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Compare Semrush and Whatfix 
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At a Glance
Market Segments
Small-Business (65.1% of reviews)
Enterprise (44.5% of reviews)
Entry-Level Pricing
$139.94 Per Month
No pricing available
Semrush
Star Rating
(3,023)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansWhatfix
Star Rating
(494)4.6 out of 5
Market Segments
Enterprise (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WhatfixSemrush vs Whatfix
When assessing the two solutions, reviewers found Whatfix easier to use and do business with overall. However, reviewers preferred the ease of set up with Semrush, along with administration.
- Semrush and Whatfix both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Whatfix is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Whatfix over Semrush.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Whatfix
No pricing availableFree Trial
Semrush
Free Trial is available
Whatfix
Free Trial is available
Ratings
Meets Requirements
8.8
2,451
8.8
338
Ease of Use
8.3
2,475
8.6
408
Ease of Setup
8.6
1,681
8.3
358
Ease of Admin
8.6
1,262
8.5
278
Quality of Support
8.6
2,150
9.7
338
Has the product been a good partner in doing business?
8.7
1,242
9.5
277
Product Direction (% positive)
8.8
2,361
9.7
323
Features by Category
Metrics
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.5
365
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Not enough data
Reporting
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Not enough data
Other
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Not enough data
Social Analytics
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Not enough data
Reports & Dashboards
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.8(won by default)
268
Not enough data
7.9(won by default)
207
Not enough data
Agentic AI - Social Media Analytics
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
Not enough data
8.0
156
Not enough data
8.1
172
User Support
Not enough data
8.2
163
Not enough data
8.0
142
Not enough data
8.0
144
Walkthrough Type
Not enough data
8.5
166
Not enough data
8.9
190
Platform Basics - Digital Adoption Platform
Not enough data
8.3
39
Not enough data
8.7
40
Analytics - Digital Adoption Platform
Not enough data
8.4
39
Functions - Digital Adoption Platform
Not enough data
8.2
38
Not enough data
8.5
43
Agentic AI - Digital Adoption Platform
Not enough data
7.2
28
Product Analytics
Not enough data
8.1
51
Not enough data
8.1
51
Not enough data
7.8
47
Not enough data
7.6
46
Not enough data
7.5
46
Not enough data
7.2
41
Not enough data
7.0
36
Not enough data
7.4
43
Agentic AI - Product Analytics
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Listing Management
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Not enough data
Performance
8.3
258
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
Local Search Optimization
8.9
585
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Not enough data
Platform Basics
8.5
556
Not enough data
8.6
565
Not enough data
Agentic AI - Competitive Intelligence
7.1
69
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Not enough data
Platform Content
7.3
461
Not enough data
Platform Reporting
8.0
536
Not enough data
8.3
542
Not enough data
Platform Basics
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Not enough data
Marketing Campaign Performance
8.4
79
Not enough data
8.7
80
Not enough data
Agentic AI - Marketing Calendar
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Not enough data
Other Features
8.4
104
Not enough data
8.9
90
Not enough data
SEO Auditing & Monitoring
8.7
1007
Not enough data
9.0
883
Not enough data
8.8
844
Not enough data
8.8
856
Not enough data
Agentic AI - SEO Tools
6.5
171
Not enough data
6.6
172
Not enough data
6.6
172
Not enough data
6.6
169
Not enough data
6.5
170
Not enough data
6.5
165
Not enough data
6.7
167
Not enough data
SEO Content & Rankings
8.2
1480
Not enough data
9.1
1599
Not enough data
8.8
1515
Not enough data
8.2
913
Not enough data
8.4
836
Not enough data
SEO Reporting
8.9
1573
Not enough data
8.6
998
Not enough data
8.2
958
Not enough data
7.8
829
Not enough data
Generative AI
6.7
397
Not enough data
6.7
390
Not enough data
Content & Collaboration
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Not enough data
Social Management
8.7
234
Not enough data
8.8
226
Not enough data
Feature Not Available
Not enough data
8.5
225
Not enough data
7.9
201
Not enough data
8.1
176
Not enough data
7.9
147
Not enough data
Agentic AI - Social Media Management
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Not enough data
Reporting
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Not enough data
Agentic AI - Media Monitoring
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
Generative AI
8.3
22
Not enough data
8.1
23
Not enough data
Platform Interoperability
8.4
77
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
95
Not enough data
Campaign Management
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Not enough data
Targeting
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Not enough data
Platform
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Not enough data
Grammar Tools
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Not enough data
Writing Support
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Not enough data
Software Availability
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
Data collection
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Not enough data
Segment Trending
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Not enough data
Analysis
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Not enough data
Platform
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Not enough data
Agentic AI - Market Intelligence
6.9
30
Not enough data
6.8
30
Not enough data
Platform Basics
8.5
139
Not enough data
7.7
123
Not enough data
8.4
142
Not enough data
Platform Data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Not enough data
Agentic AI - Operational Risk Management
7.2
15
Not enough data
Planning
7.7
227
Not enough data
Publishing
7.7
229
Not enough data
Social Media
7.6
229
Not enough data
Planning
7.9
353
Not enough data
Generative AI
7.4
138
Not enough data
7.2
135
Not enough data
7.2
135
Not enough data
6.6
133
Not enough data
6.4
129
Not enough data
Agentic AI - Content Creation
7.2
43
Not enough data
7.0
43
Not enough data
7.2
43
Not enough data
7.1
43
Not enough data
7.1
44
Not enough data
7.2
43
Not enough data
7.2
43
Not enough data
Generative AI
Not enough data
7.6
51
Self-Service Experience
Not enough data
8.9
147
Not enough data
8.8
142
Not enough data
8.1
94
Not enough data
7.0
68
Not enough data
8.2
84
Self-Service Platform
Not enough data
8.6
91
Not enough data
8.1
88
Not enough data
7.6
77
Not enough data
8.0
89
Agentic AI - Customer Self-Service
Not enough data
7.1
13
Not enough data
7.3
13
Not enough data
6.8
13
Not enough data
7.1
14
Not enough data
6.8
12
Not enough data
7.7
13
Not enough data
7.1
13
AI Visibility & Tracking
7.7
61
Not enough data
7.7
68
Not enough data
Sentiment & Brand Analysis
7.6
58
Not enough data
6.3
51
Not enough data
Competitive Benchmarking
7.1
53
Not enough data
7.5
58
Not enough data
AI Content Optimization
7.5
55
Not enough data
7.5
55
Not enough data
Reporting & Alerts
6.6
51
Not enough data
7.4
58
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.8
575
Not enough data
8.9
709
Not enough data
Agentic AI - Content Analytics
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Not enough data
Marketing Operations
7.7
385
|
Verified
Not enough data
8.4
406
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Whatfix share no categories
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Whatfix is categorized as Product Analytics, Digital Adoption Platform, Customer Self-Service, and SAP Store
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatfix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.1%
Internet
3.8%
Retail
3.7%
Other
46.0%
Computer Software
16.1%
Information Technology and Services
14.0%
Financial Services
4.0%
Insurance
3.8%
Banking
3.1%
Other
59.1%
Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
What does Whatfix do?
3 Comments
GF
Overall, Whatfix aims to enhance user productivity, reduce support costs, and drive digital transformation within organizations.
How? Whatfix is a digital...Read more
What is the best way to showcase videos using the platform?
1 Comment
KE
Hi Christopher
I have added a video to the self-help tab.
You can do this if you have created the video and have it saved. I use Vimeo. Once you...Read more
Which one of them is a direct competitor of Whatfix?
1 Comment
GF
Digital Adoption Platforms are a category of their own. Because of the unique features and capabilities, it is hard to compare them to other types of...Read more
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