It saves me time. What used to have to be done with a bunch of time in the Google Ads keyword explorer I can do much faster now.
I do PPC, but I feel like this is much more useful for SEO.
Yes they go hand in hand, and maybe I haven’t used all of the available tools in SpyFu, but the focus on SEO is my experience so far.
Often I work with clients where the keyword universe is really small and I have to manually add a ton of keywords.
I really wish that the process of requesting keywords was faster or more automated. I'd like to be able to add a website (my own included) and have SpyFu automatically find keywords and add them to the keyword list.
Keyword analysis and ad copy creation.
I really like checking my competitors Google Ad copy history. I look to see what they have been doing for a long time, so I can see what is working for them and figure out how to beat it.