My own favorite is how it ties in so naturally to the Microsoft ecosystem — from Teams and SharePoint to Outlook and Azure. With Single Sign-On (SSO), all applications can be accessed securely by users through a single sign-in, and identities can be managed by administrators from a single point.
Conditional Access is probably the most helpful feature. It allows us to implement policies that vary based on location, device, or user risk. This allows us to have strong security without adding more hassle for users. Integration with Multi-Factor Authentication (MFA) is also seamless and reliable.
The most significant benefits are identity management centralization, security, and scalability. It deals with hybrid environments very well — we can both on-premises and cloud identities manage. Besides, features like self-service password reset and group-based access reduce the workload for IT support. Review collected by and hosted on G2.com.
The interface and terminology can be confusing, especially for users or admins who aren’t deeply familiar with Microsoft environments. It’s not always easy to find what you’re looking for in the portal, and advanced configurations often require PowerShell or Azure knowledge.
Some documentation is hard to follow or is obsolete, especially for setting up more complex integrations with third-party apps. In addition, license limitations restrict the use of valuable features if you're not on higher-tier plans (i.e., Entra ID P1 or P2).
The main negatives are the complexity of the advanced features and the requirement for Microsoft-specific knowledge. It's great for Microsoft-based shops, but if you're in a mixed environment, you might need additional tools or connectors. Additionally, changes can take a while to propagate between services. Review collected by and hosted on G2.com.
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