Influ2 Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising. 49 reviewers of Influ2 have provided feedback on this feature.
Social Functionality (1)
Social Functionality
Product functionality for social advertising. This feature was mentioned in 41 Influ2 reviews.
Campaign Management (7)
Campaign Dashboard
Based on 55 Influ2 reviews. Overview of all media purchases and campaigns in a single interface.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 49 reviewers of Influ2 have provided feedback on this feature.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. 42 reviewers of Influ2 have provided feedback on this feature.
Fraud Protection
As reported in 38 Influ2 reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Based on 41 Influ2 reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 39 Influ2 reviews.
In-App Ads
As reported in 31 Influ2 reviews. Allows for ads to be placed in mobile apps.
Targeting (3)
Targeting
Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 55 Influ2 reviews.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates. 47 reviewers of Influ2 have provided feedback on this feature.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 38 Influ2 reviews.
Platform (7)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 44 reviewers of Influ2 have provided feedback on this feature.
Custom Reports
As reported in 47 Influ2 reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 51 Influ2 reviews.
Performance and Reliability
Based on 52 Influ2 reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Based on 43 Influ2 reviews. Provides features to allow scaling for large organizations.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 42 Influ2 reviews.
Notifications
As reported in 43 Influ2 reviews. Alerts marketer of the performance of particular campaigns.
Lead Intelligence (7)
Account-level Insights
Based on 33 Influ2 reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 32 Influ2 reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 12 Influ2 reviews.
Account-level Insights
As reported in 13 Influ2 reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 11 Influ2 reviews.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 11 reviewers of Influ2 have provided feedback on this feature.
Lead Analysis
Based on 10 Influ2 reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (7)
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. 32 reviewers of Influ2 have provided feedback on this feature.
Predictive Scoring
Based on 29 Influ2 reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 31 reviewers of Influ2 have provided feedback on this feature.
Segmentation
Based on 10 Influ2 reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 10 reviewers of Influ2 have provided feedback on this feature.
Segmentation
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 10 Influ2 reviews.
Account Identification
As reported in 10 Influ2 reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (6)
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue.
Customization
Allows for custom report types to match the goals of a company.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
As reported in 10 Influ2 reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Customization
Allows for custom report types to match the goals of a company. 10 reviewers of Influ2 have provided feedback on this feature.
Campaign Execution (3)
Prioritized Accounts
Based on 11 Influ2 reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
As reported in 10 Influ2 reviews. Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Platform Basics (1)
Retargeting
As reported in 69 Influ2 reviews. Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (1)
Campaign Measurement
Based on 75 Influ2 reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Platform Additional Functionality (2)
Multivariate Testing
Based on 62 Influ2 reviews. Ability to test and optimize ad creative and content.
Integrations
As reported in 74 Influ2 reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date?
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 12 Influ2 reviews.
Multi-step Planning
Ability to break down and plan multi-step processes 12 reviewers of Influ2 have provided feedback on this feature.
Cross-system Integration
As reported in 12 Influ2 reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 12 reviewers of Influ2 have provided feedback on this feature.
Natural Language Interaction
Based on 12 Influ2 reviews. Engages in human-like conversation for task delegation
Decision Making
As reported in 13 Influ2 reviews. Makes informed choices based on available data and objectives
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





