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Compare HubSpot Marketing Hub and Microsoft Entra ID 
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At a Glance
Market Segments
Small-Business (51.6% of reviews)
Enterprise (38.5% of reviews)
Entry-Level Pricing
$0.00
Free
HubSpot Marketing Hub
Star Rating
(14,279)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansMicrosoft Entra ID
Star Rating
(793)4.5 out of 5
Market Segments
Enterprise (38.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansHubSpot Marketing Hub vs Microsoft Entra ID
When assessing the two solutions, reviewers found Microsoft Entra ID easier to use, set up, and administer. Reviewers also preferred doing business with Microsoft Entra ID overall.
- Reviewers felt that Microsoft Entra ID meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, HubSpot Marketing Hub and Microsoft Entra ID provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Entra ID over HubSpot Marketing Hub.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Microsoft Entra ID
Azure Active Directory Free
Free
The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access
Free Trial
HubSpot Marketing Hub
Free Trial is available
Microsoft Entra ID
Free Trial is available
Ratings
Meets Requirements
8.5
9,595
9.1
628
Ease of Use
8.6
11,274
8.8
632
Ease of Setup
8.1
6,996
8.6
355
Ease of Admin
8.5
4,953
8.8
342
Quality of Support
8.7
9,078
8.7
572
Has the product been a good partner in doing business?
8.7
4,871
9.1
331
Product Direction (% positive)
8.8
9,232
9.4
609
Features by Category
Email Marketing
8.8
5524
|
Verified
Not enough data
8.9
5390
|
Verified
Not enough data
8.6
5384
|
Verified
Not enough data
8.8
5089
|
Verified
Not enough data
Online Marketing
8.5
5231
|
Verified
Not enough data
8.2
4558
|
Verified
Not enough data
8.1
4283
|
Verified
Not enough data
8.1
4804
|
Verified
Not enough data
8.1
4446
|
Verified
Not enough data
Lead Management
8.5
4994
|
Verified
Not enough data
8.1
4727
|
Verified
Not enough data
8.4
4838
|
Verified
Not enough data
8.0
4340
|
Verified
Not enough data
8.4
4777
|
Verified
Not enough data
8.2
4511
|
Verified
Not enough data
8.4
4485
|
Verified
Not enough data
8.4
4493
|
Verified
Not enough data
Campaign Management
8.2
4083
|
Verified
Not enough data
7.9
3671
|
Verified
Not enough data
7.9
3621
|
Verified
Not enough data
7.2
2767
|
Verified
Not enough data
Social
7.7
3725
|
Verified
Not enough data
8.1
4130
|
Verified
Not enough data
8.1
4096
|
Verified
Not enough data
8.0
3977
|
Verified
Not enough data
7.7
3199
|
Verified
Not enough data
Reporting & Analytics
8.3
5144
|
Verified
Not enough data
8.0
4809
|
Verified
Not enough data
7.6
3960
|
Verified
Not enough data
7.5
3644
|
Verified
Not enough data
7.7
4062
|
Verified
Not enough data
Platform
8.0
3496
|
Verified
Not enough data
8.5
3525
|
Verified
Not enough data
8.7
3484
|
Verified
Not enough data
8.0
2464
|
Verified
Not enough data
7.4
2363
|
Verified
Not enough data
8.6
3314
|
Verified
Not enough data
7.9
2536
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.8
288
Not enough data
6.8
287
Not enough data
6.8
286
Not enough data
6.6
288
Not enough data
6.6
286
Not enough data
6.7
288
Not enough data
Integration
8.4
3508
|
Verified
Not enough data
8.0
3193
|
Verified
Not enough data
8.1
2979
|
Verified
Not enough data
Authentication Options
Not enough data
9.0
209
Not enough data
8.9
200
Not enough data
9.3
201
Not enough data
8.8
202
Not enough data
8.7
170
Not enough data
8.8
160
Access Control Types
Not enough data
8.9
191
Not enough data
8.9
190
Not enough data
8.9
190
Not enough data
8.8
168
Not enough data
8.7
167
Administration
Not enough data
8.9
189
Not enough data
9.0
198
Not enough data
8.9
199
Not enough data
8.7
203
Not enough data
8.9
193
Platform
Not enough data
8.7
172
Not enough data
8.9
170
Not enough data
9.0
186
Not enough data
8.8
164
Not enough data
8.9
180
Not enough data
8.8
176
Not enough data
8.6
161
User on/off Boarding
Not enough data
8.9
71
|
Verified
Not enough data
8.7
73
|
Verified
Not enough data
9.1
79
|
Verified
Not enough data
9.2
77
|
Verified
Not enough data
9.0
78
|
Verified
Not enough data
8.9
69
|
Verified
User Maintenance
Not enough data
9.0
74
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.6
72
|
Verified
Governance
Not enough data
8.9
77
|
Verified
Not enough data
8.8
72
|
Verified
Administration
Not enough data
8.7
78
|
Verified
Not enough data
8.4
66
|
Verified
Not enough data
8.9
80
|
Verified
Not enough data
8.8
72
|
Verified
Authentication type
Not enough data
8.1
158
Not enough data
7.3
139
Not enough data
8.4
150
Not enough data
7.8
137
Not enough data
8.8
159
Not enough data
8.6
159
Not enough data
8.9
166
Not enough data
8.5
146
Functionality
Not enough data
8.9
168
Not enough data
8.6
164
Implementation
Not enough data
8.9
181
Not enough data
8.2
144
Not enough data
8.1
132
Lead Intelligence
7.8
1155
|
Verified
Not enough data
7.9
1188
Not enough data
8.1
1236
Not enough data
Lead Management
8.3
1326
Not enough data
7.5
1154
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1174
Not enough data
7.3
1062
Not enough data
7.5
1119
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1265
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1087
Not enough data
7.7
1032
Not enough data
8.7
1403
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Access Control
Not enough data
9.0
170
Not enough data
8.7
164
Not enough data
8.8
155
Not enough data
8.6
151
Administration
Not enough data
8.6
156
Not enough data
8.7
168
Not enough data
8.7
154
Not enough data
8.7
161
Functionality
Not enough data
9.0
168
Not enough data
9.1
172
Not enough data
9.0
160
Administration
Not enough data
9.3
89
Not enough data
8.8
83
Not enough data
9.0
86
Not enough data
8.6
84
Not enough data
9.4
88
Not enough data
9.1
87
Functionality
Not enough data
9.5
87
Not enough data
9.4
87
Not enough data
9.1
76
Not enough data
8.9
82
Not enough data
9.3
87
Not enough data
9.3
88
Not enough data
9.0
85
Not enough data
Feature Not Available
Not enough data
9.1
81
Not enough data
9.2
81
Monitoring
Not enough data
9.2
87
Not enough data
9.2
87
Not enough data
9.0
83
Reporting
Not enough data
9.1
85
Not enough data
9.2
83
Design and Customization
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
281
Not enough data
7.7
274
Not enough data
7.2
254
Not enough data
7.3
248
Not enough data
6.9
245
Not enough data
7.4
258
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.7
252
Not enough data
7.2
235
Not enough data
8.2
279
Not enough data
8.3
283
Not enough data
Reporting
8.4
307
Not enough data
8.3
293
Not enough data
8.1
296
Not enough data
Platform Basics
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.8
23
Not enough data
7.2
23
Not enough data
Platform Basics
8.2
556
Not enough data
8.5
638
Not enough data
Platform Reporting
8.4
654
Not enough data
8.6
697
Not enough data
Functionality
Not enough data
8.6
85
Not enough data
8.8
91
Not enough data
9.1
111
Not enough data
7.6
100
Content & Collaboration
8.3(won by default)
1273
Not enough data
8.3(won by default)
1327
Not enough data
8.1(won by default)
1018
Not enough data
8.3(won by default)
1093
Not enough data
8.7(won by default)
1404
Not enough data
8.3(won by default)
965
Not enough data
Social Management
8.2(won by default)
2191
Not enough data
8.6(won by default)
2366
Not enough data
8.4(won by default)
2103
Not enough data
8.3(won by default)
2249
Not enough data
8.0(won by default)
1670
Not enough data
8.2(won by default)
950
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Not enough data
Functionality
Not enough data
9.0
226
Not enough data
8.7
193
Not enough data
9.2
223
Not enough data
8.9
216
Not enough data
9.3
223
Not enough data
9.2
222
Type
Not enough data
8.5
198
Not enough data
9.3
218
Reporting
Not enough data
8.8
203
Not enough data
8.8
212
Not enough data
9.4
6
Not enough data
8.1
6
Authentication & Authorization - Identity and Access Management (IAM)
Not enough data
9.7
6
Administration & Governance - Identity and Access Management (IAM)
Not enough data
8.9
6
Not enough data
8.9
6
Generative AI - Identity and Access Management (IAM)
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
8.9
6
Platform Basics
8.1
427
Not enough data
8.0
436
Not enough data
Platform Data
8.0
432
Not enough data
7.9
430
Not enough data
8.5
481
Not enough data
8.2
435
Not enough data
Platform Additional Functionality
8.0
420
Not enough data
8.2
441
Not enough data
8.2
436
Not enough data
Agentic AI - Customer Journey Analytics
6.6
84
Not enough data
6.7
83
Not enough data
6.7
84
Not enough data
6.8
84
Not enough data
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Not enough data
Social Functionality
8.2
1311
Not enough data
Campaign Management
8.3
1327
Not enough data
8.2
1264
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1335
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1248
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1357
|
Verified
Not enough data
7.9
1395
|
Verified
Not enough data
7.9
1279
|
Verified
Not enough data
8.1
1317
|
Verified
Not enough data
Page Optimization
8.1
1182
|
Verified
Not enough data
8.0
1291
|
Verified
Not enough data
8.1
1330
|
Verified
Not enough data
7.8
1219
|
Verified
Not enough data
Integrations
7.4
754
|
Verified
Not enough data
8.7
1245
|
Verified
Not enough data
8.5
1243
|
Verified
Not enough data
Generative AI
7.1
347
Not enough data
Agentic AI - Landing Page Builders
6.5
84
Not enough data
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
792
Not enough data
8.3
825
Not enough data
8.3
842
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
780
Not enough data
8.0
775
Not enough data
8.2
886
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2232
|
Verified
Not enough data
8.3
2671
|
Verified
Not enough data
8.0
2441
|
Verified
Not enough data
8.5
2472
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2870
|
Verified
Not enough data
8.3
3110
|
Verified
Not enough data
7.8
2371
|
Verified
Not enough data
8.1
2557
|
Verified
Not enough data
8.0
2389
|
Verified
Not enough data
7.5
533
Not enough data
Agentic AI - Marketing Analytics
6.7
169
Not enough data
6.9
162
Not enough data
6.6
164
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Microsoft Entra ID share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Microsoft Entra ID is categorized as Passwordless Authentication, Cloud Directory Services, Privileged Access Management (PAM), Multi-Factor Authentication (MFA), Identity and Access Management (IAM), User Provisioning and Governance Tools, and Single Sign-On (SSO)
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Information Technology and Services
26.3%
Computer Software
9.7%
Computer & Network Security
6.7%
Financial Services
4.7%
Hospital & Health Care
2.8%
Other
49.9%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Which is better Google Authenticator or Microsoft authenticator?
3 Comments
SP
MS authenticator Read more
How good is Microsoft authenticator app?
4 Comments
AW
Easy to add accounts and hassle free for every authentication promptRead more
Is Azure Active Directory SaaS or PaaS?
2 Comments
SG
Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management...Read more
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