# Adobe Marketo Engage vs Outreach Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Engage excels in its integration with Salesforce, allowing users to send emails on behalf of account managers, which enhances flexibility and collaboration. This feature is particularly appreciated by those who value a seamless workflow in their marketing efforts.
- **Users say** that Outreach stands out for its user-friendly interface and quick integration with tools like ZoomInfo and Salesforce. This ease of use helps teams efficiently manage their outreach efforts without the hassle of juggling multiple platforms.
- **Reviewers mention** that Adobe Marketo Engage offers robust customization options, enabling users to tailor the buyer journey based on specific personas and stages. This level of personalization is a significant advantage for marketers looking to optimize their campaigns.
- **According to verified reviews** , Outreach shines in its automation capabilities, particularly with its multi-channel sequencing feature. Users appreciate how this functionality helps prevent follow-up fatigue by automating routine tasks across email, phone, and LinkedIn.
- **G2 reviewers highlight** that while Adobe Marketo Engage has a solid feature set, some users find it challenging to configure according to their specific needs, which can lead to a steeper learning curve compared to Outreach.
- **Users report** that Outreach provides excellent ongoing support, with quick resolutions to issues, which enhances the overall user experience. This level of customer service is a key factor for teams that rely on timely assistance to maintain productivity.



| | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 3,148 | 3,573 | 
| **Largest Market Segment** | Mid-Market (53.3% of reviews) | Mid-Market (59.6% of reviews) | 
| **Entry Level Price** | Contact Us Per Month | Contact Us | 

---
## Top Pros & Cons

### Adobe Marketo Engage

Pros:
- Ease of Use (192 reviews)
- Automation (185 reviews)

Cons:
- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)

### Outreach

Pros:
- Ease of Use (80 reviews)
- Automation (49 reviews)

Cons:
- Missing Features (32 reviews)
- Learning Curve (23 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Engage | Outreach | 
|---|---|---|
  | **Meets Requirements** | 8.3 (2632 reviews) | 8.7 (2703 reviews) | 
  | **Ease of Use** | 7.3 (2703 reviews) | 8.3 (2720 reviews) | 
  | **Ease of Setup** | 6.8 (1352 reviews) | 7.7 (880 reviews) | 
  | **Ease of Admin** | 7.6 (1176 reviews) | 7.8 (775 reviews) | 
  | **Quality of Support** | 7.5 (2483 reviews) | 8.3 (2449 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.7 (1168 reviews) | 8.5 (761 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2598 reviews) | 8.4 (2530 reviews) | 

---
## Pricing

### Adobe Marketo Engage

#### Entry-Level Pricing

Plan: Select 

Price: Contact Us Per Month

Description: Essential marketing automation and measurement with AI-powered personalization.

Key Features:
- Lead Account and Database
- Native CRM Integration 
- Audience Segmentation & Targeting

[Browse all 4 editions](https://www.g2.com/products/adobe-marketo-engage/pricing)

#### Free Trial

Yes

### Outreach

#### Entry-Level Pricing

Plan: Future Outreach Customers

Price: Contact Us

Key Features:
- Sales engagement
- Opportuntity management
- Mutual success plans

[Learn more about Outreach](https://www.g2.com/products/outreach/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.7/10 | 1988 |
| **Outreach** | N/A | N/A |

#### Email Marketing

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (1764 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (1749 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.1 (1714 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.5 (1662 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Landing Pages and Forms** | 7.8 (1700 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.8 (1518 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.9 (1572 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 7.4 (1570 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.4 (1337 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (1358 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.9 (1252 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.2 (1637 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.2 (1600 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.4 (1659 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.0 (1536 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.3 (1546 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (1607 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Program Management** | 8.3 (1615 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 8.3 (1498 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.3 (1188 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (943 reviews) | Not enough data | 

#### Social

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Social Listening** | 7.3 (746 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.5 (797 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.6 (784 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.5 (752 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (714 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Basic Reporting** | 7.7 (1655 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.2 (1413 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (1234 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.2 (1160 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (1010 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Customization ** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.0 (905 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.4 (913 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.7 (635 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.3 (636 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 7.7 (903 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (595 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (62 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (62 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (61 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (59 reviews) | Not enough data | 
| **Decision Making** | 7.4 (59 reviews) | Not enough data | 

#### Integration

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (912 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.9 (872 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (793 reviews) ✓ Verified | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.2/10 | 420 |
| **Outreach** | N/A | N/A |

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Market Insights ** | 8.3 (321 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (324 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (338 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Segmentation ** | 8.4 (360 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (326 reviews) | Not enough data | 
| **Account Identification ** | 8.2 (336 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.4 (314 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (299 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (297 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (314 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 8.3 (341 reviews) | Not enough data | 

#### Campaign Execution

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Website Personalization ** | 8.2 (320 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.1 (310 reviews) | Not enough data | 
| **Trending Accounts ** | 8.1 (300 reviews) | Not enough data | 
| **Email Campaigns ** | 9.0 (160 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (12 reviews) | Not enough data | 
| **Decision Making** | 7.9 (12 reviews) | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | 7.7/10 | 48 |

#### Lead Facilitation

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Feature Not Available | 
| **Lead Qualification** | Not enough data | 7.5 (34 reviews) | 
| **Lead Follow-up** | Not enough data | 8.1 (36 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.1 (38 reviews) | 

#### Organization

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 7.9 (33 reviews) | 
| **Data Entry** | Not enough data | 8.0 (35 reviews) | 
| **Integrations / APIs** | Not enough data | 8.1 (33 reviews) | 

#### Performance Analysis

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Coaching ** | Not enough data | 7.4 (38 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (41 reviews) | 

#### Sales Analysis

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 7.3 (37 reviews) | 
| **Sales Forecasting ** | Not enough data | 7.8 (38 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (26 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (24 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 35 |
| **Outreach** | 7.7/10 | 1146 |

#### Integrated Workflows

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Task Management** | 7.9 (33 reviews) | 8.8 (1019 reviews) ✓ Verified | 
| **Email Tracking/Automation** | 8.3 (33 reviews) | 9.1 (1073 reviews) ✓ Verified | 
| **Calls and Voice** | 6.9 (25 reviews) | 8.4 (881 reviews) ✓ Verified | 
| **Other Outreach Options ** | 7.7 (25 reviews) | 8.2 (801 reviews) ✓ Verified | 
| **CRM Integration** | 7.7 (31 reviews) | 8.5 (1019 reviews) ✓ Verified | 
| **Calendar** | 7.6 (25 reviews) | 8.6 (401 reviews) | 
| **Shared Records** | 8.0 (24 reviews) | 8.2 (348 reviews) | 

#### Repeatability and Reportability

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Content Management** | 7.6 (29 reviews) | 8.3 (864 reviews) ✓ Verified | 
| **Workflow Management** | 7.7 (31 reviews) | 8.6 (968 reviews) ✓ Verified | 
| **Workflow Performance** | 7.7 (30 reviews) | 8.5 (933 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | 7.2 (27 reviews) | 7.8 (771 reviews) ✓ Verified | 
| **Gamification** | 7.6 (23 reviews) | 7.0 (314 reviews) | 

#### AI and Automation

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Lead Prioritization** | 7.8 (24 reviews) | 7.8 (343 reviews) | 
| **Lead Scoring** | 8.0 (25 reviews) | 7.3 (308 reviews) | 
| **Best Time of Day Scheduling** | 8.2 (25 reviews) | 7.7 (346 reviews) | 
| **Buyer Intelligence** | 8.1 (26 reviews) | 7.3 (299 reviews) | 
| **Machine Learning** | 7.8 (23 reviews) | 7.0 (292 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **AI Text Generation** | 7.5 (23 reviews) | 6.7 (138 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (13 reviews) | 6.4 (26 reviews) | 
| **Multi-step Planning** | 7.2 (13 reviews) | 7.2 (26 reviews) | 
| **Cross-system Integration** | 6.9 (13 reviews) | 7.6 (26 reviews) | 
| **Adaptive Learning** | 7.1 (13 reviews) | 6.3 (26 reviews) | 
| **Natural Language Interaction** | 7.3 (14 reviews) | 6.7 (26 reviews) | 
| **Proactive Assistance** | 7.0 (14 reviews) | 6.8 (26 reviews) | 
| **Decision Making** | 6.8 (14 reviews) | 6.9 (25 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | 6.7/10 | 181 |

#### Call Analytics

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Call Recording** | Not enough data | 8.3 (128 reviews) | 
| **Machine Learning** | Not enough data | 7.8 (108 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (115 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.7 (95 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.5 (40 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 5.7 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.7 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 5.5 (7 reviews) | 
| **Decision Making** | Not enough data | 6.0 (7 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | 7.9/10 | 109 |

#### Revenue Sourcing and Forecasting

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Revenue History** | Not enough data | 7.4 (51 reviews) | 
| **Pipeline Management** | Not enough data | 7.9 (60 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.3 (79 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.1 (53 reviews) | 
| **Data Segmentation** | Not enough data | 7.9 (59 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.0 (21 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.0 (22 reviews) | 

#### CRM Data Enrichment

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Calendar Sync** | Not enough data | 8.7 (92 reviews) | 
| **Email Activity Capture** | Not enough data | 8.7 (101 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.2 (74 reviews) | 
| **Marketing Leads** | Not enough data | Feature Not Available | 
| **Contact Capture** | Not enough data | 8.2 (22 reviews) | 

#### Account Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 7.8 (69 reviews) | 
| **Account optimization** | Not enough data | 7.8 (70 reviews) | 
| **Historical Patterns** | Not enough data | 8.0 (70 reviews) | 
| **Rep Performance** | Not enough data | 8.5 (81 reviews) | 
| **Account Engagement** | Not enough data | 7.8 (24 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.1 (21 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI SDRs

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Automation

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 

#### Autonomy

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Problem Solving** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Independent Decision Making** | Not enough data | Not enough data | 

#### Outbound Sales

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Follow-Up Scheduling** | Not enough data | Not enough data | 
| **Prospect Prioritization** | Not enough data | Not enough data | 
| **Multichannel Campaign Execution** | Not enough data | Not enough data | 
| **Personalized Outreach** | Not enough data | Not enough data | 
| **Outreach Performance Analytics** | Not enough data | Not enough data | 

#### Inbound Sales

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Inquiry Routing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Real-Time Engagement** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | 8.1/10 | 390 |

#### Agentic AI - Sales Performance Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Badges** | Not enough data | 7.5 (192 reviews) | 
| **Triggers** | Not enough data | 8.2 (233 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 6.9 (164 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (244 reviews) ✓ Verified | 

#### Personalization

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Profiles** | Not enough data | 8.3 (262 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.8 (269 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (321 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.1 (226 reviews) ✓ Verified | 

#### Administrative

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Integration** | Not enough data | 8.7 (305 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (257 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.5 (263 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.5/10 | 89 |
| **Outreach** | 7.7/10 | 1562 |

#### Agentic AI - Email Tracking

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | 7.3 (16 reviews) | 
| **Multi-step Planning** | 7.0 (23 reviews) | 7.2 (18 reviews) | 
| **Cross-system Integration** | 7.3 (23 reviews) | 7.9 (17 reviews) | 
| **Adaptive Learning** | 7.0 (23 reviews) | 6.4 (16 reviews) | 
| **Natural Language Interaction** | 6.9 (24 reviews) | 6.4 (16 reviews) | 
| **Proactive Assistance** | 6.6 (24 reviews) | 6.3 (16 reviews) | 
| **Decision Making** | 7.3 (25 reviews) | 6.5 (16 reviews) | 

#### Analytics

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Open Rates** | 8.2 (84 reviews) | 8.8 (1440 reviews) | 
| **Link Activity** | 8.0 (83 reviews) | 8.4 (1379 reviews) | 
| **Attachment Activity** | 7.8 (46 reviews) | Feature Not Available | 

#### Customizations

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Email Platform Integration** | 7.7 (81 reviews) | 8.8 (1405 reviews) | 
| **Email Scheduling** | 8.5 (79 reviews) | 8.9 (1432 reviews) | 
| **Notifications** | 7.8 (45 reviews) | 8.5 (1404 reviews) | 
| **Email Categorization** | 7.6 (47 reviews) | 8.3 (1055 reviews) | 
| **Templates** | 7.9 (83 reviews) | 9.0 (1448 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **AI Text Generation** | 6.7 (40 reviews) | 6.8 (162 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | 7.4/10 | 208 |

#### Agentic AI - Sales Analytics

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 

#### Data Sourcing

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Data Sourcing** | Not enough data | 7.7 (157 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 7.9 (173 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Feature Not Available | 
| **Interactive Dashboards** | Not enough data | 8.1 (187 reviews) | 
| **Data Segmentation** | Not enough data | 7.6 (167 reviews) | 

#### Predictive Analytics

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.3 (140 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.4 (134 reviews) | 
| **Risk Analysis** | Not enough data | 7.0 (125 reviews) | 
| **Live Forecasting** | Not enough data | 7.3 (133 reviews) | 

#### Sales Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 7.9 (147 reviews) | 
| **Sales Gamification** | Not enough data | Feature Not Available | 
| **Account-Based Analytics** | Not enough data | 7.8 (162 reviews) | 
| **Activity Tracking** | Not enough data | 8.8 (188 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.3/10 | 20 |
| **Outreach** | 7.7/10 | 1306 |

#### Agentic AI - Outbound Call Tracking

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (5 reviews) | 5.2 (10 reviews) | 
| **Natural Language Interaction** | 8.0 (5 reviews) | 5.5 (10 reviews) | 

#### Calling

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Record Calls** | 6.9 (18 reviews) | 8.5 (813 reviews) | 
| **Generate Location** | 6.9 (18 reviews) | 7.9 (906 reviews) | 
| **Call Types** | 6.7 (17 reviews) | 8.4 (1032 reviews) | 
| **Click-to-Call** | 7.0 (19 reviews) | 8.8 (1089 reviews) | 
| **Auto Dialer** | 7.7 (5 reviews) | 5.8 (15 reviews) | 

#### Contacts

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Personalization** | 7.9 (20 reviews) | 8.6 (1145 reviews) | 
| **Information Locater** | 7.0 (19 reviews) | 8.0 (984 reviews) | 
| **Record Prospect Data** | 7.4 (17 reviews) | 8.4 (1066 reviews) | 

#### Insights

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Notes** | 6.9 (17 reviews) | 8.3 (1093 reviews) ✓ Verified | 
| **Daily Summary** | 6.9 (18 reviews) | 8.4 (1052 reviews) | 
| **Automated Voicemails** | 7.3 (8 reviews) | 7.7 (593 reviews) | 
| **Automated Emails** | 9.2 (8 reviews) | 9.1 (1191 reviews) | 
| **Sorts Prospects** | 6.3 (18 reviews) | 8.1 (1035 reviews) | 
| **Automated Note Taking** | 8.0 (5 reviews) | 6.9 (14 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | 8.1/10 | 251 |

#### Agentic AI - Sales Coaching

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Knowledge Base** | Not enough data | 8.3 (197 reviews) ✓ Verified | 
| **Coaching Materials** | Not enough data | 8.2 (196 reviews) ✓ Verified | 
| **Playbook Creation** | Not enough data | 8.2 (179 reviews) ✓ Verified | 
| **Video Record** | Not enough data | 8.0 (142 reviews) ✓ Verified | 

#### Feedback

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Review** | Not enough data | 8.3 (165 reviews) ✓ Verified | 
| **Scorecard** | Not enough data | 8.1 (162 reviews) ✓ Verified | 
| **Coaching Card** | Not enough data | 8.1 (141 reviews) | 
| **Leaderboard** | Not enough data | 8.3 (174 reviews) ✓ Verified | 
| **Real-Time Updates** | Not enough data | 8.4 (192 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.3 (191 reviews) ✓ Verified | 
| **Competition** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.7 (21 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 7.6/10 | 15 |
| **Outreach** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Content Import** | 6.7 (11 reviews) | Not enough data | 
| **Content Creation** | 6.9 (12 reviews) | Not enough data | 
| **Templates** | 8.3 (12 reviews) | Not enough data | 
| **Advanced Search** | 6.9 (12 reviews) | Not enough data | 
| **Content Storage** | 6.8 (11 reviews) | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Reporting** | 8.1 (13 reviews) | Not enough data | 
| **Alerts** | 8.1 (12 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.1 (14 reviews) | Not enough data | 
| **Content Utilization** | 7.2 (12 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 367 |
| **Outreach** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (7 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Market Insights ** | 8.3 (296 reviews) | Not enough data | 
| **Account-level Insights ** | 8.2 (289 reviews) | Not enough data | 
| **Lead Analysis ** | 8.3 (310 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Segmentation ** | 8.6 (307 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.1 (293 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (293 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (276 reviews) | Not enough data | 
| **Revenue Planning ** | 8.1 (257 reviews) | Not enough data | 
| **Media Attribution ** | 8.2 (265 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.2 (274 reviews) | Not enough data | 
| **Customization ** | 8.3 (296 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Technographic Data Availability** | 7.9 (33 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Technographic Data Accuracy** | 8.0 (33 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.1/10 | 334 |
| **Outreach** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (9 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Market Insights ** | 8.2 (258 reviews) | Not enough data | 
| **Account-level Insights ** | 8.1 (262 reviews) | Not enough data | 
| **Lead Analysis ** | 8.1 (274 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Segmentation ** | 8.4 (284 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.0 (258 reviews) | Not enough data | 
| **Account Identification ** | 8.1 (264 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (237 reviews) | Not enough data | 
| **Revenue Planning ** | 8.0 (211 reviews) | Not enough data | 
| **Media Attribution ** | 8.0 (231 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (231 reviews) | Not enough data | 
| **Customization ** | 8.1 (263 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (124 reviews) | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | 8.3/10 | 138 |
| **Outreach** | N/A | N/A |

#### Analysis

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Application Attribution** | 8.4 (106 reviews) ✓ Verified | Not enough data | 
| **Campaign Analysis** | 8.6 (116 reviews) | Not enough data | 
| **Uninstall Tracking** | 8.1 (83 reviews) ✓ Verified | Not enough data | 
| **Custom Dashboards** | 8.3 (92 reviews) ✓ Verified | Not enough data | 

#### Campaigns

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Proximity Marketing** | 8.3 (102 reviews) | Not enough data | 
| **Push Notifications** | 8.2 (102 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.3 (100 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 8.1 (98 reviews) ✓ Verified | Not enough data | 
| **Email Campaigns** | 8.7 (98 reviews) ✓ Verified | Not enough data | 
| **Audience Segmentation** | 8.5 (98 reviews) ✓ Verified | Not enough data | 

#### Engagement

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (93 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Optimization** | 8.4 (112 reviews) ✓ Verified | Not enough data | 
| **Integrations - Mobile Marketing** | 8.3 (109 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (105 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Engage** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)

**Unique to Adobe Marketo Engage (6):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to Outreach (8):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [AI SDRs Software](https://www.g2.com/categories/ai-sdrs), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Engage | Outreach | 
|---|---|---|
| **Small-Business** | 21.9% | 18.6% | 
| **Mid-Market** | 53.3% | 59.6% | 
| **Enterprise** | 24.7% | 21.9% | 

### By Industry

#### Adobe Marketo Engage

- **Computer Software:** 25.7%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 12.1%
- **Internet:** 5.7%
- **Financial Services:** 4.2%
- **Computer & Network Security:** 2.3%
- **Telecommunications:** 2.2%
- **Education Management:** 1.8%
- **Hospital & Health Care:** 1.2%
- **Accounting:** 1.2%
- **Other:** 31.0%

#### Outreach

- **Computer Software:** 36.9%
- **Information Technology and Services:** 18.2%
- **Marketing and Advertising:** 7.2%
- **Internet:** 6.3%
- **Financial Services:** 3.1%
- **Telecommunications:** 2.4%
- **Computer & Network Security:** 2.1%
- **Human Resources:** 1.9%
- **E-Learning:** 1.6%
- **Staffing and Recruiting:** 1.1%
- **Other:** 19.2%

---
## Alternatives

### Alternatives to Adobe Marketo Engage

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25851 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)

### Alternatives to Outreach

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25851 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5607 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9688 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (577 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [InsideSales](https://www.g2.com/products/insidesales/reviews) — 4.5/5 stars (618 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)

---
## Top Discussions

### Adobe Marketo Engage

- Title: [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) — 3 comments
  > **Top comment:** "doesn't provide a built-in CRM"
- Title: [How do I gain experience with Marketo?](https://www.g2.com/discussions/10145-how-do-i-gain-experience-with-marketo) — 3 comments, 1 upvote
  > **Top comment:** "Marketo has made  quite a bit of content available on their website -..."
- Title: [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "Adobe Marketo Manage is a marketing automation software that allows you to streamline and measure marketing tasks that helps to grow revenue quickly and..."
- Title: [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) — 2 comments
  > **Top comment:** "Anyone, who wants to have a robust infrastructure for marketing & sales operations, lead lifecycle management, build nurture campaigns, get attribution..."
- Title: [What does Marketo software do?](https://www.g2.com/discussions/what-does-marketo-software-do) — 2 comments
  > **Top comment:** "I do not believe that there is anyone who doesn't know what Marketo does :-)"

### Outreach

- Title: [Can someone recommend an auto dialer that works well with outreach?](https://www.g2.com/discussions/can-someone-recommend-an-auto-dialer-that-works-well-with-outreach) — 2 comments, 1 upvote
  > **Top comment:** "ring central"
- Title: [Can I use this for Sales Development?](https://www.g2.com/discussions/can-i-use-this-for-sales-development) — 2 comments, 1 upvote
  > **Top comment:** "Definitely...tons of features for SD...email tracking, templates, sequences, etc"
- Title: [What are the other best ways  Outreach can be used in?](https://www.g2.com/discussions/50353-what-are-the-other-best-ways-outreach-can-be-used-in) — 2 comments, 2 upvotes
  > **Top comment:** "We also used it for hiring workflow."
- Title: [What is the best way to log follow ups?](https://www.g2.com/discussions/what-is-the-best-way-to-log-follow-ups) — 2 comments, 1 upvote
  > **Top comment:** "When I engage a customer, either email or call, I put them into a follow up sequence, typically that has 3 steps, call > email > call to make sure we keep..."
- Title: [Has anyone made the a migration from gmail to Outlook? If so, how did your use of Outreach change?](https://www.g2.com/discussions/13740-has-anyone-made-the-a-migration-from-gmail-to-outlook-if-so-how-did-your-use-of-outreach-change) — 2 comments, 2 upvotes
  > **Top comment:** "Outreach has built-in integration with outlook, there for the usage of Outreach increased on our end. It now facilitates the way we manage playbooks and our..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-engage-vs-outreach)