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Compare Meltwater and Workato 
Featured Products
At a Glance
Market Segments
Small-Business (41.6% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Meltwater
Star Rating
(2,495)4.0 out of 5
Market Segments
Small-Business (41.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterWorkato
Star Rating
(751)4.7 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WorkatoMeltwater vs Workato
When assessing the two solutions, reviewers found Workato easier to use, set up, and administer. Reviewers also preferred doing business with Workato overall.
- Reviewers felt that Workato meets the needs of their business better than Meltwater.
- When comparing quality of ongoing product support, reviewers felt that Workato is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Workato over Meltwater.
Pricing
Entry-Level Pricing
Meltwater
No pricing availableWorkato
No pricing availableFree Trial
Meltwater
No trial information availableWorkato
Free Trial is available
Ratings
Meets Requirements
7.9
2,137
9.0
600
Ease of Use
7.8
2,171
9.0
610
Ease of Setup
7.8
1,151
8.8
481
Ease of Admin
8.1
929
9.0
372
Quality of Support
8.5
2,062
9.2
586
Has the product been a good partner in doing business?
8.4
935
9.4
369
Product Direction (% positive)
8.0
2,120
9.5
585
Features by Category
Social Analytics
7.8(won by default)
525
Not enough data
7.7(won by default)
513
Not enough data
8.0(won by default)
518
Not enough data
6.8(won by default)
376
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
394
Not enough data
7.1(won by default)
425
Not enough data
Reports & Dashboards
7.7(won by default)
544
Not enough data
8.0(won by default)
564
Not enough data
7.9(won by default)
481
Not enough data
Feature Not Available
Not enough data
Agentic AI - Social Media Analytics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
7.8
116
Not enough data
8.3
123
Functionality
Not enough data
8.8
130
Not enough data
8.7
133
Not enough data
8.9
130
Not enough data
9.2
142
Not enough data
9.0
131
Content & Collaboration
8.1
238
Not enough data
7.4
211
Not enough data
7.3
202
Not enough data
7.5
203
Not enough data
8.0
228
Not enough data
7.6
212
Not enough data
Social Management
8.3
280
Not enough data
7.8
267
Not enough data
7.4
237
Not enough data
7.9
275
Not enough data
6.5
208
Not enough data
7.1
208
Not enough data
7.3
100
Not enough data
Agentic AI - Social Media Management
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Not enough data
Management
Not enough data
8.1
24
Not enough data
8.8
24
Not enough data
9.0
24
Not enough data
8.7
25
Solution Provision
Not enough data
8.3
25
Not enough data
7.5
25
Not enough data
8.3
23
Media Channels
7.3
635
Not enough data
7.2
657
Not enough data
8.5
730
Not enough data
Geographic Coverage
7.8
703
Not enough data
8.2
711
Not enough data
7.6
636
Not enough data
Reporting
8.2
709
Not enough data
8.1
696
Not enough data
7.9
690
Not enough data
7.9
713
Not enough data
Agentic AI - Media Monitoring
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Not enough data
Generative AI
6.5
288
Not enough data
6.6
283
Not enough data
Development
Not enough data
9.4
32
Not enough data
9.3
31
Not enough data
9.7
32
Not enough data
9.4
31
Collaboration
Not enough data
8.9
30
Not enough data
8.9
31
Not enough data
9.3
30
Audiences
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Not enough data
Data Analysis
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Not enough data
Administration
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Not enough data
Agentic AI - Audience Intelligence Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Functionality
Not enough data
9.1
19
Not enough data
9.3
19
Management
Not enough data
9.4
18
Not enough data
9.2
19
Not enough data
9.4
18
Integrations
Not enough data
9.2
19
Not enough data
8.6
18
Security
Not enough data
9.2
18
Not enough data
9.0
18
Support
Not enough data
9.0
19
Development
Not enough data
9.1
274
Not enough data
8.4
176
|
Verified
Not enough data
9.0
205
|
Verified
Not enough data
8.8
216
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
9.1
191
Not enough data
8.6
165
Management
Not enough data
8.7
194
|
Verified
Not enough data
8.8
186
|
Verified
Not enough data
8.9
194
|
Verified
Not enough data
8.7
191
|
Verified
Not enough data
8.8
166
Security
Not enough data
8.8
170
|
Verified
Not enough data
8.9
177
|
Verified
Not enough data
9.0
174
|
Verified
Integration Options
Not enough data
8.7
165
|
Verified
Not enough data
8.6
165
|
Verified
Not enough data
8.1
159
|
Verified
Not enough data
7.9
144
|
Verified
Deployment
Not enough data
8.7
160
Not enough data
9.0
170
Management
Not enough data
9.2
12
Not enough data
9.4
13
Not enough data
9.2
12
Not enough data
9.2
12
Functionality
Not enough data
9.2
12
Not enough data
8.9
12
Not enough data
9.2
12
Not enough data
9.5
13
Security
Not enough data
9.2
13
Not enough data
9.3
12
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.1
802
Not enough data
7.3
703
Not enough data
8.2
516
Not enough data
8.3
522
Not enough data
7.8
487
Not enough data
7.8
477
Not enough data
Agentic AI - Social Media Listening Tools
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Management & Analysis
6.9
779
Not enough data
7.9
787
Not enough data
8.0
481
Not enough data
7.8
464
Not enough data
Data
Not enough data
9.2
107
Development
Not enough data
9.1
114
Not enough data
8.9
109
Security
Not enough data
9.1
108
Not enough data
8.9
105
Management
Not enough data
9.0
104
Not enough data
8.6
95
Not enough data
9.2
104
Not enough data
9.1
90
Not enough data
8.8
93
Not enough data
8.9
93
Application Integration
Not enough data
9.0
89
Not enough data
9.2
92
Not enough data
9.5
92
Not enough data
9.2
91
Data Management
Not enough data
9.3
12
Not enough data
8.8
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
8.2
11
Functionality
Not enough data
9.1
11
Not enough data
9.9
13
Not enough data
9.7
13
Not enough data
9.6
12
Not enough data
9.3
12
Not enough data
9.2
11
Not enough data
8.8
11
Security
Not enough data
9.1
11
Not enough data
9.2
11
Generative AI
Not enough data
8.2
11
Influencer Marketing
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Not enough data
Agentic AI - Influencer Marketing Platforms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Not enough data
Functionality
Not enough data
8.7
13
Not enough data
9.2
13
Not enough data
9.1
13
Governance
Not enough data
9.0
13
Not enough data
9.1
13
Not enough data
9.1
13
Generative AI
6.6
155
Not enough data
6.7
152
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Cost and Efficiency - Generative AI Infrastructure
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
10.0
5
Integration and Extensibility - Generative AI Infrastructure
Not enough data
10.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Security and Compliance - Generative AI Infrastructure
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
10.0
5
Usability and Support - Generative AI Infrastructure
Not enough data
10.0
6
Not enough data
10.0
5
Functionality - Process Orchestration
Not enough data
8.4
53
Not enough data
8.9
54
Not enough data
9.3
63
Not enough data
9.3
58
Not enough data
9.0
50
Integration & Adaptability - Process Orchestration
Not enough data
9.3
54
Not enough data
9.2
53
Not enough data
8.9
57
Not enough data
8.7
55
Not enough data
8.7
52
Not enough data
8.7
51
Not enough data
8.9
51
Not enough data
8.9
51
Customization - AI Agent Builders
Not enough data
9.0
13
Not enough data
9.0
13
Not enough data
9.2
11
Functionality - AI Agent Builders
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.7
13
Data and Analytics - AI Agent Builders
Not enough data
9.3
10
Not enough data
9.5
10
Not enough data
9.0
10
Integration - AI Agent Builders
Not enough data
9.1
13
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
9.4
13
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Design & Integration - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization & Analytics - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Governance & Compliance Controls - AI Orchestration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Productivity Bots
Not enough data
9.4
8
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
8.9
6
Database
7.9
480
Not enough data
7.9
412
Not enough data
8.0
388
Not enough data
Outreach
8.1
426
Not enough data
7.5
146
Not enough data
7.7
349
Not enough data
Reporting
8.5
474
Not enough data
8.3
361
Not enough data
8.1
407
Not enough data
Agentic AI - Media and Influencer Targeting
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
User Rights/Roles
7.7
305
Not enough data
8.0
326
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
API Construction
Not enough data
8.8
182
Not enough data
8.9
177
Not enough data
8.9
176
Not enough data
9.0
186
API Management
Not enough data
8.7
164
Not enough data
8.4
183
Not enough data
8.7
183
Not enough data
Feature Not Available
Not enough data
8.5
163
Data Integration
Not enough data
9.3
198
Not enough data
8.8
186
Not enough data
8.5
166
Categories
Categories
Shared Categories
Meltwater and Workato share no categories
Unique Categories
Workato is categorized as Master Data Management (MDM), API Development, Embedded Integration Platforms, Reverse ETL, Data Replication, API Management, AI Agent Builders, API Generation, Electronic Data Interchange (EDI), Big Data Integration Platforms, iPaaS, Process Orchestration, Conversational Marketing, ETL Tools, Conversational Support, Generative AI Infrastructure, Productivity Bots, and AI Orchestration
Reviews
Reviewers' Company Size
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Workato
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.5%
Computer Software
22.9%
Information Technology and Services
20.3%
Financial Services
5.4%
Retail
3.7%
Construction
2.9%
Other
44.8%
Discussions
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
What is a Workato recipe?
3 Comments
GM
The recipe is Workato's main asset which houses the step-by-step integration process. In it you can build the flows and connect multiple applications.Read more
Are on-premise applications and databases supported?
2 Comments
Official Response from Workato
Yes, we support on-premise applications, databases and even your own custom application that can be connected with REST, SOAP. To connect to on-premise...Read more
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