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At a Glance
Market Segments
Small-Business (81.2% of reviews)
Small-Business (49.3% of reviews)
Entry-Level Pricing
No pricing available
$20 per month
Klaviyo
Star Rating
(1,137)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSparkPost
Star Rating
(73)4.0 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$20 per month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Klaviyo excels in its ease of use, scoring 8.7 compared to SparkPost's 8.6. Users report that Klaviyo's intuitive interface and user-friendly design make it easier for small businesses to navigate and utilize effectively.
- Users mention that Klaviyo has a higher quality of support, with a score of 8.4 versus SparkPost's 7.6. Reviewers highlight Klaviyo's responsive customer service and extensive resources, which help users resolve issues quickly.
- G2 users report that Klaviyo has a better overall product direction, scoring 9.0 compared to SparkPost's 8.1. Users appreciate Klaviyo's commitment to continuous improvement and feature updates, which align with their evolving marketing needs.
- Users on G2 indicate that SparkPost is more affordable with an entry-level price of $20 per month, making it a viable option for small businesses on a budget, while Klaviyo's pricing structure is less transparent and can be more expensive as businesses scale.
- Reviewers mention that Klaviyo has a significantly larger number of reviews (1025) compared to SparkPost (70), suggesting a more established user base and potentially more reliable feedback on its features and performance.
- Users report that while both platforms meet requirements well, Klaviyo scores higher at 9.1 compared to SparkPost's 8.1. Reviewers highlight Klaviyo's robust features like advanced segmentation and automation capabilities, which are particularly beneficial for targeted marketing campaigns.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableSparkPost
STARTER
$20
per month
OVERAGE:
$1.00 / thousand
- 50,000 emails/month
- OVERAGE: $1.00 / thousand
Free Trial
Klaviyo
Free Trial is available
SparkPost
Free Trial is available
Ratings
Meets Requirements
9.1
866
8.2
63
Ease of Use
8.7
870
8.6
62
Ease of Setup
8.5
523
8.3
41
Ease of Admin
8.9
480
7.9
41
Quality of Support
8.4
828
7.7
59
Has the product been a good partner in doing business?
9.0
483
7.5
40
Product Direction (% positive)
9.0
814
8.1
61
Features by Category
Email Marketing
9.0
515
|
Verified
Not enough data
9.2
505
|
Verified
Not enough data
8.9
491
|
Verified
Not enough data
8.9
451
|
Verified
Not enough data
Online Marketing
7.8
371
|
Verified
Not enough data
8.3
396
|
Verified
Not enough data
8.7
424
|
Verified
Not enough data
8.7
441
Not enough data
8.2
248
Not enough data
Lead Management
8.5
342
Not enough data
8.4
270
Not enough data
9.0
460
|
Verified
Not enough data
7.8
217
Not enough data
8.5
349
|
Verified
Not enough data
8.5
392
|
Verified
Not enough data
8.4
331
|
Verified
Not enough data
8.2
281
|
Verified
Not enough data
Campaign Management
8.7
346
|
Verified
Not enough data
8.0
198
Not enough data
8.1
288
|
Verified
Not enough data
7.6
197
Not enough data
Social
Feature Not Available
Not enough data
7.8
195
Not enough data
7.8
188
Not enough data
7.4
183
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
464
|
Verified
Not enough data
8.3
414
|
Verified
Not enough data
8.3
423
|
Verified
Not enough data
8.4
434
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
321
|
Verified
Not enough data
8.7
302
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
206
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.9
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
6.9
25
Not enough data
6.9
24
Not enough data
7.3
23
Not enough data
7.1
23
Not enough data
7.0
24
Not enough data
7.5
25
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.5
309
|
Verified
Not enough data
8.4
259
|
Verified
Not enough data
Administration
Not enough data
7.1
23
Not enough data
6.5
18
Not enough data
8.6
20
Not enough data
7.1
18
Not enough data
7.8
28
Not enough data
8.1
30
Integrations
Not enough data
8.5
27
Not enough data
8.5
26
Not enough data
8.9
29
Not enough data
7.7
22
Platform
Not enough data
8.9
27
Not enough data
8.5
26
Not enough data
8.7
26
Not enough data
8.2
30
Not enough data
8.5
29
Not enough data
8.2
30
Not enough data
8.3
25
Not enough data
8.5
32
Messenger
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
28
6.1
11
8.5
28
6.3
13
8.2
29
6.7
13
8.4
29
7.2
12
Tracking
8.2
26
8.3
14
7.8
27
7.2
10
8.8
30
7.1
11
8.6
28
7.9
11
8.5
27
6.8
13
Reporting
9.0
29
5.7
12
8.7
28
5.6
12
8.6
28
6.1
12
8.4
27
6.0
13
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
137
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
75
Not enough data
8.3
67
Not enough data
8.5
95
Not enough data
8.5
90
Not enough data
Intelligence
8.6
104
Not enough data
8.1
72
Not enough data
8.0
67
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.4
17
Not enough data
8.4
17
Not enough data
8.5
12
Customizations
Not enough data
8.1
16
Not enough data
8.3
13
Not enough data
8.1
14
Not enough data
7.8
13
Not enough data
8.2
11
Generative AI
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and SparkPost are categorized as Email Deliverability
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
SparkPost is categorized as Transactional Email and Email Tracking
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SparkPost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.0%
Health, Wellness and Fitness
7.4%
Other
36.1%
Internet
19.7%
Information Technology and Services
11.3%
Computer Software
9.9%
Financial Services
8.5%
Higher Education
4.2%
Other
46.5%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
How much does SparkPost cost?
1 Comment
Official Response from SparkPost
SparkPost offers a free test account and a variety of plans to fit sending needs based on volume, starting at $20 / month.Read more
How can I stay aware of outages?
1 Comment
Official Response from SparkPost
We’re proud of SparkPost’s uptime and reliability. We’ve built a fully cloud-based system that scales instantly—and with full elasticity and redundancy. That...Read more
How do I find out what happened to my messages?
1 Comment
Official Response from SparkPost
Detailed information on message delivery and engagement is available through real-time webhooks. In addition, information is available on a pull-basis...Read more
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