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Compare Adobe Marketo Engage and Outreach 
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (59.7% of reviews)
Entry-Level Pricing
Contact Us Per Month
Contact Us
Adobe Marketo Engage
Star Rating
(3,079)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansOutreach
Star Rating
(3,531)4.3 out of 5
Market Segments
Mid-Market (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OutreachSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its ability to manage campaigns without manual intervention. Features like flexible segmentation and robust reporting tools make it easier for teams to forecast and analyze their marketing efforts.
- Users say Outreach stands out for its sales engagement capabilities, particularly its AI-driven automation and comprehensive workflow tools. Reviewers highlight how these features streamline multichannel outreach and provide actionable insights, enhancing overall sales processes.
- According to verified reviews, Adobe Marketo Engage has a strong focus on scalability and customization, which users find beneficial for adapting the platform to their specific needs. This adaptability is often praised as a key advantage for businesses looking to grow.
- Reviewers mention that Outreach offers superior sales analytics, with detailed reporting that helps teams make informed decisions. Users appreciate the platform's ability to log interactions with prospects, which aids in maintaining strong relationships and tracking engagement.
- G2 reviewers highlight that while Adobe Marketo Engage has a solid performance in email automation, it sometimes faces challenges in ease of setup. Users have noted that the initial configuration can be complex, which may require additional time and resources to get started.
- Users report that Outreach's quality of support is a significant strength, with many praising the responsiveness and helpfulness of the support team. This contrasts with some feedback for Adobe Marketo Engage, where users have expressed a desire for more robust support options during implementation.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Outreach
Future Outreach Customers
Contact Us
- Sales engagement
- Opportuntity management
- Mutual success plans
Free Trial
Adobe Marketo Engage
Free Trial is available
Outreach
No trial information availableRatings
Meets Requirements
8.3
2,615
8.7
2,676
Ease of Use
7.3
2,670
8.3
2,692
Ease of Setup
6.7
1,323
7.7
853
Ease of Admin
7.6
1,175
7.8
774
Quality of Support
7.5
2,465
8.3
2,430
Has the product been a good partner in doing business?
7.7
1,168
8.5
760
Product Direction (% positive)
8.0
2,584
8.5
2,506
Features by Category
Email Marketing
8.3
1758
|
Verified
Not enough data
8.7
1742
|
Verified
Not enough data
8.1
1718
|
Verified
Not enough data
8.5
1653
|
Verified
Not enough data
Online Marketing
7.8
1702
|
Verified
Not enough data
7.8
1521
|
Verified
Not enough data
7.9
1576
|
Verified
Not enough data
7.4
1575
|
Verified
Not enough data
7.4
1341
|
Verified
Not enough data
Lead Management
8.5
1358
|
Verified
Not enough data
7.9
1254
|
Verified
Not enough data
8.2
1631
|
Verified
Not enough data
8.2
1595
|
Verified
Not enough data
8.4
1650
|
Verified
Not enough data
8.0
1536
|
Verified
Not enough data
8.3
1551
|
Verified
Not enough data
8.2
1596
|
Verified
Not enough data
Campaign Management
8.3
1607
|
Verified
Not enough data
8.3
1496
|
Verified
Not enough data
7.3
1193
|
Verified
Not enough data
7.0
948
Not enough data
Social
7.3
751
|
Verified
Not enough data
7.5
802
|
Verified
Not enough data
7.6
790
|
Verified
Not enough data
7.5
757
|
Verified
Not enough data
7.5
719
|
Verified
Not enough data
Reporting & Analytics
7.7
1647
|
Verified
Not enough data
7.2
1417
|
Verified
Not enough data
7.2
1236
|
Verified
Not enough data
7.2
1164
|
Verified
Not enough data
6.9
1015
|
Verified
Not enough data
Platform
7.7
901
|
Verified
Not enough data
8.0
893
|
Verified
Not enough data
8.4
916
|
Verified
Not enough data
7.7
638
|
Verified
Not enough data
7.3
640
|
Verified
Not enough data
7.7
896
|
Verified
Not enough data
7.6
598
Not enough data
Agentic AI - Marketing Automation
7.4
64
Not enough data
7.5
63
Not enough data
7.3
63
Not enough data
7.0
64
Not enough data
7.2
63
Not enough data
7.5
63
Not enough data
Integration
8.0
914
|
Verified
Not enough data
7.9
869
|
Verified
Not enough data
8.1
794
|
Verified
Not enough data
Lead Intelligence
8.3
322
Not enough data
8.2
325
Not enough data
8.4
339
Not enough data
Lead Management
8.4
361
Not enough data
8.0
327
Not enough data
8.2
337
Not enough data
Marketing Campaigns
8.4
315
Not enough data
8.1
300
Not enough data
8.0
298
Not enough data
8.1
315
|
Verified
Not enough data
8.3
342
Not enough data
Campaign Execution
8.2
321
Not enough data
8.1
311
Not enough data
8.1
301
Not enough data
9.0
161
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
12
Not enough data
8.2
12
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
8.1
13
Not enough data
Lead Facilitation
Not enough data
Feature Not Available
Not enough data
7.5
34
Not enough data
8.1
36
Not enough data
8.1
38
Organization
Not enough data
7.9
33
Not enough data
8.0
35
Not enough data
8.1
33
Performance Analysis
Not enough data
7.4
38
Not enough data
8.3
41
Sales Analysis
Not enough data
7.3
37
Not enough data
7.8
38
Generative AI
Not enough data
7.9
25
Not enough data
7.6
24
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.9
33
8.7
1008
|
Verified
8.2
32
9.1
1057
|
Verified
6.9
25
8.4
868
|
Verified
7.7
25
8.2
795
|
Verified
7.6
30
8.5
1009
|
Verified
7.6
25
8.6
399
8.0
24
8.2
347
Repeatability and Reportability
7.6
29
8.4
863
|
Verified
7.7
31
8.6
949
|
Verified
7.7
30
8.5
927
|
Verified
7.2
27
7.8
771
|
Verified
7.6
23
7.0
314
AI and Automation
7.8
24
7.8
341
8.0
25
7.3
308
8.2
25
7.7
346
8.1
26
7.3
298
7.8
23
7.0
292
Generative AI
7.5
23
6.7
138
Agentic AI - Sales Engagement
6.7
13
6.4
26
7.2
13
7.2
26
6.9
13
7.6
26
7.1
13
6.3
26
7.3
14
6.7
26
7.0
14
6.8
26
6.8
14
6.9
25
Call Analytics
Not enough data
8.3
128
Not enough data
7.8
108
Not enough data
8.0
115
Not enough data
Feature Not Available
Artificial Intelligence - Conversation Intelligence
Not enough data
Feature Not Available
Not enough data
7.7
95
Not enough data
Not enough data
Generative AI
Not enough data
7.5
40
Agentic AI - Conversation Intelligence
Not enough data
6.0
7
Not enough data
6.4
7
Not enough data
6.0
7
Not enough data
5.7
7
Not enough data
5.7
7
Not enough data
5.5
7
Not enough data
6.0
7
Revenue Sourcing and Forecasting
Not enough data
7.4
51
Not enough data
7.9
60
Not enough data
8.3
79
Not enough data
8.1
53
Not enough data
7.9
59
Not enough data
8.0
21
Not enough data
8.0
22
CRM Data Enrichment
Not enough data
8.7
92
Not enough data
8.7
101
Not enough data
8.2
74
Not enough data
Feature Not Available
Not enough data
8.2
22
Account Management
Not enough data
7.8
69
Not enough data
7.8
70
Not enough data
8.0
70
Not enough data
8.5
80
Not enough data
7.8
24
Not enough data
8.1
21
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
7.5
193
Not enough data
8.2
234
|
Verified
Not enough data
6.9
165
|
Verified
Not enough data
8.3
245
|
Verified
Personalization
Not enough data
8.3
263
|
Verified
Not enough data
7.8
270
|
Verified
Not enough data
8.2
322
|
Verified
Not enough data
8.1
227
|
Verified
Administrative
Not enough data
8.7
306
|
Verified
Not enough data
8.4
258
|
Verified
Not enough data
8.5
264
Agentic AI - Email Tracking
7.2
24
7.3
16
7.2
24
7.1
17
7.4
24
7.9
17
7.1
24
6.4
16
7.0
25
6.4
16
6.7
25
6.3
16
7.4
26
6.5
16
Analytics
8.2
84
8.8
1440
8.0
83
8.4
1380
7.8
47
Feature Not Available
Customizations
7.7
82
8.8
1406
8.5
80
8.9
1432
7.9
46
8.5
1405
7.6
48
8.3
1056
7.9
83
9.0
1448
Generative AI
6.7
41
6.8
162
Agentic AI - Sales Analytics
Not enough data
6.7
8
Not enough data
7.9
8
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Data Sourcing
Not enough data
7.7
158
Not enough data
7.9
173
Not enough data
Feature Not Available
Not enough data
8.1
187
Not enough data
7.6
167
Predictive Analytics
Not enough data
7.3
141
Not enough data
7.4
135
Not enough data
7.0
126
Not enough data
7.3
134
Sales Management
Not enough data
8.0
148
Not enough data
Feature Not Available
Not enough data
7.8
163
Not enough data
8.8
188
Agentic AI - Outbound Call Tracking
7.3
5
5.2
10
8.0
5
5.5
10
Calling
6.9
18
8.5
813
6.9
18
7.9
906
6.7
17
8.4
1032
7.0
19
8.8
1089
7.7
5
5.5
14
Contacts
7.9
20
8.6
1146
7.0
19
8.0
985
7.4
17
8.4
1066
Insights
6.9
17
8.3
1092
|
Verified
6.9
18
8.4
1051
7.3
8
7.7
594
9.2
8
9.1
1191
6.3
18
8.1
1036
8.0
5
6.7
13
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.3
197
|
Verified
Not enough data
8.2
196
|
Verified
Not enough data
8.2
179
|
Verified
Not enough data
8.0
142
|
Verified
Feedback
Not enough data
8.3
165
|
Verified
Not enough data
8.1
162
|
Verified
Not enough data
8.1
141
Not enough data
8.3
174
|
Verified
Not enough data
8.4
192
|
Verified
Not enough data
8.3
191
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
21
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.2
15
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Outreach are categorized as Outbound Call Tracking, Email Tracking, and Sales Engagement
Unique Categories
Adobe Marketo Engage is categorized as Marketing Automation, Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Mobile Marketing
Outreach is categorized as Revenue Operations & Intelligence (RO&I), AI SDRs, Conversation Intelligence, AI Sales Assistant, Sales Coaching, Sales Analytics, Sales Performance Management, and Revenue AI Platforms
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.6%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.3%
Computer Software
36.9%
Information Technology and Services
18.2%
Marketing and Advertising
7.2%
Internet
6.3%
Financial Services
3.2%
Other
28.2%
Alternatives
Discussions
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3 Comments
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Marketo has made quite a bit of content available on their website -...Read more
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3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Has anyone made the a migration from gmail to Outlook? If so, how did your use of Outreach change?
2 Comments
MS
Yes, I have performed the task, the free methods are here using GSMMO - https://www.transferemails.com/transfer-emails-from-outlook-to-gmail/Read more
What is the best way to log follow ups?
2 Comments
JK
When I engage a customer, either email or call, I put them into a follow up sequence, typically that has 3 steps, call > email > call to make sure we keep...Read more
What are the other best ways Outreach can be used in?
2 Comments
IS
We also used it for hiring workflow.Read more
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