Ruler Analytics Discussions

Ruler Analytics

(30)4.6/5

A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.

78.0

Nps Score

Already have Ruler Analytics?

All Ruler Analytics Discussions

# What is Ruler Analytics used for? What is Ruler Analytics used for? ##### Post Metadata

- Posted at: over 2 years ago - Author title: Pinned by G2 as a common question

# How to get Correct Google Shopping Search Term Attribution Can this software or another provide a report of conversions that includes the keyword searched by the customer that led to the Google Shopping ad click? For example, customer visits www.google.com/search?q=desktop and then clicks our ad and buys our desktop. What software is available that will tell us that the keyword was "desktop" that led to this conversion and all others that we got on our site? We need this information for calculating ACoS per keyword for Google Shopping ads. Google Shopping search term report is 100% inaccurate reporting keywords with 2 clicks produced 7 and 11 conversions and therefore we need a solution for this missing information. ##### Post Metadata

- Posted at: over 1 year ago

- Net upvotes: 1