1. [Home](https://www.g2.com/) 2. ... 3. [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) 4. [The Trade Desk Discussions](https://www.g2.com/products/the-trade-desk/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image") ![Reward for good The Trade Desk reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/26897/medal.svg "Reward for good The Trade Desk reviews") ](/products/the-trade-desk/reviews) [ The Trade Desk ](/products/the-trade-desk/reviews) (187)4.4/5 The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. Show More * * * ### 36 Discussions ### 33 Participants ### 56.0 Nps Score Already have The Trade Desk? ### All The Trade Desk Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What is The Trade Desk business model? ](/discussions/what-is-the-trade-desk-business-model) What is The Trade Desk business model? [ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software) [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Native Advertising Software ](https://www.g2.com/tags/native-advertising-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+The+Trade+Desk+questions+and+get+answers+from+expert+users+in+our+The+Trade+Desk+Discussions+section.&title=The+Trade+Desk+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=The+Trade+Desk+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=The+Trade+Desk+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss%0aAsk+The+Trade+Desk+questions+and+get+answers+from+expert+users+in+our+The+Trade+Desk+Discussions+section.) 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[ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software) [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Native Advertising Software ](https://www.g2.com/tags/native-advertising-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+The+Trade+Desk+questions+and+get+answers+from+expert+users+in+our+The+Trade+Desk+Discussions+section.&title=The+Trade+Desk+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=The+Trade+Desk+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=The+Trade+Desk+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss%0aAsk+The+Trade+Desk+questions+and+get+answers+from+expert+users+in+our+The+Trade+Desk+Discussions+section.) 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[ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software) [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Native Advertising Software ](https://www.g2.com/tags/native-advertising-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+The+Trade+Desk+questions+and+get+answers+from+expert+users+in+our+The+Trade+Desk+Discussions+section.&title=The+Trade+Desk+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=The+Trade+Desk+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=The+Trade+Desk+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss%0aAsk+The+Trade+Desk+questions+and+get+answers+from+expert+users+in+our+The+Trade+Desk+Discussions+section.) 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[ Cross-Channel Advertising Software ](https://www.g2.com/tags/cross-channel-advertising-software)[ Demand Side Platform (DSP) ](https://www.g2.com/tags/demand-side-platform-dsp)[ Video Advertising Software ](https://www.g2.com/tags/video-advertising-software)[ Mobile Advertising Software ](https://www.g2.com/tags/mobile-advertising-software) [ Display Advertising Software ](https://www.g2.com/tags/display-advertising-software)[ Native Advertising Software ](https://www.g2.com/tags/native-advertising-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+The+Trade+Desk+questions+and+get+answers+from+expert+users+in+our+The+Trade+Desk+Discussions+section.&title=The+Trade+Desk+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=The+Trade+Desk+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=The+Trade+Desk+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthe-trade-desk%2Fdiscuss%0aAsk+The+Trade+Desk+questions+and+get+answers+from+expert+users+in+our+The+Trade+Desk+Discussions+section.) 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