# Influ2 vs Metadata.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that both Metadata.io and Influ2 excel in user satisfaction, each boasting a solid star rating of 4.6. However, Influ2 has a slight edge in overall user experience, with users highlighting its intuitive design and seamless setup process, making it feel natural to navigate and build campaigns.
- **Users say** that Metadata.io stands out for its robust bid optimization and audience building capabilities. Reviewers appreciate how these features enhance ad efficiency and allow for extensive targeting options, which are crucial for effective demand generation.
- **According to verified reviews** , Influ2 shines in its precision targeting capabilities, enabling users to engage directly with key decision-makers. This hyper-personalized approach is particularly beneficial for niche audiences, allowing sales teams to connect more effectively with potential clients.
- **Reviewers mention** that while Metadata.io offers comprehensive automation for campaign activities, some users find it challenging to match their specific workflow needs. This can lead to configuration difficulties, which may impact the overall user experience.
- **G2 reviewers highlight** that Influ2's quality of support is exceptional, with a score of 9.8. Users frequently commend the responsive assistance they receive, which enhances their overall satisfaction and helps them navigate any challenges they encounter.
- **Users report** that Metadata.io's strength lies in its automation capabilities, particularly in ad creation and content optimization. However, some users feel that the platform could improve in areas like ease of setup compared to Influ2, which has received praise for its straightforward onboarding process.



| | Influ2 | Metadata.io | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 158 | 299 | 
| **Largest Market Segment** | Mid-Market (65.4% of reviews) | Mid-Market (67.4% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | Contact Us | 

---
## Top Pros & Cons

### Influ2

Pros:
- Customer Support (20 reviews)
- Audience Targeting (19 reviews)

Cons:
- Ad Issues (6 reviews)
- Limited Reporting (4 reviews)

### Metadata.io

Pros:
- Automation (12 reviews)
- Efficiency (12 reviews)

Cons:
- Campaign Management (3 reviews)
- Complexity (3 reviews)

---
## Ratings Comparison
| Rating | Influ2 | Metadata.io | 
|---|---|---|
  | **Meets Requirements** | 9.0 (129 reviews) | 8.9 (213 reviews) | 
  | **Ease of Use** | 8.9 (134 reviews) | 8.6 (215 reviews) | 
  | **Ease of Setup** | 8.9 (84 reviews) | 8.5 (111 reviews) | 
  | **Ease of Admin** | 9.2 (54 reviews) | 8.7 (109 reviews) | 
  | **Quality of Support** | 9.8 (128 reviews) | 9.5 (214 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (53 reviews) | 9.4 (110 reviews) | 
  | **Product Direction (% positive)** | 9.6 (129 reviews) | 9.7 (196 reviews) | 

---
## Pricing

### Influ2

#### Entry-Level Pricing

Plan: Custom Price

Price: Contact Us Per Year

Key Features:
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.

[Learn more about Influ2](https://www.g2.com/products/influ2/reviews)

#### Free Trial

No

### Metadata.io

#### Entry-Level Pricing

Plan: Metadata Campaigns

Price: Contact Us

Description: From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.

At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.

The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.

Lead enrichment is included in some packages.

Key Features:
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents

[Learn more about Metadata.io](https://www.g2.com/products/metadata-io/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | 8.6/10 | 58 |
| **Metadata.io** | N/A | N/A |

#### Channel Functionality

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Display Functionality** | 8.7 (50 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.9 (56 reviews) | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Reach** | Feature Not Available | Not enough data | 
| **Bulk Editing** | Feature Not Available | Not enough data | 
| **Batch Uploading** | 8.9 (50 reviews) | Not enough data | 
| **Brand Safety** | 9.1 (43 reviews) | Not enough data | 
| **Fraud Protection** | 8.6 (38 reviews) | Not enough data | 
| **Frequency Capping** | 8.5 (42 reviews) | Not enough data | 
| **Budget Pacing** | 8.3 (40 reviews) | Not enough data | 
| **Creative Optimization** | Feature Not Available | Not enough data | 
| **Rich Media Capabilties** | Feature Not Available | Not enough data | 
| **In-App Ads** | 7.7 (32 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | Feature Not Available | Not enough data | 

#### Targeting

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Targeting** | 9.5 (56 reviews) | Not enough data | 
| **Retargeting** | 9.0 (48 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (39 reviews) | Not enough data | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.9 (45 reviews) | Not enough data | 
| **Custom Reports** | 8.7 (48 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (52 reviews) | Not enough data | 
| **Performance and Reliability** | 9.0 (53 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.5 (44 reviews) | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Workflow Capability** | 8.4 (42 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 9.0 (43 reviews) | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | 8.5/10 | 11 |
| **Metadata.io** | 8.5/10 | 27 |

#### Lead Intelligence

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Market Insights ** | Feature Not Available | 8.8 (18 reviews) | 
| **Account-level Insights ** | 8.8 (11 reviews) | 8.7 (21 reviews) | 
| **Lead Analysis ** | 9.0 (10 reviews) | 8.6 (22 reviews) | 

#### Lead Management

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.5 (10 reviews) | 9.1 (22 reviews) | 
| **Predictive Scoring ** | Feature Not Available | 8.2 (14 reviews) | 
| **Account Identification ** | 8.8 (10 reviews) | 8.9 (19 reviews) | 

#### Marketing Campaigns

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.9 (9 reviews) | 9.4 (20 reviews) | 
| **Revenue Planning ** | 8.0 (10 reviews) | 9.2 (16 reviews) | 
| **Media Attribution ** | Feature Not Available | 8.9 (19 reviews) | 
| **Opportunity Timeline ** | Feature Not Available | 9.3 (18 reviews) | 
| **Customization ** | 8.5 (10 reviews) | 9.0 (20 reviews) | 

#### Campaign Execution

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Website Personalization ** | Feature Not Available | 7.9 (13 reviews) | 
| **Prioritized Accounts ** | 9.1 (11 reviews) | 8.9 (19 reviews) | 
| **Trending Accounts ** | 8.0 (10 reviews) | 8.8 (16 reviews) | 
| **Email Campaigns ** | 7.1 (8 reviews) | 6.0 (7 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Lead Generation

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | N/A | N/A |
| **Metadata.io** | 9.0/10 | 35 |

#### Platform Basics

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Centralization** | Not enough data | 9.4 (30 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.9 (31 reviews) | 
| **Lead-to-Account Matching** | Not enough data | Feature Not Available | 
| **Multichannel Engagement** | Not enough data | Not enough data | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Measurement** | Not enough data | 8.9 (31 reviews) | 
| **Revenue Analytics** | Not enough data | 9.0 (28 reviews) | 

#### Platform Additional Functionality 

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Integrations** | Not enough data | 8.9 (33 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Artificial Intelligence

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 
| **AI Personalization** | Not enough data | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | 7.3/10 | 80 |
| **Metadata.io** | 8.8/10 | 99 |

#### Platform Basics

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Retargeting** | 8.7 (70 reviews) | 8.8 (72 reviews) | 

#### Platform Data

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Campaign Measurement** | 8.9 (77 reviews) | 8.8 (95 reviews) | 
| **Attribution** | 8.4 (17 reviews) | 8.6 (86 reviews) | 

#### Platform Additional Functionality

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Multivariate Testing** | 8.4 (62 reviews) | 9.1 (86 reviews) | 
| **Integrations** | 9.1 (75 reviews) | 8.8 (90 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | 5.7 (12 reviews) | Not enough data | 
| **Multi-step Planning** | 6.5 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 5.6 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (12 reviews) | Not enough data | 
| **Decision Making** | 6.0 (13 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | 8.8/10 | 58 |
| **Metadata.io** | N/A | N/A |

#### Platform Interoperability

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Social Functionality** | 8.7 (41 reviews) | Not enough data | 

#### Campaign Management

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Campaign Dashboard** | 8.9 (56 reviews) | Not enough data | 
| **Campaign Optimization** | Feature Not Available | Not enough data | 
| **Reach** | Feature Not Available | Not enough data | 
| **Bulk Editing** | Feature Not Available | Not enough data | 
| **Batch Uploading** | 8.9 (50 reviews) | Not enough data | 
| **Brand Safety** | 9.1 (43 reviews) | Not enough data | 
| **Fraud Protection** | 8.6 (38 reviews) | Not enough data | 
| **Frequency Capping** | 8.5 (42 reviews) | Not enough data | 
| **Budget Pacing** | 8.3 (40 reviews) | Not enough data | 
| **Creative Optimization** | Feature Not Available | Not enough data | 
| **Rich Media Capabilties** | Feature Not Available | Not enough data | 
| **In-App Ads** | 7.7 (32 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | Feature Not Available | Not enough data | 

#### Targeting

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Targeting** | 9.5 (56 reviews) | Not enough data | 
| **Retargeting** | 9.0 (48 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (39 reviews) | Not enough data | 
| **Contextual Targeting** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **API / Integrations** | 8.9 (45 reviews) | Not enough data | 
| **Custom Reports** | 8.7 (48 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.1 (52 reviews) | Not enough data | 
| **Performance and Reliability** | 9.0 (53 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.5 (44 reviews) | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Workflow Capability** | 8.4 (42 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 9.0 (43 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | N/A | N/A |
| **Metadata.io** | 8.7/10 | 36 |

#### Lead Intelligence

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.7 (33 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.9 (33 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | 8.5 (34 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | 8.7 (32 reviews) ✓ Verified | 
| **Browser Extension** | Not enough data | Feature Not Available | 

#### Agentic AI - Lead Intelligence

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | 8.6/10 | 15 |
| **Metadata.io** | 8.7/10 | 67 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Market Insights ** | 9.2 (14 reviews) | Feature Not Available | 
| **Account-level Insights ** | 9.1 (13 reviews) | 8.8 (54 reviews) | 
| **Lead Analysis ** | 9.1 (13 reviews) | 8.9 (57 reviews) | 

#### Lead Management

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Segmentation ** | 9.0 (10 reviews) | 8.9 (59 reviews) | 
| **Predictive Scoring ** | Feature Not Available | 8.4 (44 reviews) | 
| **Account Identification ** | 9.2 (10 reviews) | 8.7 (54 reviews) | 

#### Marketing Campaigns

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | 9.0 (10 reviews) | 8.8 (53 reviews) | 
| **Revenue Planning ** | 9.1 (9 reviews) | Feature Not Available | 
| **Media Attribution ** | Feature Not Available | 9.0 (53 reviews) | 
| **Opportunity Timeline ** | Feature Not Available | 8.6 (48 reviews) | 
| **Customization ** | 8.5 (10 reviews) | 8.6 (53 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Technographic Data Availability** | 6.3 (5 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Technographic Data Accuracy** | 7.7 (5 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | 8.9/10 | 36 |
| **Metadata.io** | 8.8/10 | 60 |

#### Agentic AI - Account-Based Analytics

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Market Insights ** | Feature Not Available | 8.5 (38 reviews) | 
| **Account-level Insights ** | 9.1 (34 reviews) | 8.9 (46 reviews) | 
| **Lead Analysis ** | 9.1 (34 reviews) | 9.0 (45 reviews) | 

#### Lead Management

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Segmentation ** | 8.9 (33 reviews) | 8.8 (52 reviews) | 
| **Predictive Scoring ** | 8.4 (29 reviews) | 8.4 (37 reviews) | 
| **Account Identification ** | 9.2 (33 reviews) | 8.7 (41 reviews) | 

#### Marketing Campaigns

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Omni-Channel Tracking ** | Feature Not Available | 9.1 (44 reviews) | 
| **Revenue Planning ** | Feature Not Available | 8.9 (32 reviews) | 
| **Media Attribution ** | Feature Not Available | 9.2 (46 reviews) | 
| **Opportunity Timeline ** | Feature Not Available | 8.9 (39 reviews) | 
| **Customization ** | Feature Not Available | 8.6 (44 reviews) | 
| **Journey Analytics** | Feature Not Available | 9.0 (33 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Influ2** | N/A | N/A |
| **Metadata.io** | N/A | N/A |

#### Marketing Distribution

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Influ2 | Metadata.io | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising)

**Unique to Influ2 (2):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Metadata.io (2):** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Influ2 | Metadata.io | 
|---|---|---|
| **Small-Business** | 16.7% | 18.9% | 
| **Mid-Market** | 65.4% | 67.4% | 
| **Enterprise** | 17.9% | 13.7% | 

### By Industry

#### Influ2

- **Computer Software:** 36.4%
- **Information Technology and Services:** 18.8%
- **Marketing and Advertising:** 14.3%
- **Financial Services:** 5.2%
- **Hospital & Health Care:** 2.6%
- **Internet:** 2.6%
- **Accounting:** 1.9%
- **Consulting:** 1.9%
- **Electrical/Electronic Manufacturing:** 1.3%
- **Insurance:** 1.3%
- **Other:** 13.6%

#### Metadata.io

- **Computer Software:** 45.0%
- **Information Technology and Services:** 14.8%
- **Marketing and Advertising:** 13.7%
- **Financial Services:** 3.4%
- **Computer & Network Security:** 3.1%
- **Telecommunications:** 2.7%
- **Logistics and Supply Chain:** 1.7%
- **E-Learning:** 1.7%
- **Staffing and Recruiting:** 1.4%
- **Management Consulting:** 1.0%
- **Other:** 11.3%

---
## Alternatives

### Alternatives to Influ2

- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1436 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1966 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14785 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9664 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews) — 4.7/5 stars (379 reviews)

### Alternatives to Metadata.io

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1966 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1436 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9101 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14785 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9664 reviews)

---
## Top Discussions

### Influ2

No discussions available for this product.

### Metadata.io

- Title: [Do I need my own separate subscription to a DSP or 3rd Party Data Providers?](https://www.g2.com/discussions/data-providers) — 2 comments, 2 upvotes
  > **Top comment:** "Comment deleted by user."
- Title: [How does Metadata adjust paid campaigns based on B2B buyer journey stage?](https://www.g2.com/discussions/how-does-metadata-adjust-paid-campaigns-based-on-b2b-buyer-journey-stage) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata reads CRM stage data and dynamically adjusts which campaigns and creative reach which accounts based on where they are in the buyer journey,..."
- Title: [How does Metadata coordinate paid campaigns across LinkedIn, Google, and Meta?](https://www.g2.com/discussions/how-does-metadata-coordinate-paid-campaigns-across-linkedin-google-and-meta) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata coordinates paid campaigns across LinkedIn, Google, Meta, and programmatic by managing audience targeting, budget allocation, creative testing,..."
- Title: [How does Metadata enable multi-channel paid media execution for B2B teams?](https://www.g2.com/discussions/how-does-metadata-enable-multi-channel-paid-media-execution-for-b2b-teams) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata enables practical multi-channel paid media execution by managing LinkedIn, Google, Meta, and programmatic from a single platform, eliminating the..."
- Title: [How does Metadata help marketing teams prove ROI to finance and the CFO?](https://www.g2.com/discussions/how-does-metadata-help-marketing-teams-prove-roi-to-finance-and-the-cfo) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Metadata is built to translate marketing performance into the financial language that CFOs and finance teams require to evaluate marketing investment. The..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/influ2-vs-metadata-io)