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Compare Insider One and Splio 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSplio
Star Rating
(10)4.3 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SplioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in building and personalizing emails, scoring 9.7 compared to Splio's 8.0. Reviewers mention that Insider's drag-and-drop email builder is intuitive and allows for extensive customization, making it easier to create visually appealing campaigns.
- Reviewers mention that Insider's automated email responses feature is highly rated at 9.7, while Splio falls short at 7.3. Users say that Insider's automation capabilities are robust, allowing for seamless customer engagement without manual intervention.
- G2 users highlight that Insider's segmentation capabilities score 9.6, significantly outperforming Splio's 7.0. Reviewers say that Insider provides advanced segmentation options that enable targeted marketing strategies, which are crucial for effective customer outreach.
- Users on G2 report that Insider's ease of use is rated at 9.5, while Splio lags behind at 8.1. Reviewers mention that Insider's user interface is clean and user-friendly, making it accessible for teams without extensive technical expertise.
- Reviewers mention that Insider's quality of support is rated at 9.6, compared to Splio's 9.2. Users say that Insider's customer service is responsive and knowledgeable, providing timely assistance that enhances the overall user experience.
- Users report that Insider's mobile optimization scores 9.6, while Splio's is lower at 7.8. Reviewers say that Insider's mobile-friendly designs ensure that campaigns look great on all devices, which is essential for reaching customers on the go.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSplio
No pricing availableFree Trial
Insider One
Free Trial is available
Splio
No trial information availableRatings
Meets Requirements
9.4
1,141
8.6
7
Ease of Use
9.4
1,153
7.8
6
Ease of Setup
9.0
611
Not enough data
Ease of Admin
9.1
311
Not enough data
Quality of Support
9.6
1,138
9.0
7
Has the product been a good partner in doing business?
9.5
312
Not enough data
Product Direction (% positive)
9.8
1,095
10.0
7
Features by Category
Email Marketing
9.6
512
8.0
5
9.6
491
8.3
5
9.6
494
Not enough data
9.6
435
7.3
5
Online Marketing
Feature Not Available
7.0
5
9.6
531
8.0
5
9.6
546
8.3
5
9.5
535
7.8
6
Feature Not Available
Not enough data
Lead Management
9.5
505
Not enough data
9.5
503
Not enough data
9.6
550
7.0
5
Feature Not Available
Not enough data
9.5
482
Not enough data
9.5
447
Not enough data
9.5
486
Not enough data
9.6
470
Not enough data
Campaign Management
Feature Not Available
9.0
5
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
7.0
5
Social
Feature Not Available
Not enough data
9.4
441
6.9
6
9.4
452
Not enough data
Feature Not Available
7.5
6
Feature Not Available
8.3
5
Reporting & Analytics
9.4
532
Not enough data
9.4
527
Not enough data
9.4
521
Not enough data
9.4
518
Not enough data
9.2
421
7.3
5
Platform
9.5
528
Not enough data
9.5
278
Not enough data
9.6
507
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
499
Not enough data
9.4
498
Not enough data
9.4
460
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
378
Not enough data
9.5
600
|
Verified
Not enough data
Intelligence
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Loyalty Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Loyalty Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
50
Not enough data
9.5
54
Not enough data
9.5
50
Not enough data
9.5
51
Not enough data
9.5
49
Not enough data
9.2
49
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
51
Not enough data
9.5
49
Not enough data
9.4
48
Not enough data
9.3
47
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
603
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
700
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Splio are categorized as Customer Data Platform (CDP) and Marketing Automation
Unique Categories
Insider One is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and Conversational Commerce Platforms
Splio is categorized as Loyalty Management
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Splio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.3%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.0%
Marketing and Advertising
22.2%
Higher Education
11.1%
Health, Wellness and Fitness
11.1%
Food & Beverages
11.1%
Financial Services
11.1%
Other
33.3%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Splio has no discussions with answers
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