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At a Glance
Market Segments
Mid-Market (53.6% of reviews)
Small-Business (87.6% of reviews)
Entry-Level Pricing
Starting at £179.00 Per Month
$30.00 Per Month
Ruler Analytics
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £179.00 Per Month
Browse all 3 pricing plansWhatConverts
Star Rating
(279)4.9 out of 5
Market Segments
Small-Business (87.6% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that WhatConverts excels in Dynamic Number Insertion with a score of 9.6, allowing businesses to track calls effectively. In contrast, Ruler Analytics, while still strong, scores slightly lower at 9.4, indicating a less robust feature in this area.
- Reviewers mention that WhatConverts offers superior Quality of Support with a score of 9.8, highlighting their responsiveness and helpfulness. Ruler Analytics, while still providing good support, has a score of 9.4, suggesting that users may experience slightly longer response times.
- G2 users indicate that WhatConverts shines in Ease of Setup with a score of 9.3, making it user-friendly for small businesses. Ruler Analytics, on the other hand, has a lower score of 8.2, which may suggest a more complex setup process that could deter some users.
- Reviewers mention that WhatConverts provides excellent Multi-User Access with a score of 9.5, facilitating collaboration among team members. Ruler Analytics scores lower at 8.0, which may limit its effectiveness for larger teams needing simultaneous access.
- Users on G2 highlight WhatConverts' strong performance in ROI Tracking with a score of 9.3, allowing businesses to measure their marketing effectiveness accurately. Ruler Analytics, with a score of 8.8, may not provide the same level of detailed insights.
- Reviewers say that WhatConverts excels in Custom Reporting with a score of 9.0, enabling users to tailor reports to their specific needs. Ruler Analytics, scoring 7.7, may not offer the same flexibility, which could be a drawback for users seeking detailed analytics.
Pricing
Entry-Level Pricing
Ruler Analytics
Small/Medium Business
Starting at £179.00
Per Month
0-50k monthly visits
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations
WhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
Ruler Analytics
No trial information availableWhatConverts
Free Trial is available
Ratings
Meets Requirements
9.0
20
9.5
247
Ease of Use
8.9
19
9.2
249
Ease of Setup
8.3
10
9.2
216
Ease of Admin
8.5
9
9.4
207
Quality of Support
9.4
20
9.9
241
Has the product been a good partner in doing business?
9.2
10
9.7
206
Product Direction (% positive)
9.4
18
9.7
237
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Agent Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
9.0
8
9.2
95
8.8
8
8.7
92
7.5
6
8.3
83
8.1
7
9.0
87
7.2
6
8.9
90
8.3
7
8.6
83
Agentic AI - Attribution
Not enough data
6.4
11
Not enough data
6.4
11
Not enough data
6.5
11
Not enough data
5.8
11
Marketing
8.3
7
8.9
84
8.8
7
9.0
84
8.7
9
9.4
95
7.7
8
9.1
100
Reporting
8.0
10
9.3
108
7.7
8
9.2
101
7.7
8
8.8
99
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
9.5
19
Not enough data
9.4
18
Not enough data
9.3
18
Not enough data
8.6
18
Not enough data
7.9
17
Agentic AI - Lead Intelligence
Not enough data
8.3
9
Lead Monitoring
Not enough data
8.9
29
Not enough data
8.6
29
Not enough data
8.6
30
Agentic AI - Lead Capture
Not enough data
7.4
18
Not enough data
7.3
18
Data Capture
Not enough data
9.1
30
Not enough data
9.0
31
Not enough data
8.1
31
Not enough data
9.0
31
Analytics
Not enough data
8.8
31
Not enough data
8.5
31
Customization
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
7.9
29
Not enough data
8.7
30
Generative AI
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Attribution
Not enough data
9.2
14
Not enough data
8.2
14
Not enough data
8.5
14
Discovery
Not enough data
9.4
14
Not enough data
8.8
14
Not enough data
9.2
14
Management
Not enough data
9.2
13
Not enough data
9.0
13
Platform
Not enough data
8.8
13
Not enough data
9.0
13
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.1
9
9.4
172
8.6
6
9.2
153
8.9
6
9.0
137
Tracking
9.2
8
9.3
164
9.4
8
9.6
167
9.0
7
9.0
151
Analytics
9.0
8
9.4
164
8.6
6
9.6
166
8.6
6
9.1
152
Feature Not Available
9.0
127
Call Routing
Feature Not Available
8.7
124
Feature Not Available
8.2
121
Not enough data
8.4
116
Administration
Not enough data
8.5
123
8.6
6
9.3
135
9.3
7
9.4
150
Agentic AI - Inbound Call Tracking
Not enough data
7.1
24
Not enough data
7.6
24
Not enough data
7.8
23
Marketing Operations
8.6
11
9.2
118
9.2
12
9.2
122
8.6
13
9.0
106
7.8
9
9.3
118
7.4
11
8.4
98
6.4
7
8.6
101
Campaign Activity
8.2
12
8.9
120
8.1
12
9.1
133
8.0
10
8.6
107
8.7
13
9.2
118
8.0
9
8.6
98
7.0
9
7.9
93
Agentic AI - Marketing Analytics
Not enough data
5.5
11
Not enough data
5.3
11
Not enough data
5.3
11
Categories
Categories
Shared Categories
Ruler Analytics and WhatConverts are categorized as Attribution, Marketing Analytics, and Inbound Call Tracking
Unique Categories
Ruler Analytics is categorized as Customer Journey Analytics, Visitor Identification, and Customer Journey Mapping
WhatConverts is categorized as AI Sales Assistant, Conversation Intelligence, Lead Capture, Lead Intelligence, Lead Scoring, and Speech Analytics
Reviews
Reviewers' Company Size
Ruler Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.7%
Computer Software
10.7%
Professional Training & Coaching
7.1%
Logistics and Supply Chain
7.1%
Leisure, Travel & Tourism
7.1%
Other
32.1%
Marketing and Advertising
68.7%
Construction
5.1%
Health, Wellness and Fitness
3.3%
Hospital & Health Care
2.2%
Consumer Services
2.2%
Other
18.5%
Discussions
What is Ruler Analytics used for?
1 Comment
Official Response from Ruler Analytics
Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.
Our customers use Ruler to...Read more
Ruler Analytics has no more discussions with answers
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 Comments
BD
The question you ask is not clear.
WC offers a good integration of Google Ads that is easy to configure.
WC sends calls and text messages as conversions...Read more
Is there any way to record the calls made by our marketing team?
2 Comments
BD
You could create a tracking number that points to your outside destination numbers and have your outbound callers dial the tracking number. But it would need...Read more
What is WhatConverts used for?
1 Comment
MC
WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to...Read more
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