Compare Ruler Analytics and WhatConverts 
At a Glance
Market Segments
Mid-Market (53.6% of reviews)
Small-Business (87.4% of reviews)
Entry-Level Pricing
Starting at £179.00 Per Month
$30.00 Per Month
Ruler Analytics
Star Rating
(30)4.6 out of 5
Market Segments
Mid-Market (53.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at £179.00 Per Month
Browse all 3 pricing plansWhatConverts
Star Rating
(295)4.9 out of 5
Market Segments
Small-Business (87.4% of reviews)
Pros & Cons
Entry-Level Pricing
$30.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that WhatConverts excels in user satisfaction, boasting a significantly higher overall score compared to Ruler Analytics. Users appreciate the platform's intuitive tracking and the ability to easily understand lead sources, making it a favorite among small businesses.
- Users say that WhatConverts offers a straightforward setup process, with many highlighting how easy it is to implement conversion tracking. In contrast, Ruler Analytics has received feedback indicating that while it tracks the entire customer journey, its setup can be more complex and less user-friendly.
- Reviewers mention the exceptional quality of support provided by WhatConverts, with a near-perfect score in this area. Users have noted the rapid response times and helpfulness of the support team, which contrasts with Ruler Analytics, where some users have expressed a desire for more comprehensive support options.
- According to verified reviews, WhatConverts shines in its ability to simplify lead qualification and tracking, with users praising features like the AI summary of calls. Ruler Analytics, while effective in tracking various customer interactions, does not receive the same level of enthusiasm for its user experience.
- Users highlight that WhatConverts is particularly beneficial for small businesses, with 87.8% of reviews coming from this segment. This focus allows it to cater specifically to the needs of smaller teams, whereas Ruler Analytics is more geared towards mid-market companies, which may not align with the needs of smaller businesses.
- Reviewers note that WhatConverts provides a comprehensive view of marketing performance, with features that allow for easy access to data and insights. In comparison, while Ruler Analytics offers valuable insights into the customer journey, some users feel it lacks the same level of clarity and ease of use that WhatConverts provides.
Pricing
Entry-Level Pricing
Ruler Analytics
Small/Medium Business
Starting at £179.00
Per Month
0-50k monthly visits
- Multi-Touch Attribution
- Full Customer Journey
- Web Analytics + Ad Platforms + Live Chat + CRM Integrations
WhatConverts
Call Tracking Plan
$30.00
Per Month
Track what marketing makes your phone ring.
- Dyanmic Number Insertion
- Call Tracking and Recording
- Instant Call Tracking Numbers
Free Trial
Ruler Analytics
No trial information availableWhatConverts
Free Trial is available
Ratings
Meets Requirements
9.0
20
9.4
263
Ease of Use
8.9
19
9.2
266
Ease of Setup
8.3
10
9.1
233
Ease of Admin
8.5
9
9.4
218
Quality of Support
9.4
20
9.9
258
Has the product been a good partner in doing business?
9.2
10
9.7
218
Product Direction (% positive)
9.4
18
9.7
253
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Call Analytics
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Artificial Intelligence - Conversation Intelligence
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Generative AI
Not enough data
9.7
5
Agentic AI - Conversation Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Attribution Modeling
9.0
8
9.2
95
8.8
8
8.7
92
7.5
6
8.3
83
8.1
7
9.0
87
7.2
6
8.9
90
8.3
7
8.6
83
Agentic AI - Attribution
Not enough data
6.4
11
Not enough data
6.4
11
Not enough data
6.5
11
Not enough data
5.8
11
Marketing
8.3
7
8.9
84
8.8
7
9.0
84
8.7
9
9.4
95
7.7
8
9.1
100
Reporting
8.0
10
9.3
108
7.7
8
9.2
101
7.7
8
8.8
99
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
9.5
19
Not enough data
9.4
18
Not enough data
9.3
18
Not enough data
8.6
18
Not enough data
7.9
17
Agentic AI - Lead Intelligence
Not enough data
8.3
9
Lead Monitoring
Not enough data
8.9
29
Not enough data
8.6
29
Not enough data
8.6
30
Agentic AI - Lead Capture
Not enough data
7.4
18
Not enough data
7.3
18
Data Capture
Not enough data
9.1
30
Not enough data
9.0
31
Not enough data
8.1
31
Not enough data
9.0
31
Analytics
Not enough data
8.8
31
Not enough data
8.6
33
Customization
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
7.9
29
Not enough data
8.7
30
Generative AI
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.6
6
Attribution
Not enough data
9.0
15
Not enough data
8.2
14
Not enough data
8.5
14
Discovery
Not enough data
9.4
14
Not enough data
8.8
14
Not enough data
9.1
15
Management
Not enough data
9.2
13
Not enough data
9.0
13
Platform
Not enough data
8.8
13
Not enough data
8.9
14
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.1
9
9.4
175
8.6
6
9.2
153
8.9
6
9.0
137
Tracking
9.2
8
9.3
170
9.4
8
9.5
169
9.0
7
9.0
159
Analytics
9.0
8
9.4
164
8.6
6
9.6
167
8.6
6
9.2
159
Feature Not Available
9.0
127
Call Routing
Feature Not Available
8.7
124
Feature Not Available
8.2
121
Not enough data
8.4
116
Administration
Not enough data
8.6
127
8.6
6
9.3
136
9.3
7
9.4
156
Agentic AI - Inbound Call Tracking
Not enough data
7.1
24
Not enough data
7.6
24
Not enough data
7.8
23
Marketing Operations
8.6
11
9.2
120
9.2
12
9.2
122
8.6
13
9.0
106
7.8
9
9.3
119
7.4
11
8.4
98
6.4
7
8.6
101
Campaign Activity
8.2
12
8.9
120
8.1
12
9.1
133
8.0
10
8.6
107
8.7
13
9.2
118
8.0
9
8.6
98
7.0
9
7.9
93
Agentic AI - Marketing Analytics
Not enough data
5.5
11
Not enough data
5.3
11
Not enough data
5.3
11
Categories
Categories
Shared Categories
Ruler Analytics and WhatConverts are categorized as Attribution, Marketing Analytics, and Inbound Call Tracking
Unique Categories
Ruler Analytics is categorized as Customer Journey Analytics, Visitor Identification, and Customer Journey Mapping
WhatConverts is categorized as AI Sales Assistant, Conversation Intelligence, Lead Capture, Lead Intelligence, Lead Scoring, and Speech Analytics
Reviews
Reviewers' Company Size
Ruler Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatConverts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.7%
Computer Software
10.7%
Professional Training & Coaching
7.1%
Logistics and Supply Chain
7.1%
Leisure, Travel & Tourism
7.1%
Other
32.1%
Marketing and Advertising
68.5%
Construction
5.1%
Health, Wellness and Fitness
3.1%
Automotive
2.1%
Consumer Services
2.1%
Other
19.2%
Discussions
What is Ruler Analytics used for?
1 Comment
Official Response from Ruler Analytics
Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline.
Our customers use Ruler to...Read more
Ruler Analytics has no more discussions with answers
Would it be possible, when integrating with Google Ads, to make 2 integrations? One for each form?
2 Comments
BD
The question you ask is not clear.
WC offers a good integration of Google Ads that is easy to configure.
WC sends calls and text messages as conversions...Read more
Is there any way to record the calls made by our marketing team?
2 Comments
BD
You could create a tracking number that points to your outside destination numbers and have your outbound callers dial the tracking number. But it would need...Read more
What is WhatConverts used for?
1 Comment
MC
WhatConverts is used by marketing agencies to track the result of their marketing. If you spend money on marketing and what to see what marketing converts to...Read more
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