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# BoldTrail vs Follow Up Boss Comparison - What are their main differences?

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BoldTrailFollow Up Boss[+ Add Product](#)

Pricing

**BoldTrail**
No pricing available

**Follow Up Boss**
Free Trial

**49** Per User / Per Month · Start

**Pricing Insights**
from reviews

Time to Implement

**BoldTrail**
2 months

Based on 97 responses

**Follow Up Boss**
1 monthFaster

Based on 34 responses

Return on Investment

**BoldTrail**
16 months

Based on 88 responses

**Follow Up Boss**
8 months8 months sooner

Based on 28 responses

Perceived Cost

**BoldTrail**
$$$$$

**Follow Up Boss**
$$$$$

Average Discount

**BoldTrail**
15%5% more

**Follow Up Boss**
10%

 ![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")

 ![Follow Up Boss](https://images.g2crowd.com/uploads/product/hd_favicon/3b657b9ef5be98d5022f8dbf991d48a4/follow-up-boss.svg "Follow Up Boss")

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**Pros & Cons**
from reviews

**BoldTrail**
[
Centralization (18)
](https://www.g2.com/products/boldtrail/reviews?filters%5Bsentiment_snippet%5D=1875058&qs=pros-and-cons#reviews)[
Features (15)
](https://www.g2.com/products/boldtrail/reviews?filters%5Bsentiment_snippet%5D=1876220&qs=pros-and-cons#reviews)[
Difficult Usability (10)
](https://www.g2.com/products/boldtrail/reviews?filters%5Bsentiment_snippet%5D=1875575&qs=pros-and-cons#reviews)[
Learning Curve (9)
](https://www.g2.com/products/boldtrail/reviews?filters%5Bsentiment_snippet%5D=1875951&qs=pros-and-cons#reviews)

**Follow Up Boss**
[
Ease of Use (6)
](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=1144576&qs=pros-and-cons#reviews)[
Customer Support (5)
](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=1145573&qs=pros-and-cons#reviews)[
Learning Difficulty (1)
](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=2270381&qs=pros-and-cons#reviews)[
Search Functionality (1)
](https://www.g2.com/products/follow-up-boss/reviews?filters%5Bsentiment_snippet%5D=2357786&qs=pros-and-cons#reviews)

Integrations

**BoldTrail**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/2055662/large_detail_8e0f08b5d92eb25f2cc4af09e6b94578.png "Product Avatar Image")

Aavalynx (Sisu)

](https://www.g2.com/products/aavalynx-sisu/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d23a22a7d1d321c1ff48369c521c6f85/boldtrail-backoffice.jpg "Product Avatar Image")

BoldTrail BackOffice

](https://www.g2.com/products/boldtrail-backoffice/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_77d7429c23569c5165fdc429d10c2644/canva.png "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50b93b0f332ffa4a17f0c4c1f6c6464b/quickbooks-online.png "Product Avatar Image")

QuickBooks Online

](https://www.g2.com/products/quickbooks-online/reviews)[
View all
](https://www.g2.com/products/boldtrail/integrations)

**Follow Up Boss**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9c890af3b73a48996ec287585d5b01c1/boldtrail.jpg "Product Avatar Image")

BoldTrail

](https://www.g2.com/products/boldtrail/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01989a800c1b1f88238e5d5dbf33afd3/lofty-lofty.jpg "Product Avatar Image")

Lofty

](https://www.g2.com/products/lofty-lofty/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4082696c7eeccee1325fc976790a1f4c/realtor-com.jpg "Product Avatar Image")

Realtor.com

](https://www.g2.com/products/realtor-com/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db4c97d6a091779bee99b5765660281e/zapier.png "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[
View all
](https://www.g2.com/products/follow-up-boss/integrations)

Screenshots

**BoldTrail**
 ![BoldTrail screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1436201/BoldTrail-Website-PortalSearch-Desktop.jpg)

**Follow Up Boss**
 ![Follow Up Boss screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/62755/expirable-direct-uploads_2Fb76629d8-6689-4124-8caf-edd177fc5c77_2FImage_2017-05-18_at_9.06.32_AM.png)

**Ratings**
from reviews

Meets Requirements

**BoldTrail**

8.8

8.81,076

**Follow Up Boss**

9.0

9.093

Ease of Use

**BoldTrail**

8.2

8.21,095

**Follow Up Boss**

9.0

9.096

Ease of Setup

**BoldTrail**

7.6

7.6257

**Follow Up Boss**

9.0

9.052

Ease of Admin

**BoldTrail**

7.8

7.8188

**Follow Up Boss**

9.1

9.149

Quality of Support

**BoldTrail**

8.7

8.71,038

**Follow Up Boss**

9.1

9.192

Has the product been a good partner in doing business?

**BoldTrail**

8.1

8.1187

**Follow Up Boss**

9.2

9.248

Product Direction (% positive)

**BoldTrail**

8.7

8.7984

**Follow Up Boss**

9.0

9.090

**Features**
ratings from reviews

Real Estate CRM

8.3

865

8.6

82

Real Estate Activities Management

8.1

364

Not enough data

Brokerage Management

7.1

79

Not enough data

Real Estate Marketing

8.1

467

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
54.2%

Mid-Market(51-1000 emp.)
21.2%

Enterprise(\> 1000 emp.)
24.6%

Small-Business(50 or fewer emp.)
54.2%

Mid-Market(51-1000 emp.)
21.2%

Enterprise(\> 1000 emp.)
24.6%

Small-Business(50 or fewer emp.)
80.2%

Mid-Market(51-1000 emp.)
15.3%

Enterprise(\> 1000 emp.)
4.5%

Small-Business(50 or fewer emp.)
80.2%

Mid-Market(51-1000 emp.)
15.3%

Enterprise(\> 1000 emp.)
4.5%

**Reviewers' Industry**

[![BoldTrail](https://images.g2crowd.com/uploads/product/hd_favicon/b71973d9927a9b53d75dd2552a695b57/boldtrail.svg "BoldTrail")](https://www.g2.com/products/boldtrail/reviews)
BoldTrail

Real Estate
97.6%

Commercial Real Estate
0.9%

Accounting
0.4%

Marketing and Advertising
0.2%

Financial Services
0.2%

Other
0.7%

[![Follow Up Boss](https://images.g2crowd.com/uploads/product/hd_favicon/3b657b9ef5be98d5022f8dbf991d48a4/follow-up-boss.svg "Follow Up Boss")](https://www.g2.com/products/follow-up-boss/reviews)
Follow Up Boss

Real Estate
89.1%

Non-Profit Organization Management
1.8%

Marketing and Advertising
1.8%

Commercial Real Estate
1.8%

Consulting
0.9%

Other
4.5%

Alternatives

**BoldTrail Alternatives**

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

[
Lofty
](/products/lofty-lofty/reviews)

 ![Brivity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cc0fc881eb9ea6f618d4940220ecd67/brivity.jpg "Brivity")

[
Brivity
](/products/brivity/reviews)

 ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM")

[
IXACT Contact Real Estate CRM
](/products/ixact-contact-real-estate-crm/reviews)

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

**Follow Up Boss Alternatives**

 ![BoomTown](https://images.g2crowd.com/uploads/product/hd_favicon/a67663e645f1efaf8d7e4be6796efabe/boomtown.svg "BoomTown")

[
BoomTown
](/products/boomtown/reviews)

 ![Lofty](https://images.g2crowd.com/uploads/product/hd_favicon/550d9faf4aef52144ad95f4b035a8555/lofty-lofty.svg "Lofty")

[
Lofty
](/products/lofty-lofty/reviews)

 ![IXACT Contact Real Estate CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba32f15f305ca80d86e6306ce3f61b19/ixact-contact-real-estate-crm.jpg "IXACT Contact Real Estate CRM")

[
IXACT Contact Real Estate CRM
](/products/ixact-contact-real-estate-crm/reviews)

 ![Market Leader](https://images.g2crowd.com/uploads/product/hd_favicon/1510008532/market-leader.svg "Market Leader")

[
Market Leader
](/products/market-leader/reviews)

## BoldTrail vs Follow Up Boss FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Follow Up Boss vs BoldTrail?

Follow Up Boss stands out for higher reviewer satisfaction on setup, support, and ease of use, while BoldTrail is noted for its all-in-one centralization and broader feature set.

| | [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | [BoldTrail](https://www.g2.com/products/boldtrail/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.6/5 (117 reviews) | 4.5/5 (1554 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 9.0 | 7.6 |
| Quality of Support score | 9.1 | 8.7 |
| Top Reviewer-Cited Strength | Ease of Use (6 all-time mentions) | Centralization (18 all-time mentions) |

### How do the pricing models of Follow Up Boss and BoldTrail compare?

Follow Up Boss is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to BoldTrail.

- **Follow Up Boss:** In recent reviews, several buyers mention the platform is worth the investment for its features, though some note the price could be better for small teams.
- **BoldTrail:** Recent reviews frequently cite BoldTrail as expensive, with some reviewers dissatisfied with contract terms and feeling the cost does not match the delivered value.
- **Switching Reason:** Multiple reviewers report switching from BoldTrail to Follow Up Boss due to lower costs and more features that better meet their needs.

### What are the best alternatives to Follow Up Boss and BoldTrail?

The best alternatives to Follow Up Boss and BoldTrail are Lofty, BoomTown, and Brivity.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) | 4.6/5 (117 reviews) | Small-Business | Some reviewers note premium pricing but strong value for features | Ease of Use (6 all-time mentions) |
| [BoldTrail](https://www.g2.com/products/boldtrail/reviews) | 4.5/5 (1554 reviews) | Small-Business | Frequently cited as expensive, with contract concerns | Centralization (18 all-time mentions) |
| [Lofty](https://www.g2.com/products/lofty-lofty/reviews) | 4.3/5 (405 reviews) | Small-Business | — | — |
| [BoomTown](https://www.g2.com/products/boomtown/reviews) | 4.7/5 (588 reviews) | Small-Business | — | — |
| [Brivity](https://www.g2.com/products/brivity/reviews) | 4.2/5 (44 reviews) | Small-Business | — | — |

### Which Real Estate CRM features should I prioritize when comparing Follow Up Boss and BoldTrail?

Buyers comparing Follow Up Boss and BoldTrail should prioritize ease of use, automation, integrations, lead management, and customer support.

- **Ease of Use:** Follow Up Boss scores 9.0 and has 6 all-time mentions; BoldTrail scores 8.2 and has 13 all-time mentions.
- **Automation:** Follow Up Boss has 3 all-time mentions; BoldTrail has 13 all-time mentions.
- **Integrations:** Follow Up Boss has 5 all-time mentions; BoldTrail has 6 all-time mentions.
- **Lead Management:** Follow Up Boss has 1 all-time mention; BoldTrail has 10 all-time mentions.
- **Customer Support:** Follow Up Boss scores 9.1 and has 5 all-time mentions; BoldTrail scores 8.7 and has 6 all-time mentions.

### What are the pros and cons of Follow Up Boss vs BoldTrail?

Follow Up Boss is strongest in ease of use and support, while BoldTrail is recognized for its all-in-one centralization and automation.

- **Follow Up Boss strengths:** Ease of Use (6 all-time mentions), Customer Support (5), Integrations (5), Automation (3), Easy Setup (3), Communication (2), CRM (2), Drip Campaigns (2), Follow-up Process (2), Text Messaging (2).
- **Follow Up Boss trade-offs:** Some reviewers mention a learning curve and desire for more advanced texting features.
- **BoldTrail strengths:** Centralization (18 all-time mentions), Features (15), Automation (13), Ease of Use (13), Lead Generation (12), All-in-one Solution (11), Organization (11), Lead Management (10), Contact Management (9), Tools (9), AI Integration (6), Communication Automation (6), Integrations (6).
- **BoldTrail trade-offs:** Difficult Usability (10 all-time mentions), Learning Curve (9), Difficult Learning (5), and concerns about contract terms and support consistency in recent reviews.

### Is Follow Up Boss or BoldTrail better for small businesses?

Follow Up Boss is the better fit for small businesses, with higher satisfaction scores and positive small-business reviewer sentiment.

- **Follow Up Boss:** Largest segment is Small-Business; reviewers highlight easy setup, strong support, and intuitive workflows for small teams.
- **BoldTrail:** Largest segment is Small-Business; reviewers note a steeper learning curve and more complex onboarding for small teams.

### Which Real Estate CRM platform has better integrations?

Follow Up Boss is favored for integrations, with more reviewer-cited integration mentions and higher satisfaction.

- **Follow Up Boss:** Integrations with Zapier (3 all-time mentions), BoldTrail (1), and Zillow (1) are highlighted in reviews.
- **BoldTrail:** Integrations are mentioned in 6 all-time reviews, but specific third-party tools are less frequently cited by name.

### How do Follow Up Boss and BoldTrail compare on customer support?

Follow Up Boss and BoldTrail are close on Quality of Support, with Follow Up Boss holding a 0.4-point advantage (9.1 vs 8.7).

- **Follow Up Boss:** Reviewers consistently praise responsive, knowledgeable support and dedicated account managers, with 5 all-time mentions.
- **BoldTrail:** Support is described as helpful and knowledgeable in many reviews, but recent feedback notes inconsistency and slower response times during platform changes.

### Which is easier to implement, Follow Up Boss or BoldTrail?

Follow Up Boss is easier to implement, with a 1.4-point higher Ease of Setup score (9.0 vs 7.6).

- **Follow Up Boss:** Reviewers frequently describe setup as easy, with onboarding support and training highlighted in multiple recent reviews.
- **BoldTrail:** Reviewers report a steeper learning curve and more complex onboarding, with some citing confusion and longer setup times.

### Which product has better Lead Management?

BoldTrail is more frequently cited for Lead Management, but both products are recognized for this feature.

- **Follow Up Boss:** Lead Management has 1 all-time mention; reviewers highlight categorization, smart lists, and automated follow-up as key benefits.
- **BoldTrail:** Lead Management has 10 all-time mentions; reviewers emphasize automation, reminders, and tracking as standout features for managing large contact volumes.