Compare Klaviyo and SparkPost 
At a Glance
Market Segments
Small-Business (82.0% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
No pricing available
$20 per month
Klaviyo
Star Rating
(1,308)4.6 out of 5
Market Segments
Small-Business (82.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated email marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively manage email campaigns alongside their other responsibilities.
- According to verified reviews, SparkPost is recognized for its strong analytics capabilities, with users highlighting the ease of tracking opens, clicks, and other metrics. This feature is particularly beneficial for those who prioritize data-driven decision-making in their email marketing strategies.
- Users say that Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, streamlining communication efforts and enhancing overall marketing effectiveness. This holistic approach is praised by eCommerce users who find it simplifies their marketing processes.
- Reviewers mention that while SparkPost offers a solid platform with quick support, it sometimes struggles with deliverability issues. Users have noted the importance of customer success support in resolving these challenges, which can impact overall satisfaction.
- G2 reviewers highlight Klaviyo's proactive approach to problem-solving, with users noting that the platform often provides solutions before issues arise. This forward-thinking design contributes to a smoother user experience and higher satisfaction ratings.
- According to recent feedback, SparkPost is appreciated for its straightforward setup process and ease of use, but it faces challenges in overall market presence and user engagement compared to Klaviyo, which boasts a larger user base and more recent reviews indicating ongoing improvements.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Free Trial
Klaviyo
Free Trial is available
SparkPost
Free Trial is available
Ratings
Meets Requirements
9.0
954
8.2
63
Ease of Use
8.6
961
8.6
62
Ease of Setup
8.5
609
8.3
41
Ease of Admin
8.9
521
7.9
41
Quality of Support
8.4
909
7.7
59
Has the product been a good partner in doing business?
8.9
525
7.5
40
Product Direction (% positive)
8.9
905
8.1
61
Features by Category
Email Marketing
9.0
557
|
Verified
Not enough data
9.3
544
|
Verified
Not enough data
8.9
502
|
Verified
Not enough data
8.9
483
|
Verified
Not enough data
Online Marketing
7.8
380
|
Verified
Not enough data
8.3
403
|
Verified
Not enough data
8.7
436
|
Verified
Not enough data
8.7
452
Not enough data
8.2
252
Not enough data
Lead Management
8.5
354
Not enough data
8.4
273
Not enough data
9.0
509
|
Verified
Not enough data
7.8
221
Not enough data
8.5
358
|
Verified
Not enough data
8.5
399
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
286
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
487
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
427
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
334
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
8.9
317
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
320
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
323
|
Verified
Not enough data
8.6
318
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
Administration
Not enough data
7.1
23
Not enough data
6.5
18
Not enough data
8.6
20
Not enough data
7.1
18
Not enough data
7.8
28
Not enough data
8.1
30
Integrations
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
8.9
29
Not enough data
7.7
22
Platform
Not enough data
8.9
27
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.2
30
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
8.3
25
Not enough data
8.5
32
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
6.1
11
8.6
30
6.3
13
8.4
32
6.7
13
8.5
31
7.2
12
Tracking
8.3
28
8.3
14
7.9
28
7.2
10
9.0
35
7.1
11
8.7
31
7.9
11
8.6
28
6.8
13
Reporting
9.1
33
5.7
12
8.7
29
5.6
12
8.7
29
6.1
12
8.4
27
6.0
13
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.5
12
Customizations
Not enough data
8.1
16
Not enough data
8.3
13
Not enough data
8.1
14
Not enough data
7.8
13
Not enough data
8.2
11
Generative AI
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and SparkPost are categorized as Email Deliverability
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
SparkPost is categorized as Transactional Email and Email Tracking
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Other
36.6%
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
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