--- title: Creatio Reviews meta_title: 'Creatio Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 359 reviews by the users' company size, role or industry to find out how Creatio works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 359 scale: '5' date_modified: '2026-07-15' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # Creatio Reviews **Vendor:** Creatio **Category:** [CRM Software](https://www.g2.com/categories/crm) **Average Rating:** 4.6/5.0 **Total Reviews:** 359 ## About Creatio Creatio is an AI CRM and workflow platform where people and AI agents work together -with no limits on users, agents, or scale. Creatio helps midsize and large organizations run customer workflows in the AI era. This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation. ## Creatio Pros & Cons **What users like:** - Users highlight the **ease of use** of Creatio, enhancing efficiency and guiding sales reps effectively. (32 reviews) - Users appreciate the **efficiency** of Creatio, as it streamlines processes and minimizes errors within their operations. (21 reviews) - Users value the **extensive customizability** of Creatio, allowing tailored configurations and easy adaptations for various needs. (19 reviews) - Users love the **high adaptability** of Creatio, allowing for seamless customization and empowered user involvement. (19 reviews) - Users value the **unlimited customization options** of Creatio, allowing tailored solutions without needing extensive technical skills. (17 reviews) - Users value the **user-friendly interface and extensive customization options** of Creatio, enhancing their sales and operational processes. (17 reviews) - Flexibility (16 reviews) - No Coding (15 reviews) - Users love the **automation capabilities** of Creatio, which streamline development and optimize various business processes. (14 reviews) - Easy Customization (14 reviews) **What users dislike:** - Users note a **steep learning curve** with Creatio, requiring training and support for effective setup and use. (10 reviews) - Users find the **limited features** for contact uploads and marketplace apps restrict overall functionality and efficiency. (10 reviews) - Users find the **limited selection of features** in Creatio’s Marketplace to be a challenge for their needs. (8 reviews) - Users find **limited customization** options in Creatio, impacting their ability to adjust settings and optimize functionality. (6 reviews) - Users express frustration over **limited options** for contact uploads, impacting efficiency and customization for service businesses. (5 reviews) - Performance Issues (5 reviews) - Slow Loading (5 reviews) - Time-Consuming (5 reviews) - Users find the **complexity of the interface** challenging, requiring technical knowledge and developer assistance for effective use. (4 reviews) - Lack of Clarity (4 reviews) ## Creatio Reviews ### 1. Solid sales platform and Marketplace **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Creatio?** Having implemented Sales Creatio as our go-to CRM solution, the level of integration and functionality it provides, especially with the BAS connectors, has truly transformed our sales process. The intuitiveness of the platform paired with these connectors allows for a seamless transition of data and processes, catering specifically to our business-as-usual needs and the unique demands of the automotive sector. The Smarttender Connector, in particular, has been a game-changer for us. It integrates flawlessly with Sales Creatio, ensuring we stay ahead in tender management and tracking. This connector has saved us countless hours by automating what used to be manual entries and by providing real-time updates on tender statuses. **What do you dislike about Creatio?** The Creatio Marketplace has some great apps available for use, but overall, the selection is limiting. We were lucky to find exactly what we were looking for. **What problems is Creatio solving and how is that benefiting you?** Overall, Sales Creatio and its connectors offer a robust, end-to-end CRM ecosystem that works in harmony to deliver results. It's not just about managing relationships, it's about enhancing them through smart technology and integrations that understand the rhythm of your business. Highly recommended for any organization looking to elevate their CRM capabilities and streamline their sales operations. ### 2. Creatio - Low Code **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa M. | Ingeniera de Automatización de Procesos, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2024 **What do you like best about Creatio?** A useful and intuitive low-code tool that allows you to automate processes in a simple way. **What do you dislike about Creatio?** Nothing, I find the current version useful, but it is always good to adapt to changes **What problems is Creatio solving and how is that benefiting you?** Automate processes and reduce time for back office users ### 3. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tatjana G. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Creatio?** This software has significantly elevated the productivity levels among our entire team. It has efficiently streamlined the merging of our various projects, regardless of the physical distance separating our remote team members. In addition, it has offered us a more explicit and determined perspective on our strategic path forward. Summarily, it has demonstrated itself to be a pivotal factor in transforming our workflows. **What do you dislike about Creatio?** More pre-built modules would significantly enhance user adoption, and we are looking forward to the upcoming updates that promise a broader range of composable modules. **What problems is Creatio solving and how is that benefiting you?** Creatio provides a comprehensive system to manage customer relationships, capturing all customer interactions. This makes it easier for us to track and study customer behaviour, even though some of the team is remote, enabling us to provide personalized service and strengthen customer relationships. ### 4. Must have CRM tool for an organisation **Rating:** 5.0/5.0 stars **Reviewed by:** Kashish S. | Software Engineer-Trainee, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Creatio?** It is really helpful in Creating low code-no code CRM solutions that can do various functionalities with inbuilt out of the box working. **What do you dislike about Creatio?** The business process are diverse and need to learn more about it with someone's help **What problems is Creatio solving and how is that benefiting you?** Creatio is solving various problems for all the end users like filtering of data and problem solving.It is benefitting me as the time consumed is minimal and efforts are less consumed. ### 5. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Anouk E. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Creatio?** It helps autmate processes and tasks very easily **What do you dislike about Creatio?** I cannot find something I dislike about Creatio **What problems is Creatio solving and how is that benefiting you?** It helps me saving time ### 6. Amazing application **Rating:** 5.0/5.0 stars **Reviewed by:** Mathieu R. | Project director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Creatio?** Ability to build custom application and modelize process **What do you dislike about Creatio?** Nothing for the moment. Everything IS wonderfull **What problems is Creatio solving and how is that benefiting you?** Automate process and fain productivity ### 7. Creatio's crm bundle **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Creatio?** I have worked on many projects and with various tools throughout my extensive career, and I would like to say that Creatio's CRM bundle has impressed me the most. The intuitive design of the dashboard and overall layout is very user-friendly. Because of this, my ramp-up time has reduced and a user get started with the day that much sooner. And with so many projects on the go at times, having the ability to easily tweak functionalities to cater project-specific requirements is also great and should not be underestimated. **What do you dislike about Creatio?** The pricing for smaller projects/teams might be a point of contention. However, given the ROI, the efficiencies the bundle offers is unbeatable. **What problems is Creatio solving and how is that benefiting you?** Mostly project management capabilities, task automation and data transparency across all teams working on projects. ### 8. Reliability, Efficiency, and Easy to Learn **Rating:** 5.0/5.0 stars **Reviewed by:** Jeferson Estuardo H. | Ingeniero de Automatización de Procesos Senior, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Creatio?** The end-user environment really makes it very easy and faster to use as a bank since it allows us to manage and address cases in a clearer, more concise, and efficient manner. **What do you dislike about Creatio?** As an opportunity for improvement, the response time to incidents. **What problems is Creatio solving and how is that benefiting you?** Resolve the delay in customer service, likewise automate the processes to improve customer satisfaction. Benefits of continuous learning. ### 9. Wonderful support and a highly configurable system **Rating:** 5.0/5.0 stars **Reviewed by:** David H. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Creatio?** The great customer support is the highlight of Creatio for me. The fast response times, coupled with a knowledgeable support team, ensures that any questions or issues are resolved promptly and efficiently. Creatio is a critical part of our day to day business operations. It is used heavily by our team and it is vital that it is always availble and working as intended. The reliability of Creatio is so pivital and they excel at this. **What do you dislike about Creatio?** The upgrades that Creatio make have a mixed benefit. While it means there are lots of new features and functionality, things we put in place a long time ago are possibly no longer the best implementation. This results in either using an outdated implentation or spending the time to update what we have in place. Just about everything flows well between versions in terms of interoperability though. **What problems is Creatio solving and how is that benefiting you?** Management of support tickets. Integration with thrid party APIs to help streamline our processes. It acts as our customer database and is a key part of our record keeping system. Our support and service teams deal with a large flow of emails and everything moves through Creatio. It would be impossible to control everything without it. **Official Response from Mike G.:** > Dear David, Thank you for your feedback, that is extremely important for us! We're working to accelerate our updates to ensure they align with our customer's business needs. Grateful to hear pleasant comments! Best regards, Creatio Team ### 10. Powerful platform, Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Alona R. | CRM Business analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Creatio?** Key highlights of Creatio are its automation capabilties and effortless integrations with other software. Kudos to Creatio for their receptive attitude towards customer input. They demonstrate commendable agility in continuously refining and enhancing their platform in response to user recommendations, a trait that is truly exemplary **What do you dislike about Creatio?** The platform has a lot of features like customization, adding third-party apps, and managing data. But, these many features can be overwhelming for new users. It can be hard to know where to begin or how to slowly get the most out of the tool **What problems is Creatio solving and how is that benefiting you?** Creatio automates repetitive activities, allowing us to focus more on strategy and customer interaction. It eliminates manual errors and enhances productivity by streamlining processes. ### 11. Great UI; Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Creatio?** Creatio's easy user interface allows for quick and painless creation of reports and dashboards allowing for at a glance review and customer analysis. **What do you dislike about Creatio?** At this time, nothing. It's been great. **What problems is Creatio solving and how is that benefiting you?** Linking our organization along the customer lifecycle from opportunity through implementation through customer support. ### 12. A Great Mix of Innovative and Intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Bryce W. | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Creatio?** Creatio provides all the tools we need in a CRM system. Implementation is a breeze with their no code platform which is easy to use and allows for quick updates. The level of customer service is truly one every company should strive towards. The team is knowledgeable and willing to listen to suggestions on how to improve. **What do you dislike about Creatio?** Waiting for package deliveries can take a little getting used to however the team does a great job of differentiating between items that requires immediate action and what can wait for the weekend package. **What problems is Creatio solving and how is that benefiting you?** Creatio is allowing our service teams a centralized "one stop shop" that allows for more timely and consistent forms of service. Creatio is also a great management tool that offers beneficial reporting that enables us to provide the best services to our employees as well as our customers. ### 13. Scalable and Extensible **Rating:** 5.0/5.0 stars **Reviewed by:** Garrett F. | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Creatio?** Creatio gives us the freedom to truly drive our business and guide our users in the same direction without our users feeling a "big brother" presence. The Creatio team is constantly driving themselves as well to produce a product that is stimulating to the end user as well. **What do you dislike about Creatio?** Having to deploy some updates in a package is a bit tedious at times, but that comes with the size of our business and we realize it is a necessary evil. **What problems is Creatio solving and how is that benefiting you?** Creatio is enabling our business to give more time back to our sales pros by giving them more detailed engagement in areas such as lead engagement, automated opportunities, and even specific segments of their customers that need attention based on data we determine in our BI tool which integrates with Creatio. ### 14. Easy to use and user friendly to any area industry. **Rating:** 4.5/5.0 stars **Reviewed by:** Yohana S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Creatio?** Creatio has completed solutions and product if customer looking CRM Product. **What do you dislike about Creatio?** Mobile features need to more enhance for get better features. **What problems is Creatio solving and how is that benefiting you?** One stop solutions if people looking the best CRM Product for their company. ### 15. Efficient CRM Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Creatio?** Creatio provides an intuitive interface, empowering seamless collaboration across sales, marketing, and service. Robust features enhance efficiency, making it a standout CRM for businesses aiming for streamlined operations. **What do you dislike about Creatio?** Creatio's reporting capabilities lack advanced analytics, limiting in-depth insights. **What problems is Creatio solving and how is that benefiting you?** Creatio is improving the UI in every release with the beginning from freedom UI which is a remarkable step. It makes the UI very interactive and intuitive which on the other hand other CRMs lack. ### 16. Great support for customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Creatio?** Creatio's platform is a well-built tool that empowers our school to handle substantial quantities of data with remarkable efficiency. This capability is pivotal in managing the extensive records and information associated with each student, from enrollment details to academic performance metrics. With Creatio, we can design and implement complex workflows that reflect the multifaceted processes of our educational services. These workflows are essential for coordinating the many moving parts of our operations, including class scheduling, assignment distribution, and examination coordination. **What do you dislike about Creatio?** With the freedom to build and automate solutions there are limitations in how quickly results are attained; essentially, nothing happens with the snap of one's fingers and that can be frustrating. **What problems is Creatio solving and how is that benefiting you?** School Populo was looking to future-proof its business and digitally transform its operations. We want our operations to be more efficient, adaptable and accessible in the digital realm. ### 17. Easy to use, Unlimited customization. **Rating:** 5.0/5.0 stars **Reviewed by:** Christian S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Creatio?** The unlimited possibilities to do customizations. **What do you dislike about Creatio?** Some limitation in the elements, like the one to display growth metrics **What problems is Creatio solving and how is that benefiting you?** Specific CRM needs. We benefit a lot from the tools. ### 18. Paperpushing is now a thing of the past **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2023 **What do you like best about Creatio?** We started our journey with Creatio 5 years ago. At the start, we used Creatio as a customer base and we gradually added and automated workflows, testing them, making adjustments on the way to design the processes that would meet the needs of the prospects and customers and also the employees. Now, having to no longer paperpush is great! The easiness and intuitiveness with which we could do all that was what I enjoyed the most. **What do you dislike about Creatio?** Of course, there was a learning curve, but one exists for any product or software. That being said, we were able to get over that hump pretty quickly with the materials available to us in the knowledge base. **What problems is Creatio solving and how is that benefiting you?** With the vast amount of data and multiple, disparate systems, it was difficult to keep track of prospect funnel progress, invoices, payments, for example. We needed automation and coordination of systems and Creatio delivered. ### 19. Extremely flexible CRM with quick implementation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Creatio?** I've been involved in many CRM evaluations and implementations over the years and Creatio is the first I've encountered that offered a reasonable time-to-value proposition (quick implementation) and the ability to iterate rapidly as business needs shift or new use cases are discovered. The platform can be easily customized to the needs of most any industry, and adapting it to your own business can be done in weeks. Where heavy customization in most major CRMs brings a huge technical debt for ongoing support, Creatio's low code approach makes it easy to tailor the system to a customer's needs without this massive overhead. **What do you dislike about Creatio?** Cloud customers do not (currently) have access to any sort of infrastructure or performance monitoring. While this is not abnormal for hosted applications, it would be helpful to have direct visibility when users report slowness. This is somewhat mitigated by a very responsive customer service team! **What problems is Creatio solving and how is that benefiting you?** Creatio has made our sales team more efficient by alleviating their need to self-report their outreach attempts and has given leadership more direct visibility to drive best practices and accountability. **Official Response from Mike G.:** > Thank you for your review! We truly value your feedback and are delighted to know that you've found our CRM software to offer unlimited customization without a line of code. Your satisfaction is our priority, and we are committed to keeping the nesesary level of trasparency, will keep upgading in this. Thanks for being a part of our journey! - Creatio Team ### 20. A very good platform **Rating:** 5.0/5.0 stars **Reviewed by:** Mario R. | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about Creatio?** It is a very flexible and intuitive platform. **What do you dislike about Creatio?** few partners in Latin America to implement **What problems is Creatio solving and how is that benefiting you?** End to end Solutions. Centralize customer management and knowledge. ### 21. Creatio is a great solution both for efficiency and effectiveness **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Creatio?** "Creatio offers an exceptionally user-friendly interface, making it accessible to users with various levels of technical expertise. And it's seamless integration with a range of development standard languages as JScript and C#, significantly simplifies the integration of external tools." **What do you dislike about Creatio?** It could further enhance its no-code offerings and provide more debugging tools. These improvements would make Studio Creatio even more comprehensive. **What problems is Creatio solving and how is that benefiting you?** Creatio offers an exceptionally user-friendly interface, making it accessible to users with various levels of technical expertise. And it's seamless integration with a range of development standard languages such as JS and C#, significantly simplifies the integration of external tools. We have a lot of lead sources so had to build multiple integrations. It was pretty easy for me as an experienced engineer. ### 22. It is a functional and adaptable tool to the type of business need. **Rating:** 5.0/5.0 stars **Reviewed by:** Marvin I. | Ingeniero de Automatización de Procesos, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Creatio?** The adaptability it possesses and connection with other tools **What do you dislike about Creatio?** I like the tool, I can't find anything I don't like. **What problems is Creatio solving and how is that benefiting you?** It can solve most problems since the flexibility it offers is very good; we can generate any type of processes. ### 23. Working with the Creatio Platform has been superb **Rating:** 5.0/5.0 stars **Reviewed by:** Jana S. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2023 **What do you like best about Creatio?** Creatio strikes a balance between power and usability, a combination that is hard to come by in today's saturated CRM market. **What do you dislike about Creatio?** On the rare occasion there are roadblocks. During these times, Creatio's support team has demonstrated a genuine willingness to assist, ensuring minimal downtimes and efficient problem resolution. **What problems is Creatio solving and how is that benefiting you?** In the world of system analysis, integration is king. Creatio's API capabilities and out-of-the-box integrations have saved countless hours and reduced the intricacies typically involved in getting systems to communicate effectively. ### 24. Great software to grow and scale your business **Rating:** 5.0/5.0 stars **Reviewed by:** Yermi A. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Creatio?** Creatio is a great platform to handle Marketing, Sales, and Service. What I like the most about it is how easy it is to personalize dashboards and processes ourselves within seconds or minutes without depending on IT to help us move forward. We have also integreated it with other apps to make it easier for clients to reach us and it's been great. **What do you dislike about Creatio?** I realy don't have anything to report here. **What problems is Creatio solving and how is that benefiting you?** - Automations - Lead management - Peformance management - Easy customer support management ### 25. Good to have tool for a organisation **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul S. | Application Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Creatio?** No code capability's to design work flow Easily configurable option to drag and drop feature **What do you dislike about Creatio?** As all of the tools have limitation We have some limitation on UI in terms of data presentations **What problems is Creatio solving and how is that benefiting you?** Sales funnel, speed to market, performance insights, timesheets management, marketing, services and ticketing management ### 26. Implementing bpm **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about Creatio?** The experience of a low code software!!! **What do you dislike about Creatio?** Theres nothing downsides, like any software it requieres and good team for implementation **What problems is Creatio solving and how is that benefiting you?** Automating workflows ### 27. Great no code tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Creatio?** Its dynamic and have a great user experience **What do you dislike about Creatio?** Nothing by the moment, great team focused on solutions **What problems is Creatio solving and how is that benefiting you?** More efficient and effective comunication ### 28. CRM that allows customization to match your business model **Rating:** 5.0/5.0 stars **Reviewed by:** Luke A. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2023 **What do you like best about Creatio?** Ability to customize processes and automation to match our business needs. Great support to improve our processes.We've found Sales Creatio to be an excellent solution for our sales operations. It expertly guides our sales reps through the next optimal steps, dramatically reducing the occurrence of errors. **What do you dislike about Creatio?** There could be minor improvements to the aesthetics of how client interactions are viewed. **What problems is Creatio solving and how is that benefiting you?** effective management of leads, email marketing, sales and service in one platform ### 29. End to End Business process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Creatio?** Flexibility of the system with the possibility of customization without involving development. System reliability and availability are excellent. The availability of additional Apps and Connectors giving the ability to integrate with third-party services or to add utilities. Good filters and the ability to create custom dashboards. Good support when needed. Partner network giving local support **What do you dislike about Creatio?** As an SME customer, the costs build up prohibitively if you were to bolt on everything that you would really like to have. User Licensing is somewhat inflexible. Low and no code development available now, but because our system processes were mapped and integrated at the lower code levels by a partner some years ago, it seems we are not able to take full advantage of this for making our own process changes, without perhaps starting from scratch again. We are therefore largely reliant on partner to implement changes. **What problems is Creatio solving and how is that benefiting you?** Mapping our end to end business process with an Activity lead system for our users to follow. Providing current status for all jobs in progress and statistical analysis over all past, present and future business. ### 30. Great product and reliable service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Creatio?** The platform is customizable, easy to set up, and integrates well with third-party apps. Additionally, the pricing is just right. **What do you dislike about Creatio?** There isn't much to dislike. The system has fulfilled our needs at every level. **What problems is Creatio solving and how is that benefiting you?** The data management now exceeds our expectations. Creatio has designed the platform in a way that allows us to organize data easily and make better decisions based on data. Creatio has become our competitive advantage on the market. ### 31. Automate Business Process **Rating:** 5.0/5.0 stars **Reviewed by:** Bhumika B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Creatio?** Seamless process of streamlining internal business processes **What do you dislike about Creatio?** Dislike is heavy just want to look on ui part **What problems is Creatio solving and how is that benefiting you?** Centralised databases ### 32. Very good system. Intuitive and fast. An additional advantage is the approach of the developer. **Rating:** 4.5/5.0 stars **Reviewed by:** Przemysław S. | Industrial software engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about Creatio?** - Possibility of a large number of modifications without using code - Customer Support - The speed of the system - Stability of operation - Mobile application - Nice GUI **What do you dislike about Creatio?** - some buttons, as on dashborads are in an unintuitive place - the size of some buttons is impossible to modify **What problems is Creatio solving and how is that benefiting you?** Creatio addresses any type of problem both technical problems and those arising from not knowing all the functions. ### 33. Creatio's platform amped up our efficiency and client satisfaction **Rating:** 5.0/5.0 stars **Reviewed by:** Yanina S. | Transportation/Trucking/Railroad, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Creatio?** we’ve automated our core business processes with Creatio CRM. as a result, our team enjoys super smooth process flows and enjoys transparency provided thanks to a unified environment for all data. **What do you dislike about Creatio?** I don’t like their UI. especially the process designer looks outdated to me. **What problems is Creatio solving and how is that benefiting you?** Creatio came in clutch for our cargo taxi services. it eliminated manual headaches – automation significantly upgraded our tracking and forecasting game. with this CRM, we elevated our customer experience and optimized moves with data-driven insights. bottom line, Creatio's platform amped up our efficiency and client satisfaction. ### 34. Flexibility for unique business needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2023 **What do you like best about Creatio?** Creatio allows you to customize from top to bottom using low-code tools. Changes can be made with little to no programming knowledge saving both time and money. Creatio also has some great partners for more complex implementations and their support/customer success teams are top-notch. **What do you dislike about Creatio?** Many online reference materials are either outdated or difficult to understand for those with limited programming experience. It would be helpful to revisit these documents and include sample videos. **What problems is Creatio solving and how is that benefiting you?** Creatio supports our Sales Team through their sales cycle. Many of the processes which were previously manual operations have now been automated, giving back time to focus on driving additional sales. ### 35. Underdog that is only getting better **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Creatio?** Response to recommendations and continuing support, adaptability, ease of use. It has been great to take the base features and customize to our unique situations. **What do you dislike about Creatio?** Still missing a few key features of its competitiors and some of the legacy systems require additional time to implement into the new FreedomUI since we have had creatio a long time. **What problems is Creatio solving and how is that benefiting you?** The need for an adaptible business process to track both issues and new customer implementations as well ### 36. CRM: easy to track and report Customer Service / Sales calls **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Creatio?** Simple to categorize and document a variety of contact touch points and easy to reference **What do you dislike about Creatio?** When creatio makes updates to its system, it often interupts our usage and requires additional work from our IT department to fix. Time they don't necessarily have. **What problems is Creatio solving and how is that benefiting you?** We have six phone representatives and over 1000 dealers that can call at anytime. It's likely that when they call, they won't be speak to the same person they last spoke with. Creatio is a great help in being able to review previous call history and being brought up to speed on previous issues/conversations ### 37. Managing customer relations is a breeze now **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Creatio?** We are in the service sector and Creatio has been instrumental in addressing our challenges. Not only do they provide technologies, but also they make sure that we as business benefit from using the platform. **What do you dislike about Creatio?** Getting the hang of all Creatio's tricks took some time. But once we got the essence, it was worth the hustle. **What problems is Creatio solving and how is that benefiting you?** Our corporate customer satisfaction soared with Creatio. It’s now easy to manage all our interactions, see each touchpoint with every customer, forecast sales, budget our operational spending, and adjust strategy in response to the market needs. ### 38. Exciting possibilities with Creatio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2023 **What do you like best about Creatio?** The off the shelf functionality is excellent and the opportunity for future development is very exciting. **What do you dislike about Creatio?** That there is no excuse not to implement CRM ideas anymore **What problems is Creatio solving and how is that benefiting you?** Quote tracking Marketing improvement ### 39. Creatio Details **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2023 **What do you like best about Creatio?** The multi-package structure is nice, you can do most things waiting in crm, you can go through it with code, it's nice **What do you dislike about Creatio?** I don't like business processes, a bit confused people may have trouble understanding, sometimes their bugs are very different, they work on support for money. **What problems is Creatio solving and how is that benefiting you?** we had to keep the multi-currency structure separate for a client recently, thanks to the low-code platform we did exactly what our client wanted and that's great ### 40. creatio low code is very useful **Rating:** 4.0/5.0 stars **Reviewed by:** Osman Y. | project manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Creatio?** You can easily provide the module you want due to its user-friendliness and low code logic. **What do you dislike about Creatio?** test and go live environment is very difficult. You can't do without your developer team **What problems is Creatio solving and how is that benefiting you?** It solves my problems in crm and support systems and benefits me. ### 41. Complete solution for CRM and process automation **Rating:** 5.0/5.0 stars **Reviewed by:** Martin B. | Marketing & Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2022 **What do you like best about Creatio?** For us the main advantages of Creatio are that the system is flexible and easily customizable. We were looking for replacements for several legacy systems running in parallel (maintaining customer details, invoicing and for CRM and sales matters). We were able to easily adapt Creatio to our requirements and received competent support from the manufacturer and the project partner involved, for example on the subject of interfaces and integrations. Creatio proved to be a powerful system that not only serves as CRM software, but also enables us to structure, control and evaluate processes. **What do you dislike about Creatio?** There was no Sharepoint integration out of the box. Outlook integration is there, but could be improved. A translation of the user interface into German is available, but incomplete, so that additional work had to be done here. **Recommendations to others considering Creatio:** Avoid thinking of Creatio as just CRM software. The software has considerably more potential, which should be considered when planning a project. **What problems is Creatio solving and how is that benefiting you?** We were able to avoid the effort of operating multiple parallel systems (multiple maintenance of data, synchronization of the data, maintenance of the softwares). At the same time, we achieve a better overview and understanding of customer needs. ### 42. Creatio did not help me **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Creatio?** I liked that color coding the stages was possible but only with the help of an outside consultant. This was not something I could spend time learning how to do. **What do you dislike about Creatio?** entering in contact information was not simple or quick. There was a lag in time for the system to process it and the forms and fields were not straightforward. **What problems is Creatio solving and how is that benefiting you?** It could act as a database for information but the amount of manual input required felt like I could have just used excel to capture the information. It could sort information and leads ok. ### 43. Increased Sales effectiveness **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen F. | Sales Operations and Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2022 **What do you like best about Creatio?** Creatio is a highly scalable and customizable solution. We constantly incorporate new ideas turning them into efficient workflows. **What do you dislike about Creatio?** Creatio Platform fully meets our business needs **What problems is Creatio solving and how is that benefiting you?** We were looking to better organize our sales team operations, and Creatio has proved to be a great solution to address this issue. With Creatio, we have our customer data consolidated in one place and can access it quickly from any device. Our reps easily schedule visits and manage tasks. The system helps us track team performance and turn data into actionable insights boosting results. ### 44. Creatio Review **Rating:** 5.0/5.0 stars **Reviewed by:** Jake W. **Reviewed Date:** March 09, 2022 ### 45. A global platform that really deserves to be known! **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob G. | Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Creatio?** Creatio's low-code/no-code capabilities make it possible to gain autonomy and efficiency, projects that used to take months are now completed in weeks or even days. The marketing tools are impressive, as well as the way Creatio offers a global approach, from initial lead generation to customer support and the entire sales process. **What do you dislike about Creatio?** As a low-code platform, Creatio offers great freedom to users. Low-code means great opportunities and acceleration for creating new features and applications, but it doesn't mean that you can create anything in a snap, and this can be a bit frustrating. **What problems is Creatio solving and how is that benefiting you?** Creatio has become a core component of our business. In my particular case, I manage almost all of our direct marketing activities via the Creatio platform. The ease of use as well as the overall capabilities are really appreciated. ### 46. No-code platform for high-quality customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Oleksiy G. | Service Desk Lead Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Creatio?** The system provides you with the tools to create workflows that mirror your business processes. You can configure out-of-the-box solutions and adjust workflows as company requirements change. The Creatio Academy contains articles that educate you on the product, explaining all the steps to navigate the system quickly. **What do you dislike about Creatio?** What comes to mind for improvement would be more flexible setup of dynamic dashboards that would allow us to change time intervals we need data for. **What problems is Creatio solving and how is that benefiting you?** We use Creatio for internal and external customer service. The platform allowed building custom workflows to automatically assign agents to a case based on the service type. Creatio is integrated with our ticketing system to manage ticket purchases and returns. Thanks to the integration with hot spots, we have an additional opportunity to collect customer info. Beesender Chatbot helps to interact with our customers and transfer their requests. Dashboards and analytics allow to be hands-on with service efficiency. ### 47. Automating project management workflows with Creatio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Creatio?** Creatio is very flexible and therefore easily accommodates to varying needs of various companies and departments. In addition, the system provides robust reporting and productivity tools. **What do you dislike about Creatio?** In terms of the system capabilities I use daily, Creatio works perfectly well. Of course, sometimes , like with any software, we experience issues. But they get resolved pretty quickly. **Recommendations to others considering Creatio:** Dedicate enough time to learn the product well **What problems is Creatio solving and how is that benefiting you?** We adopted Creatio to manage customer-centric operations and automate project management workflows. The system provides a unified customer view that helps maintain cross-departmental alignment. Automated project workflows help us manage costs, set deadlines, break projects into tasks, assign them to owners, and track their productivity. With Creatio, we optimized operational activities and ensured visibility for project stakeholders. ### 48. Streamlining lead-to-cash conversion **Rating:** 5.0/5.0 stars **Reviewed by:** Anna M. | Growth Manager **Reviewed Date:** April 26, 2022 **What do you like best about Creatio?** I like Creatio's analytics and reporting capabilities. The data is visualized at the touch of a button, providing instant insights into company operations. **What do you dislike about Creatio?** I like everything about Creatio. Both product and service are top-notch. **What problems is Creatio solving and how is that benefiting you?** Our company provides medication delivery services, so we need to process customer orders efficiently and ensure a quick delivery. Thanks to Creatio, our agents get immediately notified about each new order coming from the website or via mobile app and make the delivery arrangements. Creatio helps us collect information about customer interests and preferences and boost engagement through personalized marketing campaigns. ### 49. The best CRM with low code/no code technology **Rating:** 4.5/5.0 stars **Reviewed by:** Vithushan S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2021 **What do you like best about Creatio?** Creatio has been an amazing CRM and BPM automation tool for a long time. Its capability of the business process & workflow management makes a very good impact on the enterprise entities who are looking for a CRM solution. The best part of Creatio is that you don't need to be a skilled developer to make a change in the workflow while it's in the live stage. The value brings to the business users with its low-code automation capabilities is high. **What do you dislike about Creatio?** Creatio is a growing platform, So it has few areas for improvements such as the business processes needs to have a real-time impact on the screen. In the current versions, the user has to refresh the screen to see the changes after the business process ran. Also, the authentication mechanism for integrations doesn't support client credentials or any modern grant types. **Recommendations to others considering Creatio:** In the CRM market there are so many options, but along with the CRM features Creatio brings more value with low-code/no-code capability which makes it one of the best to go with. So, I recommend this over the other options. **What problems is Creatio solving and how is that benefiting you?** As an organization, we have the need to automate the sales, marketing as well as internal process with a CRM. That's where Creatio helps us being one of the solutions. It's helping in terms of - Automating internal business flow with its low-code bpm designers - Changes on the go using its section wizards - Email automation - Forecasting feature for the sales pipelines - Opportunity, Leads & Account Management. ### 50. Feedback about CRM-system **Rating:** 5.0/5.0 stars **Reviewed by:** Svetlana H. | Senior Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Creatio?** Flexibility of settings Possibility of basic customization without involving development The ability to integrate with many third-party services Analytics aggregation Expanded documentation An interesting society of like-minded people **What do you dislike about Creatio?** Ambiguity of system architecture requirements Not all processes are covered by low-code **What problems is Creatio solving and how is that benefiting you?** First of all, we have automated the sales and support processes Many integrations allowed us to create the most complete portrait of the client, taking into account the software of employees from different continents In our CPM, we bring all points of contact with the client and can analyze the most effective Bulk and trigger mailings help to keep the target audience up to date and draw attention to our brand ## Creatio Discussions - [what makes bpm'online better than other CRM systems](https://www.g2.com/discussions/3466-what-makes-bpm-online-better-than-other-crm-systems) - 2 comments, 1 upvote - [What is Creatio used for?](https://www.g2.com/discussions/what-is-creatio-used-for) - 1 comment - [View Creatio pricing details and edition comparison](https://www.g2.com/products/creatio/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+16%3A00%3A28+-0500&secure%5Bsession_id%5D=bd58ef45-18a2-4a4f-baaf-215ec813a482&secure%5Btoken%5D=18b96b85d5b59c329373571d7d713d4d2c7bc9e563454c12fe0c6be77d45d85b&format=llm_user) ## Creatio Integrations - [Anthology Student](https://www.g2.com/products/anthology-student/reviews) - [Forsta](https://www.g2.com/products/forsta/reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Visual Studio](https://www.g2.com/products/visual-studio/reviews) - [Workato](https://www.g2.com/products/workato/reviews) ## Creatio Features **Sales Force Automation** - Contact & Account Management - Partner Relationship Mgmt. (PRM) - Opportunity & Pipeline Mgmt. - Task / Activity Management - Territory & Quota Management - Desktop Integration - Product & Price List Management - Quote & Order Management - Customer Contract Management **Marketing Automation** - Email Marketing - Campaign Management - Lead Management - Marketing ROI Analytics **Ticket and Case Management** - Ticket creation user experience - Ticket response user experience - Workflow - Response Automation - SLA Management - Attachments/Screencasts - Ticket Collaboration - Customer and Contacts Database **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Administration** - Dashboards - Reports & Analytics **Setup** - Activities - Flows - Dependencies - Notifications **Channels** - Voice - Social - Web Chat - Mobile SMS - Email **Digital Workflows** - Logic and Conditions - No-Code Or Low-Code - Document Management **Responses** - Personalization - Route To Human - Natural Language Understanding (NLU) **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification **Revenue Sourcing and Forecasting** - Revenue History - Pipeline Management - Dashboard Analytics - Multi-Device Data Visualization - Data Segmentation - Predictive Forecasting - Revenue Operations Cadence **Data Management** - Consolidation - Data types - Correction - Cleansing - Validation **Generative AI** - AI Text-to-Speech **Automation - AI Agents** - Sales Follow-Up - Customer Interaction Automation - Lead Generation - Document Processing - Feedback Collection **Customization - AI Agent Builders** - Natural Language Configuration - Tone Customization - Security Guardrails **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Customer Support** - Case Management - Customer Support Portal - Knowledge Base - Call Center Features - Support Analytics **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **User Interface Design** - WYSIWYG Editor - Customized Branding - App Templates - Workflow Management **Inventory Control** - Inventory Management - Inventory Sourcing **Management** - Updates - Audit Trail - Integration **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - Auto Dialer - IVR - Inbound Screen Pop - Persistent Data **Forms** - Data Mapping - Templates - Mobile-Friendly Forms **Platform** - Conversation Editor - Integration - Human-In-The-Loop **Data Capture** - Mobile - Websites - Social Media - Data **CRM Data Enrichment** - Calendar Sync - Email Activity Capture - Conversation Intelligence - Marketing Leads - Contact Capture **Analytics** - KPIs - Forecasting - Reports and Dashboards - Predictive analytics **Generative AI** - AI Text Generation - AI Text Summarization **Autonomy - AI Agents** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving **Functionality - AI Agent Builders** - Omni-channel Support - Agent Branding - Proactive Response Capabilities - Seamless Human Escalation **Agentic AI - Lead Intelligence** - Cross-system Integration **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Reporting & Analytics** - Reporting - Dashboards - Forecasting **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Control** - Data Migration - Data Synchronization - Data Security **Omni-Channel** - Customer Service - Order Fulfillment - Order Management - Integrations **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording - Agent Scheduling and Assignment **Automation** - Workflow Automation - Workflow Mapping - Real-Time Updates - Robotic Process Automation **Analytics** - Export/Import - Reporting **Account Management** - Nonengaged Accounts - Account optimization - Historical Patterns - Rep Performance - Account Engagement - Historical Win/Loss Patterns **Mobile** - Mobile dashboard - Mobile application **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Data and Analytics - AI Agent Builders** - Analytics & Reporting - Contextual Awareness - Data Privacy Compliance **Customer Query Resolution - AI Customer Support Agents** - Automated Ticket Resolution - Contextual Response Generation - Sentiment Analysis - Knowledge Base Utilization - Multilingual Support **Agentic AI - Help Desk** - Autonomous Task Execution - Natural Language Interaction - Proactive Assistance **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Mobile & Social** - Social Collaboration Features - Social Network Integration - Mobile User Support **Sales Management** - Live Pipeline Management - Sales Gamification - Account-Based Analytics - Activity Tracking **Publishing** - Application Deployment - Platform Compatibility - Lifecycle Management **Customization** - Forms - Personalization - Templates - Integration **Platform Additional Functionality** - Cloud - On-Premise **Integration - AI Agent Builders** - Workflow Automation - API Usage - Platform Interoperability - CRM Data Integration **Customer Interaction Automation - AI Customer Support Agents** - Proactive Customer Outreach - Feedback Collection - Escalation Handling - Workflow Optimization **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - No-Code Development Platforms** - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Digital Process Automation (DPA)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Workflow Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Document & Content Mgmt. - Performance and Reliability - Output Document Generation **Communication Channels** - Customer Portal - Email to Case - Chat/Live Support - Social Integration - Voice **Integration ** - Marketplace - Retail POS - Other software **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation **Agentic AI - Retail Analytics** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Integration - Reporting - Dashboards **Automation** - Customer Interaction Automation - Feedback Collection - Document Processing **Autonomy** - Independent Decision Making - Adaptive Responses - Task Execution - Problem Solving ## Top Creatio Alternatives - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,668 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - 4.4/5.0 (13,265 reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - 4.1/5.0 (2,834 reviews)