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Compare Insider One and Splio 
Featured Products
At a Glance
Market Segments
Mid-Market (45.5% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,293)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSplio
Star Rating
(10)4.3 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SplioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user satisfaction, boasting a high overall rating of 4.8. Users appreciate its versatile capabilities across various marketing channels, including mobile apps and web, which allows for effective personalization and engagement.
- Users say that Insider One's implementation process is notably smooth, with many highlighting the intuitive onboarding wizard that facilitates quick setup. In contrast, Splio, while offering good customer support, has received mixed feedback regarding its ease of use, with a lower rating of 4.3.
- Reviewers mention that Insider One's support quality is exceptional, with a score of 9.6. Users have praised the team for their partnership approach and willingness to adapt the platform to meet specific needs, enhancing the overall user experience.
- According to verified reviews, Insider One shines in its ability to turn personalization ideas into actionable campaigns quickly. Users have noted the platform's integration of AI capabilities that streamline the personalization process, a feature that sets it apart from Splio.
- G2 reviewers highlight that Splio is effective for small businesses looking to optimize customer relationship marketing. Users appreciate its audience segmentation features and AI-driven campaign automation, which help tailor marketing efforts based on customer preferences.
- Users report that while both platforms offer valuable features, Insider One's higher ratings in areas like dynamic content and A/B testing indicate a more robust tool for marketers seeking comprehensive solutions. Splio, on the other hand, has room for improvement in these areas, as reflected in its lower scores.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSplio
No pricing availableFree Trial
Insider One
Free Trial is available
Splio
No trial information availableRatings
Meets Requirements
9.4
1,164
8.6
7
Ease of Use
9.4
1,177
7.8
6
Ease of Setup
9.0
627
Not enough data
Ease of Admin
9.1
327
Not enough data
Quality of Support
9.6
1,163
9.0
7
Has the product been a good partner in doing business?
9.5
329
Not enough data
Product Direction (% positive)
9.7
1,116
10.0
7
Features by Category
Email Marketing
9.6
514
8.0
5
9.6
492
8.3
5
9.6
495
Not enough data
9.6
436
7.3
5
Online Marketing
Feature Not Available
7.0
5
9.6
532
8.0
5
9.6
548
8.3
5
9.5
536
7.8
6
Feature Not Available
Not enough data
Lead Management
9.5
507
Not enough data
9.5
504
Not enough data
9.6
552
7.0
5
Feature Not Available
Not enough data
9.5
483
Not enough data
9.5
448
Not enough data
9.5
487
Not enough data
9.5
471
Not enough data
Campaign Management
Feature Not Available
9.0
5
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
7.0
5
Social
Feature Not Available
Not enough data
9.4
442
6.9
6
9.4
453
Not enough data
Feature Not Available
7.5
6
Feature Not Available
8.3
5
Reporting & Analytics
9.4
533
Not enough data
9.4
528
Not enough data
9.4
522
Not enough data
9.4
519
Not enough data
9.1
422
7.3
5
Platform
9.5
530
Not enough data
9.5
278
Not enough data
9.6
508
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
500
Not enough data
9.4
500
Not enough data
9.4
461
Not enough data
Visitor Behavior
9.5
582
Not enough data
9.6
601
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
599
Not enough data
9.6
586
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Loyalty Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Loyalty Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Loyalty Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
604
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
701
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Categories
Categories
Shared Categories
Insider One and Splio are categorized as Customer Data Platform (CDP) and Marketing Automation
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Splio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.7%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Food & Beverages
3.7%
Marketing and Advertising
3.6%
Other
52.9%
Marketing and Advertising
22.2%
Higher Education
11.1%
Health, Wellness and Fitness
11.1%
Food & Beverages
11.1%
Financial Services
11.1%
Other
33.3%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Splio has no discussions with answers
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