# Creatio Reviews **Vendor:** Creatio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.6/5.0 **Total Reviews:** 313 ## About Creatio Creatio is a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, designed to help users streamline their business processes and enhance customer interactions through no-code solutions and artificial intelligence (AI). This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation. ## Creatio Pros & Cons **What users like:** - Users find Creatio's **ease of use** remarkable, simplifying setup and customization without coding skills required. (32 reviews) - Users value the **efficiency** of Creatio, enabling quick setup and seamless customization for their specific business needs. (21 reviews) - Users appreciate the **extensive customizability** of Creatio, which enhances their business processes and supports development. (19 reviews) - Users value the **unlimited customization options** in Creatio, which significantly enhance business processes and efficiency. (19 reviews) - Users value the **flexible customization options** of Creatio, tailoring processes to fit their specific business needs. (17 reviews) - Users value the **user-friendly interface and extensive customization options** of Creatio, enhancing their sales and operational processes. (17 reviews) - Flexibility (16 reviews) - No Coding (15 reviews) - Users love the **automation capabilities** of Creatio, which streamline development and optimize various business processes. (14 reviews) - Easy Customization (14 reviews) **What users dislike:** - Users experience a **steep learning curve** that necessitates training and support for effective system usage. (10 reviews) - Users need **missing features** like advanced analytics and easier contact uploads for improved efficiency in Creatio. (10 reviews) - Users find Creatio's **limited features** hinder advanced analytics and restrict the marketplace app selection. (8 reviews) - Users face **limited customization** options, especially for UI design, affecting their ability to personalize and brand effectively. (6 reviews) - Users face **limited options** for customization and data entry, necessitating workarounds for service-oriented needs. (5 reviews) - Performance Issues (5 reviews) - Slow Loading (5 reviews) - Time-Consuming (5 reviews) - Users find the **complexity of the interface** challenging, requiring technical knowledge and developer assistance for effective use. (4 reviews) - Lack of Clarity (4 reviews) ## Creatio Reviews ### 1. Flexible Low-Code Platform for Rapid Workflow Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Kamesh M. | Asp .Net Developer , Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2026 **What do you like best about Creatio?** What I like best about Creatio is its low-code platform, which allows rapid development and customization without heavy coding. As a developer, it’s easy to design workflows, automate business processes, and integrate with external systems. The platform is flexible, scalable, and provides a clean UI, making it efficient to build and deploy enterprise applications quickly. **What do you dislike about Creatio?** One drawback of Creatio is that while the low-code approach is powerful, it can become complex when implementing highly customized or advanced logic, sometimes requiring deeper technical knowledge. **What problems is Creatio solving and how is that benefiting you?** Creatio helps solve the challenge of building and managing business processes and CRM workflows efficiently without heavy development effort. It allows us to automate tasks, manage customer data, and streamline operations in one platform. This reduces manual work, speeds up development, and improves productivity. As a developer, it helps me deliver solutions faster while maintaining flexibility for customization and integration. **Official Response from Irene Trofimova:** > Kamesh, thank you so much for such a detailed review. We're excited to learn that you managed to optimize a vast range of manual processes to speed up development & improve productivity. We cherish your honest feedback. ### 2. One of the Best Project Management Tools for Tracking Changes and Attachments **Rating:** 4.5/5.0 stars **Reviewed by:** Nitesh S. | Manager Project Management- Quant Research , Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Creatio?** This is one of the best Project management tool I came across. the best thing is to upload almost unlimited attachment files with activity done on projects which can be tracked with date and time allowing to review changes in scope and build on that. **What do you dislike about Creatio?** It has slow responding server which can be optimized for better utilisation and user experience **What problems is Creatio solving and how is that benefiting you?** tracking the workflow of projects is helpful and it also helps in keeping the data aligned for all of my projects in one place **Official Response from Irene Trofimova:** > Nitesh, thank you for your thoughtful review! We’re really glad to hear that Creatio helps you effectively track project workflows, manage attachments, and maintain a clear history of changes. Having everything aligned in one place is exactly what we aim to deliver to our customers! We also appreciate your honest feedback regarding server responsiveness. Our team is working on improvements in this area as I am writing this reply. Thanks again for taking the time to share your experience! ### 3. Rapid and Effective Development with Creatio **Rating:** 4.0/5.0 stars **Reviewed by:** Jefferson B. **Reviewed Date:** November 25, 2025 **What do you like best about Creatio?** I like that Creatio offers a Low Code platform, which significantly facilitates and accelerates development. This allows me to visualize sales opportunities and perform effective tracking. Additionally, the integration of artificial intelligence (AI) in Creatio adds extra value, optimizing processes and improving the overall user experience by allowing us to tackle complex challenges more efficiently. The ease and speed of development on the platform make everyday use more productive and less complicated. **What do you dislike about Creatio?** The initial setup of Creatio required significant effort and time. **What problems is Creatio solving and how is that benefiting you?** I use Creatio to solve visibility and sales opportunity tracking problems. Being a Low Code platform with AI, it is easy and quick to develop, improving our processes compared to the previous CRM that became obsolete. **Official Response from Irene Trofimova:** > Jefferson, Thank you for such a thoughtful review! It means a lot to hear that low-code tools and Creatio AI features are making your work faster, easier, and more productive. ### 4. Flexibility and Adaptability that Drive Quick Results **Rating:** 4.5/5.0 stars **Reviewed by:** Gerardo L. | Gerente de Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Creatio?** It offers flexibility, a quick live launch, and great adaptability. **What do you dislike about Creatio?** I don't find anything that is useless. Simply, as an opportunity for improvement, I would suggest that the views and login load faster, as they often take a long time. **What problems is Creatio solving and how is that benefiting you?** The management of the client portfolio and the key information about them is essential for our work. Additionally, it allows us to identify and contact potential clients. **Official Response from Irene Trofimova:** > Geraldo, thank you so much for your review! We’re thrilled to hear that Creatio’s flexibility, quick go-live, and adaptability are helping you manage your client portfolio and reach new prospects more effectively. We also appreciate your note about speeding up views and login—feedback like this helps us keep improving the experience. ### 5. CREATE a great NOCODE Process Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Jose F. | VPA Tecnologia, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Creatio?** Creatio has many valuable and interesting features, among them the agility to create processes quickly and simply without having to program, which accelerates the adoption of technology in all areas of the organization. Additionally, it can integrate with API services and many standard market platforms. It also has the ability to define dashboards with indicators natively without the need for development, just using existing components. It also has an excellent CRM that complements BPMN processes and the 360 view of the customer. All this speeds up the implementation and adoption process. The new AI and Agent capabilities add a lot of power and functionality to make work in different aspects more efficient by absorbing repetitive tasks so that users can focus on value-added tasks. **What do you dislike about Creatio?** So far, we have not found any features that are missing or that we dislike. I could mention that the process of promoting applications between environments, depending on their level of complexity, can generate errors at the time of implementation, but the support team is always available to help us resolve any issues. **What problems is Creatio solving and how is that benefiting you?** Creatio helps us consolidate into a single platform what previously maintained great complexity using multiple platforms. Additionally, we can integrate with CORE systems through APIs and services easily. ### 6. The most cost effective CRM on the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Sam B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Creatio?** We’ve been using Creatio Sales CRM for over a year, and it has significantly improved how we manage leads, opportunities, and our entire sales pipeline. What really stands out is the platform’s low-code customization—we’ve been able to tailor processes to fit our unique workflow without spending a lot of time. The user interface is clean and intuitive, making onboarding for new team members quick and easy. Our team especially appreciate the built-in AI-driven tools for lead scoring and forecasting, which have made our sales efforts more targeted and efficient. Another huge plus is how seamlessly Creatio integrates with other systems we use, including marketing automation and customer service platforms. The unified data view helps our teams work smarter and collaborate more effectively across departments. Overall, Creatio Sales CRM has been a game-changer for our organization. It’s fast, flexible, and powerful—ideal for any business looking to accelerate sales performance while maintaining adaptability. Highly recommended! **What do you dislike about Creatio?** I really don't know of many things I dislike about the product. **What problems is Creatio solving and how is that benefiting you?** it is running our entire sales and marketing functions ### 7. Agile, Flexible, and User-Friendly—No Complaints! **Rating:** 5.0/5.0 stars **Reviewed by:** Suzanne S. | Global CRM Lead (Technical/IT), Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Creatio?** Agile and flexible, a great UI, good team to support **What do you dislike about Creatio?** Nothing that I can think of, it’s a great product and a great supportive team **What problems is Creatio solving and how is that benefiting you?** Global consistency, user adoption and easy to be agile and responsive **Official Response from Irene Trofimova:** > Suzanne, thank you for your kind words! We’re glad Creatio’s flexibility and support team are helping you achieve global consistency and agility. We appreciate your trust and partnership. ### 8. Flexible CRM with powerful automation capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Krystian P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** Creatio’s low-code tools make it easy to create and automate complex business workflows. I especially appreciate the flexibility of the process designer and the ability to integrate with other systems using REST APIs. **What do you dislike about Creatio?** The UI can feel a bit outdated and clunky at times. Initial setup and customization require a steep learning curve if you're new to the platform. **What problems is Creatio solving and how is that benefiting you?** Creatio helps us automate and streamline key business processes like lead management, customer onboarding, and service workflows. Thanks to its low-code platform, we're able to build and adjust workflows without relying heavily on developers. This has sped up implementation time, reduced errors, and allowed our team to respond faster to changing business needs. It also integrates smoothly with our CRM and marketing tools, giving us a unified view of customer interactions. ### 9. Howdens **Rating:** 4.5/5.0 stars **Reviewed by:** Martin M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** Based on my experience, Creatio has been a game-changer when it comes to quickly adapting and refining user experiences without needing to write code. What really stood out to me was how easy it was to release updates and deliver value fast, all at a relatively low cost. **What do you dislike about Creatio?** That said, there’s a great opportunity for Creatio to enhance its already strong offering with a few additional UI elements. Features like radio buttons with pre-selected default options or toggles with customizable labels would take the platform’s flexibility to the next level and make it even easier to build polished, user-friendly experiences. **What problems is Creatio solving and how is that benefiting you?** Creatio has enabled the consolidation of a wide range of manual spreadsheets and disconnected reports into a single, unified system, providing a live and transparent view of leads and the overall health of account bases across more than 857 depots. ### 10. Total Versatility for Any Business **Rating:** 5.0/5.0 stars **Reviewed by:** Ariel H. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Creatio?** I liked that it is so versatile for any need of any company or business model. **What do you dislike about Creatio?** Nothing about them displeases me, I need to get to know them better **What problems is Creatio solving and how is that benefiting you?** It benefits us since the speed of implementation is very fast. **Official Response from Irene Trofimova:** > Hello Ariel, Thank you for sharing your comments! We are very pleased to know that you find Creatio versatile and suitable for different business needs. We sincerely appreciate your review and look forward to continuing to support you as you continue to explore the platform. ### 11. Great CRM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2025 **What do you like best about Creatio?** What stood out most for me was how adaptable the platform is. Working with the marketing team, we had a fair few specific requirements around lead routing, campaign tracking, and UTM capture. With Creatio, I didn’t have to hack things together it’s properly structured, and the tools for configuration are solid. Also, it’s quite nice that non-tech folks could take over bits of the setup later on. **What do you dislike about Creatio?** Nothing major to flag really. A few quirks here and there during initial setup, but nothing that couldn’t be sorted. Overall I’ve got a lot of respect for how the platform’s built. Don’t really have complaints just the usual learning curve. **What problems is Creatio solving and how is that benefiting you?** Easy to develop and customize complex CRM solution for specific reqest. ### 12. No-Code Simplicity at Its Best **Rating:** 5.0/5.0 stars **Reviewed by:** Victor F. | Director Excelencia Organizacional, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Creatio?** No code and the ease of programming within **What do you dislike about Creatio?** Implementation time, when releasing new apps **What problems is Creatio solving and how is that benefiting you?** BPM and CRM **Official Response from Irene Trofimova:** > Hello Victor, Thank you for taking the time to leave a review. We are glad that you are enjoying the ease of no-code development with Creatio. ### 13. Perfect CRM to save time on development **Rating:** 5.0/5.0 stars **Reviewed by:** Andrii Z. | UI/UX lead designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Creatio?** The development and customization is so simple with No-code. We were developing our own CRM in the house, however, it was taking a lot of time and efforts of the whole team. With Creatio we were able to go live in several months and yet have the ability to customize it fully. **What do you dislike about Creatio?** As a designer, I wanted to implement custom branding UI, however, it is not available for all plans and we were not able to this with basic plan. **What problems is Creatio solving and how is that benefiting you?** It helps to save a lot of time, giving you the ability to customise the platform without involvement of developers. ### 14. Versatile and User-Friendly Tool with Plenty of Uses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Business Supplies and Equipment | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Creatio?** It has plenty of uses, user friendly. I don’t really know about the downsides **What do you dislike about Creatio?** I haven’t been in touch with it long enough to know **What problems is Creatio solving and how is that benefiting you?** It’s helping our sellers efficiently register all of the sales and clients data. Basically CRM functions **Official Response from Irene Trofimova:** > Thank you so much for your review! We’re glad to hear that you find Creatio user-friendly and helpful for managing your sales and client data. ### 15. this system provides great opportunities for business development. **Rating:** 5.0/5.0 stars **Reviewed by:** Ilona B. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** The best thing for me is easy customization, and a know-how solution that allows me to write complex business processes in an easy way As a person who works every day, I can say that this system provides great opportunities for business development. **What do you dislike about Creatio?** Rare problems with the environment after the update **What problems is Creatio solving and how is that benefiting you?** The system solves many problems associated with routine repetitive tasks. With customer information in one place, historical customer data on sales, orders, etc. ### 16. A great CRM solution which keeps innovating **Rating:** 5.0/5.0 stars **Reviewed by:** Jacek H. | CRM Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Creatio?** The system is very powerful and gives lots of possibilities to customize even when you do not have developer's experience. Powerful marketing suite with flexible workflows. The continuously enhanced AI capabilities are a big plus. **What do you dislike about Creatio?** I'd like even more features to be available with no-code, e.g. even more advanced business rules. But from what I know this is coming and the Freedom UI will keep improving. It already offers a so many new features. In general, I think it'd be great to have a comparison page where we can search for a feature available in Classic UI and check if it's already in Freedom UI or when it's planned to add it. **What problems is Creatio solving and how is that benefiting you?** Sales pipeline management, Telesales Customer Service Centre ### 17. Vera good CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Miguel C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** Its flexibility and development speed: The No-Code/Low-Code platform enables the rapid creation of complex business applications, which is ideal for teams that need to iterate quickly and adapt to change. **What do you dislike about Creatio?** Documentation gaps: Some areas of the documentation can be either outdated or lacking in detail, which can slow down development or troubleshooting—especially for complex customizations. **What problems is Creatio solving and how is that benefiting you?** Lack of process standardization and automation By enabling end-to-end process modeling and automation, Creatio reduces inefficiencies, minimizes errors, and ensures compliance with business rules. ### 18. Extremely powerful workflow and contact management tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Bill D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** All in one business multitool based upon no code ease of implementation and set up for the way your business is run not the way and out of the box tool works **What do you dislike about Creatio?** The hype that it works out out of the box when you really need training and partner help to set it up. **What problems is Creatio solving and how is that benefiting you?** Full end to end workflow tool to organize the business for customers, vendors and employees ### 19. It amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Gogot Alam A. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Creatio?** No code build app every moment and no dizzy **What do you dislike about Creatio?** Cannot join to mitra, cause im from IT StartUp to **What problems is Creatio solving and how is that benefiting you?** No Code to Build App ### 20. Fantastic no code **Rating:** 5.0/5.0 stars **Reviewed by:** Camila B. | Arquitecta freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Creatio?** The scope and professionalism, the neatness **What do you dislike about Creatio?** I don't think it has any disadvantages, it's very useful in my life. **What problems is Creatio solving and how is that benefiting you?** You can visualize other points of view. ### 21. Great tool for marketing tasks and lead generation. **Rating:** 5.0/5.0 stars **Reviewed by:** Alona A. | Cluster Sales and Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** I like that I can track and manage leads easy. Also, it's great to build campaigns and check results fast. **What do you dislike about Creatio?** Nothing really bad. I like the platform a lot. Maybe reports setup could be clearer sometimes. **What problems is Creatio solving and how is that benefiting you?** It helps me with demand gen tasks. I feel more in control of what’s working and what's not. ### 22. Flexible and powerful tool to cover all kind of business needs **Rating:** 4.0/5.0 stars **Reviewed by:** Yuliya B. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** It provides easy-to-use and friendly user interface, provides lots of instruments to customize for client needs, has lots of services to connect with **What do you dislike about Creatio?** It can be hard for a no code developer to learn the system **What problems is Creatio solving and how is that benefiting you?** It organizes all processes, help with employees onboarding and off-boarding, provides instruments to analyze metrics ### 23. Smooth Onboarding and Easy to Adopt **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Creatio?** Creatio is the most adoptable CRM I have ever seen. I find it really challenging with most CRM systems to get to know the platform as it has robust functionality; however, with Creatio it was really simple as it has No-code customization. I was using Creatio daily, and it was a great experience. **What do you dislike about Creatio?** Would love even more ready-to-use templates, but customization is easy with no-code tools. **What problems is Creatio solving and how is that benefiting you?** I was using it to collaborate with Maketing and Sales teams. It was truly effective collaborative tools in the system. ### 24. Using Creatio for sales and marketing purposes **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2025 **What do you like best about Creatio?** It is truly valuable to have all data for Marketing, Customer Service, and Sales departments in one place, as it provides a full overview of all client interactions and a comprehensive understanding of the situation. I also appreciate the ability to customize the platform with no-code tools, making it easy to implement changes, create dashboards. Dashboards are always a crucial part, and it is great I can do it myself easily. **What do you dislike about Creatio?** Overall, it has been a great experience. However, from my perspective, there are occasional minor improvements that could enhance usability, but nothing that significantly impacts the platform’s efficiency. **What problems is Creatio solving and how is that benefiting you?** From my experience, it solves many problems, but I would highlight cross-department collaboration and the ability to provide a complete view of the customer journey, as well as no-code customization. ### 25. A platform I've dedicated 11 years to **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Government Administration | Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2025 **What do you like best about Creatio?** No-code development is the best! It's business processes, it's Freedom UI, it's analytics and dynamic groups. And how it all works together **What do you dislike about Creatio?** Quality and speed of support, some complexity in working with access rights. **What problems is Creatio solving and how is that benefiting you?** Over the past 11 years, I have implemented many things. Now, first and foremost, it is a no-code platform that allows me to flexibly and quickly develop solutions for the service of citizens from the city. ### 26. This was super informative for me as our credit union are currently onboarding Creatio. **Rating:** 4.0/5.0 stars **Reviewed by:** Wadsworth P. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** The marketing courses were very informative. **What do you dislike about Creatio?** I lack patience, so I would like to dive fully in. So my biggest issue is how many different plug ins I want. **What problems is Creatio solving and how is that benefiting you?** It will help unify our data and give our whole org the ability to be using the same information. ### 27. Diversity **Rating:** 4.0/5.0 stars **Reviewed by:** Sebastian P. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** variety of applications and vast possibilities **What do you dislike about Creatio?** I've been using it for too short a time to write something **What problems is Creatio solving and how is that benefiting you?** I initially see a lot of use in helping with CRM and accounting management ### 28. True nocode crm **Rating:** 4.5/5.0 stars **Reviewed by:** Vincent T. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** Speed to getting moving and the partner centric architecture means time and cost to business value is super low/fast **What do you dislike about Creatio?** I'd like to customise the ui design more easily **What problems is Creatio solving and how is that benefiting you?** Pulling customer data into one place and then connecting this to custom services ### 29. Mi no código **Rating:** 5.0/5.0 stars **Reviewed by:** Jose T. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** The simple and straightforward changes completely the way of doing innovation **What do you dislike about Creatio?** That everyone sees it so simply puts pressure on releasing topics very quickly. **What problems is Creatio solving and how is that benefiting you?** Workflow and considerable improvements for customer service users ### 30. Ok **Rating:** 4.0/5.0 stars **Reviewed by:** Przemysław B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** It's easy to develop and nice ui. I recommend to friend **What do you dislike about Creatio?** Little slow sometimes and little to cost licences **What problems is Creatio solving and how is that benefiting you?** Be a as crm system ### 31. Very good contact and clear message **Rating:** 5.0/5.0 stars **Reviewed by:** Jacek P. | Climate Risk Director, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** Being on point with market trends - very broad experience **What do you dislike about Creatio?** Nothing comes to mind now - very good experience **What problems is Creatio solving and how is that benefiting you?** Regulatory horizon scanning and assessment ### 32. Impressive Game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Michał K. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** The complex approach to managing your marketing and sales **What do you dislike about Creatio?** The price is a little demanding for small scalę organizations **What problems is Creatio solving and how is that benefiting you?** Lead generation ### 33. Sr. Business Systems Analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Creatio?** Integrating data from multiple systems into a single screen **What do you dislike about Creatio?** There's not many issues with Creatio. They do a great job of inproving **What problems is Creatio solving and how is that benefiting you?** Member service issues resolution, lead handling, data integrations, marketing ### 34. Very powerful and flexible. Great CRM platform fie those moving away from legacy crm **Rating:** 4.0/5.0 stars **Reviewed by:** Shubh S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** Very powerful business processes and useful AI skills **What do you dislike about Creatio?** Not easy to build using no code. Need technical knowledge **What problems is Creatio solving and how is that benefiting you?** Managing contact and account data and keeping it all up to date ### 35. Amazong **Rating:** 5.0/5.0 stars **Reviewed by:** Paulo F. | LATAM Pre-Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** People ar egreat and helpful specially in Latam **What do you dislike about Creatio?** Pressure on partners for closing deals sometimes it is too much **What problems is Creatio solving and how is that benefiting you?** Automatization and speeding up process ### 36. Great product **Rating:** 3.0/5.0 stars **Reviewed by:** D L. | Project manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** The no code feature and AI are my favourites **What do you dislike about Creatio?** Limited social media integration is a goncern **What problems is Creatio solving and how is that benefiting you?** On boarding processed and keeping clients updated ### 37. Amazing **Rating:** 4.5/5.0 stars **Reviewed by:** Simone B. | realvalue consulting, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** Facility to customize. Time to market and citiziens developing **What do you dislike about Creatio?** Understand better collaborative developing **What problems is Creatio solving and how is that benefiting you?** Orchastrating old process ### 38. Flexible and reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** Creatio is a flexible and reliable solution that allows you to configure your business needs and adds value to your business. **What do you dislike about Creatio?** Sometimes the platform might be a bit slow **What problems is Creatio solving and how is that benefiting you?** Lead and opportunity management and forecasting. We are benefiting from standardization of the process and gained agility. ### 39. Simple operation, good program for analysis **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** Charts in a new form, new UI looks nice **What do you dislike about Creatio?** Weak AI, dashboards still in the old form and no merge **What problems is Creatio solving and how is that benefiting you?** Contact with salespeople, information about users and clients ### 40. Very interesting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** Implementing AI into Customer RM process **What do you dislike about Creatio?** There is nothing I may think about to dislike **What problems is Creatio solving and how is that benefiting you?** Speeding up sales precess ### 41. Simple and effective **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** Simple and effective 👌 tool. Wery useful **What do you dislike about Creatio?** I don't know yet. I just start know this tool **What problems is Creatio solving and how is that benefiting you?** Automatic process ### 42. Powerful CRM tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** Easy of use, native AI integration capabilities **What do you dislike about Creatio?** Layout variations and workspace customisation. **What problems is Creatio solving and how is that benefiting you?** Covering most of the client needs ### 43. Participation in NO-CODEDAY **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Creatio?** Innovation, knowledge, future, CRM, AI. **What do you dislike about Creatio?** I didn't notice. I didn't know before, maybe this is a weak point. **What problems is Creatio solving and how is that benefiting you?** Compatibility. ### 44. Customers can benefit from Ceeatio like no other product **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Creatio?** Cross functional workflow and business automation when done right it helps companies and people deliver results. **What do you dislike about Creatio?** Ability to onboard consultants faster, more training **What problems is Creatio solving and how is that benefiting you?** Resolution Times, one call close, self service ### 45. Strong CRM to support the Sales Process **Rating:** 5.0/5.0 stars **Reviewed by:** Nynke P. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Creatio?** In order to use the platform to support our sales process, our organization has required quite a bit of customization. Creatio has proven to be the partner for us by accommodating and customizing our sales process where needed. It has been a very pleasant experience to work with our Customer Service Manager, very impressed with the high level of support and understanding of our business in a short time. The platform is user friendly with a great user interface, easy to navigate and the training provided is extensive. Creatio offers a wide selection of Apps in their marketplace to integrate with the platform, therefore creating great opportunity for expanding the functionality. Though our sales team has only just started to adopt the platform into their daily routines, we foresee a long-term relationship with Creatio, improving our sales process, lead management and marketing campaigns. **What do you dislike about Creatio?** Hoping for ways to upload individual contacts from phone or outlook instead of full synchronization. This would make data entry more efficient, instead of entering a contact in cell phone and then in Creatio. Our team works from their cell phones. **What problems is Creatio solving and how is that benefiting you?** Automating our sales process, actively pursuing outstanding leads and sending marketing campaigns targeting customer needs. **Official Response from Dana Kozubska:** > Thank you for the review, Nynke! We're happy to provide you with the necessary CRM and toolset to help bring your sales, lead management and marketing to the next level. Appreciate your feedback. ### 46. User-friendly CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Joao Vicente L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Creatio?** User-Friendly Interface: Creatio boasts an intuitive and user-friendly interface, making it easy for both new users and experienced professionals to navigate the platform efficiently. The drag-and-drop interface for building processes and workflows simplifies automation tasks. Versatile Functionality: Creatio offers a wide range of features beyond traditional CRM functionalities. It includes tools for sales, marketing, and service automation, as well as process management and analytics capabilities. This versatility allows businesses to manage various aspects of their operations within a single platform. Automation and Customization: The software provides robust automation capabilities, enabling users to automate repetitive tasks, streamline processes, and improve efficiency. Additionally, Creatio offers extensive customization options, allowing users to tailor the system to their specific business needs without extensive coding knowledge. Integration Capabilities: Creatio offers seamless integration with popular third-party applications and services, such as Microsoft Outlook, Google Workspace, and various marketing automation tools. This integration capability facilitates data synchronization and ensures a smooth workflow across different platforms. Analytics and Reporting: Creatio provides advanced analytics and reporting tools that empower users to gain insights into their business performance. The platform offers customizable dashboards, real-time reporting, and predictive analytics features, enabling data-driven decision-making and strategic planning. **What do you dislike about Creatio?** What could be improved: Cost: While Creatio offers a comprehensive set of features, its pricing plans may be considered relatively high for small and medium-sized businesses with limited budgets. Some businesses may find it challenging to justify the cost compared to other CRM solutions on the market. Learning Curve: Despite its user-friendly interface, mastering all the functionalities of Creatio can require a significant learning curve, particularly for users with limited technical expertise. Providing more comprehensive training resources or tutorials could help users make the most of the platform more quickly. Mobile App: While Creatio offers a mobile app for on-the-go access, some users have reported limitations in terms of functionality and usability compared to the desktop version. Enhancements to the mobile app, including improved performance and feature parity with the desktop version, could enhance the user experience for mobile users. **What problems is Creatio solving and how is that benefiting you?** Sales Process - Creatio automates sales workflows, from lead generation to deal closure, streamlining processes and ensuring a consistent and timely sales journey. ### 47. Fantastic product to streamline/automate your business flows **Rating:** 5.0/5.0 stars **Reviewed by:** Braj Raj Singh K. | Application Engineer -II, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2024 **What do you like best about Creatio?** A user can easily define flow and automate their daily repeated work. Automated emails, notification, conditional approval are easily configurable. Track changes of records can e maintained. Dynamic and interactive reports can be created with out of the box dashboards configuration I would suggest to at least have a demo of your requirement once if you choosing a CRM or an automation tool for an organisation **What do you dislike about Creatio?** There are limitations in every software tools So do we have in creatio. At some place user want to have more analytics and automation where sometimes creatio cannot achieve it Be can achieve it by integrating with other tools but it will cost extra **What problems is Creatio solving and how is that benefiting you?** Automation of helpdesk query Routing of emails and call to their respective departments Automation of emails (templated) Defining work flow in an department Inventory management Leave management Salary calculation Invoice generation ### 48. An exceptional product for streamlining and automating your business workflows. **Rating:** 5.0/5.0 stars **Reviewed by:** Eric G. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Creatio?** The efficiency and swiftness with which my team can address our organization's most challenging issues are unmatched! It has seamlessly integrated into our business operations, optimizing numerous processes throughout our organization and consolidating all users onto a single platform as the ultimate source of truth. **What do you dislike about Creatio?** I don't remember anything that I dislike. Perhaps just adding more and more features for artificial intelligence. **What problems is Creatio solving and how is that benefiting you?** This powerful platform significantly enhances efficiency and productivity by seamlessly managing various processes and automating tasks. It's a valuable asset for streamlining workflows, ensuring smoother operations, and boosting overall productivity. With user-friendly features and advanced automation capabilities, our tool empowers businesses to achieve optimal results in process management, making it an indispensable ally in the quest for operational excellence. ### 49. Business Process Streamliner : Creatio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2024 **What do you like best about Creatio?** Creatio's robust customization options, which allow tailoring processes to specific business needs. Additionally, the platform's analytics and reporting tools contribute to informed decision-making, enhancing overall efficiency. The responsive customer support is also frequently praised for addressing queries promptly. **What do you dislike about Creatio?** Integration complexities with certain legacy systems and limited third-party app. **What problems is Creatio solving and how is that benefiting you?** Creatio addresses challenges in business process management, streamlining workflows, and enhancing overall efficiency. ### 50. Creatio Review: Good CRM Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy S. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Creatio?** Creatio is very powerful, housing many different useful functions and tools that track sales and customer data. When it comes to analytics, Creatio offers numerous options to display data that fits most, if not all, of our needs. Our company really likes the "activities" tab/feature of the platform. We use this heavily to plan out visits, appointments, repairs, etc. The platform also does a good job performance wise on both desktop and mobile environments. Having the mobile option is nice as it allows sales personnel in the field (Salesmen, Merchandisers, Drivers, etc) to use the platform via mobile devices, in contrast to a desktop only environment. **What do you dislike about Creatio?** While this isn't much of a downside, here is one thing to note if you are a team or person new to Creatio: If you're taking on a role at your company as a Creatio admin, at first it may take a little bit to get used to the system and comprehend it fully. Creatio is a platform with a lot of uses and features, so naturally there is going to be learning involved to get a good understanding of the system. Nonetheless, Creatio provides numerous documents, articles, trainings, and FAQ's that help greatly with using, learning, and administering the platform. **What problems is Creatio solving and how is that benefiting you?** Scheduling: Creatio gave us a proper and efficient means of scheduling work related tasks. Helps us to manage availability, schedule meetings/visits, and general work tasks. This is great as is behaves as a central hub for sales employees to manage their workdays to prevent potential scheduling conflicts, mishaps, and issues. Data/Analytics: Using Creatio has allowed us to view sales and customer data efficiently. Information updates in real time, which allows for less on-demand upkeep and the viewing of real-time data, trends, and history. This allows for us to make educated sales decisions and strategies. Customer Management: Creatio allows us to manage and view our entire customer base. Creatio also assists in adding new accounts to our roster. ## Creatio Discussions - [what makes bpm'online better than other CRM systems](https://www.g2.com/discussions/3466-what-makes-bpm-online-better-than-other-crm-systems) - 2 comments, 1 upvote - [What is Creatio used for?](https://www.g2.com/discussions/what-is-creatio-used-for) - 1 comment - [View Creatio pricing details and edition comparison](https://www.g2.com/products/creatio/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-25+08%3A03%3A08+-0500&secure%5Bsession_id%5D=428e8cc2-9cc5-4c32-9f64-73f3c49fd866&secure%5Btoken%5D=f706f865a5226bc257d8ef0c0bd8ac8589f517d027343d6866b83a791321a47d&format=llm_user) ## Creatio Integrations - [Forsta](https://www.g2.com/products/forsta/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Visual Studio](https://www.g2.com/products/visual-studio/reviews) - [Workato](https://www.g2.com/products/workato/reviews) - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) - [Zoho Desk](https://www.g2.com/products/zoho-desk/reviews) - [Zoho Projects](https://www.g2.com/products/zoho-projects/reviews) ## Creatio Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Ticket and Case Management** - Ticket creation user experience - Ticket response user experience - Workflow - Response Automation - SLA Management - Attachments/Screencasts - Ticket Collaboration - Customer and Contacts Database **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Administration** - Dashboards - Reports & Analytics **Setup** - Activities - Flows - Dependencies - Notifications **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Digital Workflows** - Logic and Conditions - No-Code Or Low-Code - Document Management **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Monitoring** - Features - Performance - Identification **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Generative AI** - AI Text-to-Speech **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **User Interface Design** - WYSIWYG Editor - Customized Branding - App Templates - Workflow Management **Inventory Control** - Inventory Management - Inventory Sourcing **Management** - Updates - Audit Trail - Integration **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Forms** - Data Mapping - Templates - Mobile-Friendly Forms **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Generative AI** - AI Text Generation - AI Text Summarization **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Control** - Data Migration - Data Synchronization - Data Security **Omni-Channel** - Customer Service - Order Fulfillment - Order Management - Integrations **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Automation** - Workflow Automation - Workflow Mapping - Real-Time Updates - Robotic Process Automation **Analytics** - Export/Import - Reporting **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Agentic AI - Help Desk** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Publishing** - Application Deployment - Platform Compatibility - Lifecycle Management **Customization** - Forms - Personalization - Templates - Integration **Platform Additional Functionality** - Cloud - On-Premise **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - No-Code Development Platforms** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Digital Process Automation (DPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Communication Channels** - Customer Portal - Email to Case - Chat/Live Support - Social Integration - Voice **Integration ** - Marketplace - Retail POS - Other software **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Integration - Reporting - Dashboards **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Creatio Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,600 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,195 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - 4.1/5.0 (2,821 reviews)