Link copied to clipboard # Smartly vs The Trade Desk Comparison - What are their main differences? Share [ Export ](/compare/smartly/the-trade-desk/export.csv) SmartlyThe Trade Desk[+ Add Product](#) Pricing **Smartly** **% Fee** of Media Spend · Self-Serve + Support **The Trade Desk** **Contact Us** · The Trade Desk Pricing Overview **Pricing Insights** from reviews Time to Implement **Smartly** 2 months Based on 28 responses **The Trade Desk** 1 monthFaster Based on 9 responses Return on Investment **Smartly** 11 months Based on 19 responses **The Trade Desk** 6 months5 months sooner Based on 9 responses Perceived Cost **Smartly** $$$$$ **The Trade Desk** $$$$$ Average Discount **Smartly** 7% **The Trade Desk** 9%2% more ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Smartly** Not enough data **The Trade Desk** [ Features (31) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186850&qs=pros-and-cons#reviews)[ Ease of Use (27) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188049&qs=pros-and-cons#reviews)[ Learning Curve (20) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1186584&qs=pros-and-cons#reviews)[ Expensive (13) ](https://www.g2.com/products/the-trade-desk/reviews?filters%5Bsentiment_snippet%5D=1188549&qs=pros-and-cons#reviews) Integrations **Smartly** Not enough data **The Trade Desk** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d3af8a56b7b92077d0af521c3fe3a6c1/smartly-video-and-display.png "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cdd0c9b55f629b054e7ca69783832532/telmarhelixa.png "Product Avatar Image") TelmarHelixa ](https://www.g2.com/products/telmarhelixa/reviews)[ View all ](https://www.g2.com/products/the-trade-desk/integrations) Screenshots **Smartly** ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png) **The Trade Desk** ![The Trade Desk screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1595559/image.png) **Ratings** from reviews Meets Requirements **Smartly** 8.6 8.6388 **The Trade Desk** 8.6 8.6156 Ease of Use **Smartly** 8.3 8.3390 **The Trade Desk** 8.1 8.1157 Ease of Setup **Smartly** 8.3 8.3181 **The Trade Desk** 8.3 8.3123 Ease of Admin **Smartly** 8.3 8.3180 **The Trade Desk** 8.3 8.373 Quality of Support **Smartly** 9.3 9.3383 **The Trade Desk** 8.8 8.8156 Has the product been a good partner in doing business? **Smartly** 9.0 9.0179 **The Trade Desk** 8.7 8.777 Product Direction (% positive) **Smartly** 8.6 8.6384 **The Trade Desk** 8.8 8.8151 **Features** ratings from reviews Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.6 363 8.3 122 Platform Interoperability Close Ecosystem API 8.8(won by 0.9) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 41 Agentic AI - Video Advertising Autonomous Task Execution Not enough data 7.6(won by default) 11 Multi-step Planning Not enough data 7.9(won by default) 13 Cross-system Integration Not enough data 8.1(won by default) 12 Adaptive Learning Not enough data 7.9(won by default) 11 Proactive Assistance Not enough data 7.9(won by default) 11 Decision Making Not enough data 8.1(won by default) 13 Video Functionality Video Functionality 8.4 69 8.5(won by 0.1) 63 Campaign Management Campaign Dashboard 8.2(won by 0.2) 320 8.0 110 | Verified Campaign Optimization 8.5(won by 0.1) 318 8.4 106 | Verified Bulk Editing 7.8(won by 0.1) 285 7.7 100 | Verified Batch Uploading 7.7 238 7.9(won by 0.2) 100 | Verified Brand Safety 8.2 204 8.5(won by 0.3) 85 | Verified Fraud Protection 8.0 161 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 210 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 272 8.3(won by 0.1) 102 | Verified Creative Optimization 8.5(won by 0.7) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 193 7.9 86 | Verified In-App Ads 7.9 141 8.1(won by 0.2) 86 | Verified Mobile Rich Media Capabilities 8.2(won by 0.3) 151 7.9 87 | Verified Reach Feature Not Available 8.6(won by default) 105 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.1) 312 8.8 102 | Verified Retargeting 8.9(won by 0.2) 293 8.7 97 | Verified Geo-Targeting 8.9(won by 0.1) 287 8.8 96 | Verified Contextual Targeting Feature Not Available 8.5(won by default) 82 | Verified Audience Targeting Not enough data Not enough data Platform API / Integrations 8.4(won by 0.4) 221 8.0 79 | Verified Custom Reports 8.4(won by 0.8) 274 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.4 291 8.5(won by 0.1) 91 Performance and Reliability 8.3 311 8.4(won by 0.1) 95 | Verified Enterprise Scalability 8.5(won by 0.1) 260 8.4 87 | Verified Customization 8.3(won by 0.3) 278 8.0 87 | Verified Workflow Capability 8.4(won by 0.4) 259 8.0 79 | Verified Internationalization 8.6(won by 0.6) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 80 | Verified Notifications 8.2(won by 0.2) 273 8.0 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);) 8.5 69 Not enough data Agentic AI - Creative Management Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Authoring Tools Ad Templates 8.5(won by default) 56 Not enough data HTML5 Authoring 7.8(won by default) 24 Not enough data Automated Ad Creation 8.5(won by default) 55 Not enough data Lanugage Translation 8.2(won by default) 32 Not enough data Customizable Templates Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Testing Tools Dynamic Versioning 8.7(won by default) 45 Not enough data A/B Testing 8.8(won by default) 55 Not enough data Publishing Tools Campaign Scheduling 8.9(won by default) 55 Not enough data Demand Side Platform Built-in Feature Not Available Not enough data Demand Side Platform Integration Feature Not Available Not enough data Task Scheduling Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Task Management Not enough data Not enough data Generative AI Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Publishing/Sharing Not enough data Not enough data Customizable Reports Not enough data Not enough data Asset Library Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Branding Not enough data Not enough data Advertising Management Not enough data Not enough data API Not enough data Not enough data Drag & Drop Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Search/Filter Not enough data Not enough data Resource Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Tagging Not enough data Not enough data Single Sign On Not enough data Not enough data Document Review Not enough data Not enough data To-Do List Not enough data Not enough data Time Tracking Not enough data Not enough data Deadline Management Not enough data Not enough data Project Management Not enough data Not enough data File Sharing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Content Management Not enough data Not enough data Approval Process Control Not enough data Not enough data Workflow Management Not enough data Not enough data Client Management Not enough data Not enough data @mentions Not enough data Not enough data Activity Dashboard Not enough data Not enough data Configurable Workflow Not enough data Not enough data Status Tracking Not enough data Not enough data Billing & Invoicing Not enough data Not enough data Video Support Not enough data Not enough data Version Control Not enough data Not enough data Project Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Digital Asset Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) Not enough data 8.3 124 Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data 8.2(won by default) 14 Multi-step Planning Not enough data 8.1(won by default) 12 Cross-system Integration Not enough data 8.1(won by default) 13 Adaptive Learning Not enough data 7.9(won by default) 12 Proactive Assistance Not enough data 8.5(won by default) 13 Decision Making Not enough data 8.3(won by default) 13 Demand Side Platforms Cross Channel Capabilities Not enough data 8.5(won by default) 64 Campaign Management Campaign Dashboard 8.2(won by 0.2) 320 8.0 110 | Verified Campaign Optimization 8.5(won by 0.1) 318 8.4 106 | Verified Bulk Editing 7.8(won by 0.1) 285 7.7 100 | Verified Batch Uploading 7.7 238 7.9(won by 0.2) 100 | Verified Brand Safety 8.2 204 8.5(won by 0.3) 85 | Verified Fraud Protection 8.0 161 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 210 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 272 8.3(won by 0.1) 102 | Verified Creative Optimization 8.5(won by 0.7) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 193 7.9 86 | Verified In-App Ads 7.9 141 8.1(won by 0.2) 86 | Verified Mobile Rich Media Capabilities 8.2(won by 0.3) 151 7.9 87 | Verified Reach Feature Not Available 8.6(won by default) 105 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.1) 312 8.8 102 | Verified Retargeting 8.9(won by 0.2) 293 8.7 97 | Verified Geo-Targeting 8.9(won by 0.1) 287 8.8 96 | Verified Contextual Targeting Feature Not Available 8.5(won by default) 82 | Verified Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization Not enough data 8.5(won by default) 84 | Verified Estimate and Projections Not enough data 7.9(won by default) 80 | Verified Cross-Device Capabilities Not enough data 8.6(won by default) 79 | Verified AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.4(won by 0.4) 221 8.0 79 | Verified Custom Reports 8.4(won by 0.8) 274 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.4 291 8.5(won by 0.1) 91 Performance and Reliability 8.3 311 8.4(won by 0.1) 95 | Verified Enterprise Scalability 8.5(won by 0.1) 260 8.4 87 | Verified Customization 8.3(won by 0.3) 278 8.0 87 | Verified Workflow Capability 8.4(won by 0.4) 259 8.0 79 | Verified Internationalization 8.6(won by 0.6) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 80 | Verified Notifications 8.2(won by 0.2) 273 8.0 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data 7.9 9 Agentic AI - Native Advertising Autonomous Task Execution Not enough data 7.9(won by default) 8 Multi-step Planning Not enough data 8.1(won by default) 8 Cross-system Integration Not enough data 7.4(won by default) 7 Adaptive Learning Not enough data 7.9(won by default) 8 Proactive Assistance Not enough data 7.9(won by default) 8 Decision Making Not enough data 8.1(won by default) 9 Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) Not enough data 8.5 124 Channel Functionality Display Functionality Not enough data 8.8(won by default) 84 Platform Interoperability Close Ecosystem API Not enough data 8.0(won by default) 46 Agentic AI - Display Advertising Autonomous Task Execution Not enough data 8.3(won by default) 10 Multi-step Planning Not enough data 8.8(won by default) 10 Cross-system Integration Not enough data 8.3(won by default) 10 Adaptive Learning Not enough data 8.3(won by default) 11 Proactive Assistance Not enough data 8.3(won by default) 12 Decision Making Not enough data 8.0(won by default) 11 Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.2(won by 0.2) 320 8.0 110 | Verified Campaign Optimization 8.5(won by 0.1) 318 8.4 106 | Verified Bulk Editing 7.8(won by 0.1) 285 7.7 100 | Verified Batch Uploading 7.7 238 7.9(won by 0.2) 100 | Verified Brand Safety 8.2 204 8.5(won by 0.3) 85 | Verified Fraud Protection 8.0 161 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 210 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 272 8.3(won by 0.1) 102 | Verified Creative Optimization 8.5(won by 0.7) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 193 7.9 86 | Verified In-App Ads 7.9 141 8.1(won by 0.2) 86 | Verified Mobile Rich Media Capabilities 8.2(won by 0.3) 151 7.9 87 | Verified Reach Feature Not Available 8.6(won by default) 105 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.1) 312 8.8 102 | Verified Retargeting 8.9(won by 0.2) 293 8.7 97 | Verified Geo-Targeting 8.9(won by 0.1) 287 8.8 96 | Verified Contextual Targeting Feature Not Available 8.5(won by default) 82 | Verified Audience Targeting Not enough data Not enough data Platform API / Integrations 8.4(won by 0.4) 221 8.0 79 | Verified Custom Reports 8.4(won by 0.8) 274 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.4 291 8.5(won by 0.1) 91 Performance and Reliability 8.3 311 8.4(won by 0.1) 95 | Verified Enterprise Scalability 8.5(won by 0.1) 260 8.4 87 | Verified Customization 8.3(won by 0.3) 278 8.0 87 | Verified Workflow Capability 8.4(won by 0.4) 259 8.0 79 | Verified Internationalization 8.6(won by 0.6) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 80 | Verified Notifications 8.2(won by 0.2) 273 8.0 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Digital Audio Advertising[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data 8.3 14 Platform Basics Cross-Device Advertising Not enough data 8.8(won by default) 13 Audio Ad Formats Not enough data 8.5(won by default) 13 Programmatic Audio Not enough data 8.3(won by default) 11 Audience Targeting Not enough data 8.6(won by default) 11 Platform Reporting Performance Monitoring Not enough data 8.6(won by default) 11 Reporting Dashboards Not enough data 7.9(won by default) 11 Dashboard Exports Not enough data 8.5(won by default) 11 Music Genre Reporting Not enough data Feature Not Available Agentic AI - Digital Audio Advertising Autonomous Task Execution Not enough data 8.1(won by default) 7 Multi-step Planning Not enough data 8.3(won by default) 6 Cross-system Integration Not enough data 8.1(won by default) 7 Adaptive Learning Not enough data 7.8(won by default) 6 Proactive Assistance Not enough data 8.1(won by default) 8 Decision Making Not enough data 8.3(won by default) 7 Retail Media Advertising Platforms[Hide 17 FeaturesShow 17 Features](javascript:void(0);) Not enough data 7.7 5 Platform Basics Ad Serving Rules Not enough data 7.7(won by default) 5 Sponsored Product Listing Ads Not enough data 6.0(won by default) 5 Banner Ads Not enough data 8.0(won by default) 5 Display Ads Not enough data 8.7(won by default) 5 Platform Data Reporting Performance Metrics Not enough data 8.0(won by default) 5 Data Filtering Not enough data 8.0(won by default) 5 Reporting Dashboards Not enough data 8.3(won by default) 5 Platform Additional Functionality Offline Ads Not enough data 5.7(won by default) 5 Video Ads Not enough data 8.0(won by default) 5 Team Collaboration Not enough data 8.3(won by default) 5 Integrations Not enough data 8.3(won by default) 5 Agentic AI - Retail Media Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) Not enough data 7.9 17 Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data 8.3(won by default) 15 Ad Serving Not enough data 7.9(won by default) 15 Streaming Capabilites Not enough data 8.0(won by default) 15 Performance Analytics Not enough data 7.9(won by default) 14 Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets Not enough data 8.5(won by default) 14 Campaign Dashboard Not enough data 8.3(won by default) 14 Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data 7.9(won by default) 8 Multi-step Planning Not enough data 7.5(won by default) 8 Cross-system Integration Not enough data 7.7(won by default) 8 Adaptive Learning Not enough data 7.7(won by default) 8 Proactive Assistance Not enough data 7.4(won by default) 7 Decision Making Not enough data 7.9(won by default) 8 Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) Not enough data 8.8 122 Platform Interoperability Close Ecosystem API Not enough data 8.2(won by default) 29 Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data 8.7(won by default) 5 Multi-step Planning Not enough data 9.3(won by default) 5 Cross-system Integration Not enough data 9.0(won by default) 5 Adaptive Learning Not enough data 9.3(won by default) 5 Proactive Assistance Not enough data 9.3(won by default) 5 Decision Making Not enough data 9.4(won by default) 6 Mobile Functionality Mobile Functionality Not enough data 9.0(won by default) 53 Campaign Management Campaign Dashboard 8.2(won by 0.2) 320 8.0 110 | Verified Campaign Optimization 8.5(won by 0.1) 318 8.4 106 | Verified Bulk Editing 7.8(won by 0.1) 285 7.7 100 | Verified Batch Uploading 7.7 238 7.9(won by 0.2) 100 | Verified Brand Safety 8.2 204 8.5(won by 0.3) 85 | Verified Fraud Protection 8.0 161 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 210 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 272 8.3(won by 0.1) 102 | Verified Creative Optimization 8.5(won by 0.7) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 193 7.9 86 | Verified In-App Ads 7.9 141 8.1(won by 0.2) 86 | Verified Mobile Rich Media Capabilities 8.2(won by 0.3) 151 7.9 87 | Verified Reach Feature Not Available 8.6(won by default) 105 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.1) 312 8.8 102 | Verified Retargeting 8.9(won by 0.2) 293 8.7 97 | Verified Geo-Targeting 8.9(won by 0.1) 287 8.8 96 | Verified Contextual Targeting Feature Not Available 8.5(won by default) 82 | Verified Audience Targeting Not enough data Not enough data Mobile In-App Ads 7.9 141 8.1(won by 0.2) 86 | Verified Mobile Rich Media Capabilities 8.2(won by 0.3) 151 7.9 87 | Verified Mobile Tracking Not enough data 8.4(won by default) 48 Platform API / Integrations 8.4(won by 0.4) 221 8.0 79 | Verified Custom Reports 8.4(won by 0.8) 274 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.4 291 8.5(won by 0.1) 91 Performance and Reliability 8.3 311 8.4(won by 0.1) 95 | Verified Enterprise Scalability 8.5(won by 0.1) 260 8.4 87 | Verified Customization 8.3(won by 0.3) 278 8.0 87 | Verified Workflow Capability 8.4(won by 0.4) 259 8.0 79 | Verified Internationalization 8.6(won by 0.6) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 80 | Verified Notifications 8.2(won by 0.2) 273 8.0 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.3 370 Not enough data Platform Interoperability Close Ecosystem API 8.2(won by default) 27 Not enough data Agentic AI - Social Media Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Functionality Social Functionality 8.7(won by default) 287 Not enough data Campaign Management Campaign Dashboard 8.2(won by 0.2) 320 8.0 110 | Verified Campaign Optimization 8.5(won by 0.1) 318 8.4 106 | Verified Bulk Editing 7.8(won by 0.1) 285 7.7 100 | Verified Batch Uploading 7.7 238 7.9(won by 0.2) 100 | Verified Brand Safety 8.2 204 8.5(won by 0.3) 85 | Verified Fraud Protection 8.0 161 8.6(won by 0.6) 86 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Frequency Capping 8.0 210 8.6(won by 0.6) 88 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.2 272 8.3(won by 0.1) 102 | Verified Creative Optimization 8.5(won by 0.7) 296 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 82 | Verified Rich Media Capabilties 8.3(won by 0.4) 193 7.9 86 | Verified In-App Ads 7.9 141 8.1(won by 0.2) 86 | Verified Mobile Rich Media Capabilities 8.2(won by 0.3) 151 7.9 87 | Verified Reach Feature Not Available 8.6(won by default) 105 | Verified Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.9(won by 0.1) 312 8.8 102 | Verified Retargeting 8.9(won by 0.2) 293 8.7 97 | Verified Geo-Targeting 8.9(won by 0.1) 287 8.8 96 | Verified Contextual Targeting Feature Not Available 8.5(won by default) 82 | Verified Audience Targeting Not enough data Not enough data Platform API / Integrations 8.4(won by 0.4) 221 8.0 79 | Verified Custom Reports 8.4(won by 0.8) 274 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 96 | Verified User, Role, and Access Management 8.4 291 8.5(won by 0.1) 91 Performance and Reliability 8.3 311 8.4(won by 0.1) 95 | Verified Enterprise Scalability 8.5(won by 0.1) 260 8.4 87 | Verified Customization 8.3(won by 0.3) 278 8.0 87 | Verified Workflow Capability 8.4(won by 0.4) 259 8.0 79 | Verified Internationalization 8.6(won by 0.6) 222 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 80 | Verified Notifications 8.2(won by 0.2) 273 8.0 85 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) Not enough data 8.8 34 Analysis Application Attribution Not enough data 9.2(won by default) 11 Campaign Analysis Not enough data 9.1(won by default) 18 Uninstall Tracking Not enough data 8.8(won by default) 10 Activity Dashboard Not enough data 8.1(won by default) 14 Multi-Channel Attribution Not enough data Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaigns Proximity Marketing Not enough data 8.3(won by default) 11 Email Campaigns Not enough data 8.3(won by default) 11 Audience Segmentation Not enough data 9.2(won by default) 23 Alerts/Notifications Not enough data Feature Not Available Bulk SMS Not enough data Feature Not Available Two-Way Text Messaging Not enough data Feature Not Available Campaign Segmentation Not enough data Not enough data Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Location-Based Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Mobile Alerts Not enough data Not enough data Engagement Coupons and Promotions Not enough data 8.8(won by default) 11 Social Promotion Not enough data Not enough data Platform Optimization Not enough data 9.1(won by default) 23 Integrations - Mobile Marketing Not enough data 9.1(won by default) 24 Internationalization Not enough data 8.5(won by default) 11 Social Media Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Agentic AI - Mobile Marketing Autonomous Task Execution Not enough data 8.8(won by default) 7 Multi-step Planning Not enough data 8.9(won by default) 6 Cross-system Integration Not enough data 9.3(won by default) 7 Adaptive Learning Not enough data 9.0(won by default) 7 Proactive Assistance Not enough data 8.5(won by default) 8 Decision Making Not enough data 9.0(won by default) 7 Campaign Planning Not enough data Not enough data Additional Functionality Visual Analytics Not enough data Not enough data Autoresponders Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Contact Management Not enough data Not enough data Text-to-Win Not enough data Not enough data CRM Not enough data Not enough data AI Copilot Not enough data Not enough data Data Import/Export Not enough data Not enough data Contextual Targeting Not enough data Not enough data Real-Time Data Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Coupons Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data A/B Testing Not enough data Not enough data Generative AI Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Management Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Contact Database Not enough data Not enough data Customizable Branding Not enough data Not enough data Reminders Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Small-Business(50 or fewer emp.) 19.7% Mid-Market(51-1000 emp.) 50.7% Enterprise(\> 1000 emp.) 29.6% [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Small-Business(50 or fewer emp.) 33.3% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 24.4% Small-Business (50 or fewer emp.) 19.7% 33.3% Mid-Market (51-1000 emp.) 50.7% 42.2% Enterprise (\> 1000 emp.) 29.6% 24.4% Reviewers' Industry [![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews) Smartly Marketing and Advertising 17.9% Retail 13.1% Leisure, Travel & Tourism 8.2% Apparel & Fashion 7.5% Food & Beverages 5.8% Other 47.6% [![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk Marketing and Advertising 60.8% Computer Software 3.5% Retail 3.5% Information Technology and Services 2.3% Internet 2.3% Other 27.5% Alternatives **Smartly Alternatives** ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") [ Prisma ](/products/prisma-mediaocean/reviews) ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra") [ Celtra ](/products/celtra/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![AdCreative.ai](https://images.g2crowd.com/uploads/product/hd_favicon/e86e8283a1fa251a2362c2b27b49d6d2/adcreative-ai.svg "AdCreative.ai") [ 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