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At a Glance
Market Segments
Mid-Market (73.2% of reviews)
Mid-Market (72.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 User Per Month
Adobe Marketo Measure (formerly Bizible)
Star Rating
(146)4.7 out of 5
Market Segments
Mid-Market (73.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Marketo Measure (formerly Bizible)LeanData
Star Rating
(980)4.6 out of 5
Market Segments
Mid-Market (72.5% of reviews)
Entry-Level Pricing
Contact Us 1 User Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Adobe Marketo Measure excels in its Multi-Touch Attribution capabilities, with a score of 8.4, allowing for a more nuanced understanding of customer journeys compared to LeanData's score of 8.0 in the same area.
- Reviewers mention that LeanData shines in Segmentation features, scoring 9.4, which helps users effectively target their marketing efforts, while Adobe Marketo Measure scores 8.4, indicating a less robust offering in this critical area.
- G2 users highlight the superior Salesforce Integration of Adobe Marketo Measure, which received a high score of 9.6, making it a preferred choice for organizations heavily reliant on Salesforce, whereas LeanData's integration capabilities are rated lower at 8.9.
- Users on G2 report that LeanData's Routing features, particularly the Match and Route functionality, score an impressive 9.2, which is essential for efficient lead management, while Adobe Marketo Measure does not have a comparable feature set in this area.
- Reviewers mention that Adobe Marketo Measure provides better Custom Reporting options, scoring 8.8, which allows for tailored insights, while LeanData's reporting capabilities are slightly behind at 8.2, limiting customization for users.
- Users say that the Quality of Support for Adobe Marketo Measure is rated highly at 9.6, indicating a strong customer service experience, while LeanData's support is still good but rated lower at 9.1, suggesting room for improvement.
Pricing
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableLeanData
Standard
Contact Us
1 User Per Month
Replace brittle assignment rules, custom code, and manual processes.
- Salesforce objects - Leads
- Advanced Matching
- View Matches in Record
Free Trial
Adobe Marketo Measure (formerly Bizible)
No trial information availableLeanData
No trial information availableRatings
Meets Requirements
8.8
136
9.0
781
Ease of Use
8.2
136
8.5
790
Ease of Setup
7.6
91
8.1
622
Ease of Admin
8.3
90
8.6
662
Quality of Support
9.6
135
9.1
755
Has the product been a good partner in doing business?
9.4
92
9.3
652
Product Direction (% positive)
9.7
133
9.4
741
Features by Category
Lead Intelligence
Not enough data
7.2
124
|
Verified
Not enough data
7.6
147
Not enough data
8.3
163
Lead Management
Not enough data
8.5
197
Not enough data
7.1
79
Not enough data
8.6
206
Marketing Campaigns
Not enough data
7.3
80
Not enough data
7.0
115
Not enough data
7.0
116
Not enough data
7.2
119
|
Verified
Not enough data
8.4
149
Campaign Execution
Not enough data
6.2
67
Not enough data
8.0
133
Not enough data
7.3
113
Not enough data
7.0
75
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Matching
Not enough data
8.8
336
Not enough data
8.6
321
Not enough data
8.4
340
Routing
Not enough data
9.2
350
Not enough data
8.7
299
Not enough data
8.5
294
Not enough data
8.8
287
Platform Operations
Not enough data
8.3
242
Not enough data
9.1
330
Not enough data
8.6
324
Not enough data
8.3
221
Not enough data
8.1
277
Not enough data
8.7
315
Integrations
Not enough data
Feature Not Available
Not enough data
7.2
37
Not enough data
7.0
34
Not enough data
6.7
29
Not enough data
9.6
45
Branding & Customizatio
Not enough data
7.6
35
Not enough data
7.6
34
Not enough data
7.4
33
Automatic Rules & Configurations
Not enough data
8.8
40
Not enough data
8.6
37
Not enough data
8.2
39
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
14
8.1
46
8.8
18
8.6
63
9.3
15
8.7
73
Lead Management
9.4
11
9.0
77
8.8
10
Feature Not Available
8.9
14
8.8
81
Marketing Campaigns
9.6
19
Feature Not Available
8.9
12
8.0
44
8.8
18
8.0
42
8.8
13
8.3
50
9.2
15
8.9
58
Not enough data
8.6
30
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
52
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
8.9
11
Not enough data
8.5
48
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
56
|
Verified
Not enough data
8.3
58
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
9.5
55
|
Verified
Not enough data
8.3
7
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Measure (formerly Bizible) and LeanData are categorized as Account-Based Analytics and Lead-to-Account Matching and Routing
Unique Categories
Adobe Marketo Measure (formerly Bizible) is categorized as Marketing Analytics, Attribution, and Marketing Resource Management
LeanData is categorized as Account Data Management, Salesforce AppExchange Apps, and Business Scheduling
Reviews
Reviewers' Company Size
Adobe Marketo Measure (formerly Bizible)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeanData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.6%
Internet
14.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.0%
Computer Networking
2.8%
Other
21.8%
Computer Software
40.9%
Information Technology and Services
23.0%
Computer & Network Security
4.8%
Marketing and Advertising
4.5%
Internet
3.1%
Other
23.6%
Alternatives
Discussions
Adobe Marketo Measure (formerly Bizible) has no discussions with answers
Which CRMs do you integrate with?
3 Comments
TR
Hey thanks for the super helpful reply. I'm not sure how I missed that thread. I haven't quite mastered the search function on here. I think I'll pass with...Read more
LeanData has no more discussions with answers
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