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Compare Klaviyo vs Mailchimp
See this
comparison of Klaviyo vs. Mailchimp
based on data from user reviews. Klaviyo rates 4.4/5 stars with 108 reviews. Mailchimp rates 4.3/5 stars with 11,019 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
 
Grow
Start for $10
/ month and up
 
Pro
Start for $199
/ month and up
 
Free Trial
Free Trial
Klaviyo
Free Trial
Mailchimp
Free
$0
Grow
Start for $10/ month and up
Pro
Start for $199/ month and up
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.6
8.7
Ease of Use
Ease of Use
8.4
8.7
Ease of Setup
Ease of Setup
8.1
8.6
Ease of Admin
Ease of Admin
8.7
8.8
Quality of Support
Quality of Support
8.1
8.1
Ease of Doing Business With
Ease of Doing Business With
8.9
8.7
Product Direction (% positive)
Product Direction (% positive)
8.3
8.0
Meets Requirements
Klaviyo
8.6
Mailchimp
8.7
Ease of Use
Klaviyo
8.4
Mailchimp
8.7
Ease of Setup
Klaviyo
8.1
Mailchimp
8.6
Ease of Admin
Klaviyo
8.7
Mailchimp
8.8
Quality of Support
Klaviyo
8.1
Mailchimp
8.1
Ease of Doing Business With
Klaviyo
8.9
Mailchimp
8.7
Product Direction (% positive)
Klaviyo
8.3
Mailchimp
8.0

Features

Email Marketing
Email and Mobile Preview
Klaviyo
8.8
Mailchimp
9.0
Manage Email Lists
Klaviyo
8.5
Mailchimp
8.4
High-Volume Sending
Klaviyo
8.9
Mailchimp
8.7
Building and Personalizing Emails
Klaviyo
9.0
Mailchimp
8.8
Sending Outbound Emails
Klaviyo
9.3
Mailchimp
9.0
Manage Email Deliverability
Klaviyo
8.8
Mailchimp
8.6
Automated Email Responses
Klaviyo
9.1
Mailchimp
8.5
Reporting & Analytics
A/B Testing
Klaviyo
8.8
Mailchimp
8.3
Basic Reporting
Klaviyo
9.0
Mailchimp
8.6
Platform
User, Role, and Access Management
Klaviyo
8.4
Mailchimp
8.8
Internationalization
Klaviyo
8.5
Mailchimp
8.4
Performance and Reliability
Klaviyo
8.8
Mailchimp
8.9
Integration
Data Import & Export Tools
Klaviyo
8.9
Mailchimp
8.5
Integration APIs
Klaviyo
8.4
Mailchimp
8.4
Breadth of Partner Applications
Klaviyo
8.1
Mailchimp
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
86.1%
72.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
13.0%
19.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
0.9%
7.6%
Klaviyo
Small-Business
86.1%
Mid-Market
13.0%
Enterprise
0.9%
Mailchimp
Small-Business
72.8%
Mid-Market
19.6%
Enterprise
7.6%

Reviewers' Industry

 
Retail
21.0%
Marketing and Advertising
14.6%
 
Marketing and Advertising
15.3%
Non-Profit Organization Management
5.2%
 
Consumer Goods
12.1%
Computer Software
4.3%
 
Apparel & Fashion
11.3%
Information Technology and Services
4.1%
 
Sporting Goods
3.2%
Higher Education
3.7%
 
Other
37.1%
Other
68.1%
Klaviyo
Retail
21.0%
Marketing and Advertising
15.3%
Consumer Goods
12.1%
Apparel & Fashion
11.3%
Sporting Goods
3.2%
Other
37.1%
Mailchimp
Marketing and Advertising
14.6%
Non-Profit Organization Management
5.2%
Computer Software
4.3%
Information Technology and Services
4.1%
Higher Education
3.7%
Other
68.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Julie O.
User in Sporting Goods

I love that it integrates with our Big Commerce store and gives us transactional information, which we didn't get from Mailchimp. I also appreciate how easy it is to set up the different flows, and that they have out of the box templates to build off of.

Shivani S.
User in Consumer Electronics

I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...

Most Helpful Critical Review
Most Helpful Critical Review
Blake C.
User in Apparel & Fashion

Support staff is impossible to reach and not helpful.

Christian K.
Administrator in Leisure, Travel & Tourism

Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.

 
Klaviyo
Most Helpful Favorable Review
Julie O.
User in Sporting Goods

I love that it integrates with our Big Commerce store and gives us transactional information, which we didn't get from Mailchimp. I also appreciate how easy it is to set up the different flows, and that they have out of the box templates to build off of.

Most Helpful Critical Review
Blake C.
User in Apparel & Fashion

Support staff is impossible to reach and not helpful.

Mailchimp
Most Helpful Favorable Review
Shivani S.
User in Consumer Electronics

I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...

Most Helpful Critical Review
Christian K.
Administrator in Leisure, Travel & Tourism

Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.

Screenshots

 
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Videos

 

Uncertain what to do following the recent news that Mailchimp will no longer be supporting their integration with Shopify?

You should know what this means for your business—reduced email capabilities. Without access to valuable customer data your only choice will be to batch and blast your subscribers. These limitations mean you will not have the tools needed to grow your business.

As a preferred partner of Shopify, Klaviyo saw more than 4,900 Mailchimp customers switch to Klaviyo in the past two years. On average, we’ve helped these former Mailchimp customers grow total store revenue by over 45% within 6 months of joining Klaviyo. Our integrations with both Shopify and Mailchimp allow customers to easily get up and running in a matter of clicks, without losing any of their valuable customer data or wasting time.

Learn how easy the switch to Klaviyo can be and also hear about specific segmentation and automation tips to help drive revenue growth.

https://www.klaviyo.com/features/klaviyo-vs-mailchimp

Klaviyo

Uncertain what to do following the recent news that Mailchimp will no longer be supporting their integration with Shopify?

You should know what this means for your business—reduced email capabilities. Without access to valuable customer data your only choice will be to batch and blast your subscribers. These limitations mean you will not have the tools needed to grow your business.

As a preferred partner of Shopify, Klaviyo saw more than 4,900 Mailchimp customers switch to Klaviyo in the past two years. On average, we’ve helped these former Mailchimp customers grow total store revenue by over 45% within 6 months of joining Klaviyo. Our integrations with both Shopify and Mailchimp allow customers to easily get up and running in a matter of clicks, without losing any of their valuable customer data or wasting time.

Learn how easy the switch to Klaviyo can be and also hear about specific segmentation and automation tips to help drive revenue growth.

https://www.klaviyo.com/features/klaviyo-vs-mailchimp

Mailchimp

Downloads

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Klaviyo
No downloads provided
Mailchimp
No downloads provided
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