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Compare Klaviyo and Mailgun 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Klaviyo
Star Rating
(1,167)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoMailgun
Star Rating
(321)4.2 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, boasting a higher overall rating compared to Mailgun. Users appreciate Klaviyo's easy-to-use templates and rich segmentation options, which enhance their marketing campaigns and make it a compelling choice for businesses looking to optimize their email strategies.
- According to verified reviews, Mailgun shines in its email delivery capabilities, particularly for transactional emails. Users highlight its dependable delivery and well-documented API, making it a favorite among developers who need a reliable solution for sending large volumes of emails.
- Users say that Klaviyo's integration with various marketplaces is seamless, allowing for easy campaign scheduling and A/B testing. This flexibility is particularly beneficial for teams looking to streamline their marketing efforts and improve engagement rates.
- Reviewers mention that while both platforms are user-friendly, Klaviyo edges out with a slightly better overall experience in terms of setup and administration. Users appreciate the structured workflow and automation features that make it effective for collaborative environments.
- G2 reviewers highlight that Mailgun's focus on email deliverability is a significant advantage, especially for businesses that prioritize transactional communications. Users commend its ability to avoid spam filters and maintain efficient communication, which is crucial for operational success.
- According to recent feedback, Klaviyo's customer support is frequently praised, with users noting that the platform is constantly evolving and improving. This responsiveness to user needs contributes to a positive experience, making it a strong contender for businesses seeking ongoing support and development.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableMailgun
Free
$0.00
Per Month
Flexible plans built for email delivery. Try it out for free. Free plan includes 100 emails/day.
- 100 emails per day
- Ticket support
- RESTful email APIs and SMTP relay
Free Trial
Klaviyo
Free Trial is available
Mailgun
Free Trial is available
Ratings
Meets Requirements
9.0
884
8.8
282
Ease of Use
8.7
889
8.7
285
Ease of Setup
8.5
541
8.7
199
Ease of Admin
8.9
486
8.8
184
Quality of Support
8.4
843
8.1
228
Has the product been a good partner in doing business?
9.0
489
8.7
172
Product Direction (% positive)
9.0
833
7.4
283
Features by Category
Email Marketing
9.0
521
|
Verified
Not enough data
9.2
513
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
458
|
Verified
Not enough data
Online Marketing
7.8
373
|
Verified
Not enough data
8.3
398
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.6
445
Not enough data
8.2
251
Not enough data
Lead Management
8.5
346
Not enough data
8.4
273
Not enough data
9.0
470
|
Verified
Not enough data
7.8
219
Not enough data
8.5
354
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
200
Not enough data
8.1
290
|
Verified
Not enough data
7.6
200
Not enough data
Social
Feature Not Available
Not enough data
7.8
197
Not enough data
7.7
190
Not enough data
7.4
185
Not enough data
7.8
260
|
Verified
Not enough data
Reporting & Analytics
8.5
467
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.3
425
|
Verified
Not enough data
8.4
438
|
Verified
Not enough data
7.5
202
Not enough data
Platform
8.5
323
|
Verified
Not enough data
8.7
305
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Administration
Not enough data
7.2
86
Not enough data
6.9
82
Not enough data
8.1
120
Not enough data
7.7
113
Not enough data
8.4
214
Not enough data
8.2
174
Integrations
Not enough data
8.7
170
Not enough data
8.7
161
Not enough data
9.3
216
Not enough data
8.0
125
Platform
Not enough data
9.0
170
Not enough data
8.8
175
Not enough data
8.1
102
Not enough data
8.7
218
Not enough data
8.2
182
Not enough data
8.5
218
Not enough data
8.5
143
Not enough data
8.9
230
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
9.2
6
8.4
29
9.2
6
8.2
30
9.0
5
8.4
30
9.0
5
Tracking
8.1
27
8.9
6
7.9
28
8.7
5
8.9
31
9.3
5
8.5
29
7.3
5
8.5
28
8.7
5
Reporting
9.1
30
9.3
5
8.6
29
8.7
5
8.6
29
8.7
5
8.3
28
9.0
5
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
15
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
6.9
6
Not enough data
5.3
6
Agentic AI - Email Verification
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Mailgun are categorized as Email Deliverability
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Review Management, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mailgun
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.3%
Other
36.1%
Information Technology and Services
18.5%
Computer Software
16.2%
Internet
12.0%
Marketing and Advertising
9.1%
Hospital & Health Care
1.9%
Other
42.2%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What is Mailgun used for?
2 Comments
MF
MailGun is a paid application that integrates functionalities such as email in mobile and web apps. The integration is usually done using APIs.Read more
Mailgun
1 Comment
JF
If you want to reduce the bounce rate, you need to verify the accounts in your distribution list.
If you want to know about those bounces, use the API.Read more
How to track emails?
1 Comment
TN
You can track user clickable emails by enabling them under domain settings. There's click tracking, open tracking, and unsubscribe tracking. Keep in mind...Read more
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