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Compare IBM MaaS360 and Salesforce Marketing Cloud 
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At a Glance
Market Segments
Mid-Market (44.4% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
$5.00 per device $10.00 per user
Starting at $1,250.00 Per Month
IBM MaaS360
Star Rating
(198)4.2 out of 5
Market Segments
Mid-Market (44.4% of reviews)
Pros & Cons
Entry-Level Pricing
$5.00 per device $10.00 per user
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud
Star Rating
(4,426)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansIBM MaaS360 vs Salesforce Marketing Cloud
When assessing the two solutions, reviewers found IBM MaaS360 easier to use, set up, and administer. However, reviewers preferred doing business with Salesforce Marketing Cloud overall.
- Reviewers felt that IBM MaaS360 meets the needs of their business better than Salesforce Marketing Cloud.
- When comparing quality of ongoing product support, reviewers felt that IBM MaaS360 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of IBM MaaS360 over Salesforce Marketing Cloud.
Pricing
Entry-Level Pricing
IBM MaaS360
Deluxe Edition
$5.00 per device
$10.00 per user
Add email and chat containerization to separate personal and business data
- *Includes all Essentials Edition solutions
- Secure Mobile Mail
- Assistant
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
IBM MaaS360
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.3
155
8.2
3,263
Ease of Use
8.1
157
7.6
3,440
Ease of Setup
7.8
120
7.3
1,929
Ease of Admin
8.0
98
7.8
1,708
Quality of Support
8.1
151
7.7
3,077
Has the product been a good partner in doing business?
7.9
97
8.0
1,673
Product Direction (% positive)
8.4
159
7.5
3,156
Features by Category
Email Marketing
Not enough data
7.9
1169
Not enough data
8.4
1165
Not enough data
8.1
1150
Not enough data
8.2
1065
Online Marketing
Not enough data
7.4
1062
Not enough data
7.4
887
Not enough data
7.5
841
Not enough data
7.2
917
Not enough data
7.3
854
Lead Management
Not enough data
8.0
1032
Not enough data
7.6
995
Not enough data
8.0
1041
Not enough data
7.9
1025
Not enough data
8.1
1022
Not enough data
7.8
964
Not enough data
7.9
923
Not enough data
8.3
1031
Campaign Management
Not enough data
7.6
873
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Social
Not enough data
6.3
376
Not enough data
6.6
566
Not enough data
6.8
215
Not enough data
7.0
203
Not enough data
6.9
177
Reporting & Analytics
Not enough data
7.4
1066
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Platform
Not enough data
6.9
628
Not enough data
7.8
187
Not enough data
8.0
676
Not enough data
7.4
168
Not enough data
7.3
128
Not enough data
8.0
668
Not enough data
7.8
139
Agentic AI - Marketing Automation
Not enough data
6.4
7
Not enough data
6.0
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
5.8
8
Not enough data
7.1
8
Integration
Not enough data
8.0
667
Not enough data
7.7
533
Not enough data
7.4
496
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.1
27
Not enough data
9.3
29
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
Not enough data
9.0
38
Not enough data
8.5
41
Targeting
Not enough data
9.2
42
Not enough data
9.0
41
Triggered Content
Not enough data
8.6
27
Not enough data
8.3
22
Not enough data
8.9
33
Personalized Content
Not enough data
8.8
32
Not enough data
8.9
25
Not enough data
8.9
40
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
30
Not enough data
8.8
29
Not enough data
8.9
28
Not enough data
8.7
29
Not enough data
8.9
29
Not enough data
8.6
30
Not enough data
9.1
30
Not enough data
8.9
30
SMS Platform
Not enough data
9.0
28
Not enough data
9.3
29
Not enough data
8.4
30
Not enough data
7.9
30
Not enough data
8.5
27
Not enough data
8.7
30
Agentic AI - SMS Marketing
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Scope
8.3
32
Not enough data
8.2
33
Not enough data
Security
8.8
32
Not enough data
8.2
34
Not enough data
8.8
33
Not enough data
Management
8.4
35
Not enough data
8.4
34
Not enough data
8.2
34
Not enough data
8.3
32
Not enough data
7.8
32
Not enough data
Agentic AI - Unified Endpoint Management (UEM)
7.9
13
Not enough data
7.6
12
Not enough data
7.7
13
Not enough data
7.7
13
Not enough data
7.7
13
Not enough data
7.7
14
Not enough data
7.6
14
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
105
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.5
86
Agentic AI - Customer Journey Mapping
Not enough data
8.3
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.6
46
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
46
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.0
42
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
9.1
11
Not enough data
9.9
12
Not enough data
8.5
11
Not enough data
9.1
11
Loyalty Platform
Not enough data
9.1
13
Not enough data
9.7
13
Not enough data
9.4
12
Not enough data
8.9
12
Not enough data
9.1
11
Agentic AI - Loyalty Management
Not enough data
8.7
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.0
5
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.1
6
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
9.0
10
Not enough data
9.2
10
Not enough data
8.5
10
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
Remediation
9.3
10
Not enough data
9.5
10
Not enough data
Generative AI
8.6
23
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Application Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - Autonomous Endpoint Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring and Management - Autonomous Endpoint Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Services - Endpoint Detection & Response (EDR)
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Campaigns
Not enough data
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Engagement
Not enough data
8.4
42
Platform
Not enough data
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
System Control
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Vulnerability Prevention
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Mobile Device Management (MDM)
8.7
64
Not enough data
Operating System
8.7
63
Not enough data
8.4
61
Not enough data
8.5
63
Not enough data
Management
8.5
68
Not enough data
8.7
61
Not enough data
8.5
61
Not enough data
8.8
56
Not enough data
8.0
63
Not enough data
Security
8.9
67
Not enough data
9.0
66
Not enough data
Agentic AI - Mobile Device Management (MDM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
98
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Platform
9.0
32
Not enough data
8.9
34
Not enough data
8.9
34
Not enough data
Operating System
8.7
31
Not enough data
8.9
29
Not enough data
9.3
31
Not enough data
Security
9.3
35
Not enough data
9.1
29
Not enough data
9.1
34
Not enough data
Management
9.0
35
Not enough data
9.1
33
Not enough data
9.2
34
Not enough data
9.2
32
Not enough data
8.4
33
Not enough data
Agentic AI - Enterprise Mobility Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
IBM MaaS360 and Salesforce Marketing Cloud share no categories
Unique Categories
IBM MaaS360 is categorized as Unified Endpoint Management (UEM), Identity Threat Detection and Response (ITDR), Endpoint Protection Platforms, Endpoint Management, Endpoint Detection & Response (EDR), Enterprise Mobility Management, Mobile Application Management, Mobile Device Management (MDM), and Autonomous Endpoint Management (AEM)
Salesforce Marketing Cloud is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
IBM MaaS360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
20.8%
Banking
6.7%
Computer Software
6.2%
Computer & Network Security
5.1%
Hospital & Health Care
4.5%
Other
56.7%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
What is IBM MaaS360 with Watson?
2 Comments
SG
IBM MaaS360 with Watson is a cloud-based solution that combines Unified Endpoint Management (UEM) with AI-powered insights. It helps organizations manage and...Read more
Android Enterprise
1 Comment
JH
Hi Bryn, this could be a limitation you are experiencing related to your organizations licensing agreement with IBM. I would recommend contacting your...Read more
Is there a way to ensure no registered devices can connect to an unsecured wi-fi network?
1 Comment
JH
Yes. MaaS360 has a broad assortment of policy configurations available to customers, including the ability to mandate whether or not a device can connect...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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