The best opportunities to create beautiful and complete reports.
The presence of many functions that extend functionality.
Simplicity and clarity of system settings.
Frequent product updates with the addition of new functionality.
Availability of technical support-usually all questions I get an answer in 2-3 days.
A good set of partner material which contains many examples of presentations for different business areas.
Availability of content store with a set of ready-made reports on the analysis of most business processes such as procurement, sales, incident management, etc.for the most famous programs.
Ability to create reports using different languages (localization for users)
Availability of license options: annual subscription or purchase of perpetual license
A good affiliate program - actively support partners who provide a demo version that provides training.
Actively create local success stories-on youtube you can find many success stories in different languages
Weak documentation-all questions have to contact technical support. All the knowledge is concentrated in the minds of developers and they have to get hard every time.
The cost per license is high compared to competing solutions.