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BoldTrail Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

BoldTrail Media

BoldTrail Demo - IDX Website Builder
IDX website builder for brokerages, teams, and agents.
BoldTrail Demo - Marketing Automation
A robust marketing automation system nurtures SOI contacts & leads on autopilot (mass text & email blasts, video messaging with BombBomb, and more).
BoldTrail Demo - Lead Engine Dashboard
Over 20 different lead generation tools help agents build pipelines and have better conversations.
BoldTrail Demo - Smart CRM
A smart CRM organizes and prioritizes SOI contacts & leads based off intent data and notifies agents and teams.
BoldTrail Demo - Mobile App
A mobile app empowers agents to access the BoldTrail platform with the swipe of a thumb.
BoldTrail Demo - Vitals
Vitals is a dynamic, data-driven feature designed to empower real estate professionals with actionable insights to improve performance, foster engagement, and drive results
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BoldTrail Reviews (1,531)

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Reviews

BoldTrail Reviews (1,531)

View 1 Video Reviews
4.5
1,531 reviews

Pros & Cons

Generated from real user reviews
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EA
Real Estate Agent
Enterprise (> 1000 emp.)
"The site is east to navigate. It surprises me all the time with new functions. "
What do you like best about BoldTrail?

As I said in my Title, and also in my previous review, I love the fact that it’s my go to app. It keeps everything in one place and it keeps everything consolidated and easy to get around and keep track of everyone separately. I also like that I’m able to group different Contacts together based on hashtags or what their criteria is. Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

The only thing I don’t like is the yellow highlighting because it makes it a little difficult for me to see things but other than that, I don’t think there’s much to change or add. Review collected by and hosted on G2.com.

Ashley E.
AE
Principal Broker & Owner
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Listing Boosts and Reports—A Fantastic App Experience"
What do you like best about BoldTrail?

The app is fantastic! I love how easy it is to boost a listing, send a CMA, set up a search or market report. All fantastic features! Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

the search feature for the contacts could use some improvement. It's not always clear which filters are on/off and it spins for a while leaving me waiting for the contacts to pop up. The AI chatbot is typically wrong when I ask it qs about the software. Review collected by and hosted on G2.com.

Response from Isabella Durso of BoldTrail

We're glad to hear that you find BoldTrail's features fantastic and easy to use! We appreciate your feedback about the search feature and AI chatbot, and we'll work on improving those areas for a better user experience.

BM
Realtor
Enterprise (> 1000 emp.)
"KV Core accelerates my Real Estate business"
What do you like best about BoldTrail?

Boldtrail has improved the user interface dramatically. The follow up reminders are vastly improved and the new AI assistance makes this CRM better than ever. Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

The main dashboard could be graphically better and load faster. Review collected by and hosted on G2.com.

Response from Mary Owen of BoldTrail

Thank you so much for your feedback! We appreciate you!

"Frustrating Experience with BoldTrail"
What do you like best about BoldTrail?

I like that BoldTrail is an all-in-one platform. Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

I had a hard time responding to inbound messages and emails on mobile because it didn't work properly. Plus, the lead Gen program didn't work at all. They lock you into a 12 month contract. I'm 45 days in for around $2400 and they haven't delivered a single motivated lead. Zillow would have been way cheaper. Review collected by and hosted on G2.com.

Margarett K.
MK
Real estate agent
Mid-Market (51-1000 emp.)
"Great system"
What do you like best about BoldTrail?

I enjoy the campaign flexibility of writing my own Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

I would like there to be some affordable options for generating leads Review collected by and hosted on G2.com.

Joen B.
JB
Real Estate Agent
Enterprise (> 1000 emp.)
"Great Features and Usability, But Watch Out for Scam Leads"
What do you like best about BoldTrail?

I love the variety of features that are all easy to use. Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

At times, I have received scam leads, which I find quite frustrating and disappointing. Review collected by and hosted on G2.com.

Response from Isabella Durso of BoldTrail

Thank you for your feedback. We're pleased that you find our features easy to use and beneficial for your real estate business. We understand the frustration caused by scam leads and are actively enhancing our lead verification system.

Richard E.
RE
Realtor
Small-Business (50 or fewer emp.)
"Outstanding Analytics and Dashboard Experience"
What do you like best about BoldTrail?

The analytics and Dashboard, also the all in one capacity. Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

I don’t like that every property alert I set up for my clients has a spam warning. Review collected by and hosted on G2.com.

Response from Isabella Durso of BoldTrail

We're glad to hear that you are enjoying the analytics and dashboard experience with BoldTrail. We understand your concern about the spam warning for property alerts and we are constantly working to improve our filtering system to provide a better user experience.

RD
Owner CFO of Brokerage
Small-Business (50 or fewer emp.)
"BoldTrail Unite 2025 Experience"
What do you like best about BoldTrail?

Unite had fantastic information and collaboration. The BoldTrail package with Front Office, Back Office and Recruiting creates an entire database that integrates and helps you run your business in the most effective possible way with the latest technology! Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

Would prefer more add-ons to be inclusive in pricing Review collected by and hosted on G2.com.

Response from Isabella Durso of BoldTrail

We're glad to hear that you found Unite to be a fantastic experience with valuable information and collaboration. We appreciate your feedback about the pricing and add-ons, and we will take this into consideration for future improvements.

Nick C.
NC
Chief Technology Officer
Mid-Market (51-1000 emp.)
"Powerful CRM Platform"
What do you like best about BoldTrail?

The ability to hashtag/label contacts any way that makes sense to me is huge. Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

The UI can be overwhelming and make it seem much more complicated to use than it is. Thankfully there have been many UI improvements over the years to mitigate this! Review collected by and hosted on G2.com.

Response from Mary Owen of BoldTrail

Nick, thank you for sharing your feedback. We are continuously striving to make the platform more user-friendly, and we appreciate your patience as we work on UI enhancements. Best, Mary Caroline

Ivy C.
IC
Office Manager
Mid-Market (51-1000 emp.)
"Business on Auto-Pilot and Endless Resources"
What do you like best about BoldTrail?

The system is incredibly robust. Its great for making sure no leads fall through the cracks, and you are always connecting with your sphere in different ways. If you aren't logging in daily, you're missing something. The presentation tool, digital and print marketing material templates are wonderful for those agents who just need a good place to start. Never go empty handed! The chat support is also great to use. The AI usually can point you in the right direction, but if you need further information you can easily connect with a person. Review collected by and hosted on G2.com.

What do you dislike about BoldTrail?

Sometimes the mobile application has issues when using. I recommend to all my team to use the web version. I also wish the search alerts for clients had more filter options. Review collected by and hosted on G2.com.

Response from Mary Owen of BoldTrail

Hey Ivy! Thank you so much for taking the time to leave us such an awesome review! BoldTrail is helpful with keeping you on track and making sure all of your leads have been followed up with. We appreciate you, your business and your support! Best, Mary

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

16 months

Average Discount

15%

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BoldTrail Features
Contact & Account Management
Opportunity & Pipeline Management
Task / Activity Management
Lead Scoring
Contact Management
Lead Generation
Marketing Automation
Third-Party Integration
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BoldTrail