Introducing G2.ai, the future of software buying.Try now
Compare Smartly and The Trade Desk 
Featured Products
At a Glance
Market Segments
Mid-Market (51.4% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
% Fee of Media Spend
Contact Us
Smartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansThe Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in targeting capabilities, with users highlighting its diverse audience reach that allows for unique and complex targeting options. This is a significant advantage over competitors, as many DSPs are noted to be limited in this area.
- Users say Smartly shines in ease of use and customer support, with feedback praising its intuitive interface and the seamless onboarding process. Reviewers appreciate how quickly they can deploy campaigns, making it a great choice for businesses with multiple locations.
- According to verified reviews, The Trade Desk is recognized for its advanced features and technical capabilities, often being compared favorably to platforms like DV360 and Amazon. Users appreciate the streamlined nature of the platform, which enhances their overall advertising experience.
- Reviewers mention that while Smartly offers a robust set of features, it particularly excels in creative management, allowing users to efficiently upload and adjust multiple creatives for campaigns. This capability is especially beneficial for users managing large volumes of ads.
- G2 reviewers highlight that The Trade Desk provides exceptional support, with many users noting the company's commitment to being approachable and helpful. This level of service is often cited as a key differentiator in their overall satisfaction with the platform.
- Users report that Smartly's performance metrics and campaign optimization features are highly effective, with reviewers appreciating the ability to adjust bids based on signals that may not be visible on other platforms. This functionality is seen as a time-saver and a valuable resource for advertisers.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Smartly
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.5
385
8.5
126
Ease of Use
8.3
387
8.0
123
Ease of Setup
8.3
178
8.1
89
Ease of Admin
8.3
178
8.2
67
Quality of Support
9.3
380
8.8
125
Has the product been a good partner in doing business?
8.9
176
8.7
71
Product Direction (% positive)
8.6
381
8.7
122
Features by Category
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.2
320
7.8
98
|
Verified
8.5
317
8.3
95
|
Verified
Feature Not Available
8.4
95
|
Verified
7.8
284
7.6
94
|
Verified
7.7
238
7.7
94
|
Verified
8.2
204
8.5
80
|
Verified
8.0
161
8.6
80
|
Verified
8.1
211
8.5
83
|
Verified
8.2
273
8.2
95
|
Verified
8.5
296
7.7
78
|
Verified
8.3
193
7.9
83
|
Verified
7.9
141
8.1
83
|
Verified
8.2
151
7.8
84
|
Verified
Targeting
8.8
312
8.7
94
|
Verified
8.9
293
8.7
91
|
Verified
8.9
288
8.7
90
|
Verified
Feature Not Available
8.5
78
|
Verified
Platform
8.3
221
7.9
73
|
Verified
8.4
273
7.4
87
|
Verified
8.3
291
8.4
87
8.3
311
8.4
89
|
Verified
8.5
261
8.4
83
|
Verified
8.3
279
8.0
84
|
Verified
8.4
258
7.9
76
|
Verified
8.6
223
7.9
77
|
Verified
8.2
274
7.9
82
|
Verified
Authoring Tools
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
45
Not enough data
8.8
54
Not enough data
Publishing Tools
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Not enough data
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
320
7.8
98
|
Verified
8.5
317
8.3
95
|
Verified
Feature Not Available
8.4
95
|
Verified
7.8
284
7.6
94
|
Verified
7.7
238
7.7
94
|
Verified
8.2
204
8.5
80
|
Verified
8.0
161
8.6
80
|
Verified
8.1
211
8.5
83
|
Verified
8.2
273
8.2
95
|
Verified
8.5
296
7.7
78
|
Verified
8.3
193
7.9
83
|
Verified
7.9
141
8.1
83
|
Verified
8.2
151
7.8
84
|
Verified
Targeting
8.8
312
8.7
94
|
Verified
8.9
293
8.7
91
|
Verified
8.9
288
8.7
90
|
Verified
Feature Not Available
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
7.9
141
8.1
83
|
Verified
8.2
151
7.8
84
|
Verified
Platform
8.3
221
7.9
73
|
Verified
8.4
273
7.4
87
|
Verified
8.3
291
8.4
87
8.3
311
8.4
89
|
Verified
8.5
261
8.4
83
|
Verified
8.3
279
8.0
84
|
Verified
8.4
258
7.9
76
|
Verified
8.6
223
7.9
77
|
Verified
8.2
274
7.9
82
|
Verified
Platform Interoperability
8.8
20
7.8
38
Video Functionality
8.4
68
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.2
320
7.8
98
|
Verified
8.5
317
8.3
95
|
Verified
Feature Not Available
8.4
95
|
Verified
7.8
284
7.6
94
|
Verified
7.7
238
7.7
94
|
Verified
8.2
204
8.5
80
|
Verified
8.0
161
8.6
80
|
Verified
8.1
211
8.5
83
|
Verified
8.2
273
8.2
95
|
Verified
8.5
296
7.7
78
|
Verified
8.3
193
7.9
83
|
Verified
7.9
141
8.1
83
|
Verified
8.2
151
7.8
84
|
Verified
Targeting
8.8
312
8.7
94
|
Verified
8.9
293
8.7
91
|
Verified
8.9
288
8.7
90
|
Verified
Feature Not Available
8.5
78
|
Verified
Platform
8.3
221
7.9
73
|
Verified
8.4
273
7.4
87
|
Verified
8.3
291
8.4
87
8.3
311
8.4
89
|
Verified
8.5
261
8.4
83
|
Verified
8.3
279
8.0
84
|
Verified
8.4
258
7.9
76
|
Verified
8.6
223
7.9
77
|
Verified
8.2
274
7.9
82
|
Verified
Platform Interoperability
8.2(won by default)
27
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.7(won by default)
286
Not enough data
Campaign Management
8.2(won by 0.4)
320
7.8
98
|
Verified
8.5(won by 0.2)
317
8.3
95
|
Verified
Feature Not Available
8.4(won by default)
95
|
Verified
7.8(won by 0.2)
284
7.6
94
|
Verified
7.7(tied score)
238
7.7(tied score)
94
|
Verified
8.2
204
8.5(won by 0.3)
80
|
Verified
8.0
161
8.6(won by 0.6)
80
|
Verified
8.1
211
8.5(won by 0.4)
83
|
Verified
8.2(tied score)
273
8.2(tied score)
95
|
Verified
8.5(won by 0.8)
296
7.7
78
|
Verified
8.3(won by 0.4)
193
7.9
83
|
Verified
7.9
141
8.1(won by 0.2)
83
|
Verified
8.2(won by 0.4)
151
7.8
84
|
Verified
Targeting
8.8(won by 0.1)
312
8.7
94
|
Verified
8.9(won by 0.2)
293
8.7
91
|
Verified
8.9(won by 0.2)
288
8.7
90
|
Verified
Feature Not Available
8.5(won by default)
78
|
Verified
Platform
8.3(won by 0.4)
221
7.9
73
|
Verified
8.4(won by 1.0)
273
7.4
87
|
Verified
8.3
291
8.4(won by 0.1)
87
8.3
311
8.4(won by 0.1)
89
|
Verified
8.5(won by 0.1)
261
8.4
83
|
Verified
8.3(won by 0.3)
279
8.0
84
|
Verified
8.4(won by 0.5)
258
7.9
76
|
Verified
8.6(won by 0.7)
223
7.9
77
|
Verified
8.2(won by 0.3)
274
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.2
320
7.8
98
|
Verified
8.5
317
8.3
95
|
Verified
Feature Not Available
8.4
95
|
Verified
7.8
284
7.6
94
|
Verified
7.7
238
7.7
94
|
Verified
8.2
204
8.5
80
|
Verified
8.0
161
8.6
80
|
Verified
8.1
211
8.5
83
|
Verified
8.2
273
8.2
95
|
Verified
8.5
296
7.7
78
|
Verified
8.3
193
7.9
83
|
Verified
7.9
141
8.1
83
|
Verified
8.2
151
7.8
84
|
Verified
Targeting
8.8
312
8.7
94
|
Verified
8.9
293
8.7
91
|
Verified
8.9
288
8.7
90
|
Verified
Feature Not Available
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.3
77
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
8.3
221
7.9
73
|
Verified
8.4
273
7.4
87
|
Verified
8.3
291
8.4
87
8.3
311
8.4
89
|
Verified
8.5
261
8.4
83
|
Verified
8.3
279
8.0
84
|
Verified
8.4
258
7.9
76
|
Verified
8.6
223
7.9
77
|
Verified
8.2
274
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Smartly and The Trade Desk are categorized as Video Advertising
Unique Categories
Smartly is categorized as Creative Management Platforms and Social Media Advertising
Reviews
Reviewers' Company Size
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Discussions
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
The Trade Desk has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
