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Compare Optimove and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
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$
Optimove
Star Rating
(236)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Emarsys excels in personalization and multi-channel engagement, with users appreciating its ability to unify customer data for more relevant campaigns. One user highlighted how it makes personalized marketing easy, which is a significant advantage for businesses focused on tailored customer experiences.
- Users say that Optimove stands out for its extensive built-in features and straightforward setup. Many reviewers noted that they rarely need third-party integrations, which simplifies the implementation process and enhances usability, making it a strong choice for those looking for an all-in-one solution.
- Reviewers mention that while SAP Emarsys has a solid offering, it faces challenges in ease of setup compared to Optimove. Users have pointed out that the onboarding process can be less intuitive, which may require additional time and resources to get fully operational.
- According to verified reviews, Optimove's customer support is highly rated, with users praising the quality and responsiveness of assistance. This is a crucial factor for businesses that may need ongoing support as they navigate the complexities of marketing automation.
- G2 reviewers report that SAP Emarsys provides robust automation programs and rich segmentation capabilities, which are essential for creating effective marketing campaigns. Users have expressed satisfaction with these features, indicating that they can effectively target their audiences.
- Users say that Optimove's strength lies in its data-driven customer journey capabilities, which adapt based on real-time insights. This flexibility allows businesses to run various campaigns across multiple channels, enhancing their ability to reach and engage clients effectively.
Pricing
Entry-Level Pricing
Optimove
Optimove Pricing
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- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Optimove
No trial information availableSAP Emarsys
No trial information availableRatings
Meets Requirements
8.7
200
8.3
402
Ease of Use
8.6
201
8.2
407
Ease of Setup
8.0
117
7.1
214
Ease of Admin
8.8
66
8.2
172
Quality of Support
9.3
199
8.4
397
Has the product been a good partner in doing business?
9.1
67
8.5
173
Product Direction (% positive)
9.3
195
8.9
375
Features by Category
Email Marketing
9.2
131
|
Verified
8.7
263
|
Verified
9.3
139
|
Verified
8.7
247
|
Verified
8.9
133
|
Verified
8.5
258
|
Verified
8.7
125
|
Verified
8.3
232
|
Verified
Online Marketing
7.6
95
7.0
158
|
Verified
8.1
114
|
Verified
8.0
191
|
Verified
9.2
138
|
Verified
8.1
218
|
Verified
8.6
117
|
Verified
8.0
215
|
Verified
8.2
97
7.8
158
Lead Management
8.5
107
|
Verified
7.9
174
|
Verified
8.6
112
7.8
192
|
Verified
9.3
136
|
Verified
8.5
240
|
Verified
8.3
102
|
Verified
7.8
161
|
Verified
8.3
103
|
Verified
8.0
158
|
Verified
8.3
104
|
Verified
8.2
183
|
Verified
8.3
104
|
Verified
7.8
146
|
Verified
8.6
114
|
Verified
8.2
144
|
Verified
Campaign Management
8.8
120
|
Verified
8.2
181
|
Verified
8.1
97
7.8
122
8.5
119
|
Verified
7.6
113
|
Verified
7.5
94
7.0
84
Social
7.2
85
7.3
93
7.5
89
7.5
103
|
Verified
7.5
92
7.4
101
|
Verified
7.2
86
7.4
93
|
Verified
7.2
89
7.5
104
|
Verified
Reporting & Analytics
8.9
128
|
Verified
8.0
236
|
Verified
8.1
101
|
Verified
7.8
176
|
Verified
8.4
115
|
Verified
7.6
165
|
Verified
8.5
126
|
Verified
7.4
173
|
Verified
7.2
87
7.4
109
Platform
8.4
106
|
Verified
7.5
153
|
Verified
8.4
96
8.1
135
|
Verified
9.0
104
|
Verified
8.5
152
|
Verified
8.3
86
7.9
106
|
Verified
7.9
89
|
Verified
6.8
107
|
Verified
8.5
101
|
Verified
8.5
137
|
Verified
8.4
88
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.9
9
6.5
29
7.2
9
6.1
28
7.0
9
6.4
30
7.0
9
6.4
29
6.9
9
6.6
29
7.0
10
6.7
29
Integration
8.2
105
|
Verified
7.8
158
|
Verified
8.0
102
|
Verified
7.6
151
|
Verified
8.0
91
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
8.5
72
|
Verified
Not enough data
8.6
73
|
Verified
Not enough data
8.3
64
Not enough data
8.6
79
|
Verified
Not enough data
Intelligence
8.7
83
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.4
79
|
Verified
Not enough data
Platform Basics
9.2
95
|
Verified
8.6
50
9.2
99
|
Verified
8.6
48
Platform Data
8.9
93
|
Verified
8.1
45
8.6
99
|
Verified
8.0
47
8.9
101
|
Verified
8.4
51
9.0
97
|
Verified
7.9
44
Platform Additional Functionality
8.9
89
|
Verified
7.8
44
8.4
92
|
Verified
8.1
42
8.4
86
|
Verified
7.9
40
Agentic AI - Customer Journey Analytics
6.0
7
8.0
10
8.1
7
8.3
10
7.5
6
8.0
10
8.1
6
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Personalization
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
8.6
93
|
Verified
8.0
70
|
Verified
8.9
99
|
Verified
8.5
83
|
Verified
9.1
99
|
Verified
8.3
80
|
Verified
9.0
93
|
Verified
8.8
81
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
9.1
103
|
Verified
8.3
94
|
Verified
9.1
100
|
Verified
8.4
101
|
Verified
8.7
92
|
Verified
8.1
74
|
Verified
9.0
96
|
Verified
8.0
75
|
Verified
8.4
84
|
Verified
8.4
72
|
Verified
8.7
82
|
Verified
8.1
73
Agentic AI - Marketing Analytics
6.7
7
7.2
16
8.3
6
7.5
16
8.1
6
7.3
16
Categories
Categories
Shared Categories
Optimove and SAP Emarsys are categorized as Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
Optimove is categorized as Customer Data Platform (CDP) and Personalization
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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