The dashboard enables one to easily and seemlessly examine paid data performance (keywords, audience, etc) across platforms and vitally competitors, which drives paid campaigns via channel, bidding strategy, content and align SEO efforts. The implementation is simple and easily integrated into daily management for any paid user. Their customer support is outstanding and replies promply.

I love the timeline feature for competitor ads, which lets me see how other advertisers are iterating over time. It's super easy to visualize search volumes and bid prices for keywords, making it a breeze to understand the data.

Bang for buck, SpyFu is a great option. While SpyFu does not give you nearly as much information and insight as Ahrefs and SEMrush (which are pricey). SpyFu is a great option for lower budgets. SpyFu is very user friendly and has a great dashboard display. It is great at giving you organic keywords that you can easily rank for and a great foundation for paid keywords. Another one of my favorite features of SpyFu is it makes it easy to compare yourself to competitors and learn from them.