G2

Reshma S.

Senior MarTech Consultant & CRM Manager

Mid-Market (51-1000 emp.)

10/11/2026

"very useful tool for team to do A/B tests."

4/5

What do you like best about AB Tasty?

I like using AB Tasty mainly for its experimentation tool. It’s very user-friendly and lets our marketing team run A/B tests on our website with little to no help from developers. The editor also makes it easy to personalize the on-site experience and collect more information from customers who visit, which can ultimately help drive conversions. Review collected by and hosted on G2.com.

What do you dislike about AB Tasty?

I think AB Tasty could offer more customization capabilities. When I want to run more advanced tests, I’ll most likely need support from developers to get everything set up the way I need. Review collected by and hosted on G2.com.

What problems is AB Tasty solving and how is that benefiting you?

Before using AB Tasty, it was difficult to quickly test website changes without relying on developer help. AB Tasty makes it much easier for us to run A/B tests, personalize experiences, and better understand customer behavior. Overall, it has improved our testing process and helps us make more informed decisions aimed at increasing conversions. That said, some more advanced changes still require developer support, and pricing can also be a consideration. Review collected by and hosted on G2.com.