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At a Glance
Market Segments
Mid-Market (58.2% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
No pricing available
$
Listrak
Star Rating
(291)4.6 out of 5
Market Segments
Mid-Market (58.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSAP Emarsys
Star Rating
(542)4.3 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Listrak excels in Email Deliverability Management with a score of 8.9, while Emarsys trails slightly at 8.6. Reviewers mention that Listrak's tools for managing email deliverability are robust and effective, ensuring higher open rates.
- Reviewers mention that Listrak's Quality of Support is outstanding, scoring 9.5 compared to Emarsys's 8.6. Users on G2 appreciate the quick response times and helpfulness of Listrak's support team, which enhances their overall experience.
- Users say that Listrak's Automated Email Responses feature is highly rated at 8.8, while Emarsys scores 8.4. Reviewers highlight Listrak's ease of setting up automated workflows, making it a preferred choice for businesses looking to streamline their email marketing efforts.
- G2 users report that Listrak's Campaign Customization capabilities shine with a score of 9.5, whereas Emarsys scores 8.5. Users mention that Listrak offers extensive options for tailoring campaigns to specific audiences, which significantly boosts engagement.
- Users on G2 highlight that Listrak's Dynamic Content feature is rated at 8.3, slightly ahead of Emarsys at 8.2. Reviewers say that Listrak allows for more personalized content delivery, which enhances user engagement and conversion rates.
- Reviewers mention that Listrak's Template Creation feature is rated 8.5, while Emarsys offers a similar feature but with a lower score. Users appreciate Listrak's user-friendly interface for creating templates, which simplifies the design process for marketing teams.
Pricing
Entry-Level Pricing
Listrak
No pricing availableSAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Listrak
No trial information availableSAP Emarsys
No trial information availableRatings
Meets Requirements
8.9
258
8.3
400
Ease of Use
8.4
259
8.2
405
Ease of Setup
8.2
134
7.1
212
Ease of Admin
8.7
122
8.2
171
Quality of Support
9.5
256
8.4
396
Has the product been a good partner in doing business?
9.4
120
8.5
172
Product Direction (% positive)
9.3
251
8.9
373
Features by Category
Email Marketing
9.0
175
|
Verified
8.7
261
|
Verified
9.3
177
|
Verified
8.7
246
|
Verified
9.0
178
|
Verified
8.5
257
|
Verified
8.9
159
|
Verified
8.3
231
|
Verified
Online Marketing
7.8
108
|
Verified
7.0
157
|
Verified
8.4
144
|
Verified
8.0
190
|
Verified
8.6
158
|
Verified
8.1
217
|
Verified
8.6
155
|
Verified
8.0
214
|
Verified
8.1
100
|
Verified
7.7
157
Lead Management
8.3
94
|
Verified
7.9
173
|
Verified
8.3
109
|
Verified
7.8
192
|
Verified
8.8
164
|
Verified
8.5
238
|
Verified
8.0
76
|
Verified
7.8
161
|
Verified
8.0
91
|
Verified
8.0
158
|
Verified
8.2
109
|
Verified
8.2
183
|
Verified
8.6
102
|
Verified
7.8
146
|
Verified
8.3
81
|
Verified
8.2
144
|
Verified
Campaign Management
8.6
118
|
Verified
8.2
181
|
Verified
7.6
74
7.8
122
7.8
82
|
Verified
7.6
113
|
Verified
7.5
70
7.0
84
Social
6.4
57
|
Verified
7.3
93
6.5
59
|
Verified
7.5
103
|
Verified
6.6
58
|
Verified
7.4
101
|
Verified
6.6
55
|
Verified
7.4
93
|
Verified
6.9
61
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.6
169
|
Verified
8.0
236
|
Verified
8.3
127
|
Verified
7.8
176
|
Verified
8.3
126
|
Verified
7.6
165
|
Verified
8.4
144
|
Verified
7.4
173
|
Verified
7.3
75
|
Verified
7.4
109
Platform
8.0
118
|
Verified
7.6
152
|
Verified
8.3
107
|
Verified
8.0
134
|
Verified
8.8
122
|
Verified
8.5
151
|
Verified
7.3
71
|
Verified
7.9
105
|
Verified
7.7
78
|
Verified
6.8
106
|
Verified
8.8
124
|
Verified
8.5
136
|
Verified
8.2
84
|
Verified
7.6
102
|
Verified
Agentic AI - Marketing Automation
6.3
8
6.5
29
7.1
7
6.1
28
6.5
8
6.4
30
6.5
8
6.4
29
6.7
8
6.6
29
6.9
8
6.7
29
Integration
8.7
123
|
Verified
7.9
157
|
Verified
8.3
117
|
Verified
7.7
150
|
Verified
7.9
98
|
Verified
7.4
116
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
Not enough data
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Integrations
Not enough data
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Platform
Not enough data
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
Not enough data
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Analytics
Not enough data
7.6
24
Not enough data
7.3
24
Optimization
Not enough data
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
9.0
78
8.3
23
7.7
43
7.4
18
9.2
71
8.5
24
9.0
59
7.7
17
8.9
70
8.0
20
8.7
72
7.1
18
8.3
75
8.3
23
8.3
59
7.9
19
SMS Platform
8.4
82
7.8
23
8.5
77
8.6
23
7.6
38
7.4
17
6.7
31
6.9
15
8.9
76
7.1
16
8.6
60
8.2
19
Agentic AI - SMS Marketing
8.0
5
5.4
9
8.0
5
5.4
9
8.7
5
6.1
9
8.7
5
5.6
9
8.7
5
5.2
9
8.7
5
5.6
9
Data Sourcing
7.7
33
|
Verified
Not enough data
7.9
31
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
34
|
Verified
Not enough data
Intelligence
8.3
37
|
Verified
Not enough data
7.1
37
|
Verified
Not enough data
7.9
36
|
Verified
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.2
46
|
Verified
8.0
43
8.6
69
8.3
68
|
Verified
7.6
31
|
Verified
7.7
38
7.7
46
|
Verified
8.1
54
Campaigns
7.6
37
7.9
42
|
Verified
8.4
40
8.4
46
|
Verified
8.4
59
8.4
39
|
Verified
7.4
31
|
Verified
7.8
32
9.2
71
|
Verified
9.1
64
8.9
69
|
Verified
8.8
62
Engagement
8.7
58
|
Verified
8.1
52
Platform
8.7
63
|
Verified
8.4
59
8.5
53
8.1
28
|
Verified
7.9
39
|
Verified
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Listrak and SAP Emarsys are categorized as Marketing Automation, SMS Marketing, and Mobile Marketing
Unique Categories
Reviews
Reviewers' Company Size
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
37.5%
Consumer Goods
12.6%
Apparel & Fashion
8.4%
Marketing and Advertising
5.6%
Food & Beverages
5.3%
Other
30.5%
Retail
28.2%
Apparel & Fashion
10.4%
Consumer Goods
5.4%
Marketing and Advertising
4.8%
Sporting Goods
3.9%
Other
47.4%
Alternatives
Discussions
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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