[ Influ2 Reviews ](https://www.g2.com/products/influ2/reviews) [ Influ2 Reviews ](https://www.g2.com/products/influ2/reviews) # Influ2 Features ##### ## Channel Functionality (1) Display Functionality Overall product functionality for display advertising. Show More ##### ## Social Functionality (1) Social Functionality Product functionality for social advertising. Show More ##### ## Campaign Management (7) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Brand Safety Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. Fraud Protection Ensures marketer's ad reach and performance is not inflated by bots or spam websites. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. In-App Ads Allows for ads to be placed in mobile apps. Show More ##### ## Targeting (3) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Show More ##### ## Platform (7) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Notifications Alerts marketer of the performance of particular campaigns. Show More ##### ## Lead Intelligence (7) Account-level Insights Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. Lead Analysis Prioritizes leads through lead scoring, market insights, account-level insights, etc. Market Insights Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. Account-level Insights Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. Lead Analysis Prioritizes leads through lead scoring, market insights, account-level insights, etc. Account-level Insights Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. Lead Analysis Prioritizes leads through lead scoring, market insights, account-level insights, etc. Show More ##### ## Lead Management (7) Segmentation Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Predictive Scoring Automatically scores prospects based on behavior and engagement levels. Account Identification Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. Segmentation Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Account Identification Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. Segmentation Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Account Identification Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. Show More ##### ## Marketing Campaigns (6) Omni-Channel Tracking Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. Revenue Planning Helps allocate marketing budget based predicted amount of incoming revenue. Customization Allows for custom report types to match the goals of a company. Omni-Channel Tracking Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. Revenue Planning Helps allocate marketing budget based predicted amount of incoming revenue. Customization Allows for custom report types to match the goals of a company. Show More ##### ## Campaign Execution (3) Prioritized Accounts Helps determine which accounts have the highest/lowest opportunity to convert. Trending Accounts Helps determine the direction of each individual account and how to engage through specific content. Email Campaigns Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. Show More ##### ## Platform Basics (1) Retargeting Ability to retarget the correct buyer personas within targeted accounts from your website. Show More ##### ## Platform Data (2) Campaign Measurement Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. Attribution Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. Show More ##### ## Platform Additional Functionality (2) Multivariate Testing Ability to test and optimize ad creative and content. Integrations Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. Show More ##### ## Data Availability - Marketing Account Intelligence (1) Technographic Data Availability Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used Show More ##### ## Data Accuracy - Marketing Account Intelligence (1) Technographic Data Accuracy Is this technographic data accurate and up to date? Show More ##### ## Agentic AI - Account Data Management (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Marketing Account Intelligence (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Show More ##### ## Agentic AI - Account-Based Analytics (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Account-Based Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Display Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") 6sense Revenue Marketing 4.3/5 (1,418) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5 (1,943) ](https://www.g2.com/products/demandbase-one/reviews) [ ![Metadata.io](https://images.g2crowd.com/uploads/product/hd_favicon/d71128a3b8a593284b9d1c9f7667c1c4/metadata-io.svg "Metadata.io") Metadata.io 4.6/5 (292) ](https://www.g2.com/products/metadata-io/reviews) [ View All Alternatives ](https://www.g2.com/products/influ2/competitors/alternatives) Influ2 Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.3/5 (1,438) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-influ2) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") Demandbase One 4.4/5 (1,991) [ Compare Now ](https://www.g2.com/compare/demandbase-one-vs-influ2) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_591d636846dd2fb7c5c29917cdb1879a/metadata-io.png "Product Avatar Image") Metadata.io 4.6/5 (299) [ Compare Now ](https://www.g2.com/compare/influ2-vs-metadata-io) ##### Categories on G2 [ Social Media Advertising ](https://www.g2.com/categories/social-media-advertising)[ Account Data Management ](https://www.g2.com/categories/account-data-management)[ Marketing Account Intelligence ](https://www.g2.com/categories/marketing-account-intelligence) [ Account-Based Analytics ](https://www.g2.com/categories/account-based-analytics)[ Display Advertising ](https://www.g2.com/categories/display-advertising)[ Account-Based Advertising ](https://www.g2.com/categories/account-based-advertising) Show More ##### Explore More [ Best billing platforms for subscription-based companies ](https://www.g2.com/discussions/best-billing-platforms-for-subscription-based-companies)[ Top fleet management software for tracking vehicles ](https://www.g2.com/discussions/top-fleet-management-software-for-tracking-vehicles)[ What is the best remote desktop software for enterprise IT support? ](https://www.g2.com/discussions/what-is-the-best-remote-desktop-software-for-enterprise-it-support) [ What platform offers the most integrations with directory sites? ](https://www.g2.com/discussions/what-platform-offers-the-most-integrations-with-directory-sites)[ PR Firms in Los Angeles ](https://www.g2.com/categories/pr-firms/locations/los-angeles-ca-us)[ Pros and Cons Details ](https://www.g2.com/products/influ2/reviews?qs=pros-and-cons) Show More [ Best billing platforms for subscription-based companies ](https://www.g2.com/discussions/best-billing-platforms-for-subscription-based-companies)[ Top fleet management software for tracking vehicles ](https://www.g2.com/discussions/top-fleet-management-software-for-tracking-vehicles)[ What is the best remote desktop software for enterprise IT support? ](https://www.g2.com/discussions/what-is-the-best-remote-desktop-software-for-enterprise-it-support) [ What platform offers the most integrations with directory sites? ](https://www.g2.com/discussions/what-platform-offers-the-most-integrations-with-directory-sites)[ PR Firms in Los Angeles ](https://www.g2.com/categories/pr-firms/locations/los-angeles-ca-us)[ Pros and Cons Details ](https://www.g2.com/products/influ2/reviews?qs=pros-and-cons)