Last updated on Jul 28, 2026
BoldTrail does not offer a free trial. Information about BoldTrail pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase BoldTrail must be conducted with the seller.
*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.
Averages based on real user reviews.
No. According to G2 data, BoldTrail does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.
BoldTrail's pricing is best suited for mid-market brokerages and enterprise real estate teams in the 51-plus employee range, particularly those that subsidize or bundle the cost across a large agent roster. G2 reviewers in these segments consistently report higher satisfaction, as the per-agent cost dilutes across many users and the all-in-one front office, back office, and recruiting suite delivers clear operational value at scale. BoldTrail's pricing is poorly suited for individual agents or small teams of fewer than 10, where G2 reviewers repeatedly describe the cost as prohibitive, the add-on structure as burdensome, and the contract terms as inflexible relative to the value delivered.
BoldTrail has no free tier. According to G2's pricing data for BoldTrail, the pricing model is custom-quoted, with no publicly listed tiers. G2 reviewers indicate that BoldTrail's base subscription covers core CRM, IDX website, and basic campaign tools, but numerous features prominently demonstrated during sales — including AI text messaging, video texting, smart numbers, Core Video, and Google advertising management — are paid add-ons billed on top of the monthly base fee. Multiple G2 reviewers explicitly flag this as a bait-and-switch concern, noting that BoldTrail's pricing structure layers significant additional costs onto an already substantial base subscription.
G2 reviews of BoldTrail present a sharply divided value picture. Mid-market and enterprise reviewers who receive BoldTrail through their brokerage at no direct cost rate it highly, praising the all-in-one CRM, lead automation, and campaign tools. However, small business reviewers paying directly report costs of $1,100 to $1,600 per month plus add-on fees for features like AI texting and video messaging that were presented as included during sales demos. G2 reviewers frequently cite FollowUp Boss and CINC as cheaper or better-performing alternatives. Recurring complaints about rigid 12-month contracts, auto-renewal clauses, and collections threats for early cancellation significantly undercut perceived value for independent agents and small teams.
I enjoy the campaign flexibility of writing my own Review collected by and hosted on G2.com.
I would like there to be some affordable options for generating leads Review collected by and hosted on G2.com.
The website looks pretty good, that's really the only benefit. Review collected by and hosted on G2.com.
Where do I even begin? Before signing with BoldTrail / Inside Real Estate, do yourself a favor and read the Google reviews, Reddit threads, G2 reviews, and Capterra reviews. I really wish we had taken them more seriously.
Our experience has been awful. Since switching from CINC to BoldTrail, we’re getting only a small fraction of the leads we used to get—and no, this is definitely not a case of “quality over quantity.” Out of our $1,100 monthly ad spend, they’re pretty much only sending Facebook leads, and the quality is not good at all. With CINC, we were getting over 50 Google leads a month on the same budget. BoldTrail can’t come anywhere close. We’re already into the first week of this month and haven’t received a single Google lead. The results have been HORRIBLE.
The CRM itself is clunky and poorly designed, and it clearly isn’t built with the day-to-day reality of Realtors, brokers, or sales teams in mind. Oh and on the sales demo they may say they have certain items like AI text messaging or video text messaging, but everything is an Addon, and costs extra on top of the $1,600 a month we're already paying.
Overall, the platform has been a MAJOR step backward for our business. The worst part is that once you realize how bad it is, they still make it extremely difficult to get out of the contract. We regret leaving CINC. BoldTrail has been a complete disappointment, from the product to the overall experience. And despite our best efforts to get out of the contract because they’re not holding up their end of the deal, they’ll just send it to collections. I’ve escalated this multiple times and even emailed their CEO - no surprise, he didn’t respond.
Buyer beware... don’t walk, run the other direction! Review collected by and hosted on G2.com.
Thank you for sharing your concerns. We understand the importance of a CRM designed specifically for real estate professionals and will take your feedback into consideration for future updates and improvements.
