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Compare Instantly and Outreach 
Featured Products
At a Glance
Market Segments
Small-Business (95.5% of reviews)
Mid-Market (59.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Contact Us
Instantly
Star Rating
(3,953)4.8 out of 5
Market Segments
Small-Business (95.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansOutreach
Star Rating
(3,527)4.3 out of 5
Market Segments
Mid-Market (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OutreachSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user experience, with a simple and intuitive interface that makes it easy to navigate. Users appreciate features like the Unibox and Inbox Placement tests, which enhance their email outreach efforts right from the start.
- Users say that Outreach provides robust automation features that streamline sales processes, making it a powerful tool for managing multichannel outreach. Reviewers highlight its strong analytics capabilities, which help in making informed decisions based on detailed reports.
- According to verified reviews, Instantly's onboarding process is notably superior, with users finding it straightforward and efficient. Many mention that the setup was quick and hassle-free, allowing them to launch their cold outreach campaigns without delay.
- Reviewers mention that while Outreach has strong integration capabilities, some users face challenges with configuration, which can hinder their ability to fully customize the platform to their specific needs.
- G2 reviewers highlight that Instantly's customer support is highly rated, with users noting the helpfulness of AI features and webhooks during troubleshooting. This level of support contributes to a smoother user experience overall.
- Users report that Outreach, despite its strengths in sales engagement, has room for improvement in ease of setup compared to Instantly. Some users express a desire for a more intuitive onboarding experience to match the platform's powerful features.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Outreach
Future Outreach Customers
Contact Us
- Sales engagement
- Opportuntity management
- Mutual success plans
Free Trial
Instantly
Free Trial is available
Outreach
No trial information availableRatings
Meets Requirements
9.4
3,384
8.7
2,672
Ease of Use
9.5
3,548
8.3
2,688
Ease of Setup
9.2
2,714
7.7
850
Ease of Admin
9.4
1,826
7.8
774
Quality of Support
9.6
3,357
8.3
2,428
Has the product been a good partner in doing business?
9.5
1,799
8.5
760
Product Direction (% positive)
9.8
3,418
8.5
2,502
Features by Category
Sales Force Automation
9.0
156
Not enough data
8.6
150
Not enough data
8.9
163
Not enough data
8.9
151
Not enough data
8.6
151
Not enough data
8.9
152
Not enough data
8.6
146
Not enough data
8.5
141
Not enough data
8.6
149
Not enough data
Marketing Automation
9.4
154
Not enough data
9.4
155
Not enough data
9.3
155
Not enough data
9.0
159
Not enough data
Customer Support
8.9
152
Not enough data
9.1
149
Not enough data
9.0
148
Not enough data
8.2
139
Not enough data
8.8
143
Not enough data
Reporting & Analytics
9.0
137
Not enough data
9.2
135
Not enough data
8.7
135
Not enough data
Mobile & Social
8.6
141
Not enough data
8.4
129
Not enough data
8.5
132
Not enough data
Platform
8.7
191
Not enough data
8.9
185
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
179
Not enough data
9.3
186
Not enough data
8.6
191
Not enough data
Integration
9.2
157
Not enough data
8.8
153
Not enough data
8.8
151
Not enough data
Generative AI
8.7
114
Not enough data
Agentic AI - CRM
8.2
11
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
8.0
11
Not enough data
Email Marketing
8.9
2337
Not enough data
9.3
2367
Not enough data
9.5
2372
Not enough data
9.4
2335
Not enough data
9.6
2389
Not enough data
9.4
2343
Not enough data
9.1
2228
Not enough data
9.1
2052
Not enough data
8.4
1942
Not enough data
Reporting & Analytics
9.2
2294
Not enough data
9.2
2297
Not enough data
Generative AI
8.7
1401
Not enough data
8.7
1405
Not enough data
Agentic AI - Email Marketing
8.4
57
Not enough data
8.3
56
Not enough data
8.7
57
Not enough data
8.8
56
Not enough data
8.8
56
Not enough data
Integration
9.3
2332
Not enough data
8.9
2201
Not enough data
8.7
2166
Not enough data
8.7
2048
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
467
Not enough data
9.4
502
Not enough data
9.3
469
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
170
Not enough data
Lead Management
9.0
194
Not enough data
8.5
197
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Feature Not Available
9.0
410
7.5
35
9.4
454
8.2
37
8.9
404
8.2
39
Organization
9.1
413
8.0
34
9.1
395
8.1
36
9.0
400
8.1
34
Performance Analysis
8.8
406
7.4
39
9.2
432
8.3
42
Sales Analysis
8.6
443
7.4
38
8.7
404
7.9
39
Generative AI
9.0
289
7.9
26
9.0
286
7.7
25
Agentic AI - AI Sales Assistant
8.7
5
6.7
5
8.7
5
7.3
5
8.0
5
9.7
5
8.3
5
7.0
5
9.0
5
7.0
5
8.0
5
7.3
5
7.3
5
7.3
5
Diagnosis
8.8
1496
Not enough data
9.2
1542
Not enough data
9.1
1575
Not enough data
9.2
1478
Not enough data
Tracking
9.1
1496
Not enough data
9.1
1455
Not enough data
9.3
1556
Not enough data
9.1
1472
Not enough data
9.0
1464
Not enough data
Reporting
9.3
1612
Not enough data
9.3
1626
Not enough data
9.2
1562
Not enough data
9.0
1586
Not enough data
Agentic AI - Email Deliverability
8.7
37
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
8.8
38
Not enough data
9.0
38
Not enough data
Integrated Workflows
8.3
241
8.7
1010
|
Verified
9.2
251
9.1
1058
|
Verified
7.0
230
8.4
871
|
Verified
7.4
229
8.2
797
|
Verified
8.2
250
8.5
1010
|
Verified
7.7
231
8.6
400
7.9
241
8.2
348
Repeatability and Reportability
8.0
224
8.4
862
|
Verified
8.2
222
8.6
947
|
Verified
8.4
222
8.5
926
|
Verified
7.9
230
7.8
773
|
Verified
7.4
221
7.0
315
AI and Automation
8.4
231
7.8
339
8.3
234
7.3
308
8.4
233
7.7
347
8.1
230
7.3
299
8.1
218
7.0
291
Generative AI
8.3
224
6.7
139
Agentic AI - Sales Engagement
8.2
76
6.5
27
8.2
76
7.3
27
8.1
77
7.8
28
8.1
74
6.4
27
8.0
76
6.9
27
8.1
75
7.0
28
7.9
75
7.0
26
Call Analytics
Not enough data
8.3
128
Not enough data
7.8
108
Not enough data
8.0
115
Not enough data
Feature Not Available
Agent Performance Management
Not enough data
Feature Not Available
Not enough data
7.7
95
Not enough data
7.9
99
Generative AI
Not enough data
7.5
40
Agentic AI - Conversation Intelligence
Not enough data
6.0
7
Not enough data
6.4
7
Not enough data
6.0
7
Not enough data
5.7
7
Not enough data
5.7
7
Not enough data
5.5
7
Not enough data
6.0
7
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.4
51
Not enough data
7.9
60
Not enough data
8.3
79
Not enough data
8.1
53
Not enough data
7.9
59
Not enough data
8.0
21
Not enough data
8.0
22
CRM Data Enrichment
Not enough data
8.7
92
Not enough data
8.7
101
Not enough data
8.2
74
Not enough data
Feature Not Available
Not enough data
8.2
22
Account Management
Not enough data
7.8
69
Not enough data
7.8
70
Not enough data
8.0
70
Not enough data
8.5
80
Not enough data
7.8
24
Not enough data
8.1
21
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
5.7
5
Incentives
Not enough data
7.5
194
Not enough data
8.2
235
|
Verified
Not enough data
7.0
166
|
Verified
Not enough data
8.3
246
|
Verified
Personalization
Not enough data
8.3
264
|
Verified
Not enough data
7.9
271
|
Verified
Not enough data
8.3
323
|
Verified
Not enough data
8.1
228
|
Verified
Administrative
Not enough data
8.7
307
|
Verified
Not enough data
8.4
259
|
Verified
Not enough data
8.5
265
Agentic AI - Email Tracking
8.7
33
7.3
16
8.6
33
7.1
17
8.6
32
7.9
17
8.6
32
6.4
16
8.4
32
6.4
16
8.5
32
6.3
16
8.5
32
6.5
16
Analytics
9.3
927
8.8
1438
9.2
901
8.4
1379
8.9
861
Feature Not Available
Customizations
9.3
888
8.8
1405
9.5
920
8.9
1431
9.1
951
8.5
1405
9.3
918
8.3
1056
9.1
900
9.0
1447
Generative AI
8.9
637
6.8
162
Agentic AI - Sales Analytics
Not enough data
7.0
9
Not enough data
8.1
9
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
6.9
8
Data Sourcing
Not enough data
7.7
159
Not enough data
7.9
174
Not enough data
Feature Not Available
Not enough data
8.1
188
Not enough data
7.6
168
Predictive Analytics
Not enough data
7.3
142
Not enough data
7.5
136
Not enough data
7.0
127
Not enough data
7.4
135
Sales Management
Not enough data
8.0
149
Not enough data
Feature Not Available
Not enough data
7.8
164
Not enough data
8.8
189
Agentic AI - Outbound Call Tracking
Not enough data
5.2
10
Not enough data
5.5
10
Calling
Not enough data
8.5
813
Not enough data
7.9
906
Not enough data
8.4
1032
Not enough data
8.8
1089
Not enough data
5.5
14
Contacts
Not enough data
8.6
1146
Not enough data
8.0
985
Not enough data
8.4
1066
Insights
Not enough data
8.3
1092
|
Verified
Not enough data
8.4
1051
Not enough data
7.7
594
Not enough data
9.1
1191
Not enough data
8.1
1036
Not enough data
6.7
13
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.3
197
|
Verified
Not enough data
8.2
196
|
Verified
Not enough data
8.2
179
|
Verified
Not enough data
8.0
142
|
Verified
Feedback
Not enough data
8.3
165
|
Verified
Not enough data
8.1
162
|
Verified
Not enough data
8.1
141
Not enough data
8.3
174
|
Verified
Not enough data
8.4
192
|
Verified
Not enough data
8.3
191
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
21
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Instantly and Outreach are categorized as Sales Engagement, AI Sales Assistant, and Email Tracking
Unique Categories
Instantly is categorized as Email Deliverability, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, CRM, Sales Intelligence, and Email Marketing
Outreach is categorized as Revenue Operations & Intelligence (RO&I), Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Sales Analytics, Sales Performance Management, and AI SDRs
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.4%
Computer Software
8.6%
Information Technology and Services
6.9%
Consulting
5.4%
Staffing and Recruiting
4.0%
Other
29.7%
Computer Software
36.9%
Information Technology and Services
18.2%
Marketing and Advertising
7.2%
Internet
6.3%
Financial Services
3.2%
Other
28.1%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Has anyone made the a migration from gmail to Outlook? If so, how did your use of Outreach change?
2 Comments
MS
Yes, I have performed the task, the free methods are here using GSMMO - https://www.transferemails.com/transfer-emails-from-outlook-to-gmail/Read more
What is the best way to log follow ups?
2 Comments
JK
When I engage a customer, either email or call, I put them into a follow up sequence, typically that has 3 steps, call > email > call to make sure we keep...Read more
What are the other best ways Outreach can be used in?
2 Comments
IS
We also used it for hiring workflow.Read more
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