# Best A/B Testing Tools - Page 3

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   A/B testing tools and software tests versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which variation encourages more visitors to convert. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these platforms to improve conversion rates and engage more of the visitors that interact with their brands online.

Testing and personalization platforms are deployed on top of web development infrastructure and [web content management software](https://www.g2.com/categories/web-content-management), and they integrate with [digital analytics software](https://www.g2.com/categories/digital-analytics) and [heatmap tools](https://www.g2.com/categories/heatmap-tools) to track visitor behavior.

To qualify for inclusion in the A/B Testing Tools category, a product must:

- Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
- Deploy multiple versions of any web content in real time
- Perform split-URL experiments
- Adjust and manage traffic volume to experiment variations
- Provide tools for both technical and non-technical users to perform tests





## Category Overview

**Total Products under this Category:** 195


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 20,200+ Authentic Reviews
- 195+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best A/B Testing Tools At A Glance

- **Leader:** [Statsig](https://www.g2.com/products/statsig/reviews)
- **Highest Performer:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews)
- **Easiest to Use:** [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews)
- **Top Trending:** [PostHog](https://www.g2.com/products/posthog/reviews)
- **Best Free Software:** [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews)

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)
  Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 379

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 7.1/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 8.0/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 6.9/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce)
- **Company Website:** https://unbounce.com
- **Year Founded:** 2009
- **HQ Location:** Vancouver
- **Twitter:** @unbounce (72,766 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/503432/ (135 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 59% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Integrations (7 reviews)
- Intuitive (5 reviews)
- A/B Testing (4 reviews)
- Drag (4 reviews)

**Cons:**

- Poor Customer Support (5 reviews)
- Billing Issues (3 reviews)
- Expensive (3 reviews)
- Limitations (2 reviews)
- Limited Design Flexibility (2 reviews)

  ### 2. [SiteSpect](https://www.g2.com/products/sitespect/reviews)
  SiteSpect is the leading A/B testing and optimization platform that enables growing businesses to test changes to their website, mobile experience, and other digital properties. SiteSpect enables you to test and personalize across the entire customer experience, from client-side look and feel to server-side functionality, engaging your website visitors with the right experience at the right time. The platform's ease of use and speed of deployment empowers marketers, developers, and IT professionals to create and run tests that help you make smarter data-driven decisions, increase engagement, improve site performance, and grow faster. SiteSpect is the most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences. SiteSpect offers unprecedented site performance, scalability, data integrity, security, and the ability to optimize every part of the customer experience. Our solution is PCI compliant and fully redundant and can be deployed via private cloud, public cloud or on-premise behind your firewall.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 59

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 7.7/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 8.3/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 4.6/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Monetate](https://www.g2.com/sellers/monetate-0016d06a-2f85-4105-9fad-407d1891d243)
- **Year Founded:** 2008
- **HQ Location:** New York
- **Twitter:** @monetate (5,835 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/monetate-/about/ (115 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Leisure, Travel & Tourism
  - **Company Size:** 43% Mid-Market, 35% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (3 reviews)
- A/B Testing (2 reviews)
- Analytics (1 reviews)
- Ease of Use (1 reviews)
- Feature Variety (1 reviews)

**Cons:**

- Complex Features (2 reviews)
- Complex Interface (1 reviews)
- Complexity (1 reviews)
- Complex Reporting (1 reviews)
- Difficulty of Use (1 reviews)

  ### 3. [Eppo](https://www.g2.com/products/eppo/reviews)
  We're a next-gen feature flagging and experimentation platform for data, product and ML teams to run 10x more experiments with existing infrastructure and headcount.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 41

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 9.1/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 9.2/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 6.0/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Eppo](https://www.g2.com/sellers/eppo)
- **Year Founded:** 2021
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/geteppo/ (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 73% Mid-Market, 22% Enterprise


#### Pros & Cons

**Pros:**

- Analysis Ease (3 reviews)
- Data Analysis (3 reviews)
- Ease of Use (3 reviews)
- Experimentation (3 reviews)
- Features (3 reviews)

**Cons:**

- Grouping Issues (1 reviews)
- Lack of API Integration (1 reviews)

  ### 4. [ConvertFlow](https://www.g2.com/products/convertflow/reviews)
  Launch and A/B test funnels quickly with AI using ConvertFlow's funnel builder. Use AI to remix 400+ funnel templates for landing pages, quizzes, forms, popups and more. Landing Page Funnels: • Create and A/B test landing pages that match your ad campaigns, 
without waiting on developers • Generate landing pages quickly using AI to remix 100+ landing page templates • Create multi-step personalized sales funnels • Host pages on your own custom domain, sync to Shopify pages, or embed anywhere Quiz Funnels: • Product quizzes uncover shopper preferences, segment shoppers into the right audiences and make personalized product recommendations • Lead generation quizzes qualify leads and conditionally route them through funnel paths • Quiz templates for a wide range of industries • Display as popups, pages, and embeddable formats • Conditional product recommendations using answers & scores • Sync answers to Klaviyo, HubSpot, Attentive, MailChimp, Customer.io etc Popups: • Grow your email & SMS opt-in lists faster by targeting personalized offers to new & returning shoppers • Choose from 100+ list subscribe templates • Launch popups, sticky bars, embeds, and landing pages • Personalize by product interest, shopping cart & more • Syncs with Klaviyo, Attentive, MailChimp, Postscript etc Upsell Funnels: • Grow AOV with 1-click upsells & cart cross-sells • Triggers based on product just added to cart • Display cross-sells as popups, on pages, and with embeds • Shoppers can add all products to cart with a single click • Target cross-sells to returning subscriber segments Abandonment Funnels: • Prevents shopping cart abandonment before it happens by making offers to exiting shoppers • Triggers on desktop when mouse moves to exit 
or on mobile when back button is clicked • Triggers pre-cart abandonment email & SMS sequences Full-Funnel Personalization: • Connect your marketing CRMs and start personalizing website funnels based on contact segmentation • Use merge tags to greet returning contacts • Target website content and funnel experiences to visitor segments and lifecycle stages


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 55

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 8.3/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 9.2/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 6.7/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [ConvertFlow](https://www.g2.com/sellers/convertflow)
- **Year Founded:** 2016
- **HQ Location:** Miami
- **Twitter:** @convertflow (1,451 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/convertflow/ (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Health, Wellness and Fitness
  - **Company Size:** 70% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Integrations (5 reviews)
- Easy Integrations (4 reviews)
- Easy Setup (4 reviews)
- A/B Testing (3 reviews)

**Cons:**

- Slow Loading (3 reviews)
- Slow Performance (3 reviews)
- Complex Interface (2 reviews)
- Editing Issues (2 reviews)
- Editor Issues (2 reviews)

  ### 5. [Plotline](https://www.g2.com/products/plotline/reviews)
  Plotline is an engagement platform for consumer app companies. Product and marketing teams can configure highly customizable in-app journeys with drag-and-drop nudges, in-app stories, games, rewards, and surveys to improve feature adoption and drive conversions. No engineering or app releases needed.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 38

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 6.7/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 9.3/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 3.3/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Plotline](https://www.g2.com/sellers/plotline)
- **Year Founded:** 2022
- **HQ Location:** Salt Lake City, Utah
- **LinkedIn® Page:** http://www.linkedin.com/company/plot-line (32 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Computer Software
  - **Company Size:** 59% Mid-Market, 38% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (13 reviews)
- Engagement (9 reviews)
- Personalization (8 reviews)
- Campaign Management (7 reviews)
- Customer Engagement (7 reviews)

**Cons:**

- Bug Issues (4 reviews)
- Software Bugs (4 reviews)
- Dashboard Issues (3 reviews)
- Missing Features (3 reviews)
- Software Glitches (3 reviews)

  ### 6. [Amplitude Web Experimentation](https://www.g2.com/products/amplitude-web-experimentation/reviews)
  Part of the Amplitude AI Analytics Platform, Amplitude Web Experimentation lets you test, personalize, and optimize your online experiences without any code. Test faster and get more meaningful results to drive better conversion. Web Experimentation makes it easy for growth teams, marketing teams, product teams, or any team to run better web-based tests: • Self-service experimentation guides you through designing, shipping, and seeing results—no engineering resources needed • Quickly craft variants for landing pages, campaigns, and more in a drag-and-drop visual editor that works with any CMS • Performance capabilities like T-tests, CUPED, and multi-arm bandits let you test rigorously without sacrificing control • Target precisely with behavioral cohorts and identity resolution that fuel personalize at scale • Unlock a culture of experimentation with increased testing velocity and results you can share across your org And with Web Experimentation integrated in the rest of the Amplitude platform, your tests connect seamlessly with your insights. Spin up a conversion test from a funnel chart, watch tester behavior in session replays, and retarget based on experiment data. Plus, you can consolidate your tech stack. Amplitude Web Experimentation is a smarter, faster way to test and innovate. Ditch the guesswork and discover what really drives growth.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 7.3/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 7.5/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 5.0/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Amplitude](https://www.g2.com/sellers/amplitude)
- **Company Website:** https://amplitude.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @Amplitude_HQ (22,353 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3626155/ (1,001 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 60% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Easy Setup (7 reviews)
- Ease of Use (6 reviews)
- Experimentation (5 reviews)
- Quick Setup (4 reviews)
- Integrations (3 reviews)

**Cons:**

- Difficult Navigation (3 reviews)
- Limited Features (3 reviews)
- Missing Features (3 reviews)
- Not Intuitive (3 reviews)
- Bug Issues (2 reviews)

  ### 7. [Symplify Conversion](https://www.g2.com/products/symplify-conversion/reviews)
  Simplify Conversion is your conversion optimization tool. Whether you want to supercharge your marketing automation or turn your site into a growth engine with conversion testing, we have what you need. - A/B testing, multivariate testing & funnel testing - Heatmaps, surveys, and session recordings - One single script for optimal performance - Find your conversion leaks and fix them seamlessly in one tool - and much more. ‍ Our conversion suite gives you instant real-time A/B testing and conversion analytics of your live site, including heatmaps, user behavior, and a complete, fully editable version of your live site. No CMS or HTML knowledge is necessary. Power and insight, easy to understand & reliable analytics from the very first test. Make decisions informed by data from your very first test. Used by thousands, to convert billions - contact us for a free demo!


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Multivariate testing capacities:** 6.7/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [Symplify](https://www.g2.com/sellers/symplify)
- **Year Founded:** 2000
- **HQ Location:** Stockholm
- **Twitter:** @WorldOfSymplify (53 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/33288841/ (49 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Small-Business, 42% Mid-Market


  ### 8. [Hushly](https://www.g2.com/products/hushly/reviews)
  Hushly is an three-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization, content personalization, landing page builder and personalization, demand capture, enrichment, human-verified leads, along with account-based experiences. These tools allow marketers to create more relevant and engaging experiences for their target audience, which can ultimately help drive better business outcomes, such as increased engagement, higher conversion rates, and greater customer loyalty. Buyers benefit from dynamic, personalized content and connected digital experiences that enable them to be better educated and make informed decisions more quickly.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 69

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [LeadTip Inc.](https://www.g2.com/sellers/leadtip-inc)
- **Company Website:** https://www.hushly.com
- **Year Founded:** 2016
- **HQ Location:** Cupertino, CA
- **Twitter:** @MyHushly (2,304 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/hushly/about (44 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 62% Mid-Market, 25% Enterprise


#### Pros & Cons

**Pros:**

- AI Technology (3 reviews)
- Analytics (3 reviews)
- Customer Support (3 reviews)
- Customization (3 reviews)
- Ease of Use (3 reviews)

**Cons:**

- Learning Curve (2 reviews)
- UX Improvement (2 reviews)
- Complex Features (1 reviews)
- Complexity (1 reviews)
- Design Limitations (1 reviews)

  ### 9. [Naytev](https://www.g2.com/products/naytev/reviews)
  Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 23

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Naytev](https://www.g2.com/sellers/naytev)
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @GoNAYTEV (742 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5109261/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Media Production
  - **Company Size:** 46% Mid-Market, 38% Small-Business


  ### 10. [Ion](https://www.g2.com/products/ion/reviews)
  Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. • Get a FREE content assessment when you talk to Ion today • Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours. Build brand awareness, increase conversions and lead generation enriching your contact database with declared, high intent data. Product Details Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences. Interactive content increases brand awareness by encouraging users to actively engage with the content. Marketers can create engaging personalized content experiences that address specific pain points. Segment how a single experience would look like for almost anything: Industry, Job title, company size, possibilities are endless. Significantly improve lead generation and customer acquisition. Armed with relevant insights, sales teams can accelerate the sales cycle and have more informed conversations. Our data collection and integration capabilities make sales teams and marketers love us. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey. PRIMARY USE CASES: \* Demand Generation \* Sales Enablement \* Account-Based Marketing \* Brand Awareness CONTENT FORMATS: \* Assessments \* Calculators \* Interactive White Papers \* Landing Pages & Microsites \* Lookbooks & Tours \* Interactive eBooks \* Interactive Infographics \* Solution Finders \* Resource Libraries \* Configurators \* Quizzes \* Fully Responsive Quick Start Templates


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 246

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 8.2/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 8.8/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 8.0/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Rock Content](https://www.g2.com/sellers/rock-content)
- **Year Founded:** 2013
- **HQ Location:** Boca Raton, Florida
- **Twitter:** @rockcontent (16,653 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3012137/ (382 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 43% Mid-Market, 43% Enterprise


  ### 11. [Flagsmith](https://www.g2.com/products/flagsmith/reviews)
  Flagsmith is an open-source feature management platform that lets developers release with confidence. We work with security-conscious organisations across the world to help them securely transition to modern feature management and software development. Ship faster and control releases with feature flag management: Change the way your team releases software. Roll out, segment, and optimise—with granular control. Stay secure with on-premise and private cloud hosting.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 37

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 10.0/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 9.8/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 8.0/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Flagsmith](https://www.g2.com/sellers/flagsmith)
- **Year Founded:** 2018
- **HQ Location:** London, England
- **Twitter:** @GetFlagsmith (528 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flagsmith/ (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 62% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (3 reviews)
- Features (3 reviews)
- Security (3 reviews)
- Collaboration (2 reviews)
- Customer Support (2 reviews)

**Cons:**

- Analytics Issues (1 reviews)
- Integration Difficulty (1 reviews)
- Integration Issues (1 reviews)
- Limited Analytics (1 reviews)
- Limited Features (1 reviews)

  ### 12. [SplitMetrics Optimize](https://www.g2.com/products/splitmetrics-optimize/reviews)
  SplitMetrics Optimize is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages. - Launched in 2015 at the dawn of a/b tests - We track behavior data for 100M users for benchmarks - Up to 63% increase in conversion rate Benefits: ● Solution trusted by the world top mobile app & game publishers including Kwalee, Mytona, Sybo, IGG, Etermax, Rockbite Games and others. ● Smart and user-friendly platform that provides an opportunity to set up and run 30.000+ types of tests easily. ● Continuous app validation from basic idea research and hypothesis development to test interpretation, evaluation with benchmarks, and getting actionable insights. ● Instant results received from real users gathered on a single report page. ● Transparent analytics with detailed qualitative and quantitative metrics on user behavior (including but not limited with: conversion, engagement & bounce rates, in-depth installs analytics, exploration analytics). ● Ability to choose between various core statistical methods for checking concepts and hypotheses. The platform users can take advantage of Bayesian method, multi-armed bandit, or sequential depending on their experiment goal. ● Secured app rank and testing privacy with the tests running in an isolated environment. ● Dedicated expert team support on every stage ensuring onboarding, forearming with test ideas, helping with result analysis and hypothesis development. ● Priority access to industry benchmarks and knowledge base of best ASO and A/B testing practices based on 1M+ users tracked. ● Ability to get additional support or simply delegate app store optimization and design tasks to a team of SplitMetrics Agency experts.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 18

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 8.3/10 (Category avg: 8.4/10)


**Seller Details:**

- **Seller:** [SplitMetrics, Inc.](https://www.g2.com/sellers/splitmetrics-inc)
- **Year Founded:** 2014
- **HQ Location:** Wilmington, DE
- **Twitter:** @SplitMetrics (1,497 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6379927 (169 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 56% Mid-Market, 39% Small-Business


  ### 13. [Taplytics](https://www.g2.com/products/taplytics/reviews)
  Modern development teams choose Taplytics to increase their ROI on the features they release. We provide zero bloat, cross-platform AB Testing and Feature Flag solutions that power the experiences within today's leading apps and websites. Taplytics is powering enterprise digital transformation. We work with brands like Lookout, Grubhub, and Crate&Barrel to drive more revenue through their apps and websites.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 8.3/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 8.9/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 8.3/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Taplytics](https://www.g2.com/sellers/taplytics)
- **Year Founded:** 2013
- **HQ Location:** Toronto, Ontario
- **Twitter:** @taplytics (1,014 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5028734/ (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software
  - **Company Size:** 53% Small-Business, 27% Enterprise


  ### 14. [Justuno](https://www.g2.com/products/justuno/reviews)
  Justuno is the premiere website marketing automation platform that provides retailers with powerful tools to grow their lists and drive more sales. Build high-performing lead capture (SMS & email), exit offers, cart abandonment, banners, product recommendations, and more to create the ultimate conversion journey that delivers the right message to the right shopper at the right time. - Drag-and-drop workflow builder for a 360°view of the customer journey to help automate scalable personalization - Build quizzes and preference lead captures to collect more zero and first-party data and push it to your existing marketing tools (we have 100+ integrations and counting) - Industry-leading email and SMS lead capture (two-step, tap-to-text, and more) for optimal growth - 60+ advanced targeting rules including geo-targeting (down to the zip code), exit intent, cart contents, traffic source, and more - Run A/B & multivariate tests to optimize campaigns - Use intelligent product recommendations anywhere on your site including upsells, cross-sells, best sellers, recently browsed, last abandoned, complete the look, and more - Access a pre-built template library for 200+ designs and workflows from industry-leading partners and ourselves to get started immediately. Looking For More? - Increase Average Order Value: With dynamic shipping banners, in-cart/checkout recommendations, and more - Monitor Performance in Real Time: Justuno’s analytics dashboard reveals actionable insights in real-time to keep your campaigns at their best - Grow Email & SMS Lists: Justuno’s integrations with industry-leading SMS & ESPs allow you to push email & SMS opt-ins simultaneously to your platforms plus create two-step lead forms, use tap-to-text opt-ins on mobile, and more - Hidden Fields: Collect additional information from visitors like UTM info, IP address, first URL landed on, coupon code used, etc.). Combine this with opt-ins for maximum personalization in automated flows. - Looking for a solution for your headless store? Justuno supports headless websites for brands who need to create the ultimate front-end experience. Contact us for details!


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 65

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 8.3/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 7.8/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 8.3/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Justuno](https://www.g2.com/sellers/justuno)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @justunosocial (3,185 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1648218/ (19 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 81% Small-Business, 19% Mid-Market


  ### 15. [ABsmartly](https://www.g2.com/products/absmartly/reviews)
  Unlimited seats, metrics and experiments so you A/B test confidently and scale experimentation. ABsmartly is a leading experimentation platform designed for trustworthy A/B testing on web,email, app environments and more, both server-side, edge and client-side. The platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, cross-device testing, among others to accelerate product growth. The ABsmartly platform is designed for product teams and experimentation teams outgrowing more mainstream tools and want the features, seats and real-time insights to scale experimentation and build better products. They might be considering building their own tool but don’t want the hassle, cost and maintenance of an in-house tool. Only GST engine on the market: Our Group Sequential Testing engine runs A/B tests 80% faster than any other A/B testing tool on the market. We also offer Fixed Horizon testing for those situations. Unlimited Everything: Run infinite experiments, add users, set goals, and more without limitations. Flexible, events-based pricing. Scale Experimentation: share, collaborate and democratise experimentation across the organisation Seamless Full-Stack Integration: API-first gets you up and running in 2 hours. Our lightweight SDKs simplify the integration process. Maintenance-Free Solution: A tool as powerful and flexible as in-house, we handle the upkeep so you can focus on your core business. Real-time Reports: Revolutionise product development with access to insistent insights and with live, up-to-the-minute reporting. Interaction Detection: Comprehensive detection across all tests, offering full factorial insights, surpassing typical multivariate methods. Powerful Data Analysis: Harness robust analytical tools to make trustworthy, strategic decisions. Data Deep Dives: Segment without restrictions. Dive deep into your data for granular insights. Private Cloud Hosting: Ensure top-notch security and performance with on-prem, dedicated cloud infrastructure.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 9.6/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 9.2/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 6.7/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [AB Smartly](https://www.g2.com/sellers/ab-smartly)
- **Year Founded:** 2019
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** https://www.linkedin.com/company/absmartly/ (18 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Automotive
  - **Company Size:** 50% Mid-Market, 36% Enterprise


#### Pros & Cons

**Pros:**

- Collaboration (1 reviews)
- Comprehensive Solutions (1 reviews)
- Customer Support (1 reviews)
- Development Ease (1 reviews)
- Ease of Use (1 reviews)

**Cons:**

- Inaccurate Reporting (1 reviews)
- Inadequate Reporting (1 reviews)
- Integration Issues (1 reviews)
- Poor Management (1 reviews)
- Poor Reporting (1 reviews)

  ### 16. [BrightInfo](https://www.g2.com/products/brightinfo/reviews)
  BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [BrightInfo](https://www.g2.com/sellers/brightinfo)
- **Year Founded:** 2012
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @BrightInfoBuzz (4,756 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3162430/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 79% Small-Business, 21% Mid-Market


  ### 17. [Personizely](https://www.g2.com/products/personizely/reviews)
  Personizely is a conversion marketing toolkit used to make the most of every website visitor by collecting their contact info, increasing average order value and boosting sales with targeted popups. It makes it simple to create the high-converting popup with its easy to use builder which gives you the full freedom of design. Whereas using website personalization tool you can easily edit your website according to visitor's activity history, referral source, geolocation, device, cart value, order history and many more splitting the website into variations with its visual on-site editor.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 9.2/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 10.0/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 10.0/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Personizely](https://www.g2.com/sellers/personizely)
- **Year Founded:** 2018
- **HQ Location:** Chișinău, MD
- **Twitter:** @personizely (32 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/11756531/ (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 94% Small-Business, 6% Mid-Market


  ### 18. [Zoho PageSense](https://www.g2.com/products/zoho-pagesense/reviews)
  Zoho PageSense is a conversion optimization and personalization platform, designed to boost website conversions and revenue by tracking the visitor journey. The platform combines the power of web analytics, A/B testing, and personalization to help you make informed business decisions. See how many visitors come to your website, understand their behavior, and offer them a personalized website experience—all of this without having to juggle between multiple apps. With PageSense, you can Track key website metrics Measure vital stats of your website to study its performance over time and across segments. Build a conversion funnel and see which part of your website has a significant drop-off. Analyze visitor behavior Find what really interests your visitors, where your visitors click, and how far down they scroll. Go further and see how visitors interact with forms on your website. Optimize website conversions Run A/B and Split URL tests to understand how different elements of a page resonate with your audience. The intuitive visual editor lets you create website variations in a snap. Personalize user experience Deliver personalized experiences for every visitor based on their demographics and interests. From weather-based targeting to journey-based offering, give your visitors the best website experience ever. Gather customer feedback Your customers are your best data sources. Conduct polls and gather responses to know what they think about your business. To know more, visit: https://www.zoho.com/pagesense/


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 37

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 8.9/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 9.4/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 8.9/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,251 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 55% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Capabilities (1 reviews)
- Centralization Management (1 reviews)
- Customization (1 reviews)
- Ease of Use (1 reviews)
- Feature Enhancement (1 reviews)

**Cons:**

- Communication Delays (1 reviews)
- Data Delays (1 reviews)
- Delays (1 reviews)
- Inadequate Analytics (1 reviews)
- Integration Issues (1 reviews)

  ### 19. [Apptimize](https://www.g2.com/products/apptimize/reviews)
  Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing barriers and risk so they can make better apps for their users. We think experimentation is the key to discovering the truth. At Apptimize, we constantly question our beliefs and love getting feedback.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 17

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Apptimize](https://www.g2.com/sellers/apptimize)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, CA
- **Twitter:** @apptimizeAB (1,011 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3024837/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 41% Mid-Market, 41% Small-Business


  ### 20. [DevCycle](https://www.g2.com/products/devcycle/reviews)
  DevCycle is a feature management platform built for developers who want the flexibility of open standards combined with the reliability, scalability and security of enterprise-grade SaaS. DevCycle enables teams to release features faster and more securely so they can deliver high quality software without sacrificing performance or control. Avoid vendor lock-in: With its open-source SDKs and APIs built on OpenFeature, DevCycle empowers teams to avoid vendor lock-in, giving them complete ownership of their feature flags. Compliant, secure and performant: DevCycle is particularly beneficial for organizations that require robust security and compliance measures while maintaining the agility to innovate rapidly and scale. Customize user experiences: Leverage tools for gradual, percentage-based, and multi-step rollouts, as well as A/B testing and beta opt-in programs. Tailor your release workflows according to specific requirements, custom properties and user segments to deploy features to the right users at the right time. Full flag visibility: DevCycle provides full visibility and control over features flags across your entire organization with real-time tracking, analysis and debugging of flag usage so you can make informed decisions based on data-driven insights. Developer friendly tooling and AI integrations simply the creation, inspection and management of flags within your codebase to reduce bottlenecks and enhance developer efficiency.d of errors and bottlenecks. Overall, DevCycle stands out in the feature management category by combining the advantages of open standards with the robustness of enterprise solutions. Its focus on performance, security, and user control makes it an invaluable tool for development teams look to optimize their feature release processes while fostering innovation and collaboration.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 36

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 6.2/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 8.6/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 4.7/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [DevCycle](https://www.g2.com/sellers/devcycle)
- **Company Website:** https://devcycle.com/
- **Year Founded:** 2021
- **HQ Location:** Toronto, Canada
- **Twitter:** @DevCycleHQ (385 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/devcyclehq/about/ (14 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 50% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (15 reviews)
- Feature Flags (12 reviews)
- Easy Setup (10 reviews)
- Features (9 reviews)
- User Interface (9 reviews)

**Cons:**

- Bug Issues (3 reviews)
- Complex Features (3 reviews)
- Difficult Setup (3 reviews)
- Feature Flag Management (3 reviews)
- Limited Features (3 reviews)

  ### 21. [Netcore Unbxd](https://www.g2.com/products/netcore-unbxd/reviews)
  Netcore Unbxd is an AI-powered product discovery platform consistently recognized as a leader by independent analysts. Named a Leader in Gartner’s 2025 Magic Quadrant™ for Commerce Search and Product Discovery for the second consecutive year and earning the highest score in Current Offering & In-Session Personalization in The Forrester Wave™: Commerce Search and Product Discovery Solutions, Q3 2025, Netcore Unbxd stands at the forefront of the category. Powered by advanced search, merchandising, personalization, and Agentic ecommerce, Netcore Unbxd ensures shoppers find the right products faster, leading to higher conversions, order values, and customer satisfaction. Its architecture is built for scale, delivering responses in milliseconds to ensure consistent speed and relevance with zero downtime in the last 10 years. Trusted by leading retailers and brands worldwide, Netcore Unbxd is designed to help ecommerce leaders deliver frictionless discovery experiences and data-driven merchandising strategies, empowered by a proactive shopping agent and automated attribute enrichment for accurate facets, targeted promotions, and inventory-aware recommendations that meet the demands of modern digital commerce.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 65

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)


**Seller Details:**

- **Seller:** [Unbxd](https://www.g2.com/sellers/unbxd)
- **Company Website:** https://netcoreunbxd.com/
- **Year Founded:** 2010
- **HQ Location:** 205 W 37th Street, New York 10018, USA
- **Twitter:** @Unbxd (808 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2002838/ (206 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Retail, Apparel & Fashion
  - **Company Size:** 57% Mid-Market, 25% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (11 reviews)
- Search Efficiency (9 reviews)
- Customer Satisfaction (8 reviews)
- Ease of Use (7 reviews)
- Personalization (6 reviews)

**Cons:**

- Delays (4 reviews)
- Integration Issues (4 reviews)
- Time-Consuming (4 reviews)
- Complex Reporting (3 reviews)
- Learning Difficulty (3 reviews)

  ### 22. [Workbooks](https://www.g2.com/products/workbooks/reviews)
  Workbooks is the 'No-BS' CRM: rated #1 CRM for midmarket firms by TechRadar in 2025, Workbooks combines its software platform with outstanding consultancy, implementation and support. Workbooks joins up your entire business with a single cloud-based CRM solution and lowers the cost and risk of your CRM project with co-funded implementation. And with software and services from a single supplier, you can get a made-to-measure CRM, for an off-the-shelf price.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 533

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 10.0/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 6.7/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 6.7/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Workbooks](https://www.g2.com/sellers/workbooks)
- **Company Website:** https://www.Workbooks.com
- **Year Founded:** 2009
- **HQ Location:** Reading, Berkshire
- **Twitter:** @Workbooks (2,724 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/225937/ (71 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Managing Director, Director
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 60% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (16 reviews)
- Reporting (8 reviews)
- Customer Support (7 reviews)
- Customization (7 reviews)
- Feature Richness (7 reviews)

**Cons:**

- Learning Curve (8 reviews)
- Limitations (6 reviews)
- Limited Features (5 reviews)
- Complex Features (4 reviews)
- Limited Customization (4 reviews)

  ### 23. [AB Split Test](https://www.g2.com/products/ab-split-test/reviews)
  The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, user limits, privacy concerns or time limits - just pure open testing. Privacy Focused Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours. We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here. Unlimited, like WordPress We don't charge you more as you get more traffic, or as you build more websites. Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside. Get the most out of your website visits Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger. AI Assistant Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page. Just connect your OpenAI account.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 7

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 8.6/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 9.4/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 7.5/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [AB Split Test](https://www.g2.com/sellers/ab-split-test)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 71% Small-Business, 29% Mid-Market


  ### 24. [Kasplo](https://www.g2.com/products/kasplo/reviews)
  Kasplo is an enterprise grade email marketing platform that helps brands boost their sales, customer retention and improve lifetime value of customers. The key highlights include an easy to use email builder with drag and drop options, segmentation tools to tailor your messages to users, and creating various intent capture forms. As a smart email toolkit, businesses can use Kasplo to take the best advantage of this cost effective and ROI driven marketing platform.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 10.0/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 10.0/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 9.2/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Kasplo Internet Pvt Ltd](https://www.g2.com/sellers/kasplo-internet-pvt-ltd)
- **Year Founded:** 2015
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @Kasplointernet (20 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/kasplo (34 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services
  - **Company Size:** 44% Mid-Market, 37% Small-Business


#### Pros & Cons

**Pros:**

- Accuracy (1 reviews)
- Analytics (1 reviews)
- Cost-Effective (1 reviews)
- Customer Support (1 reviews)
- Email Management (1 reviews)

**Cons:**

- Communication Delays (1 reviews)
- Learning Curve (1 reviews)
- System Delays (1 reviews)

  ### 25. [Splitbee](https://www.g2.com/products/splitbee/reviews)
  Digital Analytics


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 20

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Reporting and Analytics:** 7.2/10 (Category avg: 8.4/10)
- **Multivariate testing capacities:** 7.5/10 (Category avg: 8.4/10)
- **AI/Machine Learning:** 9.2/10 (Category avg: 7.5/10)


**Seller Details:**

- **Seller:** [Splitbee](https://www.g2.com/sellers/splitbee)
- **Year Founded:** 2020
- **HQ Location:** Vienna, Austria
- **Twitter:** @splitbee (2,107 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/splitbee/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 19% Mid-Market




## Parent Category

[Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools)



## Related Categories

- [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)
- [Personalization Engines](https://www.g2.com/categories/personalization-engines)
- [Personalization Software](https://www.g2.com/categories/personalization)



---

## Buyer Guide

### What You Should Know About A/B Testing Tools

### What are A/B Testing Tools?

A/B testing tools measure how customers interact with a brand’s digital creative content. Through conducting tests on customer interaction, companies can extract real data and metrics to optimize products.

A/B testing tools allow marketers, advertisers, and web developers to test different versions of digital content to find the customer-preferred digital experience and personalization for various personas. Website visitors subconsciously react to every element on a web page—such as the color and aggressiveness of a live chat pop-up, the phrasing of a call-to-action (CTA) button, or the positioning of the search bar. A/B testing solutions give web content creators the tools to deploy the tests, determine the target audience, and analyze the experiment results. These tools are used to improve conversion rate and bounce rates, as well as the overall success of a website.

The main way that digital creativity is tested is through a rotating A/B test. This is done by using two iterations of a design and seeing which one gets the highest click-through rate. A company can conduct a test with version A for 500 users from the target audience and then another test on version B for 500 users with a completely different variant. The company can then see which one gets the highest click-through rate and, ultimately, determine which variant should be used.

A/B testing can offer the following use cases to improve a company’s performance:

- Create the most successful version of the e-commerce site, especially the home page and calls-to-action (CTA)
- Increase website traffic and reduce bounce rates
- Gain insight into user behavior
- Analyze any and all test segments to discover key opportunities
- Increase conversion rates and e-commerce profits
- Tailor e-commerce content and goals through continuous testing
- Determine the consumer impact of differing designs and formats on website optimization

#### What Types of A/B Testing Tools Exist?

**Proprietary A/B testing**

Proprietary solutions will require time and resources but will adapt to very specific case studies and customizations. Proprietary products also provide customer support and streamline the process of setting up, tracking, and analyzing tests.

**Open-source A/B testing**

Open-source solutions come with a very small price tag (if any at all). While open-source software doesn’t offer the same kinds of reports and finetuned features as proprietary solutions, it gives access to an entire community of programmers and developers with bountiful testing experience.

### What are the Common Features of A/B Testing Tools?

**A/B/n testing:** This type of split testing takes A/B testing to the next level by analyzing multiple versions of a creative product, one variable at a time. This allows a company to determine the best variation across a multitude of tests that measure KPIs on several iterations. The analytics tools used for a simple A/B test will also measure the same KPIs for the multiple variations.

**Multivariate testing:** Multivariate testing uses the same methods as A/B testing, but instead of testing only two variables, it tests a higher number. This is essentially like having two tests combined into one. This is a way to conduct test combinations. For example, one multivariate test can test whether the combination of a blue header and white text works better than a red header with grey text. Then, it can test what happens when the combination is flipped—whether a blue header would work better with grey text or a red header would work better with white text. A successfully performed multivariate test would then show which combination had the highest click-through rate. The major benefit of multivariate testing is saving time and ensuring that the best combination with the highest conversion rate is being presented on the website.

**Multipage funnel testing:** Multipage funnel testing is a way to test variations of several consecutive website pages. This is a great way to see if customers are finding what they’re looking for in the quickest way possible. The use case of multipage funnel testing can be easily applicable to retail, e-commerce, and any other website where the company is selling a product. This can test how quickly a user went through the buyer funnel from initial interest all the way to the final goal of purchasing the product. A multipage funnel test can help test the most effective way to convert customer interest into a customer purchase.

**Audience targeting:** Audience targeting provides the ability to choose where the test will run and for whom. A/B test can be conducted to see which visitor conditions to show the experiment to and which specific URLs the experiment should run on the site. To increase engagement from mobile users who are using Google Chrome, audience targeting can conduct the A/B test on these specific users. This helps increase engagement with a particular audience.

**Funnel analysis:** Funnel analysis allows companies to analyze the data in the buyer's journey and make necessary changes to facilitate conversion rate optimization. A/B test with funnel analysis helps understand if things such as registration pages or website subscription options are driving more people to convert or if they’re turning customers away. This allows the tester to see if they need to make adjustments to certain stages to increase engagement.

**Heat maps:** Heat maps are a very effective tool for visualizing which links users click on when they visit a website. Heat maps applied to an A/B test will show certain links on a webpage in either blue, yellow, or red to indicate how often those links are clicked. This way, testers can analyze how to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most.

**Surveys:** A valuable feature in A/B testing software is surveys. This enables companies to directly ask users which type of variant they prefer through a variety of different questions. The data from the survey can then be translated into graphs or charts, which makes it easier for the tester to visualize the results. This can help companies target which specific variants are working well and which variants are failing. It also may give companies more detail on where to head in order to improve their designs by asking questions that make users explain in detail rather than asking simple yes or no questions.

**Statistical relevance analysis:** Statistical relevance analysis helps confirm if an A/B test has a large enough sample size. Users can track their data in real time and see if the test needs more time or if there’s enough traffic to confirm that one variant performed better than another. This helps users stop the test and not use more time on it than needed. Achieving the right sample size ensures the statistical significance of test results is achieved during the testing process.

**Test scheduling:** A/B testing platforms allow users to schedule tests in advance to ensure that they are conducted during a time when the website is expected to get a lot of traffic.

### What are the Benefits of A/B Testing Tools?

A/B testing software is an essential tool for optimization and growth. The best way to improve a product's performance is by continuously conducting new trials to see what works and what doesn't. The following are reasons why vendors benefit from using these tools.

**Higher conversion rates:** Companies can conduct a test to see what will produce the best conversion rate. Rotating A/B tests can give content creators an accurate representation of how quickly users can find what they’re looking for on a website. This can lead to customers purchasing more quickly or subscribing to newsletters more frequently, leading to greater conversions and higher revenue for the company.

**Real-time testing:** A/B testing can save companies plenty of time by testing variations in real time. Instead of having to pull people aside to conduct trials, rotating tests are conducted on users who are currently visiting the website.

**Genuine testing:** Another major benefit of A/B testing is genuine testing. Tests are conducted on actual visitors who are coming to the website, which means that the results are not skewed by incentives or preconceived knowledge within a trial. Since the testing is done on completely random visitors, the company will get the most accurate picture of how customers are behaving in real time.

**Reduced bounce rate:** One of the main goals of A/B testing tools is to test ways to keep people on a website for as long as possible. This can be done by incorporating different page layouts, links that lead back to the website, and CTA buttons. High bounce rates are the main reason for low conversion rates, so testing ways to reduce the bounce rate of a landing page is a critical way to keep customers engaged.

### Who Uses A/B Testing Tools?

While A/B testing tools and personalization software generally integrate with systems that work on both the front end and back end of websites, the software isn’t just for technical website developers who specialize in coding. Users with varying skill sets can use the software to enhance their currently existing websites. Appropriately, A/B testing software vendors clearly advertise either their ease of use (embedding just one line of code) or the flexibility with which their tests can be conducted (conducting split-level experiments). Here are some ways various team members can use these tools to enhance performance:

**Digital marketing teams:** Digital marketing teams can utilize A/B testing software in a variety of ways. They can measure the efficacy of CTAs, headlines, images, and copy to see which variations will have higher click-through rates with users. In addition, they can measure the frequency of cart abandonment to test how likely a customer is to convert into a sale.

**Design teams:** Perfecting the design of a website is an ongoing process. Design teams can utilize A/B testing to optimize a website’s performance and quality of the user experience by making sure visitors are staying on for an ample amount of time. They can do this by testing how quickly people find what they’re looking for, where to place links on a page to get the most clicks, and other web layout adjustments in order to increase customer engagement. 

**Research and development teams:** Research teams that focus on optimizing website performance can use surveys within A/B testing tools to see which variants appeal to more users. They can ask about customer desires, demographics, and any other details that they can extract to improve their product and website.

#### Software Related to A/B Testing Tools

A/B testing can be supplemented with a wide variety of other software that also test for conversion rates and lead generation:

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Email marketing software includes A/B testing features, which can be used to test which of two email campaign options will be more successful. During this process, two variations of an email campaign are sent out to two different pools of recipients. Whichever pool has the higher click rate on the email campaign will indicate which one will be more successful. The results can indicate the open rate, click-through rate, and the number of subscribers that were influenced by the email campaign. This is a great tool to guarantee that the marketing campaign is effective and that it will generate more revenue and happier customers.

[Web content management software](https://www.g2.com/categories/web-content-management) **:** Web content management (WCM) systems allow users to create, edit, and publish digital content such as text, embedded audio and video files, and interactive graphics for websites. WCM tools offer an assortment of templated web pages, from which site administrators can browse and choose. Since the main goal of web content management is to maximize customer engagement, it is a great software to integrate with A/B testing. A/B tests can be conducted on certain web content and provide higher conversion rates.

[Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. Digital analytics supplement A/B testing by showing companies which areas need improvement on their website. This can indicate what areas need help from a test to determine what will improve customer engagement.

[Heatmap tools](https://www.g2.com/categories/heatmap-tools) **:** Marketers and web developers use heat maps and in-page analytics to visualize where on a web page visitors click, hover, and scroll. Heat maps can be integrated with A/B testing software to effectively set up a page and ensure that the most important links are in spots that are being clicked on the most.

### Challenges with A/B Testing Tools

**Ensuring random testing:** It is difficult to ensure that a test is truly random. For example, if a company wanted to conduct an A/B test on page traffic on any random day, it might be difficult to assess whether visitors were less likely to come on that day. If the weather was nice or it was too close to the holidays, people might be less likely to be on their computers, which can skew the test's results.

**Testing too many variables:** Product teams are constantly trying to reimagine product pages with new designs to increase sales. However, overtesting can be a problem, especially when users are more familiar with one design over another. This can lead product teams to be overfocused on certain website designs that will most likely not have an effect on the user. The best way to avoid this issue is to focus on major design changes, such as page layouts, rather than the font size of certain words.

**Small sample sizes:** Often, A/B tests are conducted on too small a sample. This means that there is not enough data to confidently say that a variation is more successful than another variation because not enough people were tested. The best way to avoid this issue is to conduct a test that is concluded when the test reaches 95% confidence. While this may take some time, it can ensure that it was conducted effectively.

### How to Buy A/B Testing Tools and Software

#### Requirements Gathering (RFI/RFP) for A/B Testing Tools

When searching for the right A/B testing tool, it’s important to create a long list based on products that contain some of the most necessary features for an effective experiment. After the available pool has been segmented based on crucial features, one can then sort based on nice-to-haves, bells and whistles, and industry-specific software requirements.

#### Compare A/B Testing Software Products

**Create a long list**

In order to create a long list, buyers must ensure the products being considered meet these core criteria:

- The software is compatible with one’s technology and computer programs
- Cloud storage is available for experimental data
- The software offers the scalability needed to perform experiments with a certain n-size
- Cost aligns with budget

**Create a short list**

Once a long list based on core features is created, a short list should be further narrowed based on nice-to-haves and bells and whistles: 

- What you see is what you get (WYSIWYG) editing
- Little to no coding options for businesses that don’t have employees with a computer science background
- Multivariate testing capacities should experiment with more than one variable need to be tested simultaneously
- Mobile app testing capabilities if a business has mobile content

**Conduct demos**

Buyers must schedule calls with the vendors on the short list to ensure their product is the right fit. The most foolproof way to make the right decision is to actually test out the software. It is important to ask vendors about how their product addresses the business’ most pressing needs.

#### Selection of A/B Testing Tools

**Choose a selection team**

The selection team should include the CEO and other executives from finance, marketing, and IT. The CEO will be there to represent the whole company and its business objectives. Finance will be able to represent the company and IT will determine if the product fits well into existing tech stacks and company technology. Most importantly, representatives from marketing will be able to speak fluently on the goals of A/B testing and company needs with software, since the marketing team will be the end user for these tools.

**Negotiation**

A/B testing software vendors will be bringing their strongest team to seal the deal with a potential client. Therefore, it’s important to come to the negotiation process with questions on certain key features one needs. These include (but are not limited to) multivariate testing and WYSIWYG capabilities, how much coding experience is needed to use the interface, and AI or machine learning. Buyers must ask questions about the total costs and fees associated with purchasing, implementing, and using the product. In order to prevent surprises later, it is crucial to ensure the terms and conditions are read in full and discussed. 

**Final decision**

It could be useful to create a scoring template that measures the various features mentioned in the long and short list, as well as notes from calls between the client and vendor.

### A/B Testing Tools Trends

**Calls-to-action (CTA):** CTAs have become the most popular test to conduct within A/B testing. Calls to action are phrases that try to induce urgency in the buyer, like a certain offering will expire soon or must be purchased immediately. More companies are using CTA links, as they help with end-of-funnel marketing and can lead to a sale in the quickest way possible. Common A/B tests to run on a CTA button include bigger text size, brighter button colors, and any other adjustments to make the button more visually appealing or engaging.

**Mobile A/B testing:** These tests are seeing a huge spike in growth as more users are shifting away from desktops and onto their phones. Mobile A/B testing trends can help companies analyze how their mobile app’s layout is performing and how to make mobile purchases for consumers as simple as possible. Since the screen size is so drastic from the desktop to the mobile screen, it’s important to make necessary changes so users can see product offerings on a smaller screen.

**Website personalization:** A/B tests enable users to run tests based on customers’ personal information. Companies can utilize big data to offer tailored content (based on assumptions about the way a visitor will behave) to invoke the feeling of a personalized shopping or browsing experience. Testers can run A/B tests to examine if the tailored content leads to more conversions or engagement.