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Insider One
Insider One
(1,240)
4.8 out of 5
Insider One
By Insider One
Optimized for quick response
Salesforce Data Cloud
Salesforce Data Cloud
(206)
4.3 out of 5
Salesforce Data Cloud
By Salesforce
Get a quote
Optimized for quick response
At a Glance
Insider One
Insider One
Star Rating
(1,240)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider One
Salesforce Data Cloud
Salesforce Data Cloud
Star Rating
(206)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data Cloud
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Reviews say that Insider excels in ease of use with a score of 9.4, while Salesforce Data Cloud falls behind at 8.2. Users report that Insider's intuitive interface and user-friendly design make it easy for teams to adopt quickly.
  • Users mention that Insider's quality of support is outstanding, scoring 9.6 compared to Salesforce Data Cloud's 8.7. Reviewers highlight the responsiveness and helpfulness of Insider's support team, which is crucial for resolving issues promptly.
  • G2 users report that Insider shines in ease of setup, achieving a score of 9.0, while Salesforce Data Cloud lags at 7.4. Users appreciate how quickly they can get started with Insider without extensive technical knowledge.
  • Users on G2 note that Insider's data enrichment capabilities score 9.5, surpassing Salesforce Data Cloud's 9.0. Reviewers mention that Insider's robust data integration features allow for seamless enhancement of customer profiles.
  • Reviewers mention that Insider's content marketing features score 9.6, significantly higher than Salesforce Data Cloud's 8.6. Users appreciate the advanced tools for creating and managing marketing campaigns effectively within Insider.
  • Users say that Insider's predictive modeling capabilities score 9.5, while Salesforce Data Cloud's score is 8.7. Reviewers highlight Insider's ability to provide actionable insights that help in forecasting customer behavior and improving marketing strategies.
Pricing
Entry-Level Pricing
Insider One
No pricing available
Salesforce Data Cloud
Consumption Credits
$500.00
100000 Credits
Learn more about Salesforce Data Cloud
Free Trial
Insider One
Free Trial is available
Salesforce Data Cloud
No trial information available
Ratings
Meets Requirements
9.4
1,120
9.0
88
Ease of Use
9.4
1,129
8.0
166
Ease of Setup
9.0
586
7.4
139
Ease of Admin
9.1
304
8.6
42
Quality of Support
9.6
1,119
8.7
84
Has the product been a good partner in doing business?
9.5
305
9.3
41
Product Direction (% positive)
9.7
1,071
9.1
86
Features by Category
Marketing AutomationHide 47 FeaturesShow 47 Features
9.4
622
Not enough data
Email Marketing
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
432
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
542
Not enough data
9.5
532
Not enough data
Feature Not Available
Not enough data
Lead Management
9.5
501
Not enough data
9.5
500
Not enough data
9.6
544
Not enough data
Feature Not Available
Not enough data
9.5
480
Not enough data
9.5
445
Not enough data
9.5
484
Not enough data
9.5
467
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.4
528
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
420
Not enough data
Platform
9.5
524
Not enough data
9.5
277
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
450
Not enough data
9.5
490
Not enough data
9.4
430
Not enough data
Agentic AI - Marketing Automation
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Not enough data
Integration
9.4
499
Not enough data
9.3
496
Not enough data
9.4
460
Not enough data
Data Management Platform (DMP)Hide 21 FeaturesShow 21 Features
Not enough data
9.4
7
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
9.4
656
Not enough data
Visitor Behavior
9.5
579
Not enough data
9.6
596
Not enough data
9.5
543
Not enough data
Templates
9.5
558
Not enough data
9.5
601
Not enough data
9.6
595
Not enough data
Personalization
9.6
584
Not enough data
9.5
572
Not enough data
9.6
585
Not enough data
9.4
519
Not enough data
9.5
564
Not enough data
9.6
567
Not enough data
9.6
594
Not enough data
9.6
580
Not enough data
Multichannel
9.6
585
Not enough data
9.5
520
Not enough data
9.6
584
Not enough data
Administration
9.6
580
Not enough data
9.4
598
Not enough data
9.5
575
Not enough data
9.4
575
Not enough data
Agentic AI - E-Commerce Personalization
8.3
20
Not enough data
8.2
20
Not enough data
Data GovernanceHide 29 FeaturesShow 29 Features
Not enough data
8.9
7
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Personalization EnginesHide 16 FeaturesShow 16 Features
9.3
638
Not enough data
Segmentation
9.7
601
Not enough data
9.6
579
Not enough data
Targeting
9.6
593
Not enough data
9.6
564
Not enough data
Triggered Content
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Not enough data
Personalized Content
9.6
539
Not enough data
9.6
517
Not enough data
9.6
577
Not enough data
Agentic AI - Personalization Engines
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
9.2
98
Not enough data
Text Messaging
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
Not enough data
SMS Platform
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Not enough data
Agentic AI - SMS Marketing
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
9.5
649
8.8
31
Data Sourcing
9.5
583
|
Verified
8.9
30
9.5
571
|
Verified
9.1
30
9.6
377
8.6
29
9.5
599
|
Verified
9.1
29
Intelligence
9.4
606
|
Verified
8.6
29
9.4
576
|
Verified
8.8
28
9.6
567
|
Verified
8.6
28
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
9.2
705
Not enough data
Platform Basics
9.5
652
|
Verified
Not enough data
9.5
652
|
Verified
Not enough data
Platform Data
9.4
637
|
Verified
Not enough data
9.4
615
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
617
Not enough data
Platform Additional Functionality
9.5
621
|
Verified
Not enough data
9.5
616
|
Verified
Not enough data
9.4
604
Not enough data
Agentic AI - Customer Journey Analytics
8.7
35
Not enough data
8.7
34
Not enough data
8.6
34
Not enough data
8.7
33
Not enough data
E-Commerce SearchHide 12 FeaturesShow 12 Features
9.6
65
Not enough data
Audience Intelligence PlatformsHide 15 FeaturesShow 15 Features
Not enough data
9.7
6
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Master Data Management (MDM)Hide 10 FeaturesShow 10 Features
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
9.4
54
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
49
Not enough data
9.5
51
Not enough data
9.4
47
Not enough data
9.5
49
Not enough data
9.5
47
Not enough data
9.2
48
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.6
48
Not enough data
9.5
47
Not enough data
9.4
45
Not enough data
9.3
46
Not enough data
Conversational Commerce PlatformsHide 11 FeaturesShow 11 Features
8.3
15
Not enough data
Conversational AI - Conversational Commerce Platforms
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Not enough data
Platform integration - Conversational Commerce Platforms
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Feature Not Available
Not enough data
8.7
13
Not enough data
Identity ResolutionHide 2 FeaturesShow 2 Features
Not enough data
8.6
17
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
PersonalizationHide 6 FeaturesShow 6 Features
8.8
37
Not enough data
Agentic AI - Personalization
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
9.3
759
Not enough data
Analysis
9.3
622
Not enough data
9.4
690
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Not enough data
Campaigns
9.4
578
|
Verified
Not enough data
9.7
694
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
566
|
Verified
Not enough data
9.6
653
|
Verified
Not enough data
Engagement
9.6
623
Not enough data
Platform
9.6
671
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Not enough data
Agentic AI - Mobile Marketing
9.0
29
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Not enough data
Categories
Categories
Shared Categories
Insider One
Insider One
Salesforce Data Cloud
Salesforce Data Cloud
Insider One and Salesforce Data Cloud are categorized as Customer Data Platform (CDP)
Unique Categories
Insider One
Salesforce Data Cloud
Reviews
Reviewers' Company Size
Insider One
Insider One
Small-Business(50 or fewer emp.)
27.9%
Mid-Market(51-1000 emp.)
45.5%
Enterprise(> 1000 emp.)
26.6%
Salesforce Data Cloud
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
20.0%
Mid-Market(51-1000 emp.)
43.2%
Enterprise(> 1000 emp.)
36.8%
Reviewers' Industry
Insider One
Insider One
Retail
26.1%
Apparel & Fashion
10.4%
Cosmetics
3.9%
Marketing and Advertising
3.7%
Food & Beverages
3.7%
Other
52.3%
Salesforce Data Cloud
Salesforce Data Cloud
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Insider One
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Discussions
Insider One
Insider One Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
Divya M.
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
Neeraj M.
NM
Hello Imam, Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
See all discussions
Salesforce Data Cloud
Salesforce Data Cloud Discussions
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Salesforce Data Cloud has no discussions with answers
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Insider One
Insider One
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Salesforce Data Cloud
Salesforce Data Cloud
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