Compare HubSpot Marketing Hub and WalkMe 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Enterprise (59.6% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,577)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansWalkMe
Star Rating
(543)4.5 out of 5
Market Segments
Enterprise (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about WalkMeHubSpot Marketing Hub vs WalkMe
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use and administer. However, reviewers felt that WalkMe was easier to do business with overall. Finally, reviewers felt that the products are equally easy to set up.
- Reviewers felt that WalkMe meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that WalkMe is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of WalkMe over HubSpot Marketing Hub.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
WalkMe
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
WalkMe
Free Trial is available
Ratings
Meets Requirements
8.5
9,782
8.7
472
Ease of Use
8.6
11,465
8.4
480
Ease of Setup
8.1
7,168
8.1
389
Ease of Admin
8.5
5,020
8.3
364
Quality of Support
8.7
9,249
8.8
467
Has the product been a good partner in doing business?
8.7
4,938
8.9
362
Product Direction (% positive)
8.9
9,420
9.0
458
Features by Category
Email Marketing
8.8
5598
|
Verified
Not enough data
8.9
5447
|
Verified
Not enough data
8.6
5407
|
Verified
Not enough data
8.8
5131
|
Verified
Not enough data
Online Marketing
8.5
5287
|
Verified
Not enough data
8.2
4576
|
Verified
Not enough data
8.1
4299
|
Verified
Not enough data
8.1
4813
|
Verified
Not enough data
8.1
4456
|
Verified
Not enough data
Lead Management
8.5
5036
|
Verified
Not enough data
8.1
4742
|
Verified
Not enough data
8.4
4862
|
Verified
Not enough data
8.0
4366
|
Verified
Not enough data
8.4
4815
|
Verified
Not enough data
8.2
4531
|
Verified
Not enough data
8.4
4502
|
Verified
Not enough data
8.4
4547
|
Verified
Not enough data
Campaign Management
8.2
4110
|
Verified
Not enough data
7.9
3687
|
Verified
Not enough data
7.9
3632
|
Verified
Not enough data
7.2
2774
|
Verified
Not enough data
Social
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4119
|
Verified
Not enough data
8.0
3985
|
Verified
Not enough data
7.7
3204
|
Verified
Not enough data
Reporting & Analytics
8.3
5213
|
Verified
Not enough data
8.0
4825
|
Verified
Not enough data
7.6
3977
|
Verified
Not enough data
7.5
3663
|
Verified
Not enough data
7.7
4070
|
Verified
Not enough data
Platform
7.9
3531
|
Verified
Not enough data
8.5
3576
|
Verified
Not enough data
8.7
3494
|
Verified
Not enough data
8.0
2469
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3328
|
Verified
Not enough data
7.9
2543
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
295
Not enough data
6.8
287
Not enough data
6.8
290
Not enough data
6.6
289
Not enough data
6.6
288
Not enough data
6.7
291
Not enough data
Integration
8.4
3522
|
Verified
Not enough data
8.0
3206
|
Verified
Not enough data
8.1
2992
|
Verified
Not enough data
Lead Intelligence
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1242
Not enough data
Lead Management
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Not enough data
Marketing Campaigns
7.9
1174
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Not enough data
User Identification
Not enough data
7.4
17
Not enough data
8.5
19
Not enough data
8.0
14
Tracking & Reporting
Not enough data
8.6
18
Not enough data
8.2
19
Not enough data
8.0
16
Not enough data
8.3
20
Not enough data
7.8
18
Not enough data
8.1
18
Metrics
Not enough data
8.4
18
Not enough data
8.1
17
Not enough data
8.1
18
Not enough data
8.2
16
Not enough data
8.1
17
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
User Analysis
Not enough data
7.9
287
Not enough data
8.1
320
User Support
Not enough data
8.6
311
Not enough data
7.7
250
Not enough data
8.0
258
Walkthrough Type
Not enough data
8.0
267
Not enough data
9.1
320
Platform Basics - Digital Adoption Platform
Not enough data
8.4
47
Not enough data
9.0
52
Analytics - Digital Adoption Platform
Not enough data
8.7
46
Functions - Digital Adoption Platform
Not enough data
8.9
48
Not enough data
9.2
53
Agentic AI - Digital Adoption Platform
Not enough data
7.1
33
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Not enough data
Integrations
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
310
Not enough data
8.3
295
Not enough data
8.1
301
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
236
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1276
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Not enough data
Social Management
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
326
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
ServiceNow Apps
Not enough data
10.0
7
Not enough data
9.8
7
Agentic AI - ServiceNow Store Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
69
Not enough data
Social Functionality
8.1
1311
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1193
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Not enough data
Responses
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Not enough data
Automation - AI Agents
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
Generative AI
Not enough data
7.6
98
Self-Service Experience
Not enough data
8.4
201
Not enough data
8.3
200
Not enough data
8.1
192
Not enough data
6.7
137
Not enough data
8.1
171
Self-Service Platform
Not enough data
8.3
174
Not enough data
8.2
179
Not enough data
7.1
137
Not enough data
7.6
158
Agentic AI - Customer Self-Service
Not enough data
8.3
11
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
8.3
11
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
8.2
12
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2238
|
Verified
Not enough data
8.3
2679
|
Verified
Not enough data
8.0
2449
|
Verified
Not enough data
8.5
2478
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3122
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
538
Not enough data
Agentic AI - Marketing Analytics
6.7
171
Not enough data
6.9
166
Not enough data
6.6
166
Not enough data
Metrics
Not enough data
8.4
18
Not enough data
8.1
17
Not enough data
8.1
18
Not enough data
8.2
16
Not enough data
8.1
17
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
7.9
16
Not enough data
8.3
20
Not enough data
8.1
18
Not enough data
7.9
21
Not enough data
8.1
21
Not enough data
8.5
17
Reporting
Not enough data
8.1
23
Not enough data
8.2
24
Personalization
Not enough data
8.4
22
Not enough data
8.1
21
Not enough data
8.1
19
Administration
Not enough data
7.4
18
Not enough data
8.1
19
Not enough data
8.2
24
Not enough data
8.6
24
Categories
Categories
Shared Categories
HubSpot Marketing Hub and WalkMe share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
WalkMe is categorized as Digital Adoption Platform, ServiceNow Store Apps, Mobile App Analytics, Mobile App Optimization, and Customer Self-Service
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WalkMe
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Computer Software
10.9%
Financial Services
8.2%
Information Technology and Services
7.8%
Hospital & Health Care
5.3%
Insurance
4.4%
Other
63.4%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
What is the one greatest solution you have used WalkMe for?
3 Comments
TS
Our first solution using WalkMe as our Digital Adoption Platform (DAP) provided guidance, insights, engagement, and automation in one seamless package for a...Read more
WalkMe has no more discussions with answers
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