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Aheli B.
AB

What MDM system integrates with ERP and CRM platforms?

I'm looking to identify the MDM systems that offer the most robust and seamless integration with both ERP and CRM platforms. These solutions must act as the "source of truth" for Customer, Product, and Vendor data across all enterprise systems. The top contenders for strong multi-system integration appear to be: Informatica, Stibo Systems, and SAP Master Data Governance (MDG). This discussion is relevant to the Master Data Management (MDM) Tools category on G2.

Top MDM Systems for ERP and CRM Integration

Here are the top 5 MDM systems known for powerful enterprise integration:

Feature Focus: Cloud-native, AI-driven platform with extensive pre-built API connectors for multi-domain integration (Customer, Product, Supplier) with major ERP/CRM systems.

Feature Focus: Multi-domain MDM specializing in PIM and CDM. Highly adaptable for synchronizing complex product/customer data across ERP and CRM for consistent omnichannel views.

Feature Focus: Deeply embedded, native integration with SAP ERP and SAP S/4HANA. Ideal for SAP-centric organizations, offering rule-based governance for core financial and material data.

Feature Focus: Agile, model-driven multi-domain MDM solution. Unifies all master data (customer, product, reference) into a single repository, connecting to a wide array of enterprise applications.

Feature Focus: Modern, flexible MDM emphasizing "no-code" configuration and rapid deployment. Designed to master data efficiently across diverse existing ERP and CRM landscapes.

For those managing master data: What are your biggest integration challenges connecting MDM to customized ERP and CRM environments, and which vendor provided the most efficient and least painful integration process for you?


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When selecting an MDM, should the focus be on a single, all-in-one MDM platform that covers all domains, or is a modular MDM stack that prioritizes integration with existing ERP/CRM tools more cost-effective?

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