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Compare Klaviyo and Zeotap CDP

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Klaviyo
Klaviyo
(1,170)
4.6 out of 5
Klaviyo
By Klaviyo
Optimized for quick response
Zeotap CDP
Zeotap CDP
(59)
4.4 out of 5
Zeotap CDP
By Zeotap
At a Glance
Klaviyo
Klaviyo
Star Rating
(1,170)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Zeotap CDP
Zeotap CDP
Star Rating
(59)4.4 out of 5
Market Segments
Enterprise (47.1% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zeotap CDP
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Klaviyo excels in user satisfaction, reflected in its higher G2 Score of 61.07 compared to Zeotap CDP's 54.24. Users appreciate the platform's easy integration with various marketplaces and its intuitive A/B testing features, making campaign scheduling a breeze.
  • According to verified reviews, Klaviyo has a significantly larger user base, with over 1,000 reviews compared to Zeotap CDP's 47. This volume of feedback suggests a more robust understanding of user experiences, with many praising Klaviyo's rich segmentation options and evolving features.
  • Users say that while Klaviyo offers a compelling workflow structure, Zeotap CDP stands out for its privacy-first architecture and strong identity resolution capabilities, particularly valued in European markets where GDPR compliance is crucial.
  • Reviewers mention that Klaviyo's customer support is highly rated, with users noting the platform's great support and helpful resources during setup. In contrast, Zeotap CDP users highlight its friendly user interface that effectively unifies data sources, although some may find the support less responsive.
  • According to recent user feedback, Klaviyo's ease of use is a strong point, with many users enjoying its easy-to-use templates and automation features. However, Zeotap CDP users appreciate its innovative integrations and the ability to manage multiple applications seamlessly.
  • G2 reviewers note that while Klaviyo has a slight edge in overall usability, Zeotap CDP offers a more comprehensive approach to data enrichment and compliance, making it a solid choice for enterprises focused on data privacy and integration across various platforms.
Pricing
Entry-Level Pricing
Klaviyo
No pricing available
Zeotap CDP
No pricing available
Free Trial
Klaviyo
Free Trial is available
Zeotap CDP
No trial information available
Ratings
Meets Requirements
9.0
886
8.8
44
Ease of Use
8.7
891
9.0
43
Ease of Setup
8.5
543
8.8
29
Ease of Admin
8.9
488
9.1
27
Quality of Support
8.4
845
9.5
44
Has the product been a good partner in doing business?
9.0
491
8.9
27
Product Direction (% positive)
9.0
835
8.5
40
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
8.2
572
Not enough data
Email Marketing
9.0
522
|
Verified
Not enough data
9.2
515
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
460
|
Verified
Not enough data
Online Marketing
7.8
373
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.6
445
Not enough data
8.2
251
Not enough data
Lead Management
8.5
346
Not enough data
8.4
273
Not enough data
9.0
471
|
Verified
Not enough data
7.8
219
Not enough data
8.5
354
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
200
Not enough data
8.1
290
|
Verified
Not enough data
7.6
200
Not enough data
Social
Feature Not Available
Not enough data
7.8
197
Not enough data
7.7
190
Not enough data
7.4
185
Not enough data
7.8
260
|
Verified
Not enough data
Reporting & Analytics
8.5
467
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.3
425
|
Verified
Not enough data
8.4
438
|
Verified
Not enough data
7.5
202
Not enough data
Platform
8.5
323
|
Verified
Not enough data
8.7
307
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.5
311
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
6.8
15
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email DeliverabilityHide 18 FeaturesShow 18 Features
8.3
34
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
480
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
8.0
159
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.3
131
7.7
39
Data Sourcing
8.4
76
8.6
30
8.3
68
8.1
27
8.5
96
Feature Not Available
8.5
91
7.8
24
Intelligence
8.6
105
Feature Not Available
8.1
73
7.0
23
8.0
68
7.3
22
Pop-Up BuilderHide 15 FeaturesShow 15 Features
8.4
26
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.9
19
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Audience Intelligence PlatformsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Review ManagementHide 23 FeaturesShow 23 Features
8.5
7
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Online Form BuilderHide 9 FeaturesShow 9 Features
8.0
5
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Identity ResolutionHide 2 FeaturesShow 2 Features
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
6.9
16
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
7.9
22
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo
Klaviyo
Zeotap CDP
Zeotap CDP
Klaviyo and Zeotap CDP are categorized as Personalization and Customer Data Platform (CDP)
Unique Categories
Klaviyo
Zeotap CDP
Zeotap CDP is categorized as Identity Resolution and Audience Intelligence Platforms
Reviews
Reviewers' Company Size
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
81.1%
Mid-Market(51-1000 emp.)
17.1%
Enterprise(> 1000 emp.)
1.7%
Zeotap CDP
Zeotap CDP
Small-Business(50 or fewer emp.)
27.5%
Mid-Market(51-1000 emp.)
25.5%
Enterprise(> 1000 emp.)
47.1%
Reviewers' Industry
Klaviyo
Klaviyo
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.5%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.1%
Zeotap CDP
Zeotap CDP
Marketing and Advertising
25.5%
Leisure, Travel & Tourism
11.8%
Consumer Goods
11.8%
Telecommunications
7.8%
Retail
5.9%
Other
37.3%
Alternatives
Klaviyo
Klaviyo Alternatives
Dotdigital
Dotdigital
Add Dotdigital
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Braze
Braze
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Iterable
Iterable
Add Iterable
Zeotap CDP
Zeotap CDP Alternatives
Tealium Customer Data Hub
Tealium Customer Data Hub
Add Tealium Customer Data Hub
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Twilio Segment
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Bloomreach
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Insider One
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Discussions
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
Andrew J.
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
See all discussions
Zeotap CDP
Zeotap CDP Discussions
Monty the Mongoose crying
Zeotap CDP has no discussions with answers
See all discussions
Ask Klaviyo a QuestionContact Klaviyo
Ask Zeotap CDP a QuestionContact Zeotap CDP

Spotlight Categories

Add Product
Klaviyo
Klaviyo
Optimized for quick response
Zeotap CDP
Zeotap CDP