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Compare Insider One and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (45.6% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider One
Star Rating
(1,295)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSelligent by Marigold
Star Rating
(35)4.0 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with a high ease of use rating. Users appreciate its intuitive interface, which allows for quick navigation and efficient campaign management, making it easier to implement personalization strategies across various channels.
- Users say that Selligent by Marigold provides robust multichannel capabilities, allowing businesses to manage campaigns across email, mobile, social media, and web. This flexibility is highlighted by users who value the ability to track online performance and share campaign results in real-time.
- Reviewers mention that Insider One's support is exceptional, with a high quality of support rating. Users commend the team's responsiveness and willingness to adapt the platform to meet specific needs, fostering a strong partnership that enhances the overall experience.
- According to verified reviews, Selligent by Marigold faces challenges in setup and administration, with users noting that the onboarding process can be less intuitive compared to Insider One. This can lead to configuration difficulties for some businesses trying to tailor the platform to their workflows.
- G2 reviewers highlight that Insider One's advanced AI capabilities significantly enhance personalization efforts, allowing users to quickly turn ideas into measurable experiences. This feature is particularly praised for its effectiveness in driving engagement across multiple marketing channels.
- Users report that while Selligent by Marigold is a well-maintained tool for managing marketing campaigns, it may not meet the same level of satisfaction as Insider One in terms of overall performance and user feedback, as reflected in their respective G2 Scores.
Pricing
Entry-Level Pricing
Insider One
No pricing availableSelligent by Marigold
No pricing availableFree Trial
Insider One
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
9.4
1,166
8.3
26
Ease of Use
9.4
1,179
7.8
26
Ease of Setup
9.0
629
7.1
11
Ease of Admin
9.1
329
7.8
10
Quality of Support
9.6
1,165
9.0
26
Has the product been a good partner in doing business?
9.5
331
8.5
10
Product Direction (% positive)
9.7
1,118
7.8
26
Features by Category
Email Marketing
9.6
515
8.8
24
|
Verified
9.6
492
9.5
24
|
Verified
9.6
495
8.8
23
|
Verified
9.6
436
8.8
15
|
Verified
Online Marketing
Feature Not Available
9.2
10
|
Verified
9.6
533
8.7
20
|
Verified
9.6
549
9.2
22
|
Verified
9.5
536
9.3
16
|
Verified
Feature Not Available
9.0
10
Lead Management
9.5
507
9.8
7
|
Verified
9.5
504
8.8
13
|
Verified
9.6
553
8.9
19
|
Verified
Feature Not Available
8.8
7
|
Verified
9.5
483
9.5
10
|
Verified
9.5
449
9.4
9
|
Verified
9.5
487
9.2
12
|
Verified
9.5
471
8.3
7
|
Verified
Campaign Management
Feature Not Available
9.2
13
|
Verified
Feature Not Available
Not enough data
Feature Not Available
9.4
9
|
Verified
Feature Not Available
9.3
5
Social
Feature Not Available
Not enough data
9.4
442
9.2
8
|
Verified
9.4
453
8.6
6
|
Verified
Feature Not Available
8.9
6
|
Verified
Feature Not Available
Not enough data
Reporting & Analytics
9.4
533
8.4
23
|
Verified
9.4
528
8.5
11
|
Verified
9.4
522
9.0
7
|
Verified
9.4
519
7.8
9
|
Verified
9.1
422
9.3
5
Platform
9.5
530
Not enough data
9.5
278
8.1
7
|
Verified
9.6
509
9.2
10
|
Verified
9.5
445
9.0
5
|
Verified
9.4
450
8.1
6
|
Verified
9.5
492
8.3
9
|
Verified
9.4
431
Not enough data
Agentic AI - Marketing Automation
8.9
25
Not enough data
8.9
25
Not enough data
8.9
25
Not enough data
8.8
25
Not enough data
8.8
25
Not enough data
8.8
24
Not enough data
Integration
9.4
501
8.5
10
|
Verified
9.4
501
7.5
8
|
Verified
9.4
462
6.9
6
|
Verified
Visitor Behavior
9.5
582
Not enough data
9.6
602
Not enough data
9.5
545
Not enough data
Templates
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Not enough data
Personalization
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
574
Not enough data
9.6
601
Not enough data
9.6
588
Not enough data
Multichannel
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Not enough data
Administration
9.6
583
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Segmentation
9.7
602
Not enough data
9.6
582
Not enough data
Targeting
9.6
595
Not enough data
9.6
565
Not enough data
Triggered Content
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Not enough data
Personalized Content
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
Text Messaging
9.6
86
Not enough data
9.4
80
Not enough data
9.5
81
Not enough data
9.4
82
Not enough data
9.4
86
Not enough data
9.4
84
Not enough data
9.5
87
Not enough data
9.4
82
Not enough data
SMS Platform
9.4
85
Not enough data
9.5
86
Not enough data
9.3
80
Not enough data
Feature Not Available
Not enough data
9.3
86
Not enough data
9.3
85
Not enough data
Agentic AI - SMS Marketing
8.9
21
Not enough data
8.8
21
Not enough data
8.7
21
Not enough data
8.8
21
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
Data Sourcing
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Feature Not Available
9.5
601
|
Verified
Not enough data
Intelligence
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Not enough data
Platform Basics
9.5
657
|
Verified
Not enough data
9.5
655
|
Verified
Not enough data
Platform Data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Not enough data
Platform Additional Functionality
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Not enough data
Agentic AI - Customer Journey Analytics
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
Search Setup
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Not enough data
Product Discovery
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Not enough data
Integration
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Not enough data
Conversational AI - Conversational Commerce Platforms
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Agentic AI - Personalization
8.8
33
Not enough data
8.8
32
Not enough data
8.7
32
Not enough data
8.6
31
Not enough data
8.8
32
Not enough data
8.7
33
Not enough data
Analysis
9.3
625
Not enough data
9.4
697
Not enough data
9.3
558
|
Verified
Not enough data
9.4
604
|
Verified
Not enough data
Campaigns
9.4
581
|
Verified
Not enough data
9.7
701
|
Verified
Not enough data
9.4
487
Not enough data
9.2
487
Not enough data
9.6
574
|
Verified
Not enough data
9.6
660
|
Verified
Not enough data
Engagement
9.6
628
Not enough data
Platform
9.6
676
Not enough data
9.4
627
|
Verified
Not enough data
9.5
548
Not enough data
Agentic AI - Mobile Marketing
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Insider One and Selligent by Marigold are categorized as Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Insider One is categorized as Conversational Commerce Platforms, WhatsApp Marketing, E-Commerce Search, SMS Marketing, Personalization, Personalization Engines, E-Commerce Personalization, Mobile Marketing, and Bot Platforms
Selligent by Marigold is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
25.8%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.8%
Marketing and Advertising
12.9%
Retail
9.7%
Internet
9.7%
Photography
6.5%
Hospitality
6.5%
Other
54.8%
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Selligent by Marigold has no discussions with answers
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