Compare Instantly and Outreach 
At a Glance
Market Segments
Small-Business (95.3% of reviews)
Mid-Market (59.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Contact Us
Instantly
Star Rating
(4,054)4.8 out of 5
Market Segments
Small-Business (95.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansOutreach
Star Rating
(3,547)4.3 out of 5
Market Segments
Mid-Market (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OutreachSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instantly excels in user-friendliness, with many users appreciating its straightforward setup process. One user highlighted how easy it was to connect APIs and send emails, making it a great choice for those new to email outreach.
- Users say that Outreach provides a comprehensive sales engagement platform, praised for its ability to organize the entire sales journey effectively. Reviewers noted its plethora of features that help streamline mundane tasks, enhancing productivity for sales teams.
- According to verified reviews, Instantly's support team stands out for its responsiveness and helpfulness. Users mentioned that they could quickly reach real people for assistance, contrasting with some experiences reported with Outreach's support, which, while professional, may not always match the immediacy of Instantly's service.
- Reviewers mention that Outreach offers robust email tracking and automation features, with users appreciating the clarity and measurable performance it brings to their sales processes. This makes it a powerful tool for sales reps looking to optimize their outreach efforts.
- G2 reviewers highlight that while Outreach has a strong presence in the mid-market segment, Instantly is favored by small businesses, with a significant majority of its users coming from this market. This suggests that Instantly may be better tailored for smaller teams looking for cost-effective solutions.
- Users report that both platforms have their strengths, but Instantly's focus on email warm-up features and deliverability gives it an edge for users primarily focused on cold emailing. This specific functionality was noted as a key advantage for users looking to improve their outreach success rates.
Pricing
Entry-Level Pricing
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Outreach
Future Outreach Customers
Contact Us
- Sales engagement
- Opportuntity management
- Mutual success plans
Free Trial
Instantly
Free Trial is available
Outreach
No trial information availableRatings
Meets Requirements
9.3
3,437
8.7
2,684
Ease of Use
9.4
3,614
8.3
2,700
Ease of Setup
9.2
2,780
7.7
863
Ease of Admin
9.4
1,848
7.8
774
Quality of Support
9.6
3,408
8.3
2,435
Has the product been a good partner in doing business?
9.5
1,821
8.5
760
Product Direction (% positive)
9.8
3,470
8.5
2,513
Features by Category
Sales Force Automation
9.0
157
Not enough data
8.6
151
Not enough data
9.0
164
Not enough data
8.9
152
Not enough data
8.6
152
Not enough data
9.0
153
Not enough data
8.6
147
Not enough data
8.5
142
Not enough data
8.6
150
Not enough data
Marketing Automation
9.4
156
Not enough data
9.4
157
Not enough data
9.3
157
Not enough data
9.0
160
Not enough data
Customer Support
8.9
153
Not enough data
9.1
150
Not enough data
9.0
150
Not enough data
8.2
140
Not enough data
8.8
144
Not enough data
Reporting & Analytics
8.9
138
Not enough data
9.2
136
Not enough data
8.7
136
Not enough data
Mobile & Social
8.6
142
Not enough data
8.4
130
Not enough data
8.5
133
Not enough data
Platform
8.7
193
Not enough data
8.9
187
Not enough data
9.0
183
Not enough data
8.5
184
Not enough data
8.5
181
Not enough data
8.8
180
Not enough data
9.3
187
Not enough data
8.6
192
Not enough data
Integration
9.2
158
Not enough data
8.9
155
Not enough data
8.8
152
Not enough data
Generative AI
8.7
115
Not enough data
Agentic AI - CRM
8.3
12
Not enough data
8.1
12
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.9
12
Not enough data
7.6
12
Not enough data
8.2
12
Not enough data
Email Marketing
8.9
2340
Not enough data
9.3
2371
Not enough data
9.5
2377
Not enough data
9.4
2341
Not enough data
9.6
2403
Not enough data
9.4
2353
Not enough data
9.1
2232
Not enough data
9.1
2053
Not enough data
8.4
1943
Not enough data
Reporting & Analytics
9.2
2299
Not enough data
9.2
2303
Not enough data
Generative AI
8.7
1402
Not enough data
8.7
1406
Not enough data
Agentic AI - Email Marketing
8.4
58
Not enough data
8.3
57
Not enough data
8.7
58
Not enough data
8.8
57
Not enough data
8.8
57
Not enough data
Integration
9.3
2336
Not enough data
8.9
2202
Not enough data
8.7
2167
Not enough data
8.7
2049
Not enough data
8.2
1999
Not enough data
8.2
1930
Not enough data
Data Availability
9.1
531
Not enough data
9.1
522
Not enough data
8.9
507
Not enough data
8.7
191
Not enough data
Data Accuracy
9.1
484
Not enough data
9.1
500
Not enough data
8.8
212
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
462
Not enough data
9.2
468
Not enough data
9.4
505
Not enough data
9.3
470
Not enough data
8.8
447
Not enough data
8.9
472
Not enough data
Features
9.2
472
Not enough data
8.9
495
Not enough data
9.0
461
Not enough data
9.0
474
Not enough data
9.1
458
Not enough data
8.8
446
Not enough data
9.0
463
Not enough data
9.2
455
Not enough data
9.3
472
Not enough data
Lead Intelligence
8.7
169
Not enough data
8.9
170
Not enough data
8.9
171
Not enough data
Lead Management
9.0
194
Not enough data
8.5
198
Not enough data
8.9
192
Not enough data
Marketing Campaigns
8.6
205
Not enough data
8.3
227
Not enough data
8.5
205
Not enough data
8.9
195
Not enough data
8.9
194
Not enough data
Campaign Execution
8.4
162
Not enough data
8.9
179
Not enough data
8.5
160
Not enough data
9.4
161
Not enough data
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
436
Feature Not Available
9.0
410
7.5
34
9.4
454
8.1
36
8.9
404
8.1
38
Organization
9.1
413
7.9
33
9.1
395
8.0
35
9.0
400
8.1
33
Performance Analysis
8.8
406
7.4
38
9.2
432
8.3
41
Sales Analysis
8.6
443
7.3
37
8.7
404
7.8
38
Generative AI
9.0
289
7.9
25
9.0
286
7.6
24
Agentic AI - AI Sales Assistant
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
Diagnosis
8.8
1497
Not enough data
9.2
1547
Not enough data
9.1
1578
Not enough data
9.2
1479
Not enough data
Tracking
9.1
1497
Not enough data
9.1
1457
Not enough data
9.3
1558
Not enough data
9.1
1473
Not enough data
9.0
1466
Not enough data
Reporting
9.3
1616
Not enough data
9.3
1631
Not enough data
9.2
1563
Not enough data
9.0
1587
Not enough data
Agentic AI - Email Deliverability
8.7
38
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
8.8
39
Not enough data
9.0
39
Not enough data
Integrated Workflows
8.3
241
8.7
1008
|
Verified
9.2
285
9.1
1062
|
Verified
6.9
230
8.4
872
|
Verified
7.4
229
8.2
797
|
Verified
8.2
250
8.5
1010
|
Verified
7.7
231
8.6
400
7.9
240
8.2
348
Repeatability and Reportability
8.0
223
8.4
863
|
Verified
8.3
231
8.6
955
|
Verified
8.3
227
8.5
930
|
Verified
7.9
229
7.8
771
|
Verified
7.4
220
7.0
314
AI and Automation
8.4
230
7.8
343
8.3
233
7.3
308
8.4
232
7.7
346
8.1
229
7.3
298
8.1
218
7.0
293
Generative AI
8.3
224
6.7
138
Agentic AI - Sales Engagement
8.2
76
6.4
26
8.2
76
7.2
26
8.0
76
7.6
26
8.0
73
6.3
26
7.9
76
6.7
26
8.0
74
6.8
26
7.9
74
6.9
25
Call Analytics
Not enough data
8.3
128
Not enough data
7.8
108
Not enough data
8.0
115
Not enough data
Feature Not Available
Artificial Intelligence - Conversation Intelligence
Not enough data
Feature Not Available
Not enough data
7.7
95
Not enough data
Not enough data
Generative AI
Not enough data
7.5
40
Agentic AI - Conversation Intelligence
Not enough data
6.0
7
Not enough data
6.4
7
Not enough data
6.0
7
Not enough data
5.7
7
Not enough data
5.7
7
Not enough data
5.5
7
Not enough data
6.0
7
Lead Intelligence
9.2
508
Not enough data
8.9
500
Not enough data
9.0
505
Not enough data
9.0
503
Not enough data
8.5
513
Not enough data
Agentic AI - Lead Intelligence
7.5
8
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.4
51
Not enough data
7.9
60
Not enough data
8.3
79
Not enough data
8.1
53
Not enough data
7.9
59
Not enough data
8.0
21
Not enough data
8.0
22
CRM Data Enrichment
Not enough data
8.7
92
Not enough data
8.7
101
Not enough data
8.2
74
Not enough data
Feature Not Available
Not enough data
8.2
22
Account Management
Not enough data
7.8
69
Not enough data
7.8
70
Not enough data
8.0
70
Not enough data
8.5
80
Not enough data
7.8
24
Not enough data
8.1
21
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
8.8
11
Not enough data
8.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
7.5
192
Not enough data
8.2
233
|
Verified
Not enough data
6.9
164
|
Verified
Not enough data
8.3
244
|
Verified
Personalization
Not enough data
8.3
262
|
Verified
Not enough data
7.8
269
|
Verified
Not enough data
8.2
321
|
Verified
Not enough data
8.1
226
|
Verified
Administrative
Not enough data
8.7
305
|
Verified
Not enough data
8.4
257
|
Verified
Not enough data
8.5
263
Agentic AI - Email Tracking
8.7
33
7.3
16
8.6
33
7.1
17
8.6
32
7.9
17
8.6
32
6.4
16
8.4
32
6.4
16
8.5
32
6.3
16
8.5
32
6.5
16
Analytics
9.3
928
8.8
1439
9.2
901
8.4
1379
8.9
861
Feature Not Available
Customizations
9.3
889
8.8
1405
9.5
923
8.9
1431
9.1
951
8.5
1404
9.3
918
8.3
1055
9.1
900
9.0
1447
Generative AI
8.9
637
6.8
162
Agentic AI - Sales Analytics
Not enough data
6.7
8
Not enough data
7.9
8
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Data Sourcing
Not enough data
7.7
157
Not enough data
7.9
172
Not enough data
Feature Not Available
Not enough data
8.1
186
Not enough data
7.6
166
Predictive Analytics
Not enough data
7.3
140
Not enough data
7.4
134
Not enough data
7.0
125
Not enough data
7.3
133
Sales Management
Not enough data
7.9
147
Not enough data
Feature Not Available
Not enough data
7.8
162
Not enough data
8.8
187
Agentic AI - Outbound Call Tracking
Not enough data
5.2
10
Not enough data
5.5
10
Calling
Not enough data
8.5
812
Not enough data
7.9
905
Not enough data
8.4
1031
Not enough data
8.8
1088
Not enough data
5.5
14
Contacts
Not enough data
8.6
1145
Not enough data
8.0
984
Not enough data
8.4
1065
Insights
Not enough data
8.3
1091
|
Verified
Not enough data
8.4
1050
Not enough data
7.7
593
Not enough data
9.1
1190
Not enough data
8.1
1035
Not enough data
6.7
13
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Training
Not enough data
8.3
197
|
Verified
Not enough data
8.2
196
|
Verified
Not enough data
8.2
179
|
Verified
Not enough data
8.0
142
|
Verified
Feedback
Not enough data
8.3
165
|
Verified
Not enough data
8.1
162
|
Verified
Not enough data
8.1
141
Not enough data
8.3
174
|
Verified
Not enough data
8.4
192
|
Verified
Not enough data
8.3
191
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
21
Agentic AI - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Revenue AI Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Instantly and Outreach are categorized as Sales Engagement, AI Sales Assistant, and Email Tracking
Unique Categories
Instantly is categorized as Email Deliverability, Account Data Management, Lead Mining, Lead Intelligence, Visitor Identification, CRM, Sales Intelligence, and Email Marketing
Outreach is categorized as Revenue Operations & Intelligence (RO&I), AI SDRs, Conversation Intelligence, Sales Coaching, Outbound Call Tracking, Sales Analytics, Sales Performance Management, and Revenue AI Platforms
Reviews
Reviewers' Company Size
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.3%
Computer Software
8.7%
Information Technology and Services
6.9%
Consulting
5.5%
Staffing and Recruiting
4.0%
Other
29.6%
Computer Software
36.9%
Information Technology and Services
18.2%
Marketing and Advertising
7.1%
Internet
6.3%
Financial Services
3.2%
Other
28.2%
Discussions
What is Instantly used for?
7 Comments
AP
a) Sending cold emails
b) Searching for prospects
Read more
Instantly has no more discussions with answers
Has anyone made the a migration from gmail to Outlook? If so, how did your use of Outreach change?
2 Comments
MS
Yes, I have performed the task, the free methods are here using GSMMO - https://www.transferemails.com/transfer-emails-from-outlook-to-gmail/Read more
What is the best way to log follow ups?
2 Comments
JK
When I engage a customer, either email or call, I put them into a follow up sequence, typically that has 3 steps, call > email > call to make sure we keep...Read more
What are the other best ways Outreach can be used in?
2 Comments
IS
We also used it for hiring workflow.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
