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[Ruler Analytics Discussions](https://www.g2.com/products/ruler-analytics/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7dea919ce4c829d0a1a3fc1432948192/ruler-analytics.png "Product Avatar Image") ](/products/ruler-analytics/reviews) [ Ruler Analytics ](/products/ruler-analytics/reviews) (30)4.6/5 A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions. Show More * * * ### 78.0 Nps Score Already have Ruler Analytics? ### All Ruler Analytics Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 2 years ago More Options - [ # What is Ruler Analytics used for? ](/discussions/what-is-ruler-analytics-used-for) What is Ruler Analytics used for? [ Inbound Call Tracking Software ](https://www.g2.com/tags/inbound-call-tracking-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Visitor Identification Software ](https://www.g2.com/tags/visitor-identification-software) * * * \<0\>0\>Upvotes 0 * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Ruler+Analytics+questions+and+get+answers+from+expert+users+in+our+Ruler+Analytics+Discussions+section.&title=Ruler+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Ruler+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Ruler+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss%0aAsk+Ruler+Analytics+questions+and+get+answers+from+expert+users+in+our+Ruler+Analytics+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Ruler+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss%0aAsk+Ruler+Analytics+questions+and+get+answers+from+expert+users+in+our+Ruler+Analytics+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Rob R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob R.") RR Loading... [Rob R.](https://www.g2.com/users/61d16b46-9ae7-4296-a156-97b2ed6420b3 "Rob R.") • about 2 years ago -- More Options - [ # How to get Correct Google Shopping Search Term Attribution ](/discussions/ruler-analytics-how-to-get-correct-google-shopping-search-term-attribution) Can this software or another provide a report of conversions that includes the keyword searched by the customer that led to the Google Shopping ad click? For example, customer visits www.google.com/search?q=desktop and then clicks our ad and buys our desktop. What software is available that... [Read more](/discussions/ruler-analytics-how-to-get-correct-google-shopping-search-term-attribution) [ Search Terms ](https://www.g2.com/tags/search-terms)[ Google Shopping ](https://www.g2.com/tags/google-shopping)[ revenue attribution ](https://www.g2.com/tags/revenue-attribution)[ conversion tracking ](https://www.g2.com/tags/conversion-tracking) [ Inbound Call Tracking Software ](https://www.g2.com/tags/inbound-call-tracking-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Visitor Identification Software ](https://www.g2.com/tags/visitor-identification-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software)[ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Customer Journey Mapping Software ](https://www.g2.com/tags/customer-journey-mapping-software) Show More * * * \<0\>0\>Upvotes 1 * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Ruler+Analytics+questions+and+get+answers+from+expert+users+in+our+Ruler+Analytics+Discussions+section.&title=Ruler+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Ruler+Analytics+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Ruler+Analytics+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss%0aAsk+Ruler+Analytics+questions+and+get+answers+from+expert+users+in+our+Ruler+Analytics+Discussions+section.) 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Answer a few questions to help the Ruler Analytics community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fruler-analytics%2Fdiscuss%3Fsmall_ask%3Druler-analytics) No ## Top Contributors in Ruler Analytics 1 ![Jamie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jamie H.") JH Loading... ### [Jamie H.](https://www.g2.com/users/jamiehallitt "Jamie H.") Head of Growth 1 pt 2 ![Rob R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob R.") RR Loading... ### [Rob R.](https://www.g2.com/users/61d16b46-9ae7-4296-a156-97b2ed6420b3 "Rob R.") VP 1 pt