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LeanData Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

LeanData Media

LeanData Demo - Matching
LeanData’s lead management expertise helps you effectively connect leads to accounts within your company’s database. Our top-notch fuzzy matching algorithm is designed to look beneath the surface and match your leads based on multiple fields beyond basic email domains.
LeanData Demo - Lead Matching & Routing Graph
An overview of LeanData's Lead Matching and Routing Flowbuilder. Visualize and activate plays with no-code, drag-and-drop automation. Rewire processes at will to absorb strategy shifts, reorgs, and territory changes in moments—not months.
LeanData Demo - Round Robin
LeanData allows companies to set up multiple, robust round robins to support all complex routing rules for leads, contacts, accounts, and opportunities.
LeanData Demo - ABM Campaign Member Routing
In LeanData Routing, the Hold Until Enrichment node allows the Operations team to selectively — when they want, and only when deemed necessary — enrich Leads and Contacts using any data enrichment vendor that populates fields in Salesforce, including Clearbit, Cognism, SalesIntel, ZoomInfo and ot...
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LeanData Reviews (994)

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Reviews

LeanData Reviews (994)

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4.6
994 reviews

Pros & Cons

Generated from real user reviews
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Lizzie H.
LH
Integrated Marketing Manager
Mid-Market (51-1000 emp.)
"Seamless Salesforce Integration, Proven Efficiency"
What do you like best about LeanData?

I use LeanData to match leads to accounts and contacts in Salesforce, which is critical for our team's success. Its seamless Salesforce integration is impressive. The platform's ability to handle fuzzy matching excellently saves us time, as we'd otherwise spend much longer determining matches manually. I also appreciate the instant notifications and extensive segmentation allowed by the flows, which enable us to make strategic decisions and act immediately rather than wasting time on small details. Overall, LeanData's features allow us to respond quickly and strategically to buying signals, significantly enhancing our efficiency. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

I'm used to working in platforms that allow concurrent flows, so sometimes it's a little tricky to make sure the flows cover all of our bases in just 1 flow. I think that knowledge of flow charts and how Salesforce operates is critical. If you're unfamiliar with that, or the data feeding into your Salesforce is inaccurate, then LeanData will hinder your results. Review collected by and hosted on G2.com.

Sharon T.
ST
Marketing and Sales Operations, Sr Manager
Mid-Market (51-1000 emp.)
"Powerful Visual Routing Tool That Simplifies Complex Processes"
What do you like best about LeanData?

LeanData is. a powerful tool that handles complex routing needs and so much more. It's very similar to creating flows in salesforce, but in a much more visual way via the flow diagrams. Some of their latest features have made it really easy to debug routing issues and easy to figure out how to fix problems. Really great tool. With the complexity, it can be a little daunting to learn, but they have regular interactive sessions that you can join and ask a group of peers and the experts on the webinar about your specific situation and how to best solve it. Great customer support as well. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Processing large batches may require several days to finish. Review collected by and hosted on G2.com.

Rob W.
RW
Sr. Director of Revenue Operations
Mid-Market (51-1000 emp.)
"Exceptional Lead Management with Visual Clarity"
What do you like best about LeanData?

I really appreciate LeanData's auditing capabilities; they are excellent. It's easy to see what LeanData did with the leads that come in and how it affects the records it touches. The visual graph feature is just great compared to competitors. LeanData's audit trails are key for figuring out how data gets set, which makes troubleshooting existing processes and fixing issues really easy, ensuring they don't happen again. The initial setup was really easy, thanks to a great onboarding process, and it's simple to understand and start building with the graphs. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

The automation in LeanData isn't always instant, which sometimes causes a slight delay. This delay can occasionally conflict with other automations in the system, requiring revops to figure out which automation should take priority. Review collected by and hosted on G2.com.

Response from Katie Dunlop of LeanData

Hi Rob,

We’re so thrilled that you’ve had such a great experience using LeanData! I've got some great news: our product team is currently working on a Routing Preview feature which is slated for the next release. This feature, easily accessible in FlowBuilder Editor, will enable you to preview routing results for mock records you can create from scratch or from an existing record. You will be able to ensure your Routing, Book for Forms, and Smart Reps Suggestion graphs are working as intended before deployment.

You can always reach out to us at customersuccessteam@leandata.com to get in touch with us if you have any additional questions. Thank you so much for your feedback and for being a valued customer!

Verified User in Computer Software
AC
Mid-Market (51-1000 emp.)
"Reliable Automation, Steep Admin Learning Curve"
What do you like best about LeanData?

I find LeanData rock solid. Once a workflow has been built, it operates exactly as intended and provides clear auditing for what actions were taken and why. This makes it easy to make adjustments as our team and motions expand. I also appreciate that the automations work consistently and trigger immediately. The auditing feature is critical because it allows us to quickly and easily determine what changes may need to occur, which is incredibly valuable in a constantly changing environment. Additionally, when we set up LeanData, we had a tremendous amount of support from their team, which was great. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

LeanData is a fairly heavy admin lift. You need someone operating it who has a deep understanding of how the tool works, as well as how any connected systems work. Review collected by and hosted on G2.com.

Kristin B.
KB
"Effortless Lead Routing and Data Quality Boost"
What do you like best about LeanData?

I love how easy and versatile LeanData is for managing otherwise complex territories and routing rules. With many publications and verticals each having individual routing rules, LeanData is the only tool capable of handling this complexity with ease. I also appreciate the fuzzy match algorithm that effectively flags leads alongside the correct account. LeanData's visual drag-and-drop canvas is very helpful, allowing logic to keep up with changes, manage exceptions, and test accurately, which removes bottlenecks and ensures accuracy and speed in lead routing. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

We have unique OOO rules for our reps, which don't align with native functionality and force us to purchase additional seats purely for OOO usage. We have hacks to get around this but it would be great to have more flexibility there. There was also a learning curve, which was about 8 years ago now. Review collected by and hosted on G2.com.

Angela T.
AT
Salesforce Administrator
Enterprise (> 1000 emp.)
"Leandata is our all time FAVORITE vendor"
What do you like best about LeanData?

Their customer service is top of the line and they are always evolving the product with new features! Review collected by and hosted on G2.com.

What do you dislike about LeanData?

While they are always releasing new features, the release time seems a bit long, likely only because we are so anxious on what they are rolling out Review collected by and hosted on G2.com.

Sydney F.
SF
Targeted Outreach Specialist
Mid-Market (51-1000 emp.)
"Reliable Lead Routing with Seamless Salesforce Integration"
What do you like best about LeanData?

I find LeanData very reliable, especially since it's natively integrated with Salesforce, which means I encounter a lot fewer issues overall. The product does what it promises, and it's easy to audit processes to see what's working or not. I also appreciate the ability to test through the flow with specific records before setting it live. LeanData's system is important for making sure tools work well together and business processes are followed, especially because it's responsible for routing some of our highest priority leads. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

I haven't seen as much on the AI product development as other technology we work with. I think that's the one area for potential work for LeanData is just getting AI capabilities in there because I do see a lot of ways in which it could make the product more impactful. Review collected by and hosted on G2.com.

Devin O.
DO
Director of Sales Development
Mid-Market (51-1000 emp.)
"Streamlined Lead Management with Room for Improvement"
What do you like best about LeanData?

I love that LeanData is Salesforce native, which makes it easier for debugging and less likely to have delays and syncing issues. The thorough audit logs are fantastic for keeping track of everything. I also find the UI simple and approachable, especially for building out flows and orchestration. It makes queue management more efficient, allowing AE managers to take more control without always relying on ops. We also appreciate the direct booking functionality, which helps facilitate quicker engagement with interested prospects. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Some things that don't work well with LeanData right now are around BookIt. We have issues where a Prospect Submitting a sales form is presented a calendar link but doesn't book right away. If they don't book we have a 5 minute hold to ensure we get a fast SLA on their form submission and the lead gets routed to an Rep. The challenge is if they kept the calendar modal open, they can end up booking with an AE different from the one assigned during the routing process. We haven't received great support on how to resolve this issue, which creates an operational bottleneck due to our high volume inbound funnel process. Also, some of the functionality and guidance when using BookIt could be better. Additionally, the initial setup was moderately difficult given our existing business logic, and we had to collaborate with their advising team. We quickly got something live, but after a few months, we needed to change our initial approach, requiring a rebuild. Review collected by and hosted on G2.com.

Response from Katie Dunlop of LeanData

Thank you for your review, Devin! We’re so glad to hear LeanData is helping streamline your GTM orchestration. I saw your note about the issue you’re running into with BookIt and shared it with our team. They think there’s a straightforward way to resolve it and would love to walk you through the solution. Someone will be reaching out shortly!

Thanks again,

Katie Dunlop

Customer Marketing @ LeanData

Shane C.
SC
Senior Salesforce Administrator
Mid-Market (51-1000 emp.)
"Leandata Automates Routing and Integrates Seamlessly with Our Tech Stack"
What do you like best about LeanData?

Leandata completely automates our inbound routing and outbound account assignment, enforcing SLAs, increasing speed to lead, and disqualifying the noise. It also plays well with the rest of our tech stack from 6Sense to Qualified to Pardot to Slack. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

Difficult to scenario test new routing and troubleshoot routing errors. The functionality is there, it's just a little more cumbersome than I would like. Review collected by and hosted on G2.com.

"Visual Powerhouse for Complex Business Processes"
What do you like best about LeanData?

I like that LeanData gives you the freedom to do most things, even though it's a bit complicated, which is needed for solving complex business problems. The visual mapping is easy to see, and I really enjoy having all my processes mapped out visually. The flexibility it offers is another great aspect. I love how if I have a problem, it's straightforward to check the log, see where someone got tripped up in the router, and even understand how to fix it. LeanData also makes it easier to clean data before it enters the router. I appreciate the various matching, routing, and updating features that LeanData has, making it easier to identify and address problems visually. The initial setup was technically very easy, and we had a fantastic implementation person, Julio, who was amazing to work with. Review collected by and hosted on G2.com.

What do you dislike about LeanData?

It is a bit complicated. I feel like there are many areas of the product that I don't understand. I wish it was a bit more intuitive. I also wish that the book it tool was more integrated with the router, so you could route to somebody and then give them their schedule, as they're kind of two separate products right now. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

Average Discount

17%

Perceived Cost

$$$$$

How much does LeanData cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 60 purchases.

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LeanData Features
Segmentation
Account Identification
Priority Matching
Account Tiebreakers
Fuzzy Matching
Match and Route
Multi-Objects
Territories
Service level Agreements
Audit Logs
Duplicate Match
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LeanData