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Compare Influ2 and Metadata.io 
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At a Glance
Market Segments
Mid-Market (64.2% of reviews)
Mid-Market (67.4% of reviews)
Entry-Level Pricing
Contact Us Per Year
Free Trial
Influ2
Star Rating
(153)4.6 out of 5
Market Segments
Mid-Market (64.2% of reviews)
Entry-Level Pricing
Contact Us Per Year
Learn more about Influ2Metadata.io
Star Rating
(296)4.6 out of 5
Market Segments
Mid-Market (67.4% of reviews)
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about Metadata.ioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Metadata.io excels in Lead Validation with a score of 8.8, while Influ2 offers a slightly lower performance in this area, indicating that Metadata.io may provide more reliable lead validation features.
- Reviewers mention that Influ2 shines in Ease of Use with a score of 9.0 compared to Metadata.io's 8.6, suggesting that Influ2 may be more user-friendly and easier to navigate for new users.
- G2 users highlight that Influ2 has superior Lead Enrichment capabilities, scoring 9.0, which may provide users with more comprehensive data about their leads compared to Metadata.io's score of 8.8.
- Users on G2 report that Metadata.io's Quality of Support is exceptional, with a score of 9.5, while Influ2 scores 9.8, indicating that both platforms offer strong support, but Influ2 may have a slight edge in customer service responsiveness.
- Reviewers say that Influ2's Predictive Scoring feature is highly rated at 9.3, which may help users better identify high-value leads, while Metadata.io's score of 8.5 suggests it may not be as effective in this area.
- Users report that both platforms perform well in Digital Advertising, scoring 9.3 each, indicating that users can expect robust advertising capabilities from either software, making this a strong point for both products.
Pricing
Entry-Level Pricing
Influ2
Custom Price
Contact Us
Per Year
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.
Metadata.io
Metadata Campaigns
Free Trial
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
Free Trial
Influ2
No trial information availableMetadata.io
Free Trial is available
Ratings
Meets Requirements
9.0
126
8.9
211
Ease of Use
8.9
131
8.6
212
Ease of Setup
8.9
81
8.4
108
Ease of Admin
9.2
54
8.7
108
Quality of Support
9.8
125
9.5
211
Has the product been a good partner in doing business?
9.7
53
9.4
109
Product Direction (% positive)
9.6
126
9.7
193
Features by Category
Channel Functionality
8.7
49
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.9
55
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
49
Not enough data
9.1
42
Not enough data
8.6
38
Not enough data
8.5
41
Not enough data
8.2
39
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
31
Not enough data
Feature Not Available
Not enough data
Targeting
9.5
55
Not enough data
8.9
47
Not enough data
8.3
38
Not enough data
Feature Not Available
Not enough data
Platform
8.8
44
Not enough data
8.7
47
Not enough data
9.1
51
Not enough data
9.0
52
Not enough data
8.4
43
Not enough data
Feature Not Available
Not enough data
8.4
42
Not enough data
Feature Not Available
Not enough data
9.0
43
Not enough data
Lead Intelligence
Feature Not Available
8.8
18
8.8
11
8.7
21
9.0
10
8.6
22
Lead Management
8.5
10
9.1
22
Feature Not Available
8.2
14
8.8
10
8.9
19
Marketing Campaigns
8.9
9
9.4
20
8.0
10
9.2
16
Feature Not Available
8.9
19
Feature Not Available
9.3
18
8.5
10
9.0
20
Campaign Execution
Feature Not Available
7.9
13
9.1
11
8.9
19
8.0
10
8.8
16
7.1
8
6.0
7
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.4
30
Not enough data
8.9
31
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.9
31
Not enough data
9.0
28
Platform Additional Functionality
Not enough data
8.9
33
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
69
8.8
71
Platform Data
8.9
75
8.8
93
Feature Not Available
8.6
83
Platform Additional Functionality
8.4
62
9.1
84
9.1
74
8.8
88
Agentic AI - Account-Based Advertising
5.7
12
Not enough data
6.5
12
Not enough data
7.2
12
Not enough data
5.6
12
Not enough data
5.3
12
Not enough data
6.0
13
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
41
Not enough data
Campaign Management
8.9(won by default)
55
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
49
Not enough data
9.1(won by default)
42
Not enough data
8.6(won by default)
38
Not enough data
8.5(won by default)
41
Not enough data
8.2(won by default)
39
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6(won by default)
31
Not enough data
Feature Not Available
Not enough data
Targeting
9.5(won by default)
55
Not enough data
8.9(won by default)
47
Not enough data
8.3(won by default)
38
Not enough data
Feature Not Available
Not enough data
Platform
8.8(won by default)
44
Not enough data
8.7(won by default)
47
Not enough data
9.1(won by default)
51
Not enough data
9.0(won by default)
52
Not enough data
8.4(won by default)
43
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
42
Not enough data
Feature Not Available
Not enough data
9.0(won by default)
43
Not enough data
Lead Intelligence
Not enough data
8.7
32
|
Verified
Not enough data
8.9
32
|
Verified
Not enough data
8.6
33
|
Verified
Not enough data
8.7
32
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
12
Feature Not Available
9.1
13
8.8
54
8.9
11
8.9
57
Lead Management
9.0
10
8.9
59
Feature Not Available
8.4
44
9.2
10
8.7
54
Marketing Campaigns
8.9
9
8.8
53
9.1
9
Feature Not Available
Feature Not Available
9.0
53
Feature Not Available
8.6
48
8.3
9
8.6
53
Data Availability - Marketing Account Intelligence
6.3
5
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
5
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Feature Not Available
8.5
38
9.0
33
8.9
46
9.1
32
9.0
45
Lead Management
8.9
32
8.8
52
8.4
29
8.4
37
9.1
31
8.7
41
Marketing Campaigns
Feature Not Available
9.1
44
Feature Not Available
8.9
32
Feature Not Available
9.2
46
Feature Not Available
8.9
39
Feature Not Available
8.6
44
Feature Not Available
9.0
33
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Influ2 and Metadata.io are categorized as Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Account-Based Advertising
Unique Categories
Influ2 is categorized as Social Media Advertising and Display Advertising
Metadata.io is categorized as Account-Based Orchestration Platforms and Lead Intelligence
Reviews
Reviewers' Company Size
Influ2
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.4%
Information Technology and Services
19.2%
Marketing and Advertising
14.6%
Financial Services
5.3%
Internet
2.6%
Other
21.9%
Computer Software
44.8%
Information Technology and Services
14.9%
Marketing and Advertising
13.5%
Financial Services
3.5%
Computer & Network Security
3.1%
Other
20.1%
Alternatives
Discussions
Influ2 has no discussions with answers
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 Comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
What regions does Metadata.io operate in and is it GDPR Compliant?
1 Comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
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