--- title: Influ2 Reviews meta_title: 'Influ2 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 158 reviews by the users' company size, role or industry to find out how Influ2 works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 158 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Influ2 Reviews **Vendor:** Influ2 **Category:** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising) **Average Rating:** 4.6/5.0 **Total Reviews:** 158 ## About Influ2 People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. ## Influ2 Pros & Cons **What users like:** - Users praise the **responsive customer support** of Influ2, which enhances their campaign creation and analysis experience. (20 reviews) - Users value Influ2 for its **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign effectiveness. (18 reviews) - Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding process. (17 reviews) - Users praise Influ2 for its **personalized audience targeting** , enhancing ABM campaigns through precise decision-maker engagement. (15 reviews) - Users value the **hyper-personalized engagement** of Influ2, enhancing targeting and effectiveness in reaching key decision-makers. (14 reviews) - Users value the **timely lead notifications** from Influ2, enhancing opportunities for their sales teams significantly. (13 reviews) - Users value the **customer engagement insights** from Influ2, enhancing alignment between marketing and sales for effective campaigns. (12 reviews) - Implementation Ease (12 reviews) - Intuitive (12 reviews) - Ad Management (11 reviews) **What users dislike:** - Users find the **ad approval process confusing** and face challenges benchmarking performance across different platforms. (5 reviews) - Users find the **limited reporting** structure of Influ2 insufficient, hindering campaign planning and performance tracking. (4 reviews) - Users find the **complex setup** of Influ2 time-consuming, but appreciate the support during onboarding and implementation. (3 reviews) - Users find the **limited ad group space** and match rate issues reduce overall efficiency and effectiveness of Influ2. (2 reviews) - Users face **ad management issues** due to limited ad group numbers and inadequate match rate insights. (2 reviews) - Budget Management (2 reviews) - Difficult Setup (2 reviews) - Email Integration (2 reviews) - Email Issues (2 reviews) - Expensive (2 reviews) ## Influ2 Reviews ### 1. Bulk Upload + Personalized Dashboard for a Dynamic, Clear Overview **Rating:** 4.0/5.0 stars **Reviewed by:** Gautham A. | System Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Influ2?** I like the bulk upload feature, the personlized dashboard which gives us an overall view, different signals for different programs having more dynamic **What do you dislike about Influ2?** Nothing in particular sometimes the data from influ2 can get clumped but its not much **What problems is Influ2 solving and how is that benefiting you?** Helping with our ad campaigning as to who viewed out ads, helps marketing and sales to help follow up with engagement insights ### 2. Great ABM tool for aligning sales and marketing priorities on tactical level **Rating:** 4.0/5.0 stars **Reviewed by:** Roman G. | Senior ABM & Marketing Channels Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Influ2?** Accurate person-level engagement tracking, quick set up and integration, easy to use reports. Great onboarding & support support (thanks, Helen!). Few months in we are still on track to see the outcomes due to long and complex sales cycle, but the initial results are impressive. **What do you dislike about Influ2?** Depending on the type of business, might require a very detailed mapping of the target accounts and sophisticated GTM strategy (not a downside of the product itself though). Ad formats and channels are a bit limited, but still work well. **What problems is Influ2 solving and how is that benefiting you?** We’re using Influ2 to improve our ABM and paid media strategy by targeting specific personas within strategic accounts. It’s helped us with visibility on engagement details and enable sales with insights into who is warming up — long before a form fill. Currently using it alongside the normal advertising in the channels and looking forward for the long-term outcomes. **Official Response from Kayla Melkonian:** > Hi Roman, thanks for the detailed and thoughtful review! We're happy to hear that Influ2 is helping you improve alignment between sales and marketing through accurate, person-level engagement and easy-to-use reporting. We’re especially glad the early results are looking strong! A big thank you for recognizing Helen as well. She’s a dedicated partner and it’s wonderful to know her support has made a difference during onboarding and beyond. We appreciate your notes on the need for detailed mapping and ad format variety. It’s helpful to hear about your experience across different GTM strategies. Thanks again for sharing your experience. We’re excited to keep supporting your success and can’t wait to see what long-term outcomes your team achieves with Influ2! ### 3. Great team to partner with for granular targeting and insights **Rating:** 4.0/5.0 stars **Reviewed by:** Seth C. | Sr Dir of Growth Initiatives, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Influ2?** Influ2 makes it incredibly easy to target accounts and individuals with precision. The insights we get from campaigns are detailed, helping us understand engagement at a very granular level. The team is extremely supportive and proactive, offering best practices and guidance that make the platform even more effective. **What do you dislike about Influ2?** The platform works well overall, but the reporting interface could be a bit more intuitive for quickly slicing and dicing data. The contact model is interesting to navigate and understand what actual reach is being done or not. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps coordinate efforts across multiple teams by providing clear visibility into early-funnel engagement. The platform allows us to share actionable insights with sales and marketing, ensuring alignment on target accounts and campaign impact. It also enables multi-channel targeting without the need for daily management, saving time and driving more efficient outreach. **Official Response from Kayla Melkonian:** > Thank you for the thoughtful review, Seth! We're glad to hear that Influ2 is helping your team drive precision targeting. It’s great to know Influ2 is supporting stronger alignment across sales and marketing! We really appreciate your kind words about the team as well. Providing proactive support and strategic guidance is something we take pride in, so it means a lot to hear that it’s made a difference in your experience. Thanks also for your feedback on reporting and reach clarity. We’ll be sure to share that with the team as we continue working to make the platform even more intuitive and impactful. We appreciate your partnership! ### 4. Powerful Person-Based Targeting for ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Influ2?** Influ2 has changed the ABM game with its account-based marketing by allowing marketers to target individual decision-makers by name and title, not just accounts. This helps us gets insights at company and person level to understand what kind of titles are engaging with our ads and helps us align with Sales team for passing them quality leads based on real engagement signals. It integrates with CRM systems like Salesforce making it easy to trigger workflows and enrich lead profiles. It provides granular reporting on who interacted with what, helping validate ROI more accurately than account-level reporting. The customer support is also great.Our CSM helps us with creating different dashboards that we need. **What do you dislike about Influ2?** It would be better if we could get platform level data, as in what's our impression share on different platforms. where's most of our audience located. The match rate with our audience could also be better. **What problems is Influ2 solving and how is that benefiting you?** Influ2 is helping us in getting in front of our audience and then also understanding how're the specific people interacting with our ads. **Official Response from Kayla Melkonian:** > Thank you for the detailed review and for sharing your experience! We're glad to hear that Influ2 is helping you reach the right decision-makers and align more closely with your sales team. It's great to know the contact-level insights, CRM integration, and reporting are making a real difference in how you validate ROI and build smarter workflows. We also appreciate the feedback on platform-level data and audience match rates. This kind of input is helpful as we continue to improve and expand. We'll be sure to pass it along to the right teams.
 It's wonderful to hear that your CSM has been a strong partner in your success. Thanks again for taking the time to leave a review and for being part of the Influ2 community. ### 5. Easy to use Contact-based advertising Backed by Excellent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Yuval T. | Director of Growth, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Influ2?** Ease of useInflu2 stands out for its intuitive interface and ease of implementation. Getting started was straightforward, and the onboarding process was well-structured, which helped us see value quickly. The reporting features are robust and give us clear visibility into individual-level engagement, which is crucial for our ABM efforts. I also want to highlight the support team—they’re knowledgeable, responsive, and genuinely committed to helping us succeed. **What do you dislike about Influ2?** There’s always room for improvement in terms of integrations with tools in our tech stack, and flexibility of the platform (like all new platforms I guess) **What problems is Influ2 solving and how is that benefiting you?** Influ2 has helped us bridge the gap between marketing and sales by making it possible to target and measure engagement at the person level. We’re able to run highly focused campaigns and get granular insights that improve both our outreach and conversion strategies. It’s significantly improved how we align our marketing efforts with sales priorities. ### 6. Great contact-based ad platform for very specific ICPs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Influ2?** When it comes to ABM, if you have a very specific ICP, being able to target contacts vs entire companies is key. **What do you dislike about Influ2?** Occasionally I struggle with navigating in the platform between cohorts and journeys **What problems is Influ2 solving and how is that benefiting you?** Because we have so few target accounts, and specific titles that we want to target within those very large enterprises, Influ2 has become a pillar of our ABM program. It's the best way for us to drive precise, person-level advertising—something that broader demand platforms often can't do effectively for us. The impressions and clicks are from people we are intentionally targeting, making ROI clearer. **Official Response from Kayla Melkonian:** > Thank you so much for sharing your experience! We're thrilled to hear that Influ2 has become a key part of your ABM strategy and that contact-level targeting is helping you engage the right people with precision and clarity. It's always rewarding to know our platform is supporting such focused and thoughtful programs. We also really appreciate your feedback around the platform experience. We'll make sure it gets to the right team so they can take it into account as we continue to improve. Thanks again for your support and for being part of the Influ2 community! ### 7. Great ABM tool, helps us target specific lists. Tough learning curve **Rating:** 4.0/5.0 stars **Reviewed by:** Matan Z. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Influ2?** The infinite options you have for targeting, 1 to many or 1 to 1. You can do it all. **What do you dislike about Influ2?** Amount of ads available is a bit limiting. Learning curve is tough. **What problems is Influ2 solving and how is that benefiting you?** The ability to target my target audience better with a contact based ABM strategy. **Official Response from Kayla Melkonian:** > Thanks so much for the review, Matan! We're glad to hear you're getting value from the flexibility of our targeting options and making the most of contact-based ABM. We appreciate your feedback around the ad volume and learning curve. We'll share this with the team as we continue working to improve the experience and expand what's possible. Thanks again for taking the time to share your experience with Influ2! ### 8. A great tool for sales and marketing teams **Rating:** 4.0/5.0 stars **Reviewed by:** Ben B. | Sales Development Rep, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Influ2?** I love the highly targeted insights on prospects. I can which links prospects have clicked and any pieces of content they have viewed or engaged with. This lets me personalise my outreach and find new prospects and add them to my pipeline. My experience of their integrations has been really positive as well, with all the exngagement information visible in our CRM to make outreach fast and simple. **What do you dislike about Influ2?** Outside of the main benefit (insights on existing and new prospects) there's not a great deal of fucntionality. This isn't a criticism, more recognising there might be a missed opportunity here to add more value by telling me which links and content are performing best. I also feel like the reporting and analytics could be improved with the ability to filter and enable users to create custom reports. **What problems is Influ2 solving and how is that benefiting you?** Influ2 tells me which prospects are interested in our content and who might be ready to engage with the sales process. It saves me time by focusing my attention on engaged prospects and ensures I don't miss out on the opportunity to speak with prospects outside my account lists that are also interested. In the few months I have been using it, Influ2 has already helped uncover several opportunities with prospects who are ready to enter the sales cycle. ### 9. Boosting Engagement with Excellent Support and Detailed Analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Tom S. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Influ2?** In my role, Influ2 has been incredibly impactful by offering detailed analytics on how prospects interact with ads, including views, clicks, and engagement time. The seamless integration with our CRM unifies the sales process and provides excellent visibility. Additionally, the daily email reminders help me stay organized and manage my tasks efficiently. Using Influ2 daily has significantly boosted our engagement and conversion rates. **What do you dislike about Influ2?** Navigating and using the tool can take some time to master. However, their support team is incredibly helpful and always willing to jump on a call to provide additional training and tips for using the product effectively. **What problems is Influ2 solving and how is that benefiting you?** Influ2 allows for hyper-targeted ads directed at specific decision-makers and influencers within target accounts. This precision ensures our marketing efforts reach the right people, significantly improving engagement and conversion rates. I am able to see who has interacted with what posts and use these insight to create pipeline ### 10. Highly Effective B2B Marketing Tool with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Kieran W. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Influ2?** Influ2 has significantly improved our B2B marketing efforts by enabling us to deliver personalized ads directly to decision-makers. The platform’s precise targeting options have boosted our engagement and conversion rates, making our campaigns much more effective. The detailed analytics provided have been incredibly useful for refining our strategies and maximizing ROI. **What do you dislike about Influ2?** However, the reason I'm not giving it a full 5 stars is due to some occasional issues with the user interface, which can be a bit clunky and slow at times. Additionally, while the analytics are helpful, there is room for improvement in terms of deeper insights and more intuitive reporting features. Despite these minor drawbacks, Influ2 remains a powerful tool that has greatly benefited our marketing approach **What problems is Influ2 solving and how is that benefiting you?** Helped engage with buying groups ### 11. Great potential - unique contact based advertising! **Rating:** 4.0/5.0 stars **Reviewed by:** Emily B. | Head of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Influ2?** Being able to target individual contacts within accounts is something no other ad tech i've come across can do! It's hyper-niche targeting and not casting a wide net hoping for a bite. Revenue attribution reporting directly linked to the deals in HubSpot is great! **What do you dislike about Influ2?** Match rates are not as high as i'd like. I was told 50% match rate in the UK, but the minimum they promise is 20%. If there was a way to increase the match rates, that would be amazing! **What problems is Influ2 solving and how is that benefiting you?** Engaging with buying groups within bottom funnel leads and open deals. Not wide-casting ads, but niche-ad-targeting individuals to create more touchpoints. ### 12. Helps nurture leads with targeted ads **Rating:** 4.0/5.0 stars **Reviewed by:** Michelle B. | Senior Content Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Influ2?** It allows us to nurture leads from purchased lists or events that aren't quite ready for outreach yet. For purchased list leads, it can help to get those people to opt in for communication if they aren't already. I like that you can create different ad groups or "cohorts" within the platform to send different varieties of ads too. **What do you dislike about Influ2?** It was difficult to match our salesforce language to the functionality in Influ2. **What problems is Influ2 solving and how is that benefiting you?** It is helping us nurture leads and get targeted leads to interact with our content. It also helps us with brand awareness. **Official Response from Barbara Nitke:** > Thank you, Michelle, for your feedback! We're thrilled to hear how you're using Influ2 to nurture and engage your leads with targeted content and boost your brand awareness. Keep up the great work, and know that our team is always here if you need anything! ### 13. Incredible Person/Stage Based Marketing Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Eric G. | Enterprise Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Influ2?** The ability to customize content based on engagement and where certain users are in the funnel has been extremely effective across both our marketing and sales team. **What do you dislike about Influ2?** Implementation can be lengthy but worth it! **What problems is Influ2 solving and how is that benefiting you?** Influ2 is helping us to identify the right decision-makers and understand how they are engaging at each step of the funnel. Additionally, we are able to understand what type of content is providing the most helpful influence based on role in the organization, which has helped speed up our sales funnel metrics. ### 14. Easy to use ABM Impression platform with great support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2024 **What do you like best about Influ2?** Simple to use and navigate, no clutter, detailed account/contact reporting, super helpful support team. **What do you dislike about Influ2?** Lack of visibility into ad platform impressions, impression/delivery reporting sometimes confusing. **What problems is Influ2 solving and how is that benefiting you?** Targeting a set list of limited accounts in a viable way and getting contact-specific reporting that enables better SDR reachout. ### 15. Perfect platform for targeting small audiences with a tailored journey **Rating:** 4.0/5.0 stars **Reviewed by:** bar a. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Influ2?** The option to target small audiences with specific contacts, which is impossible in other platform. **What do you dislike about Influ2?** In v2- the UI/UX is a bit confusing and it takes time to understand where we can take some of the requested actions. **What problems is Influ2 solving and how is that benefiting you?** It solves the problem of reaching small and specific audiences, which is impossible to do on each platform alone. ### 16. Great platform and impressive engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Tiago L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2024 **What do you like best about Influ2?** User-friendly, clean platform that allows ABM programs to flourish by driving engagement at the contact level within our target accounts. Great customer support too! **What do you dislike about Influ2?** Integration with HubSpot is sometimes slow. **What problems is Influ2 solving and how is that benefiting you?** Engagement with target accounts at the contact level. ### 17. ABM on steroids **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about Influ2?** Influ2 allows us to reach our target audience with a level of precision that is unmatchable in comparison to other tools. **What do you dislike about Influ2?** While it is a great solution, there isn't currently an option to control the ratio of exposure between campaigns. **What problems is Influ2 solving and how is that benefiting you?** Influ2 allows us to target our specific target audience segmented by use case and present them with a tailor-made ad and LP. The integration with Salesforce allows us to see for each lead/contact any relevant ad activity (click or impression) which allows our SDRs to leverage it in their outreach sequences and calls. ### 18. This tool is magic for marketers! **Rating:** 4.0/5.0 stars **Reviewed by:** Or M. | Global ABM Lead, Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Influ2?** 1. The ability to target individuals with a specific message and then pass all these insights to sales so they can follow up with them. 2. I also like the level of customer success we're getting. They really do what they can to make you succeed. 3. Lastly, we also use the tool for data enrichment which is very important for us. **What do you dislike about Influ2?** 1. There are a few bugs with how the Audiences are being created via the platform, which is annoying that you must rely on other people to validate the information. 2. You can see a breakdown of the performance sorted into channels. 3. They can do better when it comes to audience creation. Templates can save a lot of manual work that you must do each time you build an audience. **What problems is Influ2 solving and how is that benefiting you?** 1. Mainly to push highly/timely-relevant intent signals to our salespeople and capture all of that on SFDC. 2. Get better control over who sees our ads including the narrative we show them. ### 19. Influ2 is a game-changer for B2B marketing, especially in the realm of personalized campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Swati T. | Account Based Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Influ2?** It's been almost a year, since I started using Influ2 for my marketing efforts and I must say, I am thoroughly impressed with its performance. The tool is specifically designed for person-based marketing. But what sets Influ2 apart is their exceptional customer success team, led by Nataly. Her expertise in crafting strategic plans has been instrumental in helping us maximize the impact of Influ2. Nataly helped us set up regular meetings, build reports, and has been a constant source of guidance and support. With the added bonus of seamless integration with our CRM, the sky's the limit for what we can achieve with this tool. This would make it easier for us to manage our leads and customers. Overall, Influ2 has been a great tool for us, and I would highly recommend it to anyone looking for a comprehensive B2B marketing solution. **What do you dislike about Influ2?** One thing that I and my sales team have faced is the lack of separate filters for different account owners. All the people in the same campaign are clubbed together, making it difficult to track their progress individually. I hope the developers at Influ2 will address this issue soon. **What problems is Influ2 solving and how is that benefiting you?** The platform's ability to track the specific prospect journey is invaluable and provides deep insights into the effectiveness of our marketing efforts. **Official Response from Anna Tsymbalist:** > Swati, thank you for taking the time to share your positive feedback with the G2 community. We’re excited to share that we’ll soon be launching a new version of the product that will include this feature! ### 20. Excellent results **Rating:** 4.0/5.0 stars **Reviewed by:** Ashwani S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Influ2?** Influ2 has become one of the most reliable platform for us recently to advertise b2b clients. Starting with some very good quality leads with a little high CPL, eventually the CPL has dropped significantly under the guidance of the Influ2 team. I would recommend Influ2 as an advertising partner for b2b & b2c clients. Influ2 provides multiple touchpoints for higher & continuous engagement with the targeted audience from a single platform Excellent support team **What do you dislike about Influ2?** The limitation that we can not see the real time cost in the dashboard **What problems is Influ2 solving and how is that benefiting you?** It provides the opportunity to engage the targeted audience on different networks through a single platform ### 21. Powerful and user-friendly platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Influ2?** One of the standout features of Influ2 is the precise targeting capabilities it offers **What do you dislike about Influ2?** Platform-specific details of ad performance are not provided **What problems is Influ2 solving and how is that benefiting you?** Using this software, we can identify and target our target audience with pinpoint accuracy. We can customize our campaign messages to reach specific audiences, no matter their size, ensuring the message is delivered to the right people. ### 22. Powerful tool with some UX/UI issues **Rating:** 4.0/5.0 stars **Reviewed by:** Vipul A. | Assistant Manager, Corporate Marketing , Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Influ2?** The ease of use is great. Setting up campaigns, creating ads, adding audiences, getting info/reports, all this works simply and intuitively. Targeting options are plentiful. **What do you dislike about Influ2?** The UI needs a rethink. It is not exactly bad but is a bit quirky, especially the part where different size creatives are to be added for a campaign. **What problems is Influ2 solving and how is that benefiting you?** We launched our ABM efforts in 2021 and Influ2 has been an integral part of it. It is the platform/tool we used for hyper-targeting our audience - both companies and individuals. ### 23. There are no limits to what you can do with this tool's capabilities if you know your ideal buyer. **Rating:** 4.0/5.0 stars **Reviewed by:** Anna S. | Event Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2023 **What do you like best about Influ2?** We used Influ2 for approaching enterprise accounts where the typical sales cycle is about 6-8 months, and multiple stakeholders participate in the decision. Other ABM tools target only on an account level, but within the enterprise, there can be thousands of employees, and it doesn't help our sales to know that someone from XYZ company has visited our website. Influ2 allowed us to target precisely those people who were responsible for buying our service in the desired accounts. We created custom content for each buying group and, sometimes, for each role to educate them about our product and basically create a demand for it. Influ2 tracks all engagement signals, and it gives our sales team intelligence on who is the best person to approach in this account to start the sales conversation. There are no limits to what you can do with this tool's capabilities if you know your ideal buyer. Here are some things we did: - targeting buying committee of the accounts which had already started sales conversations with us to support our sales team and speed up deal closure. - targeting executive leadership of desired accounts with thought leadership materials, executive summaries and strategic key notes to promote our brand's awareness - targeting former customers lost during the pandemic with customised offers to win their business back. A word of advice: - be prepared to create a lot of content in different modalities - articles, how-to guides, videos, and have a team on standby, ready to customise messages for each account. - invest time in building a high-quality list of people to target through influ2 campaigns. Ensure that those you include in the campaigns still work in that company and have their position. The quality of the list is the foundation of the success of Influ2 campaigns. **What do you dislike about Influ2?** There is no unified dashboard to see how many slots have been used and what is the remaining balance. Also, it would be nice if somewhere there was written when the subscription started and when the month period is going to end. Each time I had to calculate it myself or ask the account manager to do it. **What problems is Influ2 solving and how is that benefiting you?** Shorten the sales cycle for enterprises Support outbound sales by providing immediate intelligence on who is ready to talk within the targeted account Promote brand awareness among executive leadership ### 24. Influ2 - a great tool for ABM **Rating:** 4.0/5.0 stars **Reviewed by:** Nofit V. | PPC Campaign manager , Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2022 **What do you like best about Influ2?** I like that we gave our account manager feedback and ways to improve and they actually made the changes to improve our experience with influ2. I felt like they really cared about the customer experience. **What do you dislike about Influ2?** we saw some traffic coming from other websites that weren't good, but the team took care of it immediately. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps us reach our customers as individuals and helps our company with the ABM campaigns. ### 25. User friendly system and excellent customer service! Less suitable for our needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Influ2?** With Influ2, we are able to target based on our CRM data (SalesForce, HubSpot). Easy to use and super efficient at finding the right contacts. Excellent customer service! **What do you dislike about Influ2?** Initially, we tried generating leads, but it didn't work, so we're switching to brand awareness, hoping it will work better for us. **What problems is Influ2 solving and how is that benefiting you?** Influ2 enables us to tailor campaigns precisely to contacts, which is not possible with campaigns that address a large group of people at once ### 26. Great platform for your B2B marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Pritam G. | Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2022 **What do you like best about Influ2?** Person based targeting feature of this platform gives added advantage to running paid campaigns in this cut-throat market. Detailed analysis of your campaign performance helps gauge the interest for certain offerings from certain accounts. The support team is great. **What do you dislike about Influ2?** The user interface can be better. The number of ads slots can be increased. **What problems is Influ2 solving and how is that benefiting you?** Influ2 helps target a small number of audiences which is required many a time while you are running an ABM campaign. Person-based reporting metrics help identify the top priority audience. ### 27. Great PBM Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2021 **What do you like best about Influ2?** Influ2 is excellent for getting in front of big clients, as well as keeping us at the top of mind for people who may be evaluating multiple tools. Its so easy to measure the effectiveness of a specific campaign and optimize if performance is not where it should be. **What do you dislike about Influ2?** There is a new functionality (ICP Builder) that allows you to create audiences without manually importing or sync with CRM. I thought that this would be a big help for me to launch things quickly but discovered that it pulls all contacts from your database, which isn't helpful if we've closed deals with the people we a majority of the people in our instance. **What problems is Influ2 solving and how is that benefiting you?** We are getting into the big companies that we have trouble connecting with anywhere else. We have seen some success in converting those big accounts into customers. ### 28. A must have tool for ABM marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2021 **What do you like best about Influ2?** 1 - You can show hyper-personalized ads to your audience as you know each and every person who you are going to be showing the ad using this tool. 2 - Person and Account-based reporting. **What do you dislike about Influ2?** 1 - It sometimes takes a lot of time for the ad to get checked from their end. **What problems is Influ2 solving and how is that benefiting you?** Engaging our audience with personalized ads and a narrow reach. ## Influ2 Discussions - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) - [View Influ2 pricing details and edition comparison](https://www.g2.com/products/influ2/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+11%3A32%3A17+-0500&secure%5Bsession_id%5D=d8fed8fb-7d95-40a5-91ce-87d69fad8457&secure%5Btoken%5D=f71808d9b00d9e4ad8db7be3a95e5b0bcf9e855dc35da7ba374a0f9a38ae7d65&format=llm_user) ## Influ2 Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Outreach](https://www.g2.com/products/outreach/reviews) ## Influ2 Features **Channel Functionality** - Display Functionality **Lead Intelligence** - Account-level Insights - Lead Analysis **Platform Basics** - Retargeting **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Account-level Insights - Lead Analysis - Trend Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Account Identification **Platform Data** - Campaign Measurement - Attribution **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Lead Management** - Segmentation - Predictive Scoring - Account Identification - Lead Scoring **Lead Management** - Segmentation - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Customization **Platform Additional Functionality** - Multivariate Testing - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Marketing Campaigns** - Reporting/Analytics - Campaign Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Customization **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Campaign Management** - Campaign Dashboard - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - In-App Ads - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Influ2 Alternatives - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.2/5.0 (1,462 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) - 4.6/5.0 (293 reviews)