1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [Splio Discussions](https://www.g2.com/products/splio/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d1684651a4c785f76956f2453afc24b3/splio.png "Product Avatar Image") ](/products/splio/reviews) [ Splio ](/products/splio/reviews) (12)4.1/5 Splio is one of the first French marketing technology scale-ups to evolve its CRM from SaaS to an AI-first model with over 30% of annual recurring revenue (ARR) coming from AI. Based in Paris, the company has 180 employees across four offices in Europe and the MEA region (Middle East and Africa). As conversation is set to become the new digital default, CRM must keep pace with the speed of agentic commerce without losing what sets it apart: a personalized relationship that creates value. Splio’s vision is CRM where prediction becomes the foundation of personalization at scale, on the brand’s channels as well as in new third-party conversational spaces. Splio offers brands an AI-first CRM powered by Tinyclues AI, enhanced with generative and agentic capabilities in addition to predictive AI, to orchestrate personalized customer marketing at scale across all their channels (email, SMS, RCS, WhatsApp...). Splio also includes Ask My CRM, an intelligent copilot agent that makes customer knowledge easier to access, detects opportunities, and recommends practical actions daily. Already adopted by over 500 companies (retail, telecom, tourism, transportation...) in Europe and MEA, Splio is used daily by brands such as Air France, Fnac Darty, Pierre Hermé, SNCF Connect, KIABI, Cyrillus, APC, Izak, SAMSUNG and Orange. Show More * * * ### 41.0 Nps Score Already have Splio? ### All Splio Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Splio used for? ](/discussions/what-is-splio-used-for) What is Splio used for? 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