Compare Demandbase One and Influ2 
Featured Products
At a Glance
Market Segments
Mid-Market (49.3% of reviews)
Mid-Market (64.7% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Demandbase One
Star Rating
(1,936)4.4 out of 5
Market Segments
Mid-Market (49.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneInflu2
Star Rating
(156)4.6 out of 5
Market Segments
Mid-Market (64.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about Influ2Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in providing comprehensive account-based marketing capabilities, with users highlighting features like site visit intelligence that allow them to track which target accounts are engaging with their website. This functionality has significantly improved their outreach strategies.
- Users say that Influ2 stands out for its intuitive setup process, making it easy for teams to get started quickly. Reviewers appreciate the platform's user-friendly design, which simplifies campaign building and management, particularly for those familiar with social media advertising.
- According to verified reviews, Demandbase One has a higher overall satisfaction score, reflecting its robust features and support. Users frequently mention the platform's ability to align marketing and sales teams around shared target accounts, enhancing collaboration and visibility.
- Reviewers mention that Influ2 provides valuable insights through its sales and marketing alignment dashboard, which helps teams identify engaged contacts. This feature is particularly praised for bridging the gap between marketing and sales, allowing for more effective follow-ups.
- G2 reviewers highlight that while Demandbase One has a wealth of features, some users find it slightly more complex to navigate compared to Influ2. This complexity can lead to a steeper learning curve, especially for new users who may prefer a more straightforward interface.
- Users report that Demandbase One's quality of support is highly rated, with many praising the responsiveness and helpfulness of the support team. In contrast, while Influ2 also receives positive feedback for support, Demandbase One's higher ratings in this area suggest a more robust support experience overall.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableInflu2
Custom Price
Contact Us
Per Year
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.
Free Trial
Demandbase One
No trial information availableInflu2
No trial information availableRatings
Meets Requirements
8.5
1,492
9.0
126
Ease of Use
8.5
1,551
8.9
131
Ease of Setup
8.3
705
8.9
81
Ease of Admin
8.5
444
9.2
54
Quality of Support
8.8
1,302
9.8
125
Has the product been a good partner in doing business?
8.8
441
9.7
53
Product Direction (% positive)
8.2
1,428
9.6
126
Features by Category
Data Availability
7.5
617
Not enough data
8.4
636
Not enough data
8.1
598
Not enough data
7.8
87
Not enough data
Data Accuracy
7.2
616
Not enough data
8.0
628
Not enough data
7.8
83
Not enough data
Agentic AI - Sales Intelligence
7.3
10
Not enough data
7.6
9
Not enough data
7.2
9
Not enough data
8.1
8
Not enough data
8.3
8
Not enough data
8.0
9
Not enough data
Platform
7.4
179
Not enough data
8.2
224
Not enough data
8.5
246
Not enough data
8.3
181
Not enough data
7.1
152
Not enough data
8.1
172
Not enough data
Features
8.2
479
Not enough data
8.7
514
Not enough data
7.7
441
Not enough data
8.1
473
Not enough data
8.5
600
Not enough data
8.1
517
Not enough data
7.9
479
Not enough data
8.0
421
Not enough data
7.3
316
Not enough data
Channel Functionality
Not enough data
8.7
49
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.9
55
8.0
39
Feature Not Available
8.6
38
Feature Not Available
7.6
33
Feature Not Available
7.9
32
8.9
49
7.9
33
9.1
42
8.0
31
8.6
38
7.2
28
8.5
41
7.9
30
8.2
39
7.9
35
Feature Not Available
7.7
27
Feature Not Available
Feature Not Available
7.6
31
Feature Not Available
Feature Not Available
Targeting
8.8
37
9.5
55
8.6
35
8.9
47
8.6
35
8.3
38
8.3
33
Feature Not Available
Platform
8.5
33
8.8
44
8.3
36
8.7
47
8.8
38
9.1
51
8.4
38
9.0
52
8.5
35
8.4
43
8.6
36
Feature Not Available
8.4
35
8.4
42
7.5
33
Feature Not Available
8.4
36
9.0
43
Lead Intelligence
8.8
285
|
Verified
Feature Not Available
8.9
304
8.8
11
8.7
231
9.0
10
Lead Management
8.7
293
8.5
10
8.3
275
Feature Not Available
8.5
303
8.8
10
Marketing Campaigns
8.5
260
8.9
9
8.2
243
8.0
10
8.4
249
Feature Not Available
8.4
266
Feature Not Available
8.5
272
8.5
10
Campaign Execution
8.4
244
Feature Not Available
8.8
236
9.1
11
8.7
232
8.0
10
8.4
199
7.1
8
Agentic AI - Account Data Management
8.2
34
Not enough data
8.3
34
Not enough data
8.2
33
Not enough data
8.2
33
Not enough data
8.3
33
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Not enough data
Platform Additional Functionality
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Not enough data
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.6
81
Not enough data
8.8
76
Not enough data
8.4
72
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
74
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
8.6
69
Platform Data
8.4
148
8.9
75
8.1
138
8.4
17
Platform Additional Functionality
7.6
126
8.4
62
8.2
143
9.1
74
Agentic AI - Account-Based Advertising
6.4
6
5.7
12
6.7
6
6.5
12
6.7
6
7.2
12
6.4
6
5.6
12
6.4
6
5.3
12
6.1
6
6.0
13
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
41
Campaign Management
8.2
39
8.9(won by 0.7)
55
8.0(won by default)
39
Feature Not Available
8.6(won by default)
38
Feature Not Available
7.6(won by default)
33
Feature Not Available
7.9
32
8.9(won by 1.0)
49
7.9
33
9.1(won by 1.2)
42
8.0
31
8.6(won by 0.6)
38
7.2
28
8.5(won by 1.3)
41
7.9
30
8.2(won by 0.3)
39
7.9(won by default)
35
Feature Not Available
7.7(won by default)
27
Feature Not Available
Feature Not Available
7.6(won by default)
31
Feature Not Available
Feature Not Available
Targeting
8.8
37
9.5(won by 0.7)
55
8.6
35
8.9(won by 0.3)
47
8.6(won by 0.3)
35
8.3
38
8.3(won by default)
33
Feature Not Available
Platform
8.5
33
8.8(won by 0.3)
44
8.3
36
8.7(won by 0.4)
47
8.8
38
9.1(won by 0.3)
51
8.4
38
9.0(won by 0.6)
52
8.5(won by 0.1)
35
8.4
43
8.6(won by default)
36
Feature Not Available
8.4(tied score)
35
8.4(tied score)
42
7.5(won by default)
33
Feature Not Available
8.4
36
9.0(won by 0.6)
43
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Not enough data
Agentic AI - Lead Intelligence
7.8
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Not enough data
Platform
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.9
55
8.0
39
Feature Not Available
8.6
38
Feature Not Available
7.6
33
Feature Not Available
7.9
32
8.9
49
7.9
33
9.1
42
8.0
31
8.6
38
7.2
28
8.5
41
7.9
30
8.2
39
7.9
35
Feature Not Available
7.7
27
Feature Not Available
Feature Not Available
7.6
31
Feature Not Available
Feature Not Available
Targeting
8.8
37
9.5
55
8.6
35
8.9
47
8.6
35
8.3
38
8.3
33
Feature Not Available
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
8.8
44
8.3
36
8.7
47
8.8
38
9.1
51
8.4
38
9.0
52
8.5
35
8.4
43
8.6
36
Feature Not Available
8.4
35
8.4
42
7.5
33
Feature Not Available
8.4
36
9.0
43
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
10
Not enough data
7.4
9
Not enough data
8.0
10
Not enough data
Discovery
8.0
9
Not enough data
8.6
11
Not enough data
8.7
9
Not enough data
Management
8.5
9
Not enough data
8.0
10
Not enough data
Platform
8.0
11
Not enough data
8.5
10
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
238
9.0
12
8.6
243
9.1
13
8.2
208
8.9
11
Lead Management
8.3
215
9.0
10
8.0
110
Feature Not Available
8.7
240
9.2
10
Marketing Campaigns
8.1
162
8.9
9
7.6
148
9.1
9
7.9
163
Feature Not Available
8.0
158
Feature Not Available
8.2
163
8.3
9
Data Availability - Marketing Account Intelligence
7.9
42
6.3
5
Data Accuracy - Marketing Account Intelligence
8.0
40
7.7
5
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Lead Intelligence
8.3
257
Feature Not Available
8.9
287
9.0
33
8.3
256
9.1
32
Lead Management
8.4
258
8.9
32
8.0
168
8.4
29
8.7
274
9.1
31
Marketing Campaigns
8.3
217
Feature Not Available
7.2
139
Feature Not Available
7.8
212
Feature Not Available
8.0
226
Feature Not Available
8.2
224
Feature Not Available
8.4
185
Feature Not Available
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Influ2 are categorized as Marketing Account Intelligence, Account Data Management, Account-Based Advertising, Account-Based Analytics, and Display Advertising
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Digital Advertising Intelligence, Data Quality, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
Influ2 is categorized as Social Media Advertising
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Influ2
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
7.0%
Marketing and Advertising
6.4%
Consumer Services
5.7%
Other
35.7%
Computer Software
36.4%
Information Technology and Services
19.2%
Marketing and Advertising
14.6%
Financial Services
5.3%
Hospital & Health Care
2.6%
Other
21.9%
Alternatives
Discussions
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
KR
Comment deleted by user.Read more
Is there anything I can do to help identify SMB visitors?
1 Comment
MM
In my experience IP resolution for SMB (especially under 50 EE's) is not that useful. Your best bet is to cookie and progressive profile via your MAS.Read more
Influ2 has no discussions with answers
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