Compare Optimove and SAP Engagement Cloud (formerly SAP Emarsys) 
At a Glance
Market Segments
Mid-Market (51.3% of reviews)
Mid-Market (54.2% of reviews)
Entry-Level Pricing
Contact Us
$
Optimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSAP Engagement Cloud (formerly SAP Emarsys)
Star Rating
(584)4.3 out of 5
Market Segments
Mid-Market (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that SAP Engagement Cloud excels in campaign support, particularly through its automation programs like abandoned cart and welcome messages. Users appreciate how it effectively reaches audiences and personalizes campaigns at scale using real-time data and AI insights.
- Users say that Optimove stands out for its robust segmentation capabilities, making it easy to handle CRM campaigns. The user-friendly interface is frequently highlighted, allowing users to navigate the platform effortlessly and manage campaigns effectively.
- Reviewers mention that SAP Engagement Cloud's intuitive design and broad API support facilitate easy data import and export, enhancing the overall user experience. This clarity and compactness make it a preferred choice for many users who value straightforward functionality.
- According to verified reviews, Optimove's customer support is highly praised, with users noting the professionalism and helpfulness of their Customer Success Manager. This level of support contributes to a smoother experience, especially during setup and ongoing use.
- G2 reviewers highlight that while SAP Engagement Cloud has a solid overall rating, it faces challenges in ease of setup compared to Optimove. Users have noted that Optimove's straightforward setup process allows them to quickly leverage the platform's features without extensive configuration.
- Users report that both platforms have their strengths, but Optimove's extensive built-in features reduce the need for third-party integrations, making it a more comprehensive solution for users who prefer an all-in-one platform. This is particularly beneficial for those who want to minimize complexity in their marketing efforts.
Pricing
Entry-Level Pricing
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
SAP Engagement Cloud (formerly SAP Emarsys)
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Optimove
No trial information availableSAP Engagement Cloud (formerly SAP Emarsys)
No trial information availableRatings
Meets Requirements
8.7
198
8.3
404
Ease of Use
8.6
199
8.2
409
Ease of Setup
8.0
115
7.1
215
Ease of Admin
8.8
66
8.2
172
Quality of Support
9.3
197
8.4
398
Has the product been a good partner in doing business?
9.1
67
8.5
173
Product Direction (% positive)
9.3
193
8.9
377
Features by Category
Email Marketing
9.2
130
|
Verified
8.7
264
|
Verified
9.3
138
|
Verified
8.7
248
|
Verified
8.9
132
|
Verified
8.5
258
|
Verified
8.7
124
|
Verified
8.3
233
|
Verified
Online Marketing
7.6
94
7.0
158
|
Verified
8.1
113
|
Verified
8.0
191
|
Verified
9.2
137
|
Verified
8.1
218
|
Verified
8.6
116
|
Verified
8.0
215
|
Verified
8.2
96
7.8
158
Lead Management
8.4
106
|
Verified
7.9
174
|
Verified
8.6
111
7.8
192
|
Verified
9.3
135
|
Verified
8.5
242
|
Verified
8.3
101
|
Verified
7.8
161
|
Verified
8.3
102
|
Verified
8.0
158
|
Verified
8.3
103
|
Verified
8.2
183
|
Verified
8.3
103
|
Verified
7.8
146
|
Verified
8.6
113
|
Verified
8.2
144
|
Verified
Campaign Management
8.8
119
|
Verified
8.2
182
|
Verified
8.1
96
7.8
122
8.5
118
|
Verified
7.6
113
|
Verified
7.5
93
7.0
84
Social
7.2
84
7.3
93
7.4
88
7.5
103
|
Verified
7.4
91
7.4
101
|
Verified
7.2
85
7.4
93
|
Verified
7.2
88
7.5
104
|
Verified
Reporting & Analytics
8.9
127
|
Verified
8.0
237
|
Verified
8.1
100
|
Verified
7.8
176
|
Verified
8.4
114
|
Verified
7.6
165
|
Verified
8.5
125
|
Verified
7.4
173
|
Verified
7.2
86
7.4
109
Platform
8.4
106
|
Verified
7.5
153
|
Verified
8.4
96
8.1
135
|
Verified
9.0
104
|
Verified
8.5
152
|
Verified
8.3
86
7.9
106
|
Verified
7.9
89
|
Verified
6.8
107
|
Verified
8.5
101
|
Verified
8.5
137
|
Verified
8.4
88
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
6.5
8
6.5
29
6.9
8
6.1
28
6.7
8
6.4
30
6.7
8
6.4
29
6.5
8
6.6
29
6.7
9
6.7
29
Integration
8.2
105
|
Verified
7.8
158
|
Verified
8.0
102
|
Verified
7.6
151
|
Verified
8.0
91
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.7
37
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
19
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
21
Not enough data
8.9
19
Personalized Content
Not enough data
8.4
20
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
Not enough data
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
SMS Platform
Not enough data
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Data Sourcing
8.5
71
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.2
63
Not enough data
8.5
78
|
Verified
Not enough data
Intelligence
8.7
82
|
Verified
Not enough data
8.7
85
|
Verified
Not enough data
8.3
78
|
Verified
Not enough data
Platform Basics
9.2
95
|
Verified
8.6
50
9.2
99
|
Verified
8.6
48
Platform Data
8.9
93
|
Verified
8.1
45
8.6
99
|
Verified
8.0
47
8.9
101
|
Verified
8.4
51
9.0
97
|
Verified
7.9
44
Platform Additional Functionality
8.9
89
|
Verified
7.8
44
8.4
92
|
Verified
8.1
42
8.4
86
|
Verified
7.9
40
Agentic AI - Customer Journey Analytics
6.0
7
8.0
10
8.1
7
8.3
10
7.5
6
8.0
10
8.1
6
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Personalization
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
8.6
92
|
Verified
8.0
70
|
Verified
8.9
98
|
Verified
8.5
83
|
Verified
9.1
98
|
Verified
8.3
80
|
Verified
9.0
92
|
Verified
8.8
81
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
9.1
102
|
Verified
8.3
94
|
Verified
9.1
99
|
Verified
8.4
101
|
Verified
8.7
91
|
Verified
8.1
74
|
Verified
8.9
95
|
Verified
8.0
75
|
Verified
8.3
83
|
Verified
8.4
72
|
Verified
8.7
81
|
Verified
8.1
73
Agentic AI - Marketing Analytics
6.1
6
7.2
16
8.0
5
7.5
16
7.7
5
7.3
16
Categories
Categories
Shared Categories
Optimove and SAP Engagement Cloud (formerly SAP Emarsys) are categorized as Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
Optimove is categorized as Customer Data Platform (CDP) and Personalization
SAP Engagement Cloud (formerly SAP Emarsys) is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Engagement Cloud (formerly SAP Emarsys)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Retail
28.1%
Apparel & Fashion
10.5%
Consumer Goods
5.3%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.4%
Discussions
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Engagement Cloud (formerly SAP Emarsys)
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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