ (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business, 33% Enterprise


### 16. [Oriient](https://www.g2.com/products/oriient/reviews)
  GPS has become an invisible but essential part of everyday life. People rely on apps like Waze and Google Maps to guide them from location to location, in addition to a myriad of other services which can’t function without GPS (imagine getting an Uber without GPS…).


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Oriient?**

- **Integration:** 10.0/10 (Category avg: 8.0/10)
- **Geolocation:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 7.5/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Oriient?**

- **Seller:** [Oriient](https://www.g2.com/sellers/oriient)
- **Year Founded:** 2017
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/oriient (54 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 17. [Tamoco](https://www.g2.com/products/tamoco/reviews)
  Tamoco is an proximity mobile marketing technology and analytics platform for brands, advertisers and network owners.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Tamoco?**

- **Integration:** 10.0/10 (Category avg: 8.0/10)
- **Geolocation:** 9.2/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Tamoco?**

- **Seller:** [Tamoco](https://www.g2.com/sellers/tamoco)
- **Year Founded:** 2012
- **HQ Location:** N/A
- **Twitter:** @tamocotech (1,181 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/tamoco-the-tag-mobile-company (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Small-Business, 50% Mid-Market


### 18. [UBOUX Captive Portal](https://www.g2.com/products/uboux-captive-portal/reviews)
  A captive portal solution that's so much more than just Wi-Fi.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate UBOUX Captive Portal?**

- **Integration:** 5.0/10 (Category avg: 8.0/10)
- **Geolocation:** 6.7/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind UBOUX Captive Portal?**

- **Seller:** [UBOUX](https://www.g2.com/sellers/uboux)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/13449063 (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Enterprise, 50% Small-Business


#### What Are UBOUX Captive Portal's Pros and Cons?

**Pros:**

- Business Growth (1 reviews)
- Efficiency (1 reviews)
- Internet Security (1 reviews)
- Speed (1 reviews)

**Cons:**

- Slow Performance (1 reviews)

### 19. [Datavalet](https://www.g2.com/products/datavalet/reviews)
  Presence Engage is a proximity marketing platform that leverages your Guest Wi-Fi network to detect and engage with customers from the moment they walk into your store. Customers need only log into your Wi-Fi network once. After that, Presence Engage will forever recognize the mobile device and associate with it that specific customer. Create customer personas, anticipate in-store behavior and initiate great customer interactions that increase spend and loyalty.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Datavalet?**

- **Integration:** 8.3/10 (Category avg: 8.0/10)
- **Geolocation:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind Datavalet?**

- **Seller:** [Datavalet](https://www.g2.com/sellers/datavalet)
- **Year Founded:** 1998
- **HQ Location:** Montreal
- **Twitter:** @datavalet (134 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/datavalet (82 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


#### What Are Datavalet's Pros and Cons?

**Pros:**

- Automation (1 reviews)
- Engagement (1 reviews)
- Personalization (1 reviews)
- Tracking (1 reviews)


### 20. [Mobilozophy](https://www.g2.com/products/mobilozophy/reviews)
  mzCONNECT is a web-based mobile marketing platform for transmission of text marketing messages, mobile coupons, punch cards, and more.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**Who Is the Company Behind Mobilozophy?**

- **Seller:** [Mobilozophy](https://www.g2.com/sellers/mobilozophy)
- **Year Founded:** 2009
- **HQ Location:** New Port Richey, US
- **LinkedIn® Page:** https://www.linkedin.com/company/mobilozophy-llc./ (4 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 21. [The Agility Precision Advertising Platform](https://www.g2.com/products/the-agility-precision-advertising-platform/reviews)
  Agility is precision advertising--the third pillar of digital advertising after paid search and paid social-- and is eliminating brand awareness as we know it. With advertising costs rising in paid search and paid social and a lack of data and measurement transparency, it's harder than ever to grow quickly and profitably. Precision advertising merges channels and ad formats into one platform so you can control and optimize every aspect of the ad experience for each persona, from first touch to conversion. Measure using rigorous data science methods to finally understand the impact on revenue and other channels. Join the movement.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate The Agility Precision Advertising Platform?**

- **Integration:** 8.3/10 (Category avg: 8.0/10)
- **Geolocation:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.8/10)
- **Campaign Automation:** 10.0/10 (Category avg: 8.3/10)

**Who Is the Company Behind The Agility Precision Advertising Platform?**

- **Seller:** [Agility Digital](https://www.g2.com/sellers/agility-digital)
- **Year Founded:** 2015
- **HQ Location:** Draper, US
- **LinkedIn® Page:** https://www.linkedin.com/company/agility-digital/about/ (76 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 22. [YOOSE](https://www.g2.com/products/yoose/reviews)
  Over the years, YOOSE has pioneered a location based ad platform that allows more precise, location specific targeting per mobile advertising dollar spent.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate YOOSE?**

- **Integration:** 8.3/10 (Category avg: 8.0/10)
- **Geolocation:** 10.0/10 (Category avg: 8.6/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.8/10)
- **Campaign Automation:** 8.3/10 (Category avg: 8.3/10)

**Who Is the Company Behind YOOSE?**

- **Seller:** [YOOSE](https://www.g2.com/sellers/yoose)
- **Year Founded:** 2019
- **HQ Location:** Singapore , SG
- **LinkedIn® Page:** https://www.linkedin.com/company/vbase-digital/ (7 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 23. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)
  Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 114
**How Do G2 Users Rate Zeta Marketing Platform?**

- **Quality of Support:** 7.9/10 (Category avg: 8.8/10)

**Who Is the Company Behind Zeta Marketing Platform?**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** https://zetaglobal.com/
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,637 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,760 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 44% Mid-Market, 38% Enterprise


#### What Are Zeta Marketing Platform's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Customer Support (19 reviews)
- Features (18 reviews)
- Helpful (17 reviews)
- Performance Results (15 reviews)

**Cons:**

- Learning Curve (14 reviews)
- Campaign Issues (9 reviews)
- Missing Features (9 reviews)
- Complex Usability (8 reviews)
- Poor Usability (8 reviews)

### 24. [Zoniz](https://www.g2.com/products/zoniz/reviews)
  Zoniz Proximity Platform is an innovative marketing tool that simplifies the way companies interact with clients, based on location.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Zoniz?**

- **Quality of Support:** 5.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind Zoniz?**

- **Seller:** [Zoniz](https://www.g2.com/sellers/zoniz)
- **Year Founded:** 2011
- **HQ Location:** Cluj-Napoca, RO
- **LinkedIn® Page:** https://www.linkedin.com/company/zonizproximity/ (3 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 25. [ADCITIES](https://www.g2.com/products/adcities/reviews)
  We democratize access to outdoor advertising by offering brands all the tools of digital channels to the outdoor channel. We plan with data, audience-based planning, 100% digital media buying and measurement capabilities using real time data.



**Who Is the Company Behind ADCITIES?**

- **Seller:** [ADCITIES](https://www.g2.com/sellers/adcities)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/adcities (8 employees on LinkedIn®)




    ## What Is Location-Based Marketing Software?
  [Marketing Software](https://www.g2.com/categories/marketing)
  ## What Software Categories Are Similar to Location-Based Marketing Software?
    - [Guest Wi-Fi Providers](https://www.g2.com/categories/guest-wi-fi-providers)
    - [Visitor Behavior Intelligence Software](https://www.g2.com/categories/visitor-behavior-intelligence)
    - [Geofencing Software](https://www.g2.com/categories/geofencing)

  
---

## How Do You Choose the Right Location-Based Marketing Software?

### What You Should Know About Location-Based Marketing Software

### What is Location-Based Marketing Software?

Location-based marketing is a marketing strategy in which a company delivers timely, relevant marketing messages to users based on their physical location. Using location data and technology, location-based marketing platforms trigger a targeted marketing action to a user’s mobile device when that user enters a specified geographic location. 

Proximity marketing or location metrics is one of the relevant applications of location-based marketing software. It involves sending customers targeted and highly personalized push notifications to enhance their experience. Demographics are yet another factor that helps in accurately executing campaigns by targeting relevant customers. This, in turn, can help improve user experience.

### What are the Common Features of Location-Based Marketing Software?

The following are some core functionalities of location-based marketing software that can help users set up geofencing parameters and create location-based marketing campaigns:

**Geofencing:** This functionality allows users to designate geofences for location-based marketing campaigns. These specific location-based advertisements help marketing teams target their advertisements based on the earmarked area. With this feature, marketing strategies are created for people in the geofence. A geofence is a physical boundary of any target location. The software sends in-store push notifications when customers enter this target area (like a store). Mobile apps on the customer’s phone help the software provide location updates. 

**Wi-Fi marketing:** Retailers usually provide users with free Wi-Fi access and request for their email or a social media follow in return. The data thus collected is used to communicate promotions and offers. This feature of location-based marketing targets customers based on their Wi-Fi connection.

**Beacons:** Beacons are physical devices that receive location data from nearby devices that use Bluetooth technology and thus fall under proximity-based marketing. Beacons transmit Bluetooth Low Energy (BLE) signals to execute location-based marketing campaigns. They are placed in stores where there usually is a poor cell network. Once the beacons connect with the users’ phones, personalized messages are sent once they are in range over the Bluetooth network.

**Campaign automation:** This feature generates an automated notification, text message, or in-app message to users in a predefined geolocation. Marketing automation or campaign automation automates the repetitive campaigns meant to convert leads. 

**Analytics:** Analytics tools in location-based marketing help marketers with a data-driven marketing approach. These features analyze the performance of location-based marketing campaigns based on foot traffic, POS data, and what further action is required.

**Security compliance:** While marketing campaigns are developed on the basis of consumer data, the data collection must meet compliance standards like GDPR and CCPA regarding personal data privacy.

### What are the Benefits of Location-Based Marketing Software?

Location-based marketing software offers several advantages for brick-and-mortar businesses that rely on foot traffic. 

**Cost-effective:** Location-based marketing is one of the most cost-effective types of marketing to target customers. Mobile phones have become central devices for marketing. Thus the investment required for location-based marketing software is less. By tracking the budget utilized for each campaign, marketing teams can route more funds depending on the campaign’s needs. Routing funds and increasing ROI are important benefits of location intelligence or location-based marketing software. Location-based marketing software can be most helpful for small businesses.

**Reaching the relevant audience:** Location-based marketing is very specific to a geographic location and thus can gain a group of customers relevant to the offering and business. This software can help increase store visits and, therefore, conversion rates. 

#### Software Related to Location-Based Marketing Software

Related solutions that can be used together with location-based marketing software include:

[Geofencing software](https://www.g2.com/categories/geofencing) **:** This software uses GPS, wifi, or cellular data of mobile devices to send targeted messages, push texts, marketing messages, and advertisements after it detects a new mobile device that enters the set virtual boundary of the geofence. With geofencing software, marketers can run highly targeted campaigns using the target customer’s data and location.

[Visitor behavior intelligence software](https://www.g2.com/categories/visitor-behavior-intelligence) **:** Visitor behavior intelligence software tracks and monitors the behavior and actions of visitors through data sources like Wi-Fi and point-of-sale (POS) systems. This software can also connect to social media and customer data platforms (CDP) to give a holistic view of customer behavior at a venue.

[Mobile marketing software](https://www.g2.com/categories/mobile-marketing) **:** Mobile marketing software optimizes and automates marketing campaigns. This type of software uses a target customer’s mobile data to create campaigns that are delivered to the user’s mobile device.

### Challenges with Location-Based Marketing Software

Location-based marketing can help marketers target their audience by tracking their location data. There can be some hurdles when it comes to using location-based marketing tools:

**Ineffective location data:** If a user has VPN on the mobile device permanently and reports to a different location than the physical one, targeting becomes ineffective. Location-based marketing largely depends on location data and thus can lose out if the target audience uses a VPN.

**Allowance-based service:** Mobile apps are relied upon heavily for location-based marketing. However, most permission rights stay with the users after downloading the app. And most users want to keep their locations private. In such cases, it becomes a little tricky to locate the exact location of the target audience.

**Non-smartphone users:** A certain percentage of users still do not have a smartphone. Since location-based marketing relies on modern technologies like wi-fi, GPS, and Bluetooth, it cannot be used to target audiences without smartphones.

### Which Companies Should Buy Location-Based Marketing Software?

**Retail:** Retail companies can make the best use of location-based marketing software. Marketers create location-based advertising campaigns on the basis of real-time and historical data. Historical data for product sales can help marketers attract customers for specific categories of products. Merchants can then keep stock of the goods depending on the high demand period for that particular category. 

**Food and dining:** Geofencing, geomarketing, and other proximity-based marketing strategies are widely used at restaurants and other food businesses. National and local food chains usually benefit from location-based marketing software.

**Travel and hospitality:** Resorts, hotels, amusement parks, and other hospitality businesses use proximity marketing to improve guest experiences and engagement. These businesses can send promotional messages, reminders, and feedback requests using location data.

**Consumer-packaged goods (CPG) brands:** Location-based marketing software can help brands that sell unique products at selective geolocations. The brand image helps to attract new customers to a third-party store. 

### How to Buy Location-Based Marketing Software

#### Requirements Gathering (RFI/RFP) for Location-Based Marketing Software

Location-based marketing software helps businesses gain visibility in their specific locations. Searching for software based on the marketing automation stage can help purchase the most suitable location-based marketing software. 

#### Compare Location-Based Marketing Software Products

**Create a long list**

Making a list of all the vendors selling location-based marketing software can give businesses a direction to look for potential vendors in the market. This list depends on the software's features and pricing plans.

**Create a short list**

After going through the long list, vendors that fulfill the buyer’s requirements are shortlisted. Vendors that satisfy the company’s feature requirements and fall under their budget requirements are chosen at this stage.

**Conduct demos**

While selecting a suitable location-based marketing vendor, it is advisable to have vendors conduct demos. This allows the buyers to understand the features and benefits of using the product from the specific vendor. Usually, business users, decision makers, and IT professionals are involved in this stage.

#### Selection of Location-Based Software

**Choose a selection team**

The selection team consists of business users who can also be decision makers in some organizations, such as the chief marketing officer and an IT professional who can help install the software.

**Negotiation**

After shortlisting specific vendors, negotiations occur based on the buyers' required features and the software's pricing plans. This also depends on the end use of the software. Depending on that, certain customizations can also be requested.

**Final decision**

After settling on the vendor, the decision makers make the final choice after discussions with other team members.

### Trends in Location-Based Marketing Software

**Mobile app localization:** Marketers increasingly understand the importance of customization in campaigns and that customization of strategies in vernaculars can help retain customers. This is because the relevance of the brand’s campaigns will draw the customers targeted in these areas. Location-based coupons are used for loyalty building. They make optimum use of targeting and integrations with multi-channel marketing.

**Using CRMs to access location-based services:** Companies benefit from easily accessible CRM tools in their smartphones which help build relevant campaigns for better customer experience and retention. CRMs in mobile phones can explore location-based technology by providing direct extensions.