# Smartly vs The Trade Desk Comparison
---
## AI Generated Summary
- **G2 reviewers report** that The Trade Desk excels in **targeting capabilities** , with users highlighting its diverse audience reach that allows for unique and complex targeting options. This is a significant advantage over competitors, as many DSPs are noted to be limited in this area.
- **Users say** Smartly shines in **ease of use** and **customer support** , with feedback praising its intuitive interface and the seamless onboarding process. Reviewers appreciate how quickly they can deploy campaigns, making it a great choice for businesses with multiple locations.
- **According to verified reviews** , The Trade Desk is recognized for its **advanced features** and technical capabilities, often being compared favorably to platforms like DV360 and Amazon. Users appreciate the streamlined nature of the platform, which enhances their overall advertising experience.
- **Reviewers mention** that while Smartly offers a robust set of features, it particularly excels in **creative management** , allowing users to efficiently upload and adjust multiple creatives for campaigns. This capability is especially beneficial for users managing large volumes of ads.
- **G2 reviewers highlight** that The Trade Desk provides **exceptional support** , with many users noting the company's commitment to being approachable and helpful. This level of service is often cited as a key differentiator in their overall satisfaction with the platform.
- **Users report** that Smartly's **performance metrics** and **campaign optimization** features are highly effective, with reviewers appreciating the ability to adjust bids based on signals that may not be visible on other platforms. This functionality is seen as a time-saver and a valuable resource for advertisers.



| | Smartly | The Trade Desk | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 468 | 178 | 
| **Largest Market Segment** | Mid-Market (51.4% of reviews) | Mid-Market (44.2% of reviews) | 
| **Entry Level Price** | % Fee of Media Spend | Contact Us | 

---
## Top Pros & Cons

### Smartly

**Not enough data**

### The Trade Desk

Pros:
- Features (31 reviews)
- Ease of Use (27 reviews)

Cons:
- Learning Curve (20 reviews)
- Expensive (13 reviews)

---
## Ratings Comparison
| Rating | Smartly | The Trade Desk | 
|---|---|---|
  | **Meets Requirements** | 8.5 (385 reviews) | 8.6 (148 reviews) | 
  | **Ease of Use** | 8.3 (387 reviews) | 8.1 (146 reviews) | 
  | **Ease of Setup** | 8.3 (178 reviews) | 8.3 (112 reviews) | 
  | **Ease of Admin** | 8.3 (178 reviews) | 8.3 (74 reviews) | 
  | **Quality of Support** | 9.3 (380 reviews) | 8.9 (147 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (176 reviews) | 8.8 (78 reviews) | 
  | **Product Direction (% positive)** | 8.6 (381 reviews) | 8.7 (142 reviews) | 

---
## Pricing

### Smartly

#### Entry-Level Pricing

Plan: Self-Serve + Support

Price: % Fee of Media Spend

Description: The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.



Key Features:
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.

[Browse all 2 editions](https://www.g2.com/products/smartly/pricing)

#### Free Trial

No

### The Trade Desk

#### Entry-Level Pricing

Plan: The Trade Desk Pricing Overview

Price: Contact Us

Key Features:
- Ad Serving
- Audience Building
- Forecasting

[Learn more about The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | 8.6/10 | 125 |

#### Channel Functionality

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Display Functionality** | Not enough data | 8.8 (83 reviews) | 

#### Platform Interoperability

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.2 (50 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 8.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 8.7 (15 reviews) | 
| **Decision Making** | Not enough data | 8.5 (14 reviews) | 

#### Campaign Management

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | 8.0 (109 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.5 (317 reviews) | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | Feature Not Available | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (284 reviews) | 7.8 (103 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (238 reviews) | 7.9 (104 reviews) ✓ Verified | 
| **Brand Safety** | 8.2 (204 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Fraud Protection** | 8.0 (161 reviews) | 8.7 (89 reviews) ✓ Verified | 
| **Frequency Capping** | 8.1 (211 reviews) | 8.6 (92 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (273 reviews) | 8.3 (104 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (296 reviews) | 7.9 (86 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | 8.0 (90 reviews) ✓ Verified | 
| **In-App Ads** | 7.9 (141 reviews) | 8.2 (90 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | 8.0 (91 reviews) ✓ Verified | 

#### Targeting

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.8 (312 reviews) | 8.8 (104 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (293 reviews) | 8.8 (98 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.9 (288 reviews) | 8.8 (99 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 8.6 (85 reviews) ✓ Verified | 

#### Platform

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Custom Reports** | 8.4 (273 reviews) | 7.6 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | 8.5 (95 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | 8.5 (98 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (261 reviews) | 8.5 (90 reviews) ✓ Verified | 
| **Customization** | 8.3 (279 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (258 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (223 reviews) | 8.1 (84 reviews) ✓ Verified | 
| **Notifications** | 8.2 (274 reviews) | 8.0 (88 reviews) ✓ Verified | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.5/10 | 69 |
| **The Trade Desk** | N/A | N/A |

#### Authoring Tools

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Ad Templates** | 8.5 (57 reviews) | Not enough data | 
| **HTML5 Authoring** | 7.8 (24 reviews) | Not enough data | 
| **Automated Ad Creation** | 8.5 (56 reviews) | Not enough data | 
| **Lanugage Translation** | 8.2 (32 reviews) | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Dynamic Versioning** | 8.7 (45 reviews) | Not enough data | 
| **A/B Testing ** | 8.8 (54 reviews) | Not enough data | 

#### Publishing Tools

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Demand Side Platform Built-in** | Feature Not Available | Not enough data | 
| **Demand Side Platform Integration** | Feature Not Available | Not enough data | 
| **Campaign Scheduling** | 8.9 (56 reviews) | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | 8.9/10 | 123 |

#### Platform Interoperability

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.3 (32 reviews) | 

#### Mobile Functionality

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Mobile Functionality** | Not enough data | 9.1 (55 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 9.5 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.6 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 9.5 (7 reviews) | 
| **Decision Making** | Not enough data | 9.6 (8 reviews) | 

#### Campaign Management

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | 8.0 (109 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.5 (317 reviews) | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | Feature Not Available | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (284 reviews) | 7.8 (103 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (238 reviews) | 7.9 (104 reviews) ✓ Verified | 
| **Brand Safety** | 8.2 (204 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Fraud Protection** | 8.0 (161 reviews) | 8.7 (89 reviews) ✓ Verified | 
| **Frequency Capping** | 8.1 (211 reviews) | 8.6 (92 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (273 reviews) | 8.3 (104 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (296 reviews) | 7.9 (86 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | 8.0 (90 reviews) ✓ Verified | 
| **In-App Ads** | 7.9 (141 reviews) | 8.2 (90 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | 8.0 (91 reviews) ✓ Verified | 

#### Targeting

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.8 (312 reviews) | 8.8 (104 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (293 reviews) | 8.8 (98 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.9 (288 reviews) | 8.8 (99 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 8.6 (85 reviews) ✓ Verified | 

#### Mobile

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Mobile Tracking** | Not enough data | 8.5 (51 reviews) | 
| **In-App Ads** | 7.9 (141 reviews) | 8.2 (90 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | 8.0 (91 reviews) ✓ Verified | 

#### Platform

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Custom Reports** | 8.4 (273 reviews) | 7.6 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | 8.5 (95 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | 8.5 (98 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (261 reviews) | 8.5 (90 reviews) ✓ Verified | 
| **Customization** | 8.3 (279 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (258 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (223 reviews) | 8.1 (84 reviews) ✓ Verified | 
| **Notifications** | 8.2 (274 reviews) | 8.0 (88 reviews) ✓ Verified | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.6/10 | 360 |
| **The Trade Desk** | 8.4/10 | 121 |

#### Platform Interoperability

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | 8.8 (20 reviews) | 8.0 (43 reviews) | 

#### Video Functionality

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Video Functionality** | 8.4 (68 reviews) | 8.6 (63 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 8.2 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (13 reviews) | 
| **Decision Making** | Not enough data | 8.3 (15 reviews) | 

#### Campaign Management

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | 8.0 (109 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.5 (317 reviews) | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | Feature Not Available | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (284 reviews) | 7.8 (103 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (238 reviews) | 7.9 (104 reviews) ✓ Verified | 
| **Brand Safety** | 8.2 (204 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Fraud Protection** | 8.0 (161 reviews) | 8.7 (89 reviews) ✓ Verified | 
| **Frequency Capping** | 8.1 (211 reviews) | 8.6 (92 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (273 reviews) | 8.3 (104 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (296 reviews) | 7.9 (86 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | 8.0 (90 reviews) ✓ Verified | 
| **In-App Ads** | 7.9 (141 reviews) | 8.2 (90 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | 8.0 (91 reviews) ✓ Verified | 

#### Targeting

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.8 (312 reviews) | 8.8 (104 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (293 reviews) | 8.8 (98 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.9 (288 reviews) | 8.8 (99 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 8.6 (85 reviews) ✓ Verified | 

#### Platform

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Custom Reports** | 8.4 (273 reviews) | 7.6 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | 8.5 (95 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | 8.5 (98 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (261 reviews) | 8.5 (90 reviews) ✓ Verified | 
| **Customization** | 8.3 (279 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (258 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (223 reviews) | 8.1 (84 reviews) ✓ Verified | 
| **Notifications** | 8.2 (274 reviews) | 8.0 (88 reviews) ✓ Verified | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | 8.3/10 | 367 |
| **The Trade Desk** | N/A | N/A |

#### Platform Interoperability

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Close Ecosystem API** | 8.2 (27 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Social Functionality** | 8.7 (286 reviews) | Not enough data | 

#### Campaign Management

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | 8.0 (109 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.5 (317 reviews) | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | Feature Not Available | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (284 reviews) | 7.8 (103 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (238 reviews) | 7.9 (104 reviews) ✓ Verified | 
| **Brand Safety** | 8.2 (204 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Fraud Protection** | 8.0 (161 reviews) | 8.7 (89 reviews) ✓ Verified | 
| **Frequency Capping** | 8.1 (211 reviews) | 8.6 (92 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (273 reviews) | 8.3 (104 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (296 reviews) | 7.9 (86 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | 8.0 (90 reviews) ✓ Verified | 
| **In-App Ads** | 7.9 (141 reviews) | 8.2 (90 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | 8.0 (91 reviews) ✓ Verified | 

#### Targeting

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.8 (312 reviews) | 8.8 (104 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (293 reviews) | 8.8 (98 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.9 (288 reviews) | 8.8 (99 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 8.6 (85 reviews) ✓ Verified | 

#### Platform

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Custom Reports** | 8.4 (273 reviews) | 7.6 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | 8.5 (95 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | 8.5 (98 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (261 reviews) | 8.5 (90 reviews) ✓ Verified | 
| **Customization** | 8.3 (279 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (258 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (223 reviews) | 8.1 (84 reviews) ✓ Verified | 
| **Notifications** | 8.2 (274 reviews) | 8.0 (88 reviews) ✓ Verified | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | 8.8/10 | 20 |

#### Platform Basics

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | 9.1 (17 reviews) | 
| **Audio Ad Formats** | Not enough data | 8.8 (17 reviews) | 
| **Programmatic Audio** | Not enough data | 8.8 (15 reviews) | 
| **Audience Targeting** | Not enough data | 9.1 (16 reviews) | 

#### Platform Reporting

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Performance Monitoring** | Not enough data | 9.1 (16 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.6 (17 reviews) | 
| **Dashboard Exports** | Not enough data | 9.0 (17 reviews) | 
| **Music Genre Reporting** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Audio Advertising

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.5 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (11 reviews) | 
| **Decision Making** | Not enough data | 8.8 (10 reviews) | 

### Retail Media Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | 8.4/10 | 7 |

#### Platform Basics

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Ad Serving Rules** | Not enough data | 8.3 (7 reviews) | 
| **Sponsored Product Listing Ads** | Not enough data | 7.1 (7 reviews) | 
| **Banner Ads** | Not enough data | 8.6 (7 reviews) | 
| **Display Ads** | Not enough data | 9.0 (7 reviews) | 

#### Platform Data

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Reporting Performance Metrics** | Not enough data | 8.6 (7 reviews) | 
| **Data Filtering** | Not enough data | 8.6 (7 reviews) | 
| **Reporting Dashboards** | Not enough data | 8.8 (7 reviews) | 

#### Platform Additional Functionality

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Offline Ads** | Not enough data | 6.9 (7 reviews) | 
| **Video Ads** | Not enough data | 8.6 (7 reviews) | 
| **Team Collaboration** | Not enough data | 8.8 (7 reviews) | 
| **Integrations** | Not enough data | 8.8 (7 reviews) | 

#### Agentic AI - Retail Media Advertising Platforms

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | 8.4/10 | 125 |

#### Demand Side Platforms

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | 8.6 (69 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 8.5 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (17 reviews) | 
| **Decision Making** | Not enough data | 8.7 (17 reviews) | 

#### Campaign Management

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Campaign Dashboard** | 8.2 (320 reviews) | 8.0 (109 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.5 (317 reviews) | 8.4 (106 reviews) ✓ Verified | 
| **Reach** | Feature Not Available | 8.6 (105 reviews) ✓ Verified | 
| **Bulk Editing** | 7.8 (284 reviews) | 7.8 (103 reviews) ✓ Verified | 
| **Batch Uploading** | 7.7 (238 reviews) | 7.9 (104 reviews) ✓ Verified | 
| **Brand Safety** | 8.2 (204 reviews) | 8.6 (89 reviews) ✓ Verified | 
| **Fraud Protection** | 8.0 (161 reviews) | 8.7 (89 reviews) ✓ Verified | 
| **Frequency Capping** | 8.1 (211 reviews) | 8.6 (92 reviews) ✓ Verified | 
| **Budget Pacing** | 8.2 (273 reviews) | 8.3 (104 reviews) ✓ Verified | 
| **Creative Optimization** | 8.5 (296 reviews) | 7.9 (86 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (193 reviews) | 8.0 (90 reviews) ✓ Verified | 
| **In-App Ads** | 7.9 (141 reviews) | 8.2 (90 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.2 (151 reviews) | 8.0 (91 reviews) ✓ Verified | 

#### Targeting

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Targeting** | 8.8 (312 reviews) | 8.8 (104 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (293 reviews) | 8.8 (98 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.9 (288 reviews) | 8.8 (99 reviews) ✓ Verified | 
| **Contextual Targeting** | Feature Not Available | 8.6 (85 reviews) ✓ Verified | 

#### Demand Side Platforms

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Machine Learning Optimization** | Not enough data | 8.5 (87 reviews) ✓ Verified | 
| **Estimate and Projections** | Not enough data | 8.0 (84 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | Not enough data | 8.7 (83 reviews) ✓ Verified | 

#### Platform

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **API / Integrations** | 8.3 (221 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Custom Reports** | 8.4 (273 reviews) | 7.6 (97 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (291 reviews) | 8.5 (95 reviews) | 
| **Performance and Reliability** | 8.3 (311 reviews) | 8.5 (98 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (261 reviews) | 8.5 (90 reviews) ✓ Verified | 
| **Customization** | 8.3 (279 reviews) | 8.1 (90 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (258 reviews) | 8.1 (82 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (223 reviews) | 8.1 (84 reviews) ✓ Verified | 
| **Notifications** | 8.2 (274 reviews) | 8.0 (88 reviews) ✓ Verified | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | 8.4/10 | 22 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.7 (19 reviews) | 
| **Ad Serving ** | Not enough data | 8.4 (20 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.4 (19 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (17 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.7 (17 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (10 reviews) | 
| **Decision Making** | Not enough data | 8.5 (11 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | 8.6/10 | 13 |

#### Agentic AI - Native Advertising

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 8.8 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.7 (13 reviews) | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Smartly** | N/A | N/A |
| **The Trade Desk** | 9.2/10 | 24 |

#### Analysis

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Application Attribution** | Not enough data | 9.4 (14 reviews) | 
| **Campaign Analysis** | Not enough data | 9.1 (15 reviews) | 
| **Uninstall Tracking** | Not enough data | 9.1 (13 reviews) | 
| **Custom Dashboards** | Not enough data | 8.8 (14 reviews) | 

#### Campaigns

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.7 (14 reviews) | 
| **Push Notifications** | Not enough data | Feature Not Available | 
| **Bulk SMS** | Not enough data | Feature Not Available | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Email Campaigns** | Not enough data | 8.7 (14 reviews) | 
| **Audience Segmentation** | Not enough data | 9.1 (17 reviews) | 

#### Engagement

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 9.0 (14 reviews) | 

#### Platform

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Optimization** | Not enough data | 9.3 (20 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 9.3 (21 reviews) | 
| **Internationalization** | Not enough data | 8.9 (15 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Smartly | The Trade Desk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (10 reviews) | 
| **Multi-step Planning** | Not enough data | 9.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 9.5 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 9.4 (11 reviews) | 
| **Decision Making** | Not enough data | 9.4 (12 reviews) | 

---
## Categories
**Shared Categories (1):** [Video Advertising Software](https://www.g2.com/categories/video-advertising)

**Unique to Smartly (2):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to The Trade Desk (9):** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Smartly | The Trade Desk | 
|---|---|---|
| **Small-Business** | 19.0% | 28.8% | 
| **Mid-Market** | 51.4% | 44.2% | 
| **Enterprise** | 29.6% | 27.0% | 

### By Industry

#### Smartly

- **Marketing and Advertising:** 18.1%
- **Retail:** 13.1%
- **Leisure, Travel & Tourism:** 8.2%
- **Apparel & Fashion:** 7.3%
- **Food & Beverages:** 5.6%
- **Internet:** 4.5%
- **Transportation/Trucking/Railroad:** 3.5%
- **Automotive:** 2.8%
- **Consumer Goods:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 31.9%

#### The Trade Desk

- **Marketing and Advertising:** 66.3%
- **Retail:** 3.8%
- **Internet:** 2.5%
- **Manufacturing:** 1.9%
- **Banking:** 1.9%
- **Consumer Goods:** 1.9%
- **Leisure, Travel & Tourism:** 1.9%
- **Automotive:** 1.3%
- **Computer Software:** 1.3%
- **Consumer Electronics:** 1.3%
- **Other:** 16.3%

---
## Alternatives

### Alternatives to Smartly

- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews) — 4.3/5 stars (796 reviews)
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- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
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- [Madgicx](https://www.g2.com/products/madgicx/reviews) — 4.6/5 stars (211 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Bannerflow](https://www.g2.com/products/bannerflow/reviews) — 4.6/5 stars (159 reviews)

### Alternatives to The Trade Desk

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (310 reviews)
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- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)

---
## Top Discussions

### Smartly

- Title: [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) — 1 comment, 1 upvote
  > **Top comment:** "Here are some great ways to optimize Facebook traffic campaigns in Smartly.io:

1. Predictive Budget Allocation with Budget Pools allows for you to have a..."
- Title: [what is the best use-case of smartly you have seen in the industry?](https://www.g2.com/discussions/27547-what-is-the-best-use-case-of-smartly-you-have-seen-in-the-industry) — 1 comment
  > **Top comment:** "There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize..."
- Title: [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, unfortunately, no solution available yet as Facebook doesn't let us promote an existing Instagram post.
We've been exploring some options like..."
- Title: [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Smartly.io is your full Facebook & Instagram advertising suite, replacing the need to use Facebook Ads Manager. You can run all of your paid social..."
- Title: [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, we can. Smartly.io’s extensive testing suite provides tools for running Facebook Lift Tests to measure incremental revenue and we also help you with..."

### The Trade Desk

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/smartly-vs-the-trade-desk)