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Compare Demandbase One and Influ2 
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Mid-Market (64.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Demandbase One
Star Rating
(1,916)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneInflu2
Star Rating
(153)4.6 out of 5
Market Segments
Mid-Market (64.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Learn more about Influ2Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Demandbase One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Influ2. Users appreciate its robust user interface and the ability to gather data from various lead platforms, making communication updates seamless.
- Users say that Demandbase One offers a wider range of features, particularly in account-based advertising, which is highlighted by its high ratings in campaign automation and retargeting capabilities. Reviewers have noted the platform's flexibility and customization options as key benefits for their marketing strategies.
- According to verified reviews, Influ2 shines in its ease of setup, with many users praising the intuitive design that makes onboarding feel natural. This has been a standout feature for those who frequently build campaigns across various platforms, allowing for a smoother transition into using the software.
- Reviewers mention that while Influ2 provides impressive targeting capabilities, particularly at a person level, it lacks the extensive market presence and user base that Demandbase One enjoys. This difference in scale can impact the breadth of insights and data available to users.
- Users highlight the quality of support as a strong point for Demandbase One, with many noting the promptness and effectiveness of the support team in addressing issues. This contrasts with Influ2, where users have reported a more limited support experience, despite its high ratings in user satisfaction.
- G2 reviewers indicate that while both platforms cater to mid-market segments, Demandbase One's larger volume of reviews suggests a more established user community, which can be beneficial for new users seeking shared experiences and best practices in account-based marketing.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableInflu2
Custom Price
Contact Us
Per Year
- Our pricing is based on the number of people targeted. Unlike other platforms, we bundle the platform and ad fees together into one flat price.
Free Trial
Demandbase One
No trial information availableInflu2
No trial information availableRatings
Meets Requirements
8.5
1,485
9.0
126
Ease of Use
8.5
1,544
8.9
131
Ease of Setup
8.4
699
8.9
81
Ease of Admin
8.5
441
9.2
54
Quality of Support
8.8
1,297
9.8
125
Has the product been a good partner in doing business?
8.9
438
9.7
53
Product Direction (% positive)
8.2
1,422
9.6
126
Features by Category
Data Availability
7.5
616
Not enough data
8.4
634
Not enough data
8.1
596
Not enough data
7.8
85
Not enough data
Data Accuracy
7.2
615
Not enough data
8.0
628
Not enough data
7.8
83
Not enough data
Agentic AI - Sales Intelligence
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Platform
7.5
180
Not enough data
8.2
223
Not enough data
8.5
246
Not enough data
8.3
179
Not enough data
7.1
153
Not enough data
8.1
172
Not enough data
Features
8.2
479
Not enough data
8.7
514
Not enough data
7.7
440
Not enough data
8.1
472
Not enough data
8.5
601
Not enough data
8.1
518
Not enough data
7.9
480
Not enough data
8.0
418
Not enough data
7.3
316
Not enough data
Channel Functionality
Not enough data
8.7
49
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.9
55
8.0
39
Feature Not Available
8.6
38
Feature Not Available
7.6
33
Feature Not Available
7.9
32
8.9
49
7.9
33
9.1
42
8.0
31
8.6
38
7.2
28
8.5
41
7.9
30
8.2
39
7.9
35
Feature Not Available
7.7
27
Feature Not Available
Feature Not Available
7.6
31
Feature Not Available
Feature Not Available
Targeting
8.8
37
9.5
55
8.6
35
8.9
47
8.6
35
8.3
38
8.3
33
Feature Not Available
Platform
8.5
33
8.8
44
8.4
35
8.7
47
8.8
38
9.1
51
8.4
38
9.0
52
8.5
35
8.4
43
8.6
36
Feature Not Available
8.4
35
8.4
42
7.5
33
Feature Not Available
8.4
36
9.0
43
Lead Intelligence
8.8
290
|
Verified
Feature Not Available
8.9
308
8.8
11
8.7
234
9.0
10
Lead Management
8.7
297
8.5
10
8.3
279
Feature Not Available
8.5
306
8.8
10
Marketing Campaigns
8.5
264
8.9
9
8.2
247
8.0
10
8.4
253
Feature Not Available
8.4
271
Feature Not Available
8.5
276
8.5
10
Campaign Execution
8.5
249
Feature Not Available
8.7
238
9.1
11
8.7
236
8.0
10
8.4
203
7.1
8
Agentic AI - Account Data Management
8.3
39
Not enough data
8.4
38
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.3
37
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Not enough data
Platform Additional Functionality
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Not enough data
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.3
70
Not enough data
8.1
67
Not enough data
Platform Additional Functionality
8.5
72
Not enough data
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
144
8.6
69
Platform Data
8.4
148
8.9
75
8.1
138
Feature Not Available
Platform Additional Functionality
7.6
126
8.4
62
8.2
142
9.1
74
Agentic AI - Account-Based Advertising
6.4
6
5.7
12
6.7
6
6.5
12
6.7
6
7.2
12
6.4
6
5.6
12
6.4
6
5.3
12
6.1
6
6.0
13
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.7(won by default)
41
Campaign Management
8.2
39
8.9(won by 0.7)
55
8.0(won by default)
39
Feature Not Available
8.6(won by default)
38
Feature Not Available
7.6(won by default)
33
Feature Not Available
7.9
32
8.9(won by 1.0)
49
7.9
33
9.1(won by 1.2)
42
8.0
31
8.6(won by 0.6)
38
7.2
28
8.5(won by 1.3)
41
7.9
30
8.2(won by 0.3)
39
7.9(won by default)
35
Feature Not Available
7.7(won by default)
27
Feature Not Available
Feature Not Available
7.6(won by default)
31
Feature Not Available
Feature Not Available
Targeting
8.8
37
9.5(won by 0.7)
55
8.6
35
8.9(won by 0.3)
47
8.6(won by 0.3)
35
8.3
38
8.3(won by default)
33
Feature Not Available
Platform
8.5
33
8.8(won by 0.3)
44
8.4
35
8.7(won by 0.3)
47
8.8
38
9.1(won by 0.3)
51
8.4
38
9.0(won by 0.6)
52
8.5(won by 0.1)
35
8.4
43
8.6(won by default)
36
Feature Not Available
8.4(tied score)
35
8.4(tied score)
42
7.5(won by default)
33
Feature Not Available
8.4
36
9.0(won by 0.6)
43
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Not enough data
Agentic AI - Lead Intelligence
7.8
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Not enough data
Segment Trending
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Not enough data
Platform
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
8.9
55
8.0
39
Feature Not Available
8.6
38
Feature Not Available
7.6
33
Feature Not Available
7.9
32
8.9
49
7.9
33
9.1
42
8.0
31
8.6
38
7.2
28
8.5
41
7.9
30
8.2
39
7.9
35
Feature Not Available
7.7
27
Feature Not Available
Feature Not Available
7.6
31
Feature Not Available
Feature Not Available
Targeting
8.8
37
9.5
55
8.6
35
8.9
47
8.6
35
8.3
38
8.3
33
Feature Not Available
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
8.8
44
8.4
35
8.7
47
8.8
38
9.1
51
8.4
38
9.0
52
8.5
35
8.4
43
8.6
36
Feature Not Available
8.4
35
8.4
42
7.5
33
Feature Not Available
8.4
36
9.0
43
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
Discovery
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Not enough data
Management
8.3
10
Not enough data
8.0
10
Not enough data
Platform
7.8
12
Not enough data
8.3
11
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
237
9.0
12
8.6
241
9.1
13
8.2
207
8.9
11
Lead Management
8.3
214
9.0
10
8.0
109
Feature Not Available
8.6
238
9.2
10
Marketing Campaigns
8.1
162
8.9
9
7.6
148
9.1
9
7.9
163
Feature Not Available
8.0
158
Feature Not Available
8.2
162
8.3
9
Data Availability - Marketing Account Intelligence
7.9
42
6.3
5
Data Accuracy - Marketing Account Intelligence
8.0
40
7.7
5
Agentic AI - Account-Based Analytics
7.9
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.7
8
Not enough data
Lead Intelligence
8.3
256
Feature Not Available
8.8
285
9.0
33
8.3
255
9.1
32
Lead Management
8.4
257
8.9
32
8.0
166
8.4
29
8.7
272
9.1
31
Marketing Campaigns
8.3
216
Feature Not Available
7.2
139
Feature Not Available
7.8
211
Feature Not Available
8.0
225
Feature Not Available
8.2
223
Feature Not Available
8.4
184
Feature Not Available
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Influ2 are categorized as Marketing Account Intelligence, Account Data Management, Account-Based Advertising, Account-Based Analytics, and Display Advertising
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Digital Advertising Intelligence, Data Quality, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
Influ2 is categorized as Social Media Advertising
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Influ2
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.9%
Information Technology and Services
18.3%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
6.0%
Other
35.6%
Computer Software
36.4%
Information Technology and Services
19.2%
Marketing and Advertising
14.6%
Financial Services
5.3%
Internet
2.6%
Other
21.9%
Alternatives
Discussions
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Influ2 has no discussions with answers
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